November 2018

TRAINING

Slide Making
Framework slide
Training 1

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A framework slide visually structures the relevant solution space

or problem statement

A
• Decision tree: to map out in a MECE way, the entire scope
B
of the problem statement
C

• Matrix: when you want to include multiple dimensions

(example, players and activities)

Remember

• The framework is usually MECE

• The benefit of the framework is its simplicity
• Use the best visualization for your framework

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You can use a framework slide at different stages in the project

Beginning 1. Early in the study when you want to structure the problem
statement

2. When you develop hypotheses; you want to make sure to

consider a framework for your particular case

3. When you want to indicate specific subissues that are higher

priority

4. When you want to synthesize the findings in your study and

End present them in a structured way

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Example 1

Porter’s 5 Forces is a common framework used to analyze

entry into a new market

New Entrants

Suppliers Competition
Buyers
from rivals

Substitutes

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Example 2

The 4 P’s framework is used for product launches

Product Price
• Brand • Discount
• Services • Offer Price
• Packaging • Credit Policy

Promotion
Place • Advertising
• Market
• Publicity
• Channel
• Sales
• Distribution
promotion

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Example 3

The 3 C’s framework describes the different elements of a

go-to-market plan

• Consumer
⎼ Needs
⎼ Trends
Consumer Company
• Company
⎼ Skills
⎼ Assets
⎼ Culture
• Competition
Competition ⎼ Strengths
⎼ Weaknesses
⎼ Vulnerabilities

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Example 4
Use a value chain/ value added framework to show how different
players in value chain add value/cost to the final product

Auto Industry

Raw Material
Tier 2 Supplier Tier 1 Supplier OEM
Suppliers

+10% +20% +30% +40%

Total Price of Car When Sold To Dealer

Increase Decrease Total
120
40
100

80
30
60

40 20
20 10
0 -100
Raw Materials Tier 2 Tier 1 OEM Total

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Build your own framework customized to your specific problem;

Example: Use a decision tree to map out potential solutions

• Acute malnutrition • Fortified wheat/cereals

Nutrition Fortification/
treatment • Iodized salt
Specific Enrichment
• Food supplements • Iron-enriched cereal

Availability • Irrigation
Existing Productiity • Seeds
• Farm Size
Nutrition • Credit
Sensitive • Market Efficiency
Food
Production • Fruits and vegetables
Diversification • Nutrition-focused
agriculture
Nutrition

• Plumpy Peanuts
New • Sweet Potato

Behavior/ • Breastfeeding practices

Best Deprioritized in this
Education
Practices study

Benefits of • Health benefits

Nutrition • Education of mothers

Hygiene • Clean water

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Build your own framework customized to your specific problem;

Example: Use a customized MECE matrix

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Most common mistakes

• Wrong framework
⎼ Framework used is for another type of problem or industry

• Generic framework
⎼ Each time you use a framework; customize it to your specific situation

• Using the name of the framework

⎼ Do not refer to Porter’s 5 forces or 4 P’s; simply explain the framework in the
context of your case

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