Professional Documents
Culture Documents
Customer Centric Capture 151010 - Whitepaper - Banking - EN
Customer Centric Capture 151010 - Whitepaper - Banking - EN
Michael Ziegler
Michael Ziegler
michael.ziegler@docville.net
Table of Contents
In Conclusion............................................................................14
Sponsors...................................................................................15
As new rules and regulations continue to increase in number account opening, loan processing, credit card applications and
and complexity and competition grows both domestically and many other operations. Not all of the solutions will be right for
internationally, financial institutions need to find ways to cope, your needs. Another issue that is crucial and can’t be ignored
keep up and compete. Moving from a paper-driven process to is to convince the users that this replacement technology is a
scanning (capture) and Electronic Content Management (ECM) change for the good. Abandoning the decades, or even cen-
is an effective and green solution that many banks have suc- turies, of tradition is a big step up and down the production
cessfully deployed to address these issues. Once the decision line, from tellers to top execs.
is made to replace the paper process, the next step is to decide
on a scanning technology that best fits a company’s needs and The purpose of this paper is to walk executives and potential
provides reliability and ease-of-use that can be blended into stakeholders through the many pitfalls when migrating to a
the business. digital and more-efficient workplace. The content of this paper
is based on interviews conducted with key executives from
This can be a daunting task. Myriad options abound, including banks and other financial service companies in Europe that
single-function scanners, multifunction printers and all-in-one have deployed capture systems ranging from a few units to as
products. An updated business process can be developed with many as 20,000.
all of these devices to streamline processes such as bank-
During the research for this white paper, it became clear also to realise the huge untapped potential that capture
that scanning processes at banks had changed. For the solutions can contribute to regain, retain and win new
past 20 years we have seen many marketing terms and clients. The C³ process focuses on that.
names used to describe the various types of capture
systems, including enterprise, distributed, central, Simply put, customer-centric means quick processing at
mobile, digital mailroom, transactional and ad hoc. All the point of service and the ability to automate the sub-
of these terminologies are relevant but take an internal sequent processes and correspondences with the cus-
view and focus on internal benefits of capture such as tomer. For instance, a client mails in a document, which
cost reduction, process optimisation and compliancy to is scanned in a mailroom-based process; an email is
rules and regulation. The whole process has migrated immediately sent to the customer to acknowledge
from a true end-to-end paper process, to centralised receipt and let the applicant know when the question
back-office scanning and from there to office desks, or concern will be addressed. Another scenario is having
branch offices, mobile capture and even as a web- a teller scan a document at his or her desk and give the
based, self-service model. The starting point for all paperwork right back to the customer with on-the-spot
paper capture is now taking place at the point of service feedback.
(at a home, in a branch office or even via mail). In the
current economic situation, companies are trying not C³ offers more than a return on investment. Customers
only to streamline their processes and reduce costs but like the efficiency.
Customer Centric Capture & Central Processing in a Bank or Financial Service Organisation
Mobile Capture
field sales agents,
bank representatives Feedback acknowledgement
mobile document - response confirmation Straight-through
scanner - approval/disapproval notification Processing
- lightweight - request for additional documents/information
- fits anywhere Bank account
- easy to use opening
- low noise level Line of
business
intelligent
Distributed/Remote Mortage loan
systems
Capture processing
Customer Internet BPM
Documents bank branch officer
WAN CENTRAL DOCUMENT CAPTURE PROCESSING Claims
· ID cards Connection CRM processing
desktop document
· Salary statements
scanner Image
Data
· Contracts DOCUMENT & ECM
- automatic feeding Recognition Classifying Extract Verification
· Claim forms DATA IMPORT Clean-up Credit
- low noise level & Validation
· Loan applications - automatic deskew ... processing
etc. - double-feed
detection Archive
System Credit card
- fast one-button
application
operation
central production scanner
Self Service - high volume production Insurance
scanning application
Capture
- portrait/landscape
customer - colour/duplex
document scanner ...
- ultrasonic multifeed
detection
- duplex
- scan to cloud
- easy to use
Documents sent
by Mail
With the financial sector continuing to face many 1. A request to rescan the documents
changes, ways must be found to comply with the new can be made.
industry and government rules and regulations, to
reduce costs as well as to improve clients’ trust through 2. The original documents can be
improved practices. delivered via courier.
To achieve these goals, financial institutions have 3. Lastly, the customer can be contacted.
invested in document capture, electronic content man-
agement and business process management. Historically, To avoid such delays, one should give special atten-
such procedures as loan requests, new accounts and tion to selecting the right scanning hardware early in
credit card applications have been largely paper-driven, the conversion. Even though this white paper focuses
costly and time-consuming. Documents needed to be on financial services companies and the scanning
manually sorted and classified, relevant data needed that takes place at the point of service, the same level
to be entered into an IT system and documents often of attention should apply if the desire is to deploy a
needed to be transported from a branch to a main site. capture solution at the central office. The quality and
readability of an image document need to be perfect,
Thanks to C³ these inefficient, document-driven pro- otherwise the value and ROI of the document capture
cesses can be largely automated, producing significant solution can be in jeopardy.
cost savings, reduced processing times, improved
regulatory compliance, better service levels and cus- There is a general perception that the success of re-
tomer loyalty. Such systems can consist of customised or placing paper with C³, BPM or ECM depends solely on
off-the-shelf software and hardware. The first step is to the software. Our analysis has found that focusing on
move the scanning of client documents from a central- the hardware is just as important.
ised, back-office task to a customer-facing branch-office
activity where all the documents can be collected, How documents are captured and with what scanning
validated, classified (if needed), scanned and submitted technology needs to be carefully considered due to the
to the business process for approval while the customer overall investment’s potential impact (both positive
is engaged with the bank employee. and negative). Not all original documents are of equal
quality, which makes it imperative that any new system
With the typical paper process, documents are copied effectively reproduces even the poorest originals. These
and then couriered to a central office for processing. and other factors will be explored in this document.
This is expensive and increases the potential for a lost
document, which adds even more time to finalising the
transaction. These needless delays do little to boost
customer satisfaction.
Let’s take a close look at the paper process to see the The C³ way
inefficiencies that can lead to delays, higher costs and All this changed when banks introduced front-office
customer dissatisfaction. We will look at a loan applica- scanning for their branches. Using a small scanner that
tion, but the drawbacks are the same for other paper- fits perfectly on every desktop, bank workers can scan
driven processes. all types of documents in front of the customer before
returning them and sending them electronically into the
workflow. In this new process the application forms can
The old process be printed, filled out and then scanned or forms can be
A customer walks in for a home mortgage or a car loan. filled out electronically on a computer.
The bank officer gives the client an application and asks
for support documents, such as an ID card or passport, During the scan process, operators can pick a file format
salary slip, proof of residency, invoice from a car dealer, and make adjustments for image quality. A loan-form
a contract or more. While the customer is filling out validation and approval process becomes a straight-
the application, the officer takes the documents to the through process as all tasks in the central system are
back office and copies them. This could be a very quick automated, reducing the processing time as the com-
process or take several minutes depending if the device pleted loan packet is immediately transmitted to the
is ready to scan or if it’s in use. Documents can be put right location or process or both. The new system also
through an automated feeding device or, more likely, reduces an employee’s time spent with the customer,
scanned one page and one side at a time on the glass leading to more productivity.
of a multifunctional device. Depending on how much
time and precision the banker puts into the process,
the documents may be scanned perfectly straight or
they may be skewed. The quality of the image may be “Now our officers don’t leave their
questionable unless the operator spends additional
time adjusting for light or dark copies. desks with their customers anymore.
The average time that a customer
During this process, the customer is left unattended and spends in our banks has decreased,
may feel a bit anxious about personal documents being
taken out of sight, not knowing who is handling or view- and the banking officers have more
ing them. When the officer returns, the completed forms time, which means they can meet
are reviewed and organised and the copies are put into more customers. And if it is only one
a loan packet and sent to the head office, where they
may be centrally scanned and archived before being more customer per working day, this
sent to the mortgage-loan department for downstream means that he can handle at least
processing. 200 more customers per year.”
Branch offices can be near the central office or hundreds Quote from a banking interviewee on C³
of kilometers away. Transport costs vary and the over-
all processing time can stretch as the loan application
moves from location to location and from reviewer to
approver. While all this is taking place, the customer is A bank officer’s workload entails working with both
waiting for an answer. Delays lead to lost opportunities electronic and paper documents for each customer and
and frustrated customers. on multiple customers at one time. Because of this
the chances of losing a document rise. If a document
supporting the loan application gets lost or wasn’t even
copied, then the bank officer needs to re-create the lost
information via one of the previously described methods.
The aforementioned scenarios are classic examples of ■■Addressing new rules and regulations was easier.
enterprise capture deployment (both distributed and With the need of financial companies to adhere
centralised). For those companies that moved the scan- to new standards such as Basel II and III as well
ning closer to the customer, the business drivers and the as CRD3, setting up an automated process allows
results achieved in all financial institutes interviewed for continuous compliance. In our interviews,
were very similar: customers shared two options to aid in compliance
for their document records:
■■Customer service improved.
Clients liked being closer to the process, and the ■■Build (or rebuild) file rooms with specialised
technology left many with an impression that the environmental controls, including temperature
company is more efficient, modern and innovative. and humidity controls, a disaster-resistant vault
to protect against fires, earthquakes and conflict.
■■Process and efficiency got better.
Manual operations, such as shipping documents ■■Scan all documents and records and keep them
and opening envelopes, were consolidated and in electronic archives while storing documents
simplified into one straight-through operation. that need to be physically archived in cost
efficient off-site centers that comply with the
■■Access to images and data was quicker. new standards.
When it comes to choosing the right hardware, some ■■Scanners had limited double feeding and crooked
customers will pick a single-function scanner, others images when handling different sized documents
will opt for a Multifunctional Printer (MFP) or an All-in- and batches of mixed paperwork.
One Device (AIO) or a combination of both. There is,
of course, an economical aspect to the decision. MFPs
and AIO have the immediate advantage of providing Some respondents also shared the importance of
not only scanning but also printing and copying. In our qualifying for IT compliance certification. Such official
research, we also found that MFPs were part of the over- certification lets banks prove they comply with legal
all deployment as backup devices to a scanner-based requirements regarding data security, availability and
solution. We are not negating the need for MFPs. All protection as well as transparency. Technology built into
banks we interviewed, however, had a clear preference scanners, such as double-feed detection, provides the
for dedicated scanners over MFPs and AIO for C³ deploy- ability to earn this certification. As banks have many
ment for the following reasons: departments and potentially numerous capture projects,
their purchasing departments look at lessons learned
■■The MFPs tested looked more fragile than scanners. from other projects. Thus they look for IT-certified
devices. Solution providers and system integrators usu-
■■There was no straight-through paper path. This ally propose such devices to avoid risk.
is critical when laminated documents need to be
scanned.
Based on the banks we interviewed, the following Service and support considerations:
approach has proven useful for selecting the right hard-
ware. The key element is to create a list of requirements, ■■Deploy scanning hardware that has a track record of
preselect major players and manufacturers and ask limited failures.
them to address the wish list you have developed. When
you get their answers, here’s what to do: ■■Look for devices that can be cleaned and main-
tained by bank personnel, especially in remote
■■Test the systems using every possible type of docu- offices. This provides for less downtime and a
ment. Let a project team and actual users play with higher user comfort level. The availability of support
the hardware. If possible, try to reproduce a show- materials, such as a hotline, videos or manuals, is
room to demonstrate branch scanning. essential. This gives users knowledge to perform
basic tasks such as changing a roller or cleaning the
■■Consider how each system deals with the different paper path. Especially for large deployments it is
sizes and paper qualities in a mixed batch. How important to avoid having to call the central office’s
is it handling paper jams, double-feed detection, support team or external experts for simple tasks.
scanning speed and the performance of the mobile This can be costly and hurt business.
parts, such as the paper tray and automatic docu-
ment feeder? ■■For big problems, on-site service options and/or
advance replacement options should be considered.
■■Look at the ergonomics. How does the scanner look,
feel and fit on the desk? Is it easy to operate? Is it ■■Centralised management software is well estab-
quiet? Can the equipment be safely locked down to lished for MFP devices and is now becoming avail-
safeguard the investment? able for desktop scanners as well.
■■Have the testers fill in rating forms. ■■Other considerations are warranties, life expectancy
and the availability of spare parts.
■■Let the manufacturers come in and show their
products to your internal users and project team
to explain the benefits and value. Many times the
manufacturer can provide insight into new features
that may be able to address a problem that you
have encountered.
Myriad factors make measuring return on investment a banks indicated that the requirement for them to create
challenging task. It is easy to recognise the value of a an ROI of the project before the investment was not
streamlined process that now takes a single day instead required as the simple need of an electronic archive for
of seven but it may be harder to estimate the true value compliancy, document revision and quicker access to
of improved customer service. the data was paramount. There was also the perceived
value of providing quicker and cheaper access to the
One interviewee liked the increased efficiency resulting data for auditors.
from turning a clerk’s desk into a work station and the
time savings gained by eliminating travel time to and So the concept of ROI calculation may become a second-
from a community photocopier. This lost time is not ary issue, though still necessary when deciding about
included in most ROI calculations. The fact that officers the implementation of a document capture solution.
now have more time to see customers is often not taken But more and more, compliancy, process and customer
into the ROI calculation on a financial basis but does service improvement are taken into the equation and
count toward achieving overall organisational goals. are drivers to move to a customer-centric capture solu-
tion just as much as cost reduction.
Another interviewee mentioned the savings from the
reduced volume of prints as they aren’t photocopying
the identification documents anymore. Several other
In Conclusion
The financial services sector continues to face many be carefully considered due to the potential impact on
changes due to difficult economic times, decreasing business and the bottom line. If the scanning process is
margins, stricter regulatory environment and fierce com- difficult, people will look on the new solution negatively
petition. To manage these challenges many organisa- and convincing the end users of its value is the second
tions are turning to customer-centric capture software half of a successful implementation.
and scanning hardware, ranging from multifunctional
units and small desktop scanners in branch offices up to It is vital to purchase from a company focused on the
high-volume scanners at central offices. Such solutions scanner business and one that will be there for you:
reduce cost, help meet compliancy rules and expedite Your future is now based on a scanning infrastructure.
the old paper-driven services. Approaches that have proven useful when choosing
the right scan hardware and implementing it include
In this white paper we introduced the concept of taking into account the product, ergonomics as well
Customer Centric Capture. This new process focuses as user- and business-specific needs (see chart below:
on the customer but its key benefit is to the financial Choosing the Right Scan Device). It is critical to take a
services group that deploys a C³ solution. The success long look at a vendor. Considerations include service,
of a C³ project depends heavily on the scanner and support (in person or a hotline), product reliability, price,
its characteristics, such as ease of deployment, paper training, a proven track record and consumables. In the
feeding, image quality, intelligence and ergonomics. overall investment, the scanning hardware is not the big-
Other factors include reliability, support, training and the gest expense, but it certainly is a crucial element, given
overall partnership with the hardware vendor. Failure to that the whole process rests on a good beginning. For
focus on any of these factors can jeopardize the whole companies looking to go digital taking into consideration
project of going from paper to paperless. How docu- the points raised in this paper will go a long way toward
ments are scanned and which scanner is used need to achieving a successful transition to a scanning future.
Sponsors
About PFU
PFU Limited (Japan), a Fujitsu company, is the maker
of Fujitsu scanners. PFU offers the broadest portfolio of
document scanners for professional, personal, desktop,
workgroup and high-volume production environments
and is one of the world’s leading document scanner com-
panies. PFU has been engaged in the document imaging
scanner business for more than 20 years. Fujitsu scan-
ners are renowned for their excellent imaging and paper
quality and integrate seamlessly in all major document
management applications. Operating in Europe, the
Middle East and Africa (EMEA), PFU Imaging Solutions
Europe Limited is responsible for marketing and sales of
the Fujitsu document scanners. The European company
was established in the United Kingdom in 1981 and has
subsidiaries in Germany and Italy.
ABBYY
Based on the company’s technologies and platforms Best Practices:
for document recognition, data capture and linguistics, ■■Mortgage Loan Processing
ABBYY solutions help streamline the management and Optimise processes with automated capture of
the extraction of document-based information in a applications, classification of the supporting docu-
range of organisations from public sector to SMB and ments and export into relevant back-end processes.
enterprise. Solutions based on ABBYY technologies opti- ■■New Account Opening
mise document-based business processes by leveraging Eliminate resource-intensive manual work by auto-
capture for various industry sectors; solve common mating the opening of bank accounts, ensuring
business problems with selected horizontal applica- high-quality data and shortened processing times.
tions; and build upon the latest computing platforms ■■Credit Card Application Processing
such as cloud and mobile. Reduce time-consuming, labour-intensive manual
data entry from applications with automated capture,
ABBYY Solutions for Banking and Finance classification and extraction of customer information.
Today’s competitive environment is driving financial ■■Check Fraud Prevention/Risk Management
organisations to look for innovative ways to attract Improve fraud prevention by optimising the valida-
customers and new business, as well as to streamline their tion and proof of financial documents.
business processes. ABBYY solutions can help increase ■■Archiving Financial Documents
business efficiency by replacing traditional paper with digi- Automate the processing, organisation and
tal documents that can be easily searched, accessed, man- archiving of client files.
aged and processed. Organisations deploying solutions
based on ABBYY technologies benefit from automation of For more information:
data entry, elimination of costs associated with managing ABBYY Corporate Web Site (www.ABBYY.com)
paper documents, better and faster access to information Banking and Finance Solutions based on ABBYY tech-
and the ability to address regulatory requirements. nologies (www.abbyy.com/solutions/bankingfinance/)
EMC
Banks need new ways of addressing the challenges of ronment for supporting business process execution
scanning and capturing paper and integrating it into and management. Fujitsu’s Import Export payments
the payments process. Solutions to this problem lie not solution configures Documentum to handle the
simply in the technologies used but in the implementa- complex document workflows associated with the
tion of business processes, enterprise architectures and payments process and ensure that information
the commercial approaches of the end solution. Fujitsu is handled in accordance with regulatory require-
and EMC’s partnership bring together two market leaders ments such as MiFID.
to provide an enterprise payments solution that has been
demonstrated to work successfully with our customers. About EMC
EMC Corporation is a global leader in enabling busi-
■■Captiva Capture Software is EMC’s industry leading nesses and service providers to transform their opera-
intelligent capture technology, which automates tions and deliver IT as a service. Fundamental to this
the classification, data extraction and routing of transformation is cloud computing. Through innovative
scanned documents. It integrates seamlessly with products and services, EMC accelerates the journey
Fujitsu scanners and can be used for the most to cloud computing, helping IT departments to store,
demanding high-volume applications. manage, protect and analyze their most valuable
asset — information — in a more agile, trusted and cost-
■■EMC Documentum is EMC’s industry leading plat- efficient way. Additional information about EMC can be
form for storing and managing information in a found at www.emc.com/captiva.
secure, unified repository. Documentum is closely
integrated with Captiva. It provides a complete envi-
IBM
When it comes to business priorities such as optimising at any time. ECM enables organisations to move from
customer service and loyalty, limiting loss from fraud, paper-based to electronic records with capabilities
and reducing business risk, your organisation has more for document imaging and capture, advanced case
than enough information. The challenge is putting management, information lifecycle governance, social
your information to work better than competitors do. content management and content analytics.
IBM can give you a 360-degree view of your structured
and unstructured data—and the ability to access and
analyse practically all of it—to help you make smart, Banking solutions
insightful decisions that drive a competitive edge. http://www-935.ibm.com/industries/uk/en/banking/
Kofax
Driving a World-Class Customer Experience ing customers faster and more effectively, reining in
in the New Era of Banking costs with efficient workflows, and driving revenue with
As the financial industry bounces back from several years smart, proactive customer communications.
of turmoil, banks are adapting to a changed marketplace
— one that rewards rigorous cost control and risk manage- ■■Enabling next-generation customer service. Impress
ment. At the same time, banking leaders are dealing customers and spark sales with fast, hassle-free
with a newly empowered consumer — one who expects account openings and timely, relevant communica-
better service and more convenience, including easy tions through every channel and device.
access to Web and mobile communication channels. ■■Lower risk. Systematically conform with regulations,
That’s why more banks are modernizing their critical protect data, and speed audits by tracking docu-
customer-facing business processes with capture enabled ments and data from the point of entry to archive.
content management solutions from Kofax. Now you ■■Increase efficiency and reduce operating costs.
have the power to deliver breakthrough levels of service Dramatically cut processing delays and boost staff
and efficiency, from hassle-free account openings to fast productivity with automated workflows that con-
and compliant loan processing — all while significantly nect multiple tasks and departments — and enable
lowering your operating costs. reduced spending on document sorting, distribu-
tion, and storage.
The Power of Enterprise Capture
With Kofax’s Capture Enabled BPM solution, banks and About Kofax
credit unions automatically capture, classify, extract and Kofax plc is the leading provider of capture enabled
validate information through a fast, touch-less process — business process management (BPM) solutions. Kofax
and then inserts the right information into business pro- automates information-intensive processes to help
cesses, applications, and content repositories. Kofax’s enterprises streamline operations, increase productivity
best-in-class platform manages every type of document, and better engage with their customers for a competi-
including paper forms and records, faxes, emails, texts, tive advantage and growth.
Web downloads, and more. With Kofax, banks are serv-
Printed in Germany
©2012