DISTRIBUCION FISICA INTERNACIONAL FICHA 2281979

SENA

Servicio Nacional de Aprendizaje

Formación titula virtual

Tecnólogo en distribución física internacional

Aprendiz

Jorge Eliecer Mendoza Ripoll

Ficha # 2281979

Tutor

Fase ejecución

Proyecto 15

Evidencia 7

Workshop “Business Plan Analysis”.

Barranquilla

2022
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Based on “Airport Café- Business Plan Sample” answer the following questions:

 What type of business is “Airport Café”? A sole Trader? A partnership? A limited

Company? A franchise? Explain.

As seen in the reading, it is clear when they say that the only owners of the Airport Café 100% are
Mr. and Mrs. Smith, this can be understood as a partnership between these two people. The
Airport Café Limited is owned 50% by Mr. Smith and 50% by Mrs. Smith.

 Does this business plan provide information about short-term and long-term
financial goals? Is this information important in a business plan? Explain.

In the short term the Airport Café, wants to finance growth mainly through working capital. The
Airport Café Search will aim for a net profit before interest and tax of at least 14% from the second
year of trading. In the long term, Airport Café expects revenue beyond projected sales to invest in
withdrawing debt ahead of time and that revenues will approach projected over a term of
approximately 5 years.

 What kind of information is provided in the executive summary? How is this

information useful in an International Business Plan?

In the executive summary, you can see a review of how the Airport Café works, its way of
operating, making a comparison against other platforms of the airport. Of course it describes the
success it has had, establishing that this is due to the quality of its products, the type of service
that is provided to customers, marketing, having a great location near the exits, area of high flow
of people; as well as the management they perform for keeping high quality products at low costs,
being more affordable for buyers; it also reviews the economic part of what needs to be invested
in order for the Airport Café to function properly, showing the value invested and the value to be
borrowed; on the other hand they describe how leases involve an important financial point of
negotiation, since when an agreement is reached it will benefit the business and overdrafts can be
avoided.
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 Why did they include information about Lease terms and Suppliers? How is this
information relevant?

Among the information they reflect we talk about leases, because this is an important canon to
know for the investment that should be made, also refers to the time spent in the premises and
the premiums that must be paid for them. Against the issue of suppliers, it is important to show
that it is clear how to maintain the stock demanded by the four main suppliers, however, they
also have as contingency plan six more suppliers, demonstrating the organization and planning
for the operation of the Airport Café to be continuous.

 What elements are included in the market/competitor analysis? What is this

information useful for the future investors?

It refers to the privileged location of the Airport Café near the exit gates and close to the food
corridors, which gives it an advantage over those of the most bidders, as well as makes a profile of
potential consumers and because the Airport Café could take precedence in the plaintiffs. On the
other hand, they also describe the type of food to offer, meeting the gastronomic needs of
traditional British food.

 Being able to market and sell your product/service cost-effectively is one of the most
important aspects of running a business. Promoting your business tells potential
customers that you exist and entices them to buy more. Does “Airport Café” provide
evidence of promotion and competitive methods? Explain.

Based on the information it shows, I consider that it broadly encompasses these two concepts of
promotion and competition, since it shows projections with great favor to be fulfilled, as well as
great potential for service and product to compete with the other food chains with which they
share the population in demand.

 Having a good understanding of the financial side of your business right from the
start will increase your chances of success. Based on the financial forecast that
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“Airport Café” provided, is it possible to establish their breakeven point (which is

when the amount your business sells matches what it spends)? Explain.

Depending on the equilibrium position explained by the Airport Café, they can reach it as long as
they reach a fixed monthly cost of 57,873 euros and a variable cost per customer of 5.70 euros,
which is very feasible to achieve taking into account the projection of consumption divided
between drinks and food the average expense of the customer is 12.54 euros; and even if the
projection was based on the most common and minimum expenditure which is 8.89 euros;
therefore, these product consumption revenues coincide and are well above what is projected and
required to maintain the balance point.

 If it were up to you to invest on Airport café, would you invest on them? Why?

From the current perspective, although it is a profitable business with a high and constant demand
based on the projections presented in its business plan, I consider that it is a very viable
investment.