Name: Arta Agustaria

Address: Jl. Manggis 3, Bitera Gianyar Bali Indonesia

Mobile: +62 853 3886 6706
Email: ria_smile80@yahoo.co.id
Date of Birth: 27 August 1980
Nationality: Indonesian
Marital Status: Single
Language Skills: Fluent English

OBJECTIVE:
Bring added value to organization and people within by putting commitment, integrity, passion, experience
professionalism and personal acknowledgement into action at each and every time.

PROFILE:
Motivated and personable business professional. Accustomed to handling sensitive and confidential records.
Poised and competent with demonstrated ability to easily transcend cultural differences. Thrive in deadline-
driven environment. Excellent team building skills.

PERSONAL SKILLS:
 Excellent organizational skills and ability to work well under pressure to meet deadlines.
 Strong leadership and communication skills.
 Effective ability to supervise, motivates trains and develops associates.
 Team player with strong interpersonal skills
 Ability to adapt to a frequently changing market environment.
 Ability to extract and analyze data in order to draw viable/actionable business conclusions.
 Ability to make measurable progress on multiple high priorities while also handling the day to day
operations
 Articulates revenue management strategies, ways to execute those strategies, and expected results.
 Strong knowledge of Microsoft Excel desirable

PROFESSIONAL EXPERIENCES:

Senior Revenue and E-Commerce Manager

Desa Visesa Ubud Bali
28 January 2018 – Present - Reporting to General Manager

Responsibilities:
 Manages reservations and E-commerce department including new hire selection, annual performance
reviews and other performance management, training and development
 Conduct daily verification of data; occupancy, revenue, average rate, average check, concessions, etc.,
in order to establish an accurate sales forecast on weekly and monthly basis and adjust pricing strategy
accordingly.
 Provide periodic dynamic forecast of expected results, variances and budget comparisons
 Analyze overall monthly hotel performance and provide summary report with recommendations to
improve long-term strategies.
 Set best practice standards for: competitor analysis, environmental scanning, market modeling,
distribution yield management, business mix yield management, length of stay yield management,
inventory availability by channel, pricing control and new pricing concepts
 Monitor overbooking levels and opportunities daily
 Continually monitor booking pace; respond to unexpected variances
 Perform competitive benchmark studies and follow market trends
 Create and maintain a 12-month rolling demand calendar
 Manage and oversee tactics and strategies for all third-party distribution channels
 Manage and oversee tactics and strategies for branded distribution channels
 Assess, analyze and price group business strategies, including function space and group room contribution
to food and beverage
 Regularly check the input and the quality of data points such as segmentation, denials tracking, etc.
 Conduct quarterly property performance review and develop strategic and tactical action
 Evaluate performance of distribution partners and contracted rates (OTA, transient, leisure, tour operator,
corporate, consortia, groups, etc.)
 Manage relationships with third party Online Travel Agent market managers to optimize placement,
productions, promotions, pricing to ensure maximum performance on all channels
 Monitor the cost of distribution by channel and adjust channel mix where necessary
 Promote and measure upsell revenue
 Where appropriate, monitor and factor non-room revenues into the overall revenue management
strategies and practices. This includes meeting and banquet space, restaurant, bar, spa, activities etc.
 Conduct rate/sell strategy (yield) meetings with General Manager, DOSM, Reservations Manager, Front
Office Manager, and Sales Manager
 Work with teams to develop weekly forecasts and budget tracking. Ensure correct tracking and analysis
of data for rooms, event space and F&B outlets. Provide reports teams daily on budget and forecast
trends
 Review hotel operations and discuss with General Manager
 Meet with each assigned Market manager on a monthly basis to review the business relationship and that
business targets are on plan.
 Daily follow up to each account for their production
 Meets assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.
 Maintain Parity rates on each channel
 Update any new promotion on each extranet
 Following up to each account for any disparity issue
 Maintain communication and relationship with network for Ubud area.
 Conduct tours of property to meeting planners and other potential customers while informing of all
hotel/resort services available; entertain customers on property, during site inspections, pre-planning
trips, and program operation when appropriate.
 Coordinate all sales related activity through the direction of director of sales; negotiate contract specifics
to achieve maximum profitability while satisfying customer needs.
 Assist with all guest inquiries within the sales and marketing department, including assisting with high
telephone volume and walk-in site inspections.
 Maintain relationships with peers at local hotels/resorts.

Achievements:
 Maximizing revenue through strategy and price setting, forecasting, budgeting, exploring and
analyzing past and future trends and maintaining system integrity.
 I have assisted the hotel increase in Yield, in April we achieved the highest ever recorded ADR for
the hotel with 89% occupancy and in Visesa through commercial Management of the market mix we
increased the ADR by 12% to help the hotel remain profitable through GOP.
GOP Month of Feb 2019 39%, GOP Month of March 2019 42%, GOP Month of April 2019 54%, GOP
Month of May 2019 50%, GOP Month of June 53%, GOP month of July 52%, GOP Month of August
50%, GOP Month of September 52% and GOP Month of October 50%

Revenue, E-commerce and Reservation Manager - 29 October 2015 – 30 October 2017

Song Saa Private Island Reporting to General Manger

Reservation Manager - 09 June 2014 – 29 September 2015

W Hotel & Spa Seminyak Reporting to Director of Revenue

Reservation Manager - 01 August 2013 – 31 May 2014

Montigo Resort and Spa Nongsa Batam Reporting to Director of Revenue and General Manager

Assistant Reservations Manager - 01 June 2011 – 01 July 2013

Waldorf Astoria Maldives Reporting to Revenue Manager

Senior Reservations Supervisor - Island Hideaway Spa Resort and Marina Maldives
01 October 2010 – 31st May 2011 Reporting to Sales and Marketing Director
Reservation Agent - InterContinental Hotels Group Dubai Festival City Central Reservations
15 October 2009 – 31st September 2010

Reservation Agent - Accor Dubai / Majid Al Futtaim Hotels Central Reservations

14 January 2009 - 14 October 2009

Reservation Agent - Shangri-La’s Barr Al Jissah Resort and Spa, Sultanate of Oman
20 October 2007 - 15 September 2008

Guest Service Centre - Shangri-La’s Barr Al Jissah Resort and Spa, Sultanate of Oman
2 December 2006 - 19 October 2007

EDUCATIONAL QUALIFICATION:
1999 – 2001 Pertiwi School of Management and Economy
1996 – 1999 Cipto Mangun Kusumo Senior High School Health Education (Majoring in Health Education)
1993 – 1996 Junior High School – SMP 2 Bekasi

SKILLS SYSTEMS & TOOLS:

1. Microsoft Office (Word, Excel, Power Point, Outlook and Internet)
2. Opera (PMS system)
3. SynXis (booking engine)
4. Site Minder (channel manager and Booking button)
5. Ihotelier (booking engine)
6. Travelclick (channel manager)
7. VHP (PMS system)
8. HMS (PMS system)
9. Power pro (PMS system)
10. Rategain (Rate Parity)
11. Google analytic (website review and conversion)
12. All OTA channels
13. STR – Smith Travel Research (KPI competitor)

LANGUAGES:
1. Indonesian (Mother Tongue)
2. English (Fluent)

TRAINING AND DEVELOPMENT:

1. Advanced Hospitality Revenue Management Pricing and Demand Strategies Certification by ECornell
University 12 – 16 March 2019
2. Hotel Revenue Management Certification by ECornell University September 2018
3. Seminar of Revenue Management Hospitality Industry by David K Hayes on 11 – 14 September 2017
4. Basic Revenue Management W Hotel Bali on May 2015
5. TSA – Up selling Training (25 - 26 January 2008) 1. The Best Up Seller of Reservations Department
Shangri-La’s Barr Al Jissah Oman in March and April 2008

EMPLOYEE RECORDS & CERTIFICATION:

1. Star Agent of the Month Accor MAF Hospitality in July 2009
2. Certificate of Recognition as part of ACCOR Hotels group Pre-Opening Team in June 2009
3. The Best seller and the highest revenue for individual reservations of Department InterContinental Hotels
Group in November 2009, December 2009, January 2010, February 2010, March 2010, April 2010, May
2010 and July 2010 InterContinental Hotels Group Dubai Festival City Winning Ways Star in April 2010
(Employee of the month)