Precious Tees Online Shop

Online Store Business Plan

Prepared by

Jess Rea
jrea@precioustees.com
January 01, 2030
Executive Summary
Objectives:
1. To achieve sales of at least $400,000 at year end
2. To reach revenue of at least $100,000.00 by December 31, 2030

Unique Selling Point:

It has 24/7 customer service and will respond to customer inquiries within an hour.

About Us
Precious Tees Online Shop will be established as a clothing shop, which utilizes the internet, particularly social
media, in selling its goods. The company will create its own clothing designs, while the blank clothes are availed
directly from manufacturers.

Products & Pricing

Precious Tees Online Shop is an online clothing shop that will focus primarily on selling tops, such as t-shirts,
blouses, sweaters, jerseys, and jackets, for prices between $10.00 and $500.00.
Target Market
The company’s target customers are teens, young professionals, and professionals.

Competition
The company’s competition are the following:

1. Jenny’s Fashion Olshop

One of the established and well-known clothing online shops in Valley View is Jenny’s Fashion Olshop. It has
gained popularity because of its consistent design and affordable price.

2. Tops and Bottoms Online Store

The company is one of the most trusted online shops with over thousands of positive customer reviews and
feedback. It has established its credibility as it delivers goods with quality and within schedule.

SWOT Analysis

METRICS POINT 1 POINT 2

Inexpensive raw materials as they are Low utility expense as it has no physical
Strengths
purchased directly from manufacturers store

Customers cannot personally visit the

Weaknesses Poor marketing
shop as it has no physical building

Wide range of available online platforms An increasing number of customers who

Opportunities
for marketing prefer online transactions

More competitors shifted to online

Threats Cheaper offers from competitors
transactions
Marketing Plan
Since the nature of the business online, the marketing plan will mainly revolve around the internet, particularly
social media. The company will create accounts on Facebook and Instagram and will schedule two daily posts,
and it will work on developing its own website where a complete list of items along with their respective prices will
be posted.

Operational Plan
Despite the company is an online shop, it will have an o ce that will serve as the main headquarters, where the
management oversees the operations. It will be located at 1888 Freshour Circle, Valley View, TX 76272, with an
o ce space of 500 square feet.

ACTION ASSIGNED TO END DATE

Create social media accounts and online posters James Wood January 20, 2030

Hire a website developer Samuel Helms January 22, 2030

Team

James Wood
Marketing Head

Samuel Helms
Contract Coordinator
Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

O ce Space Prepaid Rent $20,000.00 36.36%

Marketing Expenses $10,000.00 18.18%

Initial Inventory $20,000.00 36.36%

Other Expenses $5,000.00 9.09%

Startup Fund Available $0.00 0%

Total Startup Costs $55,000.00 100.00%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $500,000.00 $620,000.00

Cost of Sales $102,000.00 $112,000.00

Gross Pro t $398,000.00 $508,000.00

Total Expenses $176,000.00 $185,000.00

Net Pro t (Loss) $222,000.00 $323,000.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Current Assets $578,000.00 $639,000.00

Noncurrent Assets $100,000.00 $100,000.00

Total Assets $678,000.00 $739,000.00

Current Liabilities $163,000.00 $174,000.00

Noncurrent Liabilities $100,000.00 $100,000.00

Total Liabilities $263,000.00 $274,000.00

Equity Capital $193,000.00 $142,000.00

Retained Earnings $222,000.00 $323,000.00

Total Shareholder’s Equity $415,000.00 $465,000.00

Total Liabilities & Shareholder’s Equity $678,000.00 $739,000.00

Appendix
Jenny’s Fashion Olshop Website
The o cial website of one of our main competitors

Tops and Bottoms Online Store Website

The o cial website of one of our main competitors

Precious Tees Online Shop List of Products

A complete list of our company’s products, with their descriptions and available sizes