Cafe Haven

Business Plan
Guideline

Prepared by

Janice Hill
janicehill@cafehaven.com
January 15, 2040
Executive Summary
Objectives:
1. To gain an average yearly sales of at least $300,000.00 within the rst two years of operation
2. To limit the expenses up to $25,000.00 this year

Unique Selling Point:

Cafe Haven will be a new cafe in Los Angeles that operates 24/7 and offers delivery within the city.

About Us
Cafe Haven, owned by Ms. Melissa Smith, is a new upscale cafe that will start its operations on August 09, 2040,
offering a variety of drinks, locally made pastries, and many more. It will be located at 295 Ashcraft Court, Los
Angeles, California.

Products & Pricing

Cafe Haven offers an extensive menu of hot and cold beverages, such as coffee, tea, frappe, and more. The cafe
also offers different types of locally made pastries and other snacks. Each product has a price range of $2.50 to
$10.
Target Market
Cafe Haven’s target market is the general public working or residing near its location.

Competition
Cafe Havenhas two main competitors:

1. Base Cafe
Base Cafe is one of the leading cafes in the city. It has been operating for almost ve years now. Its target
market is mostly working professionals from the companies operating near its location.

2. Blend Cafe
Blend Cafe is another competitor that has been in the market for over four years now. It offers drinks and
pastries using organic ingredients.

SWOT Analysis

METRICS POINT 1 POINT 2

Strengths Experienced and professional staff Offers a variety of products

Weaknesses Currently has no brand recognition Small business space

Newly opened commercial building near

Opportunities Various online platforms for marketing
area, which entails potential customers

Threats Highly competitive market Increasing electricity costs

Marketing Plan
The marketing team will distribute and display print advertising materials such as yers, brochures, banners, etc.
It will also use social media to post images and videos of the cafe and the menu.

Operational Plan
The cafe is located at the lower ground level of 123 YSL Building, 295 Ashcraft Court, Los Angeles, California.

ACTION ASSIGNED TO END DATE

Check and update the inventory for supplies and

James Marshal Weekly
materials

Post updates on social media Hayley Campbell Daily

Team

James Marshal
Head of Operations

Hayley Campbell
Marketing O cer
Projected Startup Costs

DESCRIPTION AMOUNT PERCENTAGE

Building Space $50,000.00 47.62%

Cafe Equipment $30,000.00 28.57%

Licensing and Permits $15,000.00 14.29%

Other Expenses $10,000.00 9.52%

Startup Fund Available $0.00 0%

Total Startup Costs $105,000.00 100.00%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2

Sales $200,000.00 $250,000.00

Cost of Sales $40,000.00 $60,000.00

Gross Pro t $160,000.00 $190,000.00

Total Expenses $21,500.00 $24,500.00

Net Pro t (Loss) $138,500.00 $165,500.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Current Assets $340,000.00 $380,000.00

Noncurrent Assets $35,000.00 $35,000.00

Total Assets $375,000.00 $415,000.00

Current Liabilities $120,000.00 $140,000.00

Noncurrent Liabilities $66,500.00 $59,500.00

Total Liabilities $186,500.00 $199,500.00

Equity Capital $50,000.00 $50,000.00

Retained Earnings $138,500.00 $165,500.00

Total Shareholder’s Equity $188,500.00 $215,500.00

Total Liabilities & Shareholder’s Equity $375,000.00 $415,000.00

Appendix
Base Cafe
The o cial page of Base Cafe

Blend Cafe
The o cial page of Blend Cafe

Cafe Haven
Our company’s o cial page