Presented by:-

VISION
“Asian Paints aims to become one of the top five decorative
coatings companies world-wide by leveraging its expertise in
the higher growth emerging markets. Simultaneously, the
company intends to build long term value in the industrial
coatings business through alliances with established global
partners”.

MISSION
“To provide paints as per market demand, ensuring desired
level and quality of customer (dealer) services”.
Asian Paints Plants in India
 Raw materials:

• Titianium dioxide -30% of the total

manufacturing cost

• Petrolium based raw materials-40%-50% total

raw material consumed
 . SUPPLIER:
 Baba Containers is one of the suppliers of 20lit tins to the company.

 Asian Metal Containers is one of the suppliers of the printed tins to the
company.

 Titanium Dioxide is the largest consumed raw material for manufacture of

paints. It constitutes around 30% of the total manufacturing cost. From
Kerala & Kerala Minerals and Metal Ltd
 other petroleum based raw materials which constitute around 40-50% of
total raw material consumed. These products are mostly supplied by HPCL
and BPCL
 Supply chain :

Regional
Suppliers Plants Distribution Depots Retailers
Centres
Verity of products & Price
Decorative paints
Product Width Product line Cost Range
Tractor acrylic Mid Range
Tractor synthetic Mid Range
Distemper
Utsav Acrylic Economy
Utsav synthetic Economy
Interior Royale Play Premium
Wall Tractor Emulsion Economy
Enamels Apcolite
Emulsions
Premium satin Premium
Apcolite Premium Gloss Premium
Utsav Economy
Apex Ultima Premium
Apex Duracast Rough
tex Premium
Exterior
Emulsions Apex Duracast Fine tex Premium
wall
Apex Mid Range
Aprex stretch Mid Range
Ace Economy
PU Exterior Matt Premium
PU Inerior Glossy Premium
PU Inerior Matt Premium
Wood Surfaces
Melamyne Glossy Mid Range
Melamyne Matt Mid Range
Utsav Economy
 QUALITY OF PRODUCT

• “Golden peacock environment management award” national

quality award by union labor ministry.

• “Five star rating” by British safety council in 2003 & 2005

• Received the Ernst & Young "Entrepreneur of the Year -

Manufacturing" award in 2003.

• Ranked 24th amongst the top paint companies in the world by

Coatings World - Top Companies Report 2006.
 Service level
• Project planner:Plan out our painting project from start to finish.

• Paint budget calculation: Calculate the costs of painting any

surface in easy steps.

• Dealer locator: Find dealers and contractors for Asian Paints products
near you.

• Screentest: see for yourself how different colour combinations can look
on real walls
 . INVENTORY
MANAGEMENT
• Asian Paints average inventory level equals only 28 days sales
• Asian Paints stock of finished goods was just 7 per cent of its net
sales while for the others in the industry it was nearly twice that
level.

• They need credit. Asian Paints allowed15-21 days credit for dealers
located in the major towns and 22-30 days credit for dealers in
upcountry regions.

• Asian Paints actually saved so much on inventory carrying costs

that it almost earned its promotion budget through these savings.
 LOGISTICS MANAGEMENT

• Asian Paints has around 1,600 stock-keeping units (SKU; one SKU would
mean a product of a particular pack and shade), of which around 300-
350are fast moving with extremely high liquidity at the counter. This puts
great pressure on the demand forecasting and inventory management
functions of the company.

• The Company keeps low inventories in off seasons, and high inventory in
festival seasons.

• The Company has huge base of raw material suppliers, giving company
bargaining power resulting in higher profit margins than competitors.
 Information technology
 Asian Paints is the only company in India to have integrated Supply
Chain Management

I2 Technology
Asian paints are using I2 technologies which helped them to
improve greater customer satisfaction. It helped in distribution
planning, material resourcing, factory scheduling, and industrial
business solutions. I2 technologies integrate with SAP
•

Implied uncertainty

supplier manufacturer retailer

Supplier:Supplier absorbs least implied uncertainty

Manufacturer:Manufacturer absorbs less of implied uncertainty and som
what efficient
Retailer: Retailer
• absorbs most of implied uncertainty and very responsive
 Facilities
• SKU-3000
• PACKING UNITS-300
• REGIONAL DISTRUBUTION CENTERS-6
• PLANTS-4
PLANTS-23(IN WORLD)
• DEPOTS-77
• DELERS-1500(IN WORLD)
• DELERS-660
• MANUFACTURING UNITS-21(THROUGHOUTWORLD)17COUNTRIES
• EMPLOYEES-4500
• RETAILERS-27000
• SUB RETAILERS-95000
PLANTS IN:
 DEALERS IN DAVANAGERE
RAGHAVENDRA HARDWARE
NARASARAJA ROAD,DAVANGERE, DAVANGERE, KARNATAKA, 577001

SWETA ENTERPRISES
NEAR TVS SUZUKI SHOWROOM,HARIHAR ROAD,DAVANGERE, DAVANGERE,
KARNATAKA, 577006

SHWETHA AUTOMOBILES
#866, ,HARIHAR ROAD, DAVANGERE, KARNATAKA, 577006
MODE OF NETWORK
 METHOD OF NETWORK
End
dealer Retailer
customers

Asian
paints dealer End
customers

End
dealers wholesalers retailers
customers
Group Mukkadan:-

3PL & 4PL Solutions

Group Mukkadan" a 1947 incorporated firm,
specializes in addressing all the logistical needs of
organizations planning to set-up or upgrade their
existing facilities and operations in Kerala.
• The group's core competence lies in the areas of
C&F activities, warehousing, warehouse
management, transportation
• They are required for the smooth day to day
operation of large and medium corporates.
• The company is providing its services to leading
companies like Asian Paints Yamaha Motors,
 `
• The group has over 300000 sqft of commercial space in kerala
• 300 persons employed
• , J. Walter Thompson & Ogilvy
• leading advertising agencies in India such as Grey
Worldwide, J. Walter Thompson & Ogilvy. She subsequently
went on to work with a dotcom startup to set up an auction
portal. The experience of working for a startup led her to start
a services business offering third party logistics and
franchisee services for clients such as DuPont and Asian
Paints.
 IT in Asian Paints

• Asian Paints has launched a supplier portal

that includes an automated digital document
exchange facility that will improve the
efficiency and effectiveness of interaction
with suppliers. An employee portal has also
been set up. Customer Relations Management
(CRM) tools are being used in Asian Paints
Helpline and Home Solutions initiatives.
• The successful deployment of ERP, CRM,
Business Intelligence and Portal software from
leading solution providers and integrated SCM
systems has helped improve efficiency in the
business as well as increase the transparency and
accuracy of information across the company. In
order to affect 24x7 availability of our IT
infrastructure, we are setting up a disaster
recovery site in South India.
• To match the pace of growth of our
international business, we are focusing on
improving transaction systems and messaging
platforms. Implementing of a portal platform
for improved collaboration and sharing of
information across all geographies.