Prakash COCA COLA

PRAKASH TIWARI (2020-2022)
“OPERATION OF SPLASH BAR IN INCREMENT

ON ACTIVATION SCORE.”
SUBMITTED BY: - UNDER THE GUIDENCE OF:

PRAKASH TIWARI PROF. RAJESH RANJAN (MARKETING)
PGDM (MARKETING AND HR) FACULTY MEMEBER
2020-2022(IIBM, PATNA) ROLL NO- 16 IIBM, PATNA
1
Hindustan coca-cola beverage Pvt. Ltd.
ACKNOWLEDGMENT
The Research report will be incomplete without acknowledge giving my

sincere, gratitude to all persons who have helped me in the preparation of this
dissertation. First of all, I thank “GOD ALIMIGHTY” for the blessings showered
on me throughout this project work, which has helped me in the successful
completion of the training. I express our thanks to Hindustan Coca cola
Beverages Ltd. for granting me the permission to work with the esteem
organization. I am also thankful to Mr. Manish kumar(Sr. HR Manager) Mr.
Robin decruze (HR Manager) , Mr. Satish kumar (STL,Training Manager) and
then to Rajesh Ranjan (ASM, splash bar) and then to Mr. Bipul (ASM,general)
and then Mr. Rohit Acharya, Mr Manish, Mr.Radha, Mr. Sahi, Mr. Sadaf (STL ,
general) and then Mr. Niraj (MD,splash bar)of Hindustan Coca cola Beverage
Pvt. Ltd. They guided and helped us in all possible ways they could, at every
stage of the training, report.
I would also like to thank all the Executives, distributors & staff of Coca cola
who provided us all the relevant information and their kind support, on the
basis of which this report has been prepared.
2
DECLARATION
I, MR. PRAKSH TIWARI hereby declare that this project report is the record of authentic
work carried out by me during the period from 1th JUNE 2022 to 15th JULY 2022 for partial
fulfillment of the requirement for the award of the degree of PGDM is my original work and I
have not used any unfair means to accomplish the project and whatever I have stated in this
project are true and best of my knowledge.
MR. PRAKASH TIWARI
3
CONTENTS
S.NO TITLE PAGE.NO
1 Front page 1
2 Acknowledgment 2
3 Certificate 3
4 Declaration 4
5 Introduction 6
6 Company profile 7-19

7 Objective of the study 20
8 Research methodology 21-23
9 Limitations 24
10 Theoretical Background 25-37
11 Data processing 38-44
12 Management lesson 45
13 Findings 46
14 Recommendation 47
15 Training Certificate 48
16 Bibliography 49
17 Questionnaire 50-51
4
INTRODUCTION
Modern age is full of competition. Today only way of success is your

continuous efforts towards the growing market needs and in satisfying them.
It is the marketer job to know what the market speaks i.e. the ever
changing needs of the customer through market research & adopt them
fruitfully. It is must for all the companies to make policies according to the
customers and the govt. Today to succeed for any organization has to target
its customer needs, to create a culture in the organization i.e. market
conscious & responsive to customer needs. Soft drinks industry has become
big business in India in recent years.
The soft drink business underwent major change with the entry of PEPSI and
re-entry of COCA-COLA in India in the late 80s when Parley with brands like
Thumps, Limca & Gold spot was a clear leader. Coca-Cola took up the
product line of parley in 1993-94; today both brands are the Indians favorite
soft drinks.
5
HISTORY OF COCA-COLA
 HISTORY OF COCA-COLA
 ENTRY IN INDIA
 MILESTONE OF COCA-COLA
 MISSION OF COCA- COLA
HISTORY OF COCA-COLA
6
Coca-Cola Enterprises, established in 1886, is a young

company by the standards of the Coca-Cola system. Yet each
of its franchises has a strong heritage in the traditions of
Coca-Cola that is the foundation for this Company.
The Coca-Cola Company traces it’s beginning to 1886, when
an Atlanta pharmacist, Dr. John Pemberton , began to produce
Coca-Cola syrup for sale in fountain drinks. However the
bottling business began in 1899 when two Chattanooga
businessmen, Benjamin F. Thomas and Joseph B. Whitehead ,
secured the exclusive rights to bottle and sell Coca-Cola for
most of the United States from The Coca-Cola Company.
The Coca-Cola bottling system continued to operate as
independent, local businesses until the early 1980s when
bottling franchises began to consolidate. In 1986, The Coca-
Cola Company merged some of its company-owned operations
with two large ownership groups that were for sale, the John
T. Lupton franchises and BCI Holding Corporation's bottling
holdings, to form Coca-Cola Enterprises Inc. The Company
offered its stock to the public on November 21, 1986, at a
split-adjusted price of $5.50 a share. On an annual basis, total
unit case sales were 880,000 in 1986.
In December 1991, a merger between Coca-Cola Enterprises
and the Johnston Coca-Cola Bottling Group, Inc. (Johnston)
created a larger, stronger Company, again helping accelerate
bottler consolidation. As part of the merger, the senior
management team of Johnston assumed responsibility for
managing the Company, and began a dramatic, successful
restructuring in 1992.Unit case sales had climbed to 1.4
billion, and total revenues were $5 billion
The Coca-Cola Company is the world’s largest beverage company.

They operate in all countries accept South Korea & markets more than 3500
beverage products. Head quartered at Atlanta, Georgia, they employ
approximately 90500 employees all over the world. It is often
referred to simply as Coke or (in European and American countries)
as Cola or Pop.
7
8
ENTRY OF COCA-COLA COMPANY IN

INDIA
Coca-Cola bottling plant opens in 1950 in New Delhi, operated by pure

drinks Ltd. In 1951 Bombay plant opens, also operated by pure drinks Ltd.
In 1953 and 1954 Calcutta & Kanpur bottling plant opens cont. 1973 was the
time when 22 bottling plant operated in 13States. In 1978 Coca-Cola
withdraws Indian operations.
In 1992 KO resumes business operation in India in joint venture

with JMRPCO. After that KO acquires Parles brands (Thumps up, Limca,
Maaza, Gold spot, Cintra, Rimzim.) 1994-Plants open in Bombay, Calcutta
and New Delhi. In 1996 Can, PET plant started in pune. 1998-First
Greenfield plant opens in Ahmedabad.
Coca-Cola buys a no. of bottlers in India. Integration of all bottling

units into 1 pans India Company bottler, HCCBPL in 1997-1999. In July 2005
HCCBPL becomes a separate bottling entity
9
MILE STONE
10
2022 VISION
We see a world filled with opportunities that range from doubling our system
revenues by 2022, to developing new beverage products that meet
consumers’
evolving preferences and needs, to creating social value and making a
positive
difference in the communities in which we operate. Our 2022 Vision is the
roadmap
for converting these long-term aspirations into reality. It provides business
goals that
outline what we need to accomplish together with our global bottling
partners,
customers and consumers in order to achieve sustainable, measurable
growth.
11
 Coca-cola has more than 3500 product worldwide

 More than 600 product in India ,there are some top brand
COCA-COLA
Coca-Cola is the most popular and biggest-selling soft drink in history, as

well as the best-known product in the world. Created in Atlanta, Georgia by
Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage
by mixing Coca-Cola syrup with carbonated water.
Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola

was being sold in every state and territory in the United States. In 1899, the
company began franchised bottling operations in the United States
12
MAAZA
“Yaari-Dosti Taaza Maaza”.
With the real fruit taste kids love, plus added calcium, Maaza’s tagline,
“Yaari-Dosti Taaza Maaza” means “Friendship moments with fresh Maaza” in
Hindi.
Maaza was introduced in India in 1984 as a non-carbonated mango fruit

drink. It was acquired by The Coca-Cola Company in 1993 and is currently
available in three flavors, mango, pineapple and orange, plus added calcium.
Maaza manufacturing unit is located in Najibabad which is delivering in all

over Western and East U.P. through that Najibabad manufacturing unit
become Maaza is a fifth largest selling brand of Coca-Cola. Maaza has mango
fruit test its flavour introducing before Slice Pepsi Copy its.
13
Clear, crisp, refreshing
Introduced in 1960, Sprite is the world’s leading lemon-lime flavored soft

drink. Sprite is sold in more than 190 countries and ranks as the No. 4 soft
drink worldwide, with a strong appeal to young people.
Millions of people enjoy Sprite because of its crisp, clean taste that really
quenches your thirst. But Sprite also has an honest, straightforward attitude
about things that sets it apart from other soft drinks. Sprite encourages you
to be true to who you are and to obey your thirst.
According to survey for it has found out that Sprite is a lemon-lime flavored
soft drink. I asked about Sprite brand then I found out that when not
available Limca brand of Retail outlet then customer or consumer demand to
Sprite brand through all over region survey gone on statement Sprite is
fourth largest selling brand of Coca-Cola in Ghaziabad.
14
THUMS UP
Strong Cola Taste, Exciting Personality
A THUMP UP IS a leading carbonated soft drink and most trusted brand in

India. Originally introduced in 1977, Thumps Up was acquired by The Coca-
Cola Company in 1993.
Thums up is known for its strong, fizzy taste and confident, mature and
uniquely masculine attitude. This brand clearly seeks to separate the men
from the boys.
Its tag line says it all: “Thumps Up, I Want My Thunder”.
Thumps Up is a number one largest selling brand of Coca-Cola in Patna

region, rural and semi-urban areas are second largest selling brand after
sprite.
15
DIET COKE/COCA-COLA LIGHT
Diet Coke was born in 1982 and quickly became the
No. 1 sugar-free drink in diet-conscious America.
Known as Diet Coke in the U.S., Canada, Australia
and Great Britain, and as Coca-Cola light in other
countries, it’s now the No. 3 soft drink in the world.
16
FANTA
A favorite in Europe since the 1940s, Fanta was acquired by The Coca-Cola
Company in 1960. Fanta Orange is the core flavor, representing about 70%
of sales, but other citrus and fruit flavors have their own solid fan base.
Fanta sells best in Brazil, Germany, Spain, Japan, Italy and Argentina. Fanta
distribution was increased in the U.S. in 2001 with the return of four flavors:
orange, strawberry, pineapple and grape. Orange, the biggest seller, is now
available in most of the country.
17
LIMCA
This is thirst-quenching beverage features a fresh and light lemon-lime taste

and lighthearted attitude. the limca brand was introduced in 1971 and
acquired by the coca-cola company in 1993.
KINLEY WATER
This is thirst-quenching beverage features fresh the fresh water with the
saturated oxygen level.Kinley is the second famous brand of water after
bisleri. Doctors are preferring kinley water.
18
OBJECTIVE OF STUDY
PRIMARY OBJECTIVE:
1. STUDY OF SPLASH BAR.
SECONDARY OBJECTIVE
1. To find out the awareness of products of SPLASH BAR among people.
2. To know people perception about the products of COCA-COLA in market
3. To identify the demand of the SPLASH BAR in the market.
4. To identify the problems and solutions of the OPERATION OF SPLASH BAR.
19
RESEARCH METODOLOGY
Research methodology is collecting all sorts of information & data pertaining to the
subject in question. The objective is to examine all the issues involved & conduct
situational analysis.
SOURCES OF DATA
For the purpose of the study the data required is obtained from two types of sources namely:
 Primary sources
 Secondary sources
Primary data
Primary data is important for all areas of research because it is unvarnished information about
the results of an experiment or observation. It is like the eyewitness testimony at a trial. No one
has tarnished it or spun it by adding their own opinion or bias so it can form the basis of
objective conclusions. Primary data is the specific information collected by the person who is
doing the research. It can be obtained through clinical trials, case studies, true experiments and
randomized controlled studies. This information can be analyzed by other experts who may
decide to test the validity of the data by repeating the same experiments.
Its advantage is that you can find data needed to suit your purpose. Disadvantage being usually
more costly and time consuming than secondary data.
20
Primary data can be gathered by:
 QUESTIONAIRE
 RED SCORE CARD
 SURVEY
In this study I have collected data
With the help of a questionnaire on, this is a primary source of data collection. A questionnaire
was prepared on retail banking in India and a survey was conducted of 30 both salaried and non
salaried people mainly comprising of bank customers.
21
Secondary data
Secondary data is data collected by someone other than the user. Common sources of
secondary data for social science include censuses, surveys, organizational records and data
collected through qualitative methodologies or qualitative research.
Secondary data analysis saves time that would otherwise be spent collecting data and,
particularly in the case of quantitative data, provides larger and higher-quality databases than
would be unfeasible for any individual researcher to collect on their own. In addition to that,
Analysts of social and economic change consider secondary data essential, since it is impossible
to conduct a new survey that can adequately capture past change and/or developments.
Secondary data can also be helpful in the research design of subsequent primary research and can
provide a baseline with which the collected primary data results can be compared to. Therefore,
it is always wise to begin any research activity with a review of the secondary data.
In this study the secondary source of data is obtained from:
 Information collected form guidance of project guide and the employees of the bank to
understand the Retail banking better
Journals, research articles, magazines, internet, and in some published sources.
22
LIMITATIONS
There were certain limitations which proved as a hindrance during the on-the-job training. The
following are the limitations:
 The subject was too large but the time available was very less and limited.
 Few outlets did not think it to be important and necessary for the cleaning of the machine
on a daily basis.
 There was miscommunication regarding the prices of coke, sprite and the KO cup prices.
 Many outlets were considering for pull-out as they did not find the splash bar project
profitable.
23
SPLASH BAR
 INTRODUCTION
 FEATURE
 MY WORK
 LEARNING
 INSTALETION CRITERIA
 DOCUMENT FOR SPLASH BAR
24
INTRODUCTION OF SPLASH BAR
 Splash bar is machine through which coca-cola selling his two product
coca-cola and sprite.
 This is mainly for low income group consumer.
 Through splash bar company wants to penetrate in low income group
consumer market.
25
FEATURE OF SPLASH BAR
 PCSB SIZE 2.5’ X 3’.

 Premix of cold drinks used
 Cooling inside
 Manual dispensing
 Electric consumption 2 unit per day
 5 Bottle can store under the splash bar , 3 for
chilling , 2 loaded in jack for dispensing
 Only 2.25 liter pack of coca-cola and sprite are
allow to sell through splash bar
26
Essential Elements of Splash Bar:-
 Cups
 Cabinets
 Nozzles
 Sanitizer
 Dustbin
What are the requirements for splash bar?
 Valid electricity connection

 Prime position floor space availability of 5 square feet
 100% daily and weekly sanitation compliance
 FSSAI registration/ license
Why splash bar?
 Affordable refreshment solution for the value conscious average Indian consumer
 Simple and easy to operate chilling cum dispensing unit
 Low electricity consumption at 2.5 units per day
 Power cool chilling in 7.5 hours
27
 Perfect beverages at right carbonation and temperature to the consumer.
28
MAINTAINENCE:
DAILY CLEANING PROCEDURE
 The operator should wash and dry their hands and wash the TAP NOZZEL using running
water.
 Throe the tap nozzle after one day usage.(tap nozzle should also be replaced if hasn’t
been used for upto 8 hrs)
 Collect the dock, TAP TRIGGER parts in a container and flush them with disinfectant.
 Wash the dock, TAP TRIGGER parts using running water.
 Flush the disinfectant in the cabinet (on spilled beverages)
 Clean the interior using a clean sponge or soft cloth.
Note: Daily cleaning is required for each used tap nozzle.
Setup
Bottle installation &uninstallation (cont.)
 Rotate and lock the dock assembly.

 Insert bottle with dock assembly into top trigger.
 Ensure bottle with dock assembly is properly located.
Note: do not shake the bottle at any time during the whole process.
29
Operation
TO ENSURE PROPER DISPENSING
 Remove empty bottle from the TAP TRIGGER and screw off the dock assembly
from empty bottle. Unfinished coca-cola beverages should be discarded
overnight.
 Take a new beverages bottle (from cabinet, remove the douser and replace it with
the dock assembly.
 Screw dock assembly with the bottle.
Note: This unit fits Upto 2.25l bottle. Do not shake the bottle at any time during
the assembly process. Please contact COCA-COLA TECHNICIAN for any
difficulties.
30
RATE OF ITEMS RELATED TO THE SPLASH BAR
ITEMS 100 ml Cup 170 ml Cup 250 ml Cup

MRP per bottle 79.00 79.00 79.00
Billing per bottle 71.82 71.82 71.82
No. of cups per bottle 22 13 9
Per cup liq cost 3.26 5.52 7.98
Paper cup cost 0.42 0.91 1.90
Total Cost (Cup+ Bev) 3.68 6.43 9.88
MRP per cup 5.00 10.00 15.00
Margin per cup 1.32 3.57 5.12
Margin per case 36% 55% 52%
Margin per case 260.5 417.2 414.7
31
Q.WHY WE USE COCA-COLA AND SPRITE IN SPLASH BAR?
Ans-- We use coca-cola and sprite in splash bar because coca cola is the mother brand and
sprite is the lead brand of bihar.As in bihar mostly people purchase the sprite for their taste.
32
Splash Bar Red Score Card
The term RED in the RED score card is an abbreviation for “Right Execution Daily”. This is a
very important initiative carried out by the Coca-Cola Company in order to get an idea regarding
all the areas related to the splash bar project. The score card is of a total of 100 points which is
further divided into three major categories, i.e.,
 Equipment Score - 30 points

 Availability Score- 35 points
33
 Activation Score- 35 points
These three major heads are further divided into several sub-divisions. An attempt is made then
to increase the score of that sub-division which has a less score.
For example, suppose the “Activation Score” is only 20 out of 35 then different ways are carried
out in order to increase the remaining 15 points for that particular outlet.
34
FORMAT OF SPLASH BAR RED SCORE CARD
OUTLET NAME ADDRESS
EQUIPMENT SCORE POINTS SCORES

Working Splash Bar
Prime Position(within 3 feet of sitting area)
Cabinet placed away from “open drain, butcher shop,
heat source” devoid of any presence of pests
AVAILABILITY SCORE
Chilled Coke Availability(3 chilled bottles inside
Splash Bar)
Chilled Sprite Availability(2 chilled bottles inside
Splash Bar)
Warm Stock Availability within outlet-5 bottles(can
be a combination of coke and sprite)
Brand KO Cups
ACTIVATION SCORE
Training Certificate displayed prominently with photo
of retailer trained to dispense
Outside activation element such as-
Standee/Flange /Pole with price communication
Dealer board- Outlet name is mandatory
Price communication through Poster/Sticker at eye
level
TOTAL SCORE
BENEFIT OF RETAILERS
35
 All cost of a 100 ml glass of cold drink was Rs 4.20 and selling price
was Rs 5.
 23% was the marginal benefits ( Rs 1 per glass of 100 ml)
 39% was the marginal benefits ( Rs 7.40 per glass of 170 ml)
 29% was the marginal benefits ( Rs 11.20 per glass of 250 ml)
36
EXAMPLE OF SPLASH BAR RED SCORE CARD
OUTLET NAME ADDRESS
Rakesh kirana store Main road, Sherpur, Patna
EQUIPMENT SCORE POINTS SCORES

Working Splash Bar 10 10
Prime Position(within 3 feet of sitting area) 10 10
Cabinet placed away from “open drain, butcher shop, 10 10
heat source” devoid of any presence of pests
AVAILABILITY SCORE
Chilled Coke Availability(3 chilled bottles inside 15 0*15
Splash Bar)
Chilled Sprite Availability(2 chilled bottles inside 10 10
Splash Bar)
Warm Stock Availability within outlet-5 bottles(can 5 0*5
be a combination of coke and sprite)
Brand KO Cups 5 5
ACTIVATION SCORE
Training Certificate displayed prominently with photo 10 0*10
of retailer trained to dispense
Outside activation element such as- 10 10
Standee/Flange /Pole with price communication
Dealer board- Outlet name is mandatory 10 10
Price communication through Poster/Sticker at eye 5 5
level
TOTAL SCORE 100 70*100
The above mentioned examples have total score 100 in which 70 is pre score and 100 is a post
score.
37
DATA ANALYSIS
AND
INTERPRETATION
38
ANALYSIS AND INTERPRETATION
The analysis of information gathered contain the output of the responses which are collected
either through a questionnaire or through a structural schedule.
This therefore, makes the chapter important and considering the significance of the same, it
becomes imperative that I have analyzed each and every question which is important from an
analytical point of view and came out with interpretations that would show that the total study is
relevant and significant.
In this chapter of mine I will access its merits and shall come out with justifications, which are
necessary towards making this chapter from the point of view of justifying the theme that has
been selected.
This survey has been conducted in a wide area and involves all the outlets having splash bar
machines. For gathering valuable information I had distributed a set of questionnaire to all the
retailers. The data which has been gathered out of the survey has been analyzed by me and I have
tried my best to come out with the accurate results.
39
HYPOTHESIS:
1. The format on which the selected outlet is based.
RESPONSES CABINET STAND ALONE

FREQUENCY 81% 19%
FREQUENCY
19%
CABINET
STAND ALONE
81%
CONCLUSION:-
From them above chart it can be easily be seen that almost 81% of the outlets have both, i.e., the
cabinet as well as the stand. However, 19% of the outlets only have the stand.
40
2. Outlets having a dedicated electrical connection with a proper socket
and earthling.
RESPONSES YES NO
FREQUENCY 88% 12%
FREQUENCY
12%
YES NO
88%
CONCLUSION:-
From the above response, we can see that a large percent of 88 have a dedicated electrical
connection and only 12% of the outlets do not have so.
41
3. Outlet is situated in a clean and hygienic environment, with no off-odors
(rodent smell).
RESPONSES YES NO
FREQUENCY 69% 31%
31%
100%
90%
80%
70%
NO YES
60%
69%
50%
40%
30%
20%
10%
0%
FREQUENCY
CONCLUSION:-
From the above shown graph it can be seen that 69% of the outlets are situated in a clean and
hygienic environment, whereas 31% of the outlets are situated in unhygienic locations.
4. No butchery shop near or on either side of the outlet.
42
RESPONSES YES NO
FREQUENCY 92% 8%
FREQUENCY
8%
YES
NO
92%
CONCLUSION:-
From the above shown graph it can be seen that 92% of the outlets are not situated near butchery
shop, whereas 8% of the outlets are situated near butchery shop.
43
Excel report work
No. of days -10
Total no. of outlet (target)-218
Total no. of visited outlet (achievement)-179
Rest no. of outlet -39
Pull out Requirement -12
44
MANAGEMENT LESSONS
Customer Relationship Management
Corporate ethics
Employee relation
Work distribution
Employee- involvement- this is very necessary to retain the existing customers. Formed a part of
Customer relationship management.
Commitment
Communication
Conflict
Competency
Market Trends- for the banks to compete with other banks
Controlling
Cross-functional teams-attract
Decision making
Experience
Job-satisfaction
Learning
Motivation to work
Organizational hierarchy
Negotiation
45
Findings
 Rural areas – The Company is finding more competition in market as the people
living in these areas are not capable to afford expensive bottle of cold drink. They use to
purchase a glass of cold drink at variety of prices.
 Urban areas – The people living in this area can afford the bottle easily but the splash
bar is also leading the market in this areas because it makes the customer delight I having
a glass of cold drink at anywhere.
 Competition – There is no competitor in the market of splash bar.
 Lack of ideas- The retailer doesn’t have any ideas how to keep the splash bar clean.
 It was an innovative idea of coca-cola company which was started in 2011-2012.
 Lack of robust marketing of splash bar.
 Though most of them are not aware about this splash bar, so it’s necessary for every
retailer to have knowledge.
 As coca-cola company is competing the market through its innovation that is ‘’splash
bar’’ as no other company has innovated this in today’s scenario.
46
RECOMMENDATIONS
 The dealer should know how to clean the splash bar to keep it hygienic
.
 It should be cleaned once in week by the shopkeeper as to keep the splash bar clean, so
that a customer should purchase the cold drink at different price according to its choice.
 The coca-cola company should provide a book with the splash bar to every purchase to
the shopkeeper, how to clean the splash bar to keep hygienic.
 The company should provide the steps or a method to cleaning the splash bar.
 Price communication means the price like Rs 5, 10 &15 is mentioned on the splash
bar with that the different size of the glass is provided for customer’s choice.
47
 Training certificate- the certificate of training must be provided to the retailer who is
having the splash bar which is hygienic. This shows that the retailer is having an idea of
splash bar.
48
BIBLIOGRAPHY
The information under this project has been taken from the following sources:
Websites:
 www.google.co.in
 www.wikepidea.com
 www.coca-cola.com
49
QUESTIONNAIRE
1. The format on which the selected outlet is based.

a) Cabinet
b) Stand Alone
2. Outlets having a dedicated electrical connection with a proper socket and

earthling.
a) Yes
b) No
3. Outlet is situated in a clean and hygienic environment, with no off-odors

(rodent smell).
a) Yes
b) No
4. No butchery shop near or on either side of the outlet.

a) Yes
b) No
5. No heavy infestation of pests, ants, insects, etc. within or adjacent to the

outlet.
a) Yes
b) No
6. Footfall of outlets.
a) 50-150
50
b) 150-300
c) 300 & Above
7. Daily sanitation of outlets.

a) Yes
b) No
8. Outlets have agreed to keep splash bar on for 24 hours.

a) Yes
b) No
9. Outlets have agreed to keep splash bar on for 24 hours.

a) Yes
b) No
10. Average income of the outlets.

a) 1000-2000
b) 2000-3000
c) 3000 & Above
----------------
(Signature)
51
PRAKASH TIWARI (2020-
2022)
52

Prakash COCA COLA

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Prakash COCA COLA

Uploaded by

Copyright:

Available Formats

PRAKASH TIWARI (2020-2022)

“OPERATION OF SPLASH BAR IN INCREMENT

SUBMITTED BY: - UNDER THE GUIDENCE OF:

The Research report will be incomplete without acknowledge giving my

MR. PRAKASH TIWARI

S.NO TITLE PAGE.NO

6 Company profile 7-19

Modern age is full of competition. Today only way of success is your

Coca-Cola Enterprises, established in 1886, is a young

The Coca-Cola Company is the world’s largest beverage company.

ENTRY OF COCA-COLA COMPANY IN

Coca-Cola bottling plant opens in 1950 in New Delhi, operated by pure

In 1992 KO resumes business operation in India in joint venture

Coca-Cola buys a no. of bottlers in India. Integration of all bottling

 Coca-cola has more than 3500 product worldwide

Coca-Cola is the most popular and biggest-selling soft drink in history, as

Coca-Cola was registered as a trademark in 1887 and by 1895 Coca-Cola

“Yaari-Dosti Taaza Maaza”.

Maaza was introduced in India in 1984 as a non-carbonated mango fruit

Maaza manufacturing unit is located in Najibabad which is delivering in all

Clear, crisp, refreshing

Introduced in 1960, Sprite is the world’s leading lemon-lime flavored soft

Strong Cola Taste, Exciting Personality

A THUMP UP IS a leading carbonated soft drink and most trusted brand in

Its tag line says it all: “Thumps Up, I Want My Thunder”.

Thumps Up is a number one largest selling brand of Coca-Cola in Patna

DIET COKE/COCA-COLA LIGHT

Diet Coke was born in 1982 and quickly became the

No. 1 sugar-free drink in diet-conscious America.

Known as Diet Coke in the U.S., Canada, Australia

and Great Britain, and as Coca-Cola light in other

countries, it’s now the No. 3 soft drink in the world.

This is thirst-quenching beverage features a fresh and light lemon-lime taste

2. To know people perception about the products of COCA-COLA in market

3. To identify the demand of the SPLASH BAR in the market.

4. To identify the problems and solutions of the OPERATION OF SPLASH BAR.

In this study I have collected data

In this study the secondary source of data is obtained from:

Journals, research articles, magazines, internet, and in some published sources.

FEATURE OF SPLASH BAR

 PCSB SIZE 2.5’ X 3’.

Essential Elements of Splash Bar:-

What are the requirements for splash bar?

 Valid electricity connection

Why splash bar?

DAILY CLEANING PROCEDURE

Note: Daily cleaning is required for each used tap nozzle.

 Rotate and lock the dock assembly.

TO ENSURE PROPER DISPENSING

RATE OF ITEMS RELATED TO THE SPLASH BAR

ITEMS 100 ml Cup 170 ml Cup 250 ml Cup

Q.WHY WE USE COCA-COLA AND SPRITE IN SPLASH BAR?

Splash Bar Red Score Card

 Equipment Score - 30 points

EQUIPMENT SCORE POINTS SCORES

EQUIPMENT SCORE POINTS SCORES

TOTAL SCORE 100 70*100

ANALYSIS AND INTERPRETATION

1. The format on which the selected outlet is based.

RESPONSES CABINET STAND ALONE

4. No butchery shop near or on either side of the outlet.

Excel report work

No. of days -10