INTRODUCTION

With the increasing demand of a high-quality kinds of coffee and great service, the proposed
project Noir et Blanc is a good business to establish a core group of repeat consumers. Noir et
Blanc is an ideal café that fit for business meetings, studying sessions and a peaceful place to
hang out for friends and family. It is generally designed to give comfort and give a twist to the
usual entertainment environment. Noir et Blanc will make its best effort to create a unique place
where customers can socialize with each other in a comfortable and relaxing ambiance while
enjoying the best kinds of coffee and sweets. We will be in a business of helping our customers
to ease their daily stresses by providing peace of mind through great ambiance, convenient
locations, friendly customer service, and products of consistently high quality. Noir et Blanc will
invest its profits to increase the employee satisfaction while providing stable returns of
investment to its investors.

TECHNICAL STUDY
Café products
Noir et Blanc is a conceptualized café that sells moderately-priced food to an high-end market.
The café features brewed coffee and espresso-based beverages like Espresso, Double Espresso,
Espresso Macchiato, Cappuccino, Dry Cappuccino, Cafe Latte, Gibraltar (Cortado) and many
more, various cakes and pastries, baked goods associated with breakfast. Luncheon offerings
contain both carry-out and dine-in menu selections. Furthermore, the café will emphasized a
notion that will fit for its target markets.

Café Location
The location of the cafe will be located at Gov. Sta. Cruz, Guading Adasa St, Dapitan City,
Zamboanga del Norte above Jerry Bee (2nd floor) fronting Jose Rizal Memorial State University.

CAPITALIZATION
The finance for Noir et Blanc café will come from the owner’s capital investment.

In a partnership of Jeffrey, Lovely, Ian, Catherine and Wendelyn that decided to contribute in
the amount of one hundred thousand pesos ( Php 100,000) each to fund for the initial operation
of Noir et Blanc Café.

START-UP SUMMARY

NAME OF ASSET AMOUNT

1) 5-year Lease of the Rental Space Php 20,000 per month

2) Renovation and Interior Designs 100,000
3) Espresso Machine 30,000
4) Coffee Maker 7,500
5) Coffee Grinder 5,000
6) Food Service Equipment 90,000
7) Storage Hardware 15,000
8) Counter Area Equipment 50,000
9) Serving Area Equipment 15,000
10) Store Equipment 600,000
11) Retail Supplies 10,000
12) LG Airconditioner 30,000
13) WIFI Subscription 4,000 per month
14) Permits and Licenses 6,000
15) Other expenses 100,000
TOTAL Php 1, 082, 500

MARKET STUDY
Philippines is known as a coffee-loving nation. It is a trend toward quality among the Filipino
consumers that is definitely plays an important part in the growth in conceptualized cafes in the
industry. Mostly people tend to calm and have a peaceful mind in drinking coffee and eating
sweets. Moreover, a desire for small indulgences for something more different and unique, also it
is a good business opportunity for conceptualized café like Noir et Blanc.
Noir et Blanc will axis its marketing activities on reaching students, faculty, people working in
an office and a sophisticated teens. Our market research shows that these are the customer groups
that are most likely to find a comfortable and stress-free environment open to costumer for
gathering, studying, and relaxing between classes and office hours. Additionally they are the one
who likely to have a coffee consumption.
Noir et Blanc will cater the people who want to get a daily close of knowledge and cup of
proficient-tasting coffee in a well-comfortable and relaxing environment. Such as the costumers
differ in age, and although the location are close to the college campuses and high schools
means that majority of our clients will be college and high school students and faculty. Our
market research shows that these are insightful that incline towards a pleasant and at ease
environment that is open for gathering and relaxing between classes and office hours, which
provide a well- resourced and calming place to stay after a tiring day in school or in the offices.
Furthermore, a lot of college students consider such areas like Noir et Blanc because of its
convenience meeting locations and also to indulge in knowledge, where they can meet with peers
without the necessity to pay a large amount of cash for just cover charges, because we offer a
number of amenities. For us this will provide a unique possibility for building a loyal customer
base.
Structure of the Café