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1.3. Organizational Objectives: Vision Statement and Mission Statement
1.3. Organizational Objectives: Vision Statement and Mission Statement
Organizational Objectives
Vision statement and mission statement
Vision
Describes a desired position for the company in the far future (“Where
do we want to be?”)
Mission
Purpose of business, states what the business is and does
How the vision statement will be achieved (“How do we get there?”)
Vision and mission statement
Positive, ideal goals
Parallel to business
Customer centric
Answers:
Where are we now?
Where do we want to be?
How do we get there?
How do we know we are there?
SWOT analysis