Campus

Marketplace
An Internship Experience Paper

Spending My
Precious 5 Months
in Bhinneka as an
Intern
Mind to read it?

LabInc
Della Finanda Team
External Communication Intern
About My Journey

Monday, February 7th 2022.

Hallo I'm Della, and I was sitting in front of my laptop, wearing red veil, as well
as the t-shirt with "Petarung Muda Bhinneka" mark
I'm a Proud member printed on it. I never imagined before, that I would be
joining in one of top e-commerce company in Indonesia. I
of Petarung Muda thought I would be only an unrecognize-able buyer in
Bhinneka.Com, or maybe the best accomplishment I only
Bhinneka batch II could make is being a merchant there. But I was wrong.
Not a merchant, in fact I joined Bhinneka as an intern!

From the onboarding activities on that day, I was informed that I would be in Campus Marketplace project
to handle the cooperation in making marketplace microsite with campus in Indonesia. Specifically, I would
be in LabInc team that is also separated into some division:

And here I am!

CMS Blog Reporting Creative External
Writting and analitic Design Communication
 About External Communication Division

Synergy Coordination Cooperation

As the name, in External Communication Division, almost of all

our job is related with external parties. Because the project that
External we worked on is Campus Marketplace, so we are responsible to

Communication find potential campus to be worked with, contact the Business

PIC in every campus, and set the schedule for every meeting to
Divison in a glance make a deal in every milestone with Bhinneka. Shortly, we
connect company and campus, from preparation, MoU signing,
to microsite and marketplace launching.
 Assignment? Yes We Have!
Competitor Marketing
Check and Plan and
Analysis Strategy We were not only spending 5 months
in Bhinneka just doing our job desc,
but also were given some additional
assignments related to the project.

For sharpening our skills, Bhinneka also

provided us monthly training (which is
my favourite agenda ever so far ^^),
and absolutely an assignment every
month too!

Several assignments that were given to

Event and Monthly us are Competitor Analysis, creating an
Promotion Training
Plan Assignment Event & Promotion Plan, making
Marketing Plan & Strategy, and Regular
Monthly Training Assigment.
 Company Cultures that Fit Me at Best

are 2 words that could describe my working experience in Bhinneka.

Comfortable Most of the employees are currently working online, and so do the
intern. I love the way Bhinneka build the border-free culture
and Flexible between one and another without neglecting sense to respect each
other and how the flexible working culture here.

My Personal Goals and Expectation and How Far I Reach It

In my first day in Bhinneka, Bhinneka's HRD asked all the intern to list down our personal goals and
expectation that would be reached during internship period. Not many that I wrote, but I just expected
that in my very first time experience having internship, I could know and fit company cultures as well as I
could do all the job desc and reach every goals that was been setting by my mentor. I also expected that I
could contribute to give any new inovation and idea for the project, and I'm grateful because our mentor
always involve us in the disscussion of finding new strategy and idea for increase the sales in Campus
Marketplace.
On onboarding day, I also set the goals to contribute in building Campus Marketplace in my campus,
Universitas Sriwijaya. This goal is reached 40% to succed, due to some events in the campus, so the
launching of Campus Marketplace in Universitas Sriwijaya is not possible for now. I do wish, this goals
could be reached by the next batch intern
 What We Have Reached

During 5 months internship, our division have

reached some goals related to the campus
New Campus Leads 60% Developing
that will be cooperated with Bhinneka in

30 9 Campus Marketplace program.

During the internship, there are 30 new

potential campus leads that has reached and
sent the cooperation letter & introduction
deck. In addition, there are 9 campus that
already in developing the microsite proccess,
90% Launching 5 campus in buyer-socialization preparation,
80% Close Win
Preparation and 6 campus is already have done the
5 6 socialization event and going to be launched
soon.
 Thank You
I'd love to read your internship experience story too!
Mind to share?