FINDING THE CUSTOMER

✓ USE THE FOLLOWING WORDS TO COMPLETE THE LIST OF WAYS TO LEARN ABOUT
YOUR CUSTOMERS.

1. LOYAL CUSTOMERS 5. LISTENING

2. CLIENTS 6. NEW TRENDS
3. COMPETITORS 7. SALES RECORDS
4. FIND OUT 8. SEARCH TERMS

A. EMAIL _LOYAL CUSTOMERS ____ DIRECTLY WITH ONE OR TWO QUESTIONS.

B. EXAMINE THAT ___ SEARCH TERMS __ THAT PEOPLE TYPE INTO YOUR WEBSITE´S
SEARCH FUNCTION. WHICH ITEMS ARE PEOPLE LOOKING FOR?
C. SCHEDULE A SOCIAL EVENT, SUCH AS A WINE TESTING, FOR EXISTING OR
POTENTIAL __ CLIENTS __, AND USE THIS AS AN OPPORTUNITY TO ___FIND
OUT___ MORE ABOUT WHAT THEY WANT.
D. COMPARE YOUR MARKETING APPROACH WITH THAT OF YOUR __ SALES
RECORDS. WHAT AREAS ARE THEY TARGETING THAT YOU AREN´T?
E. READ TRADE JOURNALS TO LEARN ABOUT ___ NEW TRENDS. THIS WILL HELP YOU
STAY AHEAD OF THE COMPETITION.
F. STUDY YOUR _____________________________ TO SEE WHAT FACTS YOU
ALREADY HAVE ABOUT THE PEOPLE WHO BUY FROM YOU.
G. SPEND TIME ON A SHOP OR AT A TRADE FAIR ___ LISTENING ___ TO PEOPLE.
WHAT DO THEY TALK ABOUT? WHAT QUESTIONS DO THEY ASK?

✓ RESPOND THE QUESTIONS AND COMPLETE THE DEFINITIONS

1. WHAT IS A CUSTOMER?
A customer is an individual or business that purchases another company's goods or
services. Customers are important because they drive revenues; without them,
businesses cannot continue to exist.
2. HOW DO YOU SEIZE CUSTOMERS IN A BUSINESS?
• Create a profile on social networks
• Offer free trials
• Help yourself with technology
 • invest in advertising
• affiliate marketing
• Improve your brand image
3. SALES RECORDS REFER TO: the action of recording or annotating in a document all
those movements that are generated from the sales made by the company in a
given period._
4. NEW TRENDS REFER TO: A trend is a change or development towards something
new or different. This is a growing trend.