PLANNING A MARKETING STRATEGY.

AUDIO

✓ LISTEN AND TAKE NOTES ABOUT THE 4 Ps. MARTIN IS A MARKETING MANAGER
OF A TELECOMMUNICATION COMPANY.

A. PRODUCT: cable package with excellent software and modems

B. PRICE: We haven't fixed a price yet, but this will be decided in the next week or two because
our product is in the introduction.

C. PLACEMENT: in major metropolitan areas across Europe

D. PROMOTION: You need to connect to the internet and the your connection is faster than
anything. You can get anywhere else, you can e-mail videos in just seconds instead of minutes
or hours. Customers also get free web space and can use our web page design program. And
finally our software automatically scans all incoming emails.

✓ LISTEN AGAIN AND COMPLETE THE PHRASES

A. THE __ key factors _ OF OUR CABLE PACKAGE ARE THAT YOU GET…

B. WE WILL BE __ reaching _ CUSTOMERES THROGH Ads ON…

C. OUR PRODUCT WILL THEN BE INMEDIATELY _ available _ TO CUSTOMERS IN…

D. WE WILL _ guarantee _ THAT CUSTOMERS WILL HAVE…

E. WE HAVEN´T _ fixed __ A PRICE YET…

F. BECAUSE OUR PRODUCT IS IN THE __ introduction _ PHASE, OUR _ pricing _ MODEL SHOULD…