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NURUL ADILA BINTI JOHADI

Head of Marketing
Bank Rakyat

013-3030232
https://www.linkedin.com/in/nurul-adila-johadi-b5a874b1/
nurul.adila157@gmail.com
nurul.adila@bankrakyat.com.my

PROFESIONAL HIGHLIGHTS

Marketing and Communications practitioner with more than 12 years of experience

specializing in Product Marketing, Digital Marketing, Corporate Branding, Corporate
Communications, Sponsorship, Media Management and Public Affairs. Enthused to
grow and nurture others, motivated in achieving goals, job excellence and satisfaction.

KEY ACCOMPLISHMENTS

Excellence in Personalization Marketing Awards 2022 by AOTY & MARKies

Merit for APPIES Malaysia 2021, Marketing Campaigns Awards

Jury for MARKies Malaysia Awards 2021

Social Empowerment Category Awards Asia Responsible Enterprise Awards 2019

(AREA 2019)

‘Company of the Year’ (Overall Social Responsibility Excellence)

Malaysia CSR Award 2019

Best Overall Company, Malaysia CSR Award 2018

The BrandLaureate Best Brands Award Corporate Branding 2016

Banking Islamic Co-operative Bank 2015-2016 by BrandLaureate

Best Annual Report in Bahasa Malaysia 2016

Anugerah Emas Laporan Tahunan Terbaik Bahasa Malaysia by NACRA

Merit for Best Annual Report (Non-listed Company category) 2010 by NACRA

Superbrands (2010 & 2011)

Malaysia Book of Records for The Largest Participation of Students in an

Entrepreneurship Event 2019

Malaysia Book of Records for The Simultaneous Bank Branch Open House 2014
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ALWAYS 1ST

Through these 12 years of a wonderful marketing and communications journey, I have

accomplished countless of “THE 1ST”:

Bank Rakyat
Head of Marketing (June 2019 - Present)

• Developed the 1st online platform for SME/Micro/Coop Financing called QR2E

• The 1st campaign conducted specially for Bank Rakyat members and offering
Bank Rakyat shares worth up to RM138,000 as prizes

• The 1st virtual prize giving ceremony for Bank Rakyat which conducted aligned
with new norm (post COVID) in 2020

• The 1st Malaysia Book of Records for Kelab Nuri Bank Rakyat: The Largest
Participation of Students in an Entrepreneurship Event 2019

FIELD OF WORK
• Develop annual marketing plan for all products including tactical and umbrella
campaigns
• Media planning and buying for ATL & BTL
• Annual marketing campaign plan for paid, earned and owned marketing
channels
• Planning and managing of department and division’s annual budget
• Ensure business/sales target for each product is achieved
• Strategic partnerships, affiliate marketing programs and stakeholder
engagement program.

Bank Rakyat
Assistant Manager Corporate Communications (Mac 2018-June 2019)

• The 1st international awards for CSR Bank Rakyat Social Empowerment
Category Awards, Asia Responsible Enterprise Awards 2019 (AREA 2019)

• The 1st official partner for United Nations Sustainable Development Goals in
Malaysia

FIELD OF WORK
• Manage and develop annual communication plan
• Planning and managing of department and division’s annual budget
• Manage media activities and rapport with Head of Media.
• Manage Bank’s corporate branding
• Execute crisis management plan for the Bank
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Bank Rakyat
- Executive at Public Affairs and Corporate Branding
- Executive at Marketing and Event Management
- Executive at Corporate Communications
(September 2009 – Mac 2018)

• The 1st NACRA Awards for Bank Rakyat: Merit for Best Annual Report (Non-
listed Company category) 2010

• Developed the 1st Branding and Communications Committee in Bank Rakyat

• Led the team to organize the 1st international running event for Bank Rakyat :
Rakyat Run in 2017 which was participated by more than 5,000 local and
international runners

• 1st Station Naming Rights Program for Bank Rakyat at Stesen LRT Bank Rakyat-
Bangsar in 2015 until present

• 1st naming right sponsorship for an official Malaysia football league: Liga Bola
Sepak Rakyat in 2015

• 1st Hari Raya commercial and jingle for Bank Rakyat in 2014

• The 1st Malaysia Book of Record for Hari Raya Celebration: The Largest
Simultaneous Bank Branch Open House 2014

• 1st live TV program at Menara Kembar Bank Rakyat for Selamat Pagi Malaysia,
in conjunction with the launching of Menara Kembar Bank Rakyat

• Developed the 1st Salary Transfer package for Bank Rakyat customers which
then helped to increase deposit balance of the Bank

FIELDS OF WORK
• Corporate Communications • Annual Report
• Procurement • Media Management
• Corporate Branding • Corporate Sponsorship
• Event Management • Writing
• Club Management • Marketing Initiatives for Products & Campaign
• Publications • Corporate Social Responsibilities
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Bank Rakyat
Trainee (February 2009- June 2009)

FIELDS OF WORK
• Corporate Communications • Publications
• Public Relations • Media Management
• Event Management • Writing

Financial Sector Talent Enrichment Program by Bank Negara Malaysia

(June 2008- June 2009)

FIELDS OF WORK
• Islamic Banking • Insurance
• Investment Banking • Conventional Banking

Sime Darby Property Berhad

(May 2008- June 2008)

KRU Capital Sdn. Bhd.

(Dec 2007- Feb 2008)

EDUCATION
YEAR INSTITUTE LEVEL / STUDY GRADE
2022 The First 90 Days by Genesis Certificate -
Advisers
2021 Certified Customer Experience Certificate -
Professional (CCXP) by Western
Kentucky University
2017 Accredited in Kursus Bahasa Certificate Accredited
Melayu Berakreditasi Sektor
Perkhidmatan Kewangan by Bank
Negara Malaysia
2008 – Financial Sector Talent Bank Negara Graduated
2009 Enrichment Program (FSTEP) Malaysia’s
Trainee
2005 – Universiti Teknologi MARA BBA (Hons) CGPA 3.29
2008 Marketing
2004 Malaysian University English Test (MUET) Band 4
2004 – Kedah Matriculation College Matriculation CGPA 3.26
2005
2002 – Maktab Rendah Sains MARA Secondary (SPM)
2003 Serting
1999 – Sek. Men. Keb. King George V Secondary (PMR)
2001
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SALARY
Current RM12,400.00
Expected RM16,00.00
(Negotiable)

REFERENCE
Mr. Nizam Sani
Chief Marketing and Communications Officer
Bank Rakyat
nizam.a@bankrakyat.com.my
019-2288351