DEPARTMENT OF LETTERS AND HUMANITIES

COURSE MATERIAL (Video Transcript)

First Term, AY 2020-2021

Course Code ArtApp

Course Description Art Appreciation
Prerequisite None
Credits 3 units; 54 hours (Lecture)
Mode of Delivery Online
Week Number 7
Lesson/Topic Artist and Artisan
Micro-Learning At the end of the lesson, students shall have:
Outcomes  differentiated artist and artisan;
 defined an artist’s or artisan’s production process,
medium and technique in art making; and
 discussed the role of different stakeholders of art
management.
Assessment Measures Synchronous Online Quiz
Video Transcript Hi, everybody! It is time to learn! This is ____________ from
the Department of Communication and Humanities. Today, let
us learn about Artists and Artisans.
In the art world, artists and artisans made creative and
magnificent arts seen by people and deeply appreciated. Both
contributed to human progress, and culture preservation.
To differentiate them, an artist is a talented individual who
work with paint through visual arts like painting, drawing, and
other artistic designs for aesthetic value of an art. While an artisan
is a skilled worker who make things by hand from furniture to
jewelry for practical and decorative value of an art.
In art making, both communicate with viewers through the
medium and techniques used in the production process to
materialize their concept. In painting, a painter uses watercolour,
oil, or crayon. In sculpture, a sculptor uses stone, wood, or steel. In
music, a musician uses melody and lyrics. Likewise, other forms of
art have their media ready for the production process in making an
art.
Nevertheless, they used appropriate techniques as methods,
or a means of using the medium to finish a particular art. Here are
some of the techniques: Blowing is a technique in producing a
figure through blowing an air into a molten glass; Throwing is a
popular technique in making pottery; Coloring is painting through
watercolors, colored pencils, or crayons; and Cutting is a fabulous
technique in wood carving.
However, art products from artists and artisans should be
managed by stakeholders who are the right people to do sales,
purchase, collections, exhibits, and promote arts. These are those

Art Appreciation | Artist and Atisan 1

people: 1) Art managers who do the art projects, planning, and
arrange tours and events; 2) Gallerists who do the exhibit, and
promote artists and arts in art gallery; 3) Art Collectors who love
and collect arts for their survival; 4) Curators who care, arrange,
displays and interpret arts for the public; 5) Art Dealers who buy
arts from artist and sell to collector; 6) Art Critics who do critical
analysis in any form of art; 7) Auctioneers who help facilitate art
dealers and collectors sell artworks to buyers at auction houses; and
8) Artists are the most important stakeholders, who create art in
the forms of literature, visual, graphics, decorative, drama, music,
theatre, and architecture.

That’s all for today. I hope you learned something from this lecture-
discussion video. For enrichment, feel free to study further in seeing
a video showcasing Filipino arts and craftsmanship, and
supplemental doc at LMS. Enjoy learning and stay healthy!
-end of video transcript-