SERIAL CONTENT PAGE

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CHAPTER I

INTRODUCTION OF THE ORGANISATION STUDY

1.1 Introduction of the organisation study 4

1.2 Objectives of the organisation study 5

1.3 Scope of organisation study 5

1.4 Limitations of the organisation study 5

CHAPTER II

INDUSTRY PROFILE AND COMPANY PROFILE

2.1 INDUSTRY PROFILE 7

2.2 History of textile in India 8

2.3 Textile in National scenario 8

2.4 History of Indian textile industry 9

2.5 COMPANY PROFILE 12

2.6 Production capacity 12

2.7 Quality policy 13

2.8 Vision, Mission 15

2.9 Organisation structure 16

 CHAPTER III

FUNCTIONAL DEPARTMENT ANALYSIS

3.1 Production Department 18

3.2 Human Resource Department 48

3.3 Purchase Department 56

3.4 Marketing Department 57

3.5 Finance Department 60

3.6 Operation Department 62

3.7 Quality control Department 63

3.8 Warehousing and packaging Department 64

CHAPTER IV

4.1 SWOT Analysis 66

CHAPTER V

5.1 Findings and Suggestions 69

5.2 Conclusion 70

Bibliography

Website
 AN ORGANIZATION STUDY ABOUT THE GENUINE FASHION

AT TIRUPUR

1.1 INTRODUCTION TO THE ORGANISATION STUDY:

Organisational study is the systematic study and careful application

of knowledge about how people as individuals and as groups act within
organisation. Purpose of an organisational study is to define the legal and corporate
structure of the business. An organisation study may also include professional
background information about the business and the principles of the business and
what skills they can contributes to the business.

As part of Master of Business Administration programme, the

researcher conducted organisational study GENUINE FASHION AT TIRUPUR.
This work will give a complete picture about the organisation structure and
departments of the organisation and also study each department process and
function. The researcher selected this topic to understand the well organised
managerial structure of the organisation. So the study, regarding this topic is very
crucial to analyse the factors which contribute to the quality of textile products as
well as the factors regarding the defects of organisational climate development of
an organisation.

While conducting the study the researcher got a real idea about the
structure of the management and harmonious working conditions of employees in
GENUINE FASHION AT TIRUPUR. A fair organizational study will help an
organization to develop a lot. The suggestions given by the researcher will help to
improve the efficiency and effectiveness of the organization in a systematic
manner.
1.2 OBJECTIVES OF THE STUDY:

The main objectives of the study are:-

 To understand more about the organization.

 To get more awareness about the departments of the company.
 To understand the overall performance of the company.
 To study the problems of the company.
 To give suggestions based on the findings for the improvement of efficiency
and profitability of the company.
 To analyse the strength and weakness as well as opportunity and threats of
the company to enhance the organizational performance.

1.3 SCOPE OF ORGANISATIONAL STUDY:

 The study focus on the overall structure of the organization. In this study, the
researcher analyzed the overall functioning of the firm and also the financial
performance of the enterprise.
 The researcher made a moderate attempt to have the SWOT analysis of the
study

1.4 LIMITATIONS OF THE STUDY:

 Busy schedule of officers and employees is adversely affected the

researcher.
 The information provided by the company assumed to be authentic.
 Certain areas are restricted, so a detailed study is not possible.
 The success of the study depends upon the response made by the
employee.
 CHAPTER II

INDUSTRY PROFILE AND COMPANY PROFILE

2.1 INDUSTRY PROFILE:

Textile is derived from Latin word’ TEXERE’ which means to weave. It was originally
applied only to woven fabrics, but now a general term for fibers yarn and other materials. The
major cotton producing states are Punjab, Haryana, Gujarat, Maharashtra, Rajasthan and
Andra Pradesh. India has the largest hector age in the world amounting to a million hectors or
25% of the textile industry in Genuine Fashionis rather small compared to the best of the
country. In Genuine Fashionin order to satisfy the raw materials needs of waves, government
of Genuine Fashionstated 5 spinning mill under co-operative sector.

The public sector units in textile sector where mainly engaged in the activities of yarn
manufacturing. The 9 units including the 4 companies owned by employee around 5979
personnel accounts for 10% of total employment in enterprise under industries development.
The major problems of textile one is

 Cotton export and price.

 Delay in cotton yarn exports.
 Non-availability of credit.
 Low productivity.
 Change of fashion.
 Power problems.

PROCESS:

In spinning process, separate fibers are trusted together to bind them in to a stronger long
yarn vary based on the material used, fibers length and alignment, quantity fibers used and
degree of twist. The direction in which the yarn is spin is called twist and yarn are
characterized on 2 twists or 5 twists according to the direction of spinning rightness of twist
is measured in twist per inch (IPI). Two or more spun yarn may be twisted together or piled
to form a thicken yarn. Generally hands Spun single piles one spun with a Z-twisted and
playing is done with an S-twist.
CONTEMPORARY HAND SPINNING:

With the recent part, many new spinners have joined into this ancient process innovating
the craft and creating new technologies from using many new applicants of dying before
wouldn’t be in a traditional yarn, to crafting techniques like coiling, this craft is
constantly evolving and shifting.

A woollen yarn is contrast hand spun from a role where the fibers aren’t as strictly
aligned to the yarn created. The woollen yarn captures much more air and makes for a
soften to convene and generally bulkier yarn. A spinner will spin using varying
techniques for handcrafted and roles based yarn and thus make a semi-worsted yarn.
Woollen can be dyed at any time, but is often dyed before carding due.

2.2 HISTORY OF TEXTILE IN INDIA:

Cotton mill first attempt by bowery cotton mills near Kolkata by English
enterprises 1st mill as established by C.N. DAVER in1854, Mumbai. Textile is the second
largest industry in India after agriculture industry.

2.3 TEXTILE INDUSTRY IN NATIONAL SCENARIO:

The industrial growth of the country was piloted by textile industry even before
independence and occupied a very unique position by its contribution to the national
product, export and final consumption expenditure. Cotton played a dominant role in the
growth of the industry in the country. The major cotton producing states are Punjab,
Haryana, Gujarat, Maharashtra, Rajasthan, and Andhra Pradesh. Through India has the
largest cotton hector age in the world around 9million hectors, the production in the
country is hardly 20% of the world production. The textile sector is major contribution to
the foreign exchange earning of the country for 35% of the total export. There are 1767
textile mill in the country of which 192 are in public sector, 151 in co-operative sector
and 1424 in private sector.
MAJOR PROBLEMS IN INDUSTRY:

 Cotton export and prices.

 Decline in cotton yarn export.
 Lack of modernization.
 Non availability of credit.
 Increase in cost of production.
 Low productivity.
 Power problem.

GENERAL CONDITION OF TEXTILE MILL:

The public sector units in textile sector where mainly engaged in the activities of yarn
manufacturing. The 9 units including the four companies owned by employee around 5979
personnel and accounts for 10% of total employment in enterprise in under industries
department.

2.4 HISTORY OF INDIAN TEXTILE INDUSTRY:

The history of textiles in India dates back to nearly five thousand years to the days of the
Harappa civilization. Evidences that India has been trading silk in return for spices from the
2nd century have been found. This shows that textiles are an industry which has existed for
centuries in our country. Recently there has been a sizeable increase in the demand for Indian
textiles in the market. India is fast emerging as a competitor to China in textile exports.

The Government of India has also realized this fact and lowered the customs duty and
reduced the restrictions on the imported textile machinery. The intention of the government’s
move is to enable the Indian producers to compete in the world market with high quality
products. The results of the government’s move can be visible as Indian companies like
Arvind Mills, Mafatlal, Grasim; Reliance Industries have become prominent players in the
world. The Indian textile industry is the second largest in the world-second only to China.

The other competing countries are Korea and Taiwan. Indian Textile constitutes 35% of the
total exports of our country.

The history of apparel and textiles in India dates back to the use of mordant dyes and
printing blocks around 3000 BC. The foundations of the India's textile trade with other
countries started as early as the second century BC. A hoard of block printed and resist dyed
fabrics, primarily of Gujarati origin, discovered in the tombs of Foster, Egypt, are the proof
of large scale Indian export of cotton textiles to the Egypt in medieval periods.

During the 13th century, Indian silk was used as barter for spices from the western countries.
Towards the end of the 17th century, the British East India Company had begun exports of
Indian silks and several other cotton fabrics to other economies. These included the famous
fine Muslin cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was
widely practiced between India, Java, China and the Philippines, long before the arrival of the
Europeans. India Textile Industry is one of the largest textile industries in the world. Today,
Indian economy is largely dependent on textile manufacturing and exports

INDIAN TEXTILE AND CLOTHING INDUSTRY:

India’s textiles and clothing industry is one of the mainstays of the national Economy.
It is also one of the largest contributing sectors of India’s exports worldwide. The Report of
the Working Group constituted by the Planning Commission on boosting India’s
Manufacturing exports during 12th Five Year Plan (2012-17), envisages India’s exports of
Textiles and Clothing at USD 64.41 billion by the end of March, 2017. The textiles industry
Accounts for 14% of industrial production, which is 4% of GDP; employs 45 million people
and accounts for nearly 11% share of the country’s total exports basket.
MARKET SIZE
The Indian textile industry is set for strong growth, buoyed by both rising domestic
consumption as well as export demand. Abundant availability of raw materials such as
cotton, wool, silk and jute and skilled workforce has made India a sourcing hub.

The most significant change in the Indian textile industry has been the advent of man-made
fibers (MMF). India has successfully placed its innovative range of MMF textiles in almost
all the countries across the globe. Man-made fiber production recorded an increase of 2 %
during the year 2012-13.

Cotton yarn production increased by about 15 per cent during March 2013 and by about 14
per cent during the year 2012-13. Blended and 100 per cent non-cotton yarn production
increased by 10 per cent during March 2013 and production increased by 3 per cent during
the year 2012-13.
2.5 COMPANY PROFILE:

We, Genuine FashionExport, are knitwear manufacturer and export organization.Established

in the year 1994, Our Company is located in Tirupur (Dollar Cyty), Coimbatore Dist, India.
Our local district is home to one of the most developed textile production bases in India.
Therefore, due to this excellent foundation and Satisfaction of customer with our Quality we
have become a qualified supplier of various types of garments for men, ladies and children
with respect to all seasons in knitwear in very short period

Our factory is equipped with branded high-quality sewing machines imported from Japan.
Currently employing more than 100 workers & 10 staff. we have highly skilled production
and managerial personnel to take care of all the works.

We will give the shape for your D R E A M S and I M A G I N A T I O N S.

INFRASTRUCTURE:
Our manufacturing unit comprises total of 60 brand new imported machineries on
systematically well arranged 10000 sq. ft

2.6 PRODUCTION CAPACITY:

GENUINE FASHION EXPORT is having a capacity to manufacture 30, 000 PCS in basic
round neck T-shirt and 15, 000 PCS in Polo T-shirt per month

PRODUCTS:
GENUINE FASHION EXPORT offers a wide range of products from regular knitwear to
innovative utility value based knitwear. It gives an edge to manufacture garments for all
seasons / trends eventually assisting our customers to be placed in a better and superior
position in the market

 THE RANGE
Single jersey knits
Single jersey auto stripe
Single jersey 4 track & jacquard designs
Double jersey knits
Double jersey auto stripe
Two thread and three thread Fleece
Interlock
 Interlock jacquards
Yarn dyed
Organic cotton
Allover Prints & embroidery

GENERAL KNITWEAR:
GENUINE FASHIONEXPORT is knitwear manufacturer and exporter of a wide range in
knitwear for Men, ladies and children in 100% cotton, mélanges.

 Fabrics and also Blends

GENUINE FASHIONEXPORT is skill set in making every style of garment in
Formal wear, Casual wear, Beach wear, Sportswear, Boxer shorts, Bustier sets, mix
and match with woven combo like knit top and woven trousers, Pajamas / Nightwear
being exclusively shipped to Europe & Usa. All the products are produced with
utmost care and expertise the infrastructure is planned accordingly to fully support the
manufacturing requirements of individual styles.
Orders are properly monitored with a time and action calendar to effect on time
delivery.
 Mainline products are:
Children's T-shirts and sets
Men's T-shirts/Polo shirts/Pajamas (in various styles)
Ladies' T-shirts / Pajamas / Nightwear

2.7 QUALITY POLICY:

 Commitment towards continual improvement in our products range and thereby

satisfying ourselves and our customers
 The secret of the company's success lies in being able to fully understand the clients
specific needs and then delivering them products strictly conforming to the desired
quality always within the agreed time.
 This has been achieved through observation of quality control at all levels and a
continued monitoring of production activities and delivery unbreakable Confidence is
in
 Team work , it will give the success
2.8 VISION AND MISSION:

VISION:

To be the world class quality retail solution provider to all global retail giants in home
furnishing segment with social and environmental commitment.

MISSION:

Excel in quality, technology, design innovation by synergizing best brains and value
the social and environmental concerns.

 Anchoring Quality System

 Totally of customer satisfaction
 Loyal to Customers
 Appending Customer Relationship
 Social and Environmental Responsible
 2.9 ORGANIZATION STRUCTURE:

MANAGING DIRECTOR

General Manager

Dyeing Manager Production HR Manager Marketing Finance

Manager Manager Manager

Employees Quality control Assistant Assistant Assistant

Manager Manager Manager

Supervisor Supervisor Supervisor Supervisor

EDP Development HRD Assist Employees

Checking Weaving Packing

 CHAPTER III

FUNCTIONAL DEPARTMENT ANALYSIS

3.1 PRODUCTION DEPARTMENT:

PURCHASE YARN:

Yarn is the main raw material of the company .it purchases its raw material from the
local areas and other districts. Like tirupur, erode, and Coimbatore etc. the purchased raw
yarn are brought into the company by lorries ,trucks and heavy containers. The securing
person to be cross checked by stored inward register.

The yarn is weighted & stored in raw material godown . The total weight is entered in
“Weighted list register” which is maintained store keeper.

Material purchased through purchase order.

DYEING:

The fabrics material can be used the form of fiber, yarn and cloth .but from the pont
economy t would be advantage to dye th material at final stage in the manufacturing process
s possible

BLEACHING:

Bleaching is the simple cleaning process. it is to wash away the gray and materials
before doing the further process by using the certain chemicals

PRODUCTS:

 Largest collection of Table Linen in the country,

 Over 5000 designs in Tablemats, Napkins, Runners,
 Tablecloths,
 Kitchen Towels and sets in embroidered,
 Printed and Jacquards.
 Modern manufacturing infrastructure and Design studio
PRODUCTION PROCESS

WINDING

WARPING

BEAM STORAGE

WEAVING

FABRIC FOLDING

CUTTING

STITCHING

CHECKING

PACKING
 SPINNING

BALL WARPING BEAMWARPING

Rope Dyeing

Redeeming Slasher Dyeing

Sizing

Drawing

Looming

Finishing

Inspection

Packaging

RING SPINNING:

Spinning process is done by machine called ring frame. It converts the bobbin into a yarn.
The bobbin taken from the previous process fly frame is mounted on ring frame either
automatically or manually. The ring frame stretches the material using a drafting 2s and 140s.
Ring yarn is finer and more hairy when compared to open end.
Need of advancement:
 In ring spinning a large number of changes had occurred for continuous improvement
in production, quality and efficiency…
 Air suction.
 Air pipes.
 Additional air conditioning requirements.

Advantages:
 Production of high strength yarns.
 Spinning of fine yarn count.
 Proper for special yarns.
 It is flexible as regards quantities (blend & lot size)
 The speeds in drawing section are best controlled, yarn evenness is excellent. But
if short fibers are too much, yarn unevenness occurs.
 Fine yarns can be produced as compared to open-end spinning system

Disadvantages:
 Process stages are more numerous. Roving stages exists as an extra process compared
to other systems.
 The high speed of the traveler damages the fibers.
 Capacity of the cops is limited.
 Energy cost is very high.
 Low production rate.

Zones in Ring Frame: 

There are totally four types of zones.
1. Creel zone
2. Drafting zone
3. Twisting zone
4. Winding zone
Umbrella creel:
Advantages:
 Reduction in maintenance costs.
 Easy creeping.
 Space saving as because most of the creel bars are not used.
Disadvantages:
 Higher initial cost.
Automatic roving transfer:
 Automatic transfer of roving bobbins from roving frame to ring frame.
 No deterioration in roving quality due to storage and handling.
 Better yarn quality.
Drafting System:
In conventional system
 All gear driven.
 Difficulty with setting alteration.
 Needs to change gears when some parameters to be changed, Example– draft, twist
Automated drafting system:
 All rollers driven by individual motors, controlled by individual drives.
 Possible to alter draft and twist from the key pad. Fine turning of twist & draft
adjustments possible.
 Interfacing & drive communication through and other types of protocols make controls
simple and very accurate.
Orbit ring:
The orbit ring / traveller system is designed for spinning at top speeds whilst producing best
yarn quality.
 SU ring:
The SU ring / traveller system is suitable for the processing of synthetics spinning at top
speeds whilst producing best yarn quality.
 Features of Orbit system:
 Large contact area between traveller and the ring. This reduces the specific pressure
 Optimum heat dissipation traveller to the ring.
Features of SU system:
 Large contact area between ring and traveller reduces the specific pressure.
 Optimum heat dissipation traveller to ring.
Compact spinning:
 Compact spinning is simply the modification of conventional ring spinning systems.
 Ring yarns which are spun on ring spinning frame without a spinning triangle, are
unsurpassed in respect of their high strength and minimum hairiness.
Spinning triangle:
 A long spinning triangle implies a long weak point more end breaks.
 A short triangle represent a small weak point fewer end breaks. 
 If it is too short then the fibers on the edge must be strongly deflected to bind them in.
Yarnstructure: 
Comparison of conventional ring spun yarn & compact yarn:
Automatic doffing:
 Used to make the doffing function automated
 It has the main components
 Doffing Beam unit
 Servo Disc Belt
 ROBO DOFF unit
 The doffer transfers the full cops to the SERVO disc transport system, which conveys
them either to the transfer station of the winder or to the fully automated ROBO load
tube loader.
 The SERVO disc prevents tilting and thus ensure smooth transport, while the machine
already resumes yarn production.

WEAVING:
The process of producing a fabric by interlacing warp and weft threads is known as weaving.
The machine used for weaving is known as weaving machine or loom. Weaving is an art that
has been practiced for thousands of years. The earliest application of weaving dates back to
the Egyptian civilization. Over the years, both the process as well as the machine has
undergone phenomenal changes. As of today, there is a wide range of looms being used, right
from the simplest hand loom to the most sophisticated loom.
Classification of Weaving Machines:

Weaving machines are classified according to their filling insertion mechanism. The
classification is as follows:

 
1.Shuttle 
2.Shuttle-less 

 Projectile
 Rapier
 Air-Jet
 Water-Jet
Shuttle Weaving

In shuttle weaving, a shuttle that traverses back and forth across the loom width, inserts the
filling. Shuttles can be made of wood or plastic. Filling yarn is wound on the quill and the
quill is placed in the shuttle. As the shuttle move across the loom, the filling yarn is unwound
from the pirn and lay in the shed. 

ProjectileWeaving 
Projectile weaving machines use a projectile equipped with a gripper to insert the filling
yarn across the machine. The gripper projectile draws the filling yarn into the shed. The
Projectile glides through the shed in a rake- shaped guide. Braked in the receiving unit, the
Projectile is then conveyed to its original position by a transport device installed under the
shed.
Rapier Weaving 
In Rapier weaving, a flexible or rigid solid element, called rapier, is used to insert the filling
yarn across the shed. The rapier head picks up the filling yarn and carries it through the shed.
After reaching the destination, the rapier head returns empty to pick up the next filling yarn,
which completes the cycle. A rapier performs a reciprocating motion.
Rapier weaving machines can be of two types: 
1. Single Rapier Machines: A single, rigid rapier is used in these machines. The rigid rapier
is a metal or composite bar usually with a circular cross section. The rapier enters the shed
from one side, picks up the tip of the filling yarn on the other side and passes it across the
loom width while retracting. Therefore, a single rapier carries the yarn in one way only and
half of the rapier movement is wasted. Also there is no yarn transfer since there is only one
rapier. The single rapier’s length is equal to the width of the loom.
2. Double Rapier Machines: Two rapiers are used in these machines: one rapier, called the
giver, takes the filling yarn from the yarn accumulator on one side of the loom, brings it to
the center of the machine and transfers it to the second rapier which is called the taker. The
taker retards and brings the filling yarn to the other side. Similar to the single rapier
machines, only half of the rapier movements are used for filling insertion.

Air-Jet Weaving
The air jet weaving machines are the weaving machines with the highest weft insertion
performance and are considered as the most productive in the manufacturing of light to
medium weight fabrics, preferably made of cotton and certain man-made fibers (sheets,
shirting fabrics, linings, taffetas and satins in staple yarns of man-made fibers); it has anyway
to be pointed out that technically positive results are obtained at present also with heavy
weight fabrics (denims) and that some manufacturers produce also machine models for terry
production. 
These machines are the ideal solution for those who want to produce bulk quantities of
customized fabric styles. The weaving widths range generally from 190 to 400 cm. As
regards the multicolor weft carrier, up to 8 different wefts can be fed. It has however to be
considered that the air jet weaving machines require a high energy consumption to prepare
the compressed air and that this consumption rises definitely with increasing loom width and
running speed. The reduction in the energy consumption is in fact one of the main concerns
of the manufacturers, and builds for the user an important selection criterion.
Water-Jet Weaving
A water-jet weaving machine inserts the filling yarn by highly pressurized water. The relative
velocity between the filling yarn and the water jet provides the attractive force. If there is no
velocity difference, then there would be no tension on the yarn results in curling and snarling
of the yarn. Water-jet weaving machine can only be used for hydrophobic fibers.
FINISHING
Textile Finishing is a process used in manufacturing of fiber, fabric, or clothing. In order to
impart the required functional properties to the fiber or fabric, it is customary to subject the
material to different type of physical and chemical treatments. For example wash and wear
finish for a cotton fabric is necessary to make it crease free or wrinkle free. In a similar
way, mercerizing, singeing, flame retardant, water repellent, water proof, antistatic finish,
peach finish etc are some of the important finishes applied to textile fabric. 

Textile Finishing:
 Textile finishing is a term commonly applied to different process that the textile material
under go after pretreatment, dyeing or printing for final embellishment to enhance their
attractiveness and sale appeal as well as for comfort and usefulness.
Objects of Finishing: 
The aim of finishing is to render textile goods fit for their purpose or end use. Besides that,
finishing can be done for achieving the following purposes- 
a) To improve fabric attractiveness.
 By modification of fabric appearance (Calendaring, Optical brightening)
 By altering fabric handle (Softening, Stiffening)
 Control of fabric dimension (Sanforizing, Compacting)
b) To improve service ability.
 Protection of fabric (Flame proofing, Water proofing)
 Improved performance (Water repellency, Raising)
 Easy care properties (Resin finish, Crease recovery)

Generally there are two types of finishing. Those are

1. Physical/Mechanical.
2. Chemical.
Physical / Mechanical Finishing: 
Mechanical Finishes usually involved specific physical treatment to a fabric surface to cause
a change in fabric appearance. This is also known as dry finish. 
Its two types:
1. Temporary : 
A finish which is not stable and goes off after the first wash is known as temporary finish and
these finishes disappears during subsequent washing and usage.(Calendaring, embossing,
Starching, Softening etc) 
2. Permanent/Durable: 
If the finishing effect in the fabric does not disappear and remains unaffected through all the
conditions of wear and washing treatments, then the finish is said to be permanent finish.
(Raising, Sanforizing, etc) 
Describe Some Mechanical Finishing:
Calendaring: 
Calendaring is defined as the modification of the surface of a fabric by the action of heat and
pressure. The finish is obtained by passing the fabric between heated rotating rollers (Smooth
or Engraved) when both speed of rotation and pressure applied are variable.
Objects of Calendaring
 To improve the fabric handle and to impart a smooth silky touch to the fabric.
 To compress the fabric and reduce its thickness.
 To reduce the air permeability by closing the threads.
 To increase the luster.
 To reduce the yarn slippage.
 Surface patterning by embossing.
Compacting: 
Durable finish imparted on man-made fibres and knitted fabrics by employing heat and
pressure to shrink them to produce a crêpey and bulky texture.
Sanforizing or Pre Shrinking: 
Sanforizing is a process where by the fabric is run through a sanforizer; a machine that has
drums filled with hot steam. This process is done to control the shrinkage of the fabric.The
fabric is given an optimum dimensional stability by applying mechanic forces and water
vapour.
Sueding: 
This process is carried out by means of a roller coated with abrasive material. Sueding is a
mechanical finishing process in which a fabric is abraded on one or both sides to raise or
create a fibrous surface. This fibrous surface improves the fabric appearance, gives the fabric
a softer, fuller hand, and can mask fabric construction and subdue coloration. Special type of
raised surface fabric is corduroy Sueding, sanding- creates softer hand of fabric.
Raising or Napping: 
The raising of the fiber on the face of the goods by means of teasels or rollers covered with
card clothing (steel wires) that are about one inch in height. Action by either method raises
the protruding fibres and causes the finished fabric to provide greater warmth to the wearer,
makes the cloth more compact, causes the fabric to become softer in hand or smoother in feel.
Napped fabrics include blankets, flannel, unfinished worsted, and several types of coatings
and some dress goods.
Stentering Machine: 
A machine or apparatus for stretching or stentering fabrics. The purpose of the stenter
machine is to bringing the length and width to pre determine dimensions and also for heat
setting and it is used for applying finishing chemicals and also shade variation is adjusted.
The main function of the stenter is to stretch the fabric width wise and to recover the uniform
width.
Functions of Stenter Machines:
1. Heat setting is done by the stenter for lycra fabric, synthetic and blended fabric.
2. Width of the fabric is controlled by the stenter.
3. Finishing chemical apply on fabric by the stenter.
Shearing: 
Shearing is an important preparatory stage in the processing of cotton cloth. The objective of
"Shearing" is to remove fibers and loose threads from the surface of the fabric, thus
improving surface finish.
Chemical Finishing: 
The finishes applied by means of chemicals of different origins, a fabric can receive
properties. Chemical are usually applied to fabric by padding followed by curing and drying.
These are also called as wet finishes. Chemical is used for it. 

It's also two types 

1. Temporary: 
A finish which is not stable and goes off after the first wash is known as temporary finish
(Starching, Weighting, Softening etc.) 
2. Permanent/Durable: 
Permanent finishes usually involve a chemical change in fibre structure and will not change
or alter throughout the life of a fabric(Mercerizing, Resin, Water proof, Fire proof etc Soil
Release) 
Describe Some Chemical Finishing: 

Softening: 
Softening treatment is one of the most important chemical after treatments in the textile
industry. Softening is carried out when the softness characteristics of a certain fabric must be
improved, always carefully considering the composition and properties of the substrate.
Elastomeric Finishes: 
Elastomeric finishes are also referred to as stretch or elastic finishes and are particularly
important for knitwear. These finishes are currently achieved only with silicone-based
products. The main effect is durable elasticity, because not only must extensibility be
enhanced, but recovery from deformation is of crucial importance. After all stresses and
disturbing forces have been released, the fabric should return to its original shape.
Crease Resistant or Crease Proofing:
Crease Resistant Finishes are applied to cellulose fibres (cotton, linen and rayon) that wrinkle
easily. Permanent Press fabrics have crease resistant finishes that resist wrinkling and also
help to maintain creases and pleats throughout wearing and cleaning.
Anti-microbial finishes
With the increasing use synthetic fibers for carpets and other materials in public places, anti-
microbial finishes have assumed importance. Anti microbial finishes Eco-friendly anti
microbial finishing agent for cotton fabrics & Garments. Useful for eliminating bacterial
growth due to sweat. 
Soil Release Finishes: 
Prevent soil and stains from being attracted to fabrics. Such finishes may be resistant to oil-
boure or water-Bourne soil and stains or both. These finishes attract water to the surface of
fibres during cleaning and help remove soil. Soil release finish increases the hydrophilicity of
the material and increases wet ability. 

Peach finish: 
Subjecting the fabric (either cotton or its synthetic blends) to emery wheels, makes the
surface velvet like. This is a special finish mostly used in garments.
Anti Pilling:
Anti pilling finish reduces the forming of pills on fabrics and products made considerable
strength, flexibility and resistance to impact. Anti pilling finish is based on the use of
chemical treatments which aim to suppress the ability of fibers to slacken and also to reduce
the mechanical resistance of synthetic fiber.
Flame Retardant Treatment
They are applied to combustible fabrics used in children's sleepwear, carpets and curtains and
prevent highly flammable textiles from bursting into flame. Polyester fabrics can be made
flame resistant by treatment with an aqueous emulsion of xylene soluble 2,3-dibromopropyl
phosphate in a pad-cure sequence.
Oil and Water Proofing: 
Waterproof Finishes allows no water to penetrate, but tend to be uncomfortable because
they trap moisture to the body. Recently, fabrics have been developed that are waterproof, yet
are also breathable that is more comfortable.
Water-Repellent Finishes: 
Water-repellent finishes resist wetting. If the fabric becomes very wet, water will eventually
pass through. Applied to fabrics found in raincoats, all-weather coats, hats, capes, umbrellas
and shower curtains.
MANUFACTURING PROCESS

Textile Manufacturing Process Textile Manufacturing Process is done some regular

processes. Each process of textile manufacturing is maintained with pre-defined sequences
and the textile engineers usually follow the flow chart step by step to produce the better
textile products according to buyer’s requirement. Usually, the whole textile manufacturing
process is divided by four sectors;

1. Spinning or Yarn Manufacturing

2. Fabric Manufacturing (weaving or knitting)
3. Dyeing, Printing & Finishing
4. Garments Manufacturing or Clothing.

 THE TEXTILE INDUSTRY

 Fiber
 Fabric
 Spinning
 Pre-treatment
 Finishing
 Dyeing or/and Printing
TEXTILE FIBER

Textile fiber has some characteristics which differ between fibers to Textile fiber. Textile
fibber can be spun into a yarn or made into a fabric by various methods including weaving,
knitting, and braiding, felting, and twisting. The essential requirements for fibers to be spun
into yarn include a length of at least 5 millimeters, flexibility, cohesiveness, and sufficient
strength. Other important properties include elasticity, fineness, uniformity, durability, and
luster. Banana fiber is one kind of fiber but it is not a textile fiber. Because it cannot fill up
the above properties. So we can say that all fiber is not textile fiber.

What is Textile Fabric?

 The term fabric can be defined as a planner structure produced by

interlaced/interloped yarns or fibers and felts made by interlocking fibers.
 It is a manufactured assembly of fibers and/or yarns that has substantial surface
area in relation to its thickness and sufficient mechanical strength to give the
assembly inherent cohesion.

Nonwoven, where yarns are bonded or interlocked using mechanical, chemical, thermal,
hydro or solvent.

 Warp
 Weft
 Knitting, with one continuous yarn broken into two kinds of knits:
 Satin
 Twill
 Plain
 Weaving, layering warp and fill yarns, with three basic types of weaves
 Fabric is the material or cloth made from natural or man-made yarns using one
of the following methods:
 Fabric Production
PROCESS

The polymer being spun must be converted into a fluid state. If the polymer is a thermoplastic
then it can be simply melted, otherwise it is dissolved in a solvent or chemically treated to
form soluble or thermoplastic derivatives. The molten polymer is then forced through the
spinneret, and then it cools to a rubbery state, and then a solidified state. If a polymer solution
is used, then the solvent is removed after being forced through the spinneret.

Spinning is manufacturing process for creating polymer fibers. It is a specialized form of

extrusion that uses a spinneret to form multiple continuous filaments. There are many types
of spinning: wet, dry, dry jet-wet, melt, gel, and electro spinning.

PRETREATMENT PROCESS

Natural fibers and synthetic fibers contain primary impurities that are contained naturally,
and secondary impurities that are added during spinning, knitting and weaving processes.
Textile pre-treatment is the series of cleaning operations. All impurities which cause adverse
effect during dyeing and printing are removed in pre-treatment process.

Pre-treatment processes include desiring, scouring , and bleaching, which make subsequent
dyeing and softening processes easy. Uneven desizing, scouring, and bleaching in the pre-
treatment processes might cause drastic deterioration in the qualities of processed products,
such as uneven dyeing and decrease in fastness.

OBJECTIVE OF PRE-TREATMENT:

1- To convert fabric from hydrophobic to hydrophilic state.

2- To remove dust, dirt etc from the fabric.
3- To achieve the degree of desire whiteness.

 DESIZING

Sizes are applied to the warp yarns of the woven fabrics to assist the weaving process but
must be removed prior to dyeing or printing. This process of removing the starch from the
fabric is called desizing. Cellulosic and Synthetic fabrics contain sizes to some extent,
whereas knitted fabric does not contain sizes.
SCOURING

Scouring is the next process after desizing in which the water insoluble impurities, the natural
fats and waxes present in the fabric are removed. This provides a greater cleaning action to
remove the soiling and staining developed during transportation or storage of the goods. Due
to the removal of these impurities, the absorbency of the fabric increases to the greater extent,
this facilitates further processing functions. There are two methods come into account, which
are, alkali scouring and solvent scouring Normally, alkali scouring is the mostly accepted
process and sodium hydroxide (NaOH) is applied as alkali.

 BLEACHING

The scouring process of cotton removes waxes, but other majority of impurities leaving
behind the natural coloring matter. In such situation, bleaching completes the purification of
fiber by ensuring the complete decolourisation of coloring matter. A general classification of
bleaching agents is shown in:-

TEXTILE FINISHING

Textile Finishing is a process used in manufacturing of fiber, fabric, or clothing. In order to

impart the required functional properties to the fiber or fabric, it is customary to subject the
material to different type of physical and chemical treatment.

Types of Finishing process

MECHANICAL FINISHING;

Involving the application of physical principles such as friction, temperature, pressure,

tension and many others.

Chemical Finishing;

The finishes applied by means of chemicals of different origins, a fabric can receive
properties otherwise impossible to obtain with mechanical means.
Enzyme Finishing;

Bio polishing, also called bio-finishing, is a finishing process applied to cellulosic textiles
that produces permanent effects by the use of enzymes. Bio-finishing removes protruding
fires and slobs from fabrics, significantly reduces pilling, softens fabric hand and provides a
smooth fabric appearance, especially for knit wear and as a pretreatment for printing.

Types of Finishing

 Soil Release Finishes

 Flame
 Retardant
 Treatment
 Anti Pilling
 Crease Resistant
 Crease Proofing
 Elastomeric Finishes
 Peach finish
 Non Slip Finish
 Stain and Soil Resistant Finishes
 Oil and Water Proofing
 Water-Repellent Finishes
 Absorbent Finishes
 Anti Static Finish
 Anti Mildew
 Mothproofing Finishes
 Antimicrobial Finish
 Colourfastness
 Improving Finish
 Self-cleaning
 Hydrophilic finishing

DYEING AND PRINTING

Textiles are usually colored to make them attractive and beautiful. They would appear
extremely dull in the absence of color. There are two ways of adding color to a textile
substrate, printing and dyeing. Printing is a process in which a multicolour effect is produced
on the textile at discrete places where as dyeing completely covers the substrate with color.
The substances used to color the textiles can be classified as dyes or pigments.

3.2 HUMAN RESOURCE DEPARTMENT

Personnel
Manager

Head Time ESI and PF clerk Security Officer

Keeper

Senior Time Wage clerk Security Guards

Keeper

Shift Time
Keeper

The Human Resource Management (HRM) function covers a wide

range of activities. Human resources are the lively elements of an organization. An
organization utilises human resources along with technological, financial, physical
and other resources.
 In HRM, is related with the management of man power. The
important task of HRM is to help every employee to grow himself to the maximum.
It is mainly concerned with methods of recruitment, selection, training and
placement of personnel and performance appraisal. Personnel manager is a staff
officer in the organization. He gives advice to top-level management in relation
with personnel policies and programmes. Human Resource Management checks
whether the workers are given fair working conditions, allowances etc. There are
more than 200 people working in Genuine FashionTextiles.

Functions

The functions and responsibilities of human resource management

are as follows

 To establish good relation with employees.

 To develop human capital.
 To forecast and balance the demand for and supply suitable
personnel.
 To have efficient performance of the managerial functions.
 To effectively utilise the technology and other resources.
 To maximise productivity.
 To develop higher employee morale.
 To motivate human resources for better performance.
 To ensure optimum utilisation of human resources.

OBJECTIVE:

The company’s HR objective is to achieve company’s growth through developing a

highly motivated and committed work force. There are 250 employees of whom 25 are staff
and the rest workmen. In addition, we employ workmen on temporary basis as and when
required.
ROLES AND RESPONSIBILITIES OF HR:

The world around us is changing and the HR Roles and Responsibilities have to
change as well. In the past, the HRM was responsible for developing the processes, which
assure the top quality delivered to the organization.

The demand from the organization changes. The organization does not expect the
HRM Function to react to its requests; it expects HRM Function to proactively propose new
solutions, new procedures and new policies to keep the competitive advantage on the market.

The HR Roles and Responsibilities needs to react to this basic request by the
organization to keep the level of the satisfaction. Unfortunately, when you browse the
Internet to find information about the HR Roles and Responsibilities, you usually find the
tables describing the split of roles and responsibilities between HRM function and the
internal clients. 

 
Now a day, the HRM has to deliver even more. The HR Roles and Responsibilities have to
take the high level recognition of the organization and they need to be adjusted to make a full
fit.

The HR Roles have to be adjusted to:

 Keep HRM Function focused on tracking and implementing new trends in the
industry
 Keep HRM Function focused on helping the line management to implement
improvements
 Keep HRM Function focused on operational excellence
 Keep HRM Function responsible for developing the Human Capital potential in the
organization.

The HR Responsibilities have to be adjusted to:

 Demonstrate the Line Management the will to keep the responsibility for the Human
Capital costs
 Keep the competitive advantage on the market (and not just the job market)
 Demonstrate the will to drive the main HR Processes to keep the organization in the
excellent health
 Keep HRM Function supporting the Business Strategy to reach the business initiatives
 Keep HRM responsible for the tasks resulting from the Business Strategy

The new definition of the HR Roles and Responsibilities is important for the success of
Human Resources in the modern organization, but many HRM Function fail to implement
good ideas. For the support, you can download the following presentation on HR Roles and
Responsibilities.

MANPOWER PLANING:

 Right man for the right job at the right time.

 Identification/ foresee manpower and skills requirement
 Selection &supply of manpower
RECRUITMENT AND SELECTION:

 Application.
 Paper advertisement &campus interview.
 Through relations and friends.
TRAINING CONSISTS OF:

 Growth, Philosophy, Company history

 Products, Processes, Operations & Units
 Organizational policies & procedures
 Welfare measures and facilities available
 Work methods
 Safety and Discipline, Fire fighting.
PERFORMANCE APPRAISAL:

 At all level
 Executives, staffs, workers, trainers
 Periodical appraisal
 Head of Department appraisal.
BONUS:

A minimum of 8.33% and maximum of 20% is provided promotion.

 Based on the organizational needs.

 Based on skill requirement
 Based on manpower
SALARY AND WAGES:

The workers receive their wages 7th if every month when the staffs receive theirs.

WELFARE SCHEMES:

 Group insurance scheme

 Super annulations scheme
 Death relief fund
 Courtesy transport
LEAVE POLICY:

Those who are worked 6 days in a week, they are eligible to get one day leave in the
week.

MEDICAL FACILITY:

Medical facilities are given to the workers in the factory. If they meet with an accident
in the factory. They will be provided the medical facilities.

OTHER BENEFITS AVAILABLE IN THE ORGANIZATION:

 Tea
 Cool water
 First –Aid appliances
 Proper ventilation and lighting
 Allowances for workers
 Canteen
 Rest room and lunch room
 Hostel (fully for Dyeing workers)
 Bonus
 Provident funds
 Employees state insurance
 Transport facilities
 Phone facilities

TIME OFFICE:

The time office plays an important role for fixation for wages and
salary for workers, who are working in the unit.
Strength of the company

Workers 161

Officers 8

supervisors 5

Office 15
assistant

Drivers 5

Security 5

Peons 3

TOTAL 202

Dearness Allowance.

Dearness allowance will be on the basis of Trivandrum cost of living index with
1970=100

Employees State Insurance (ESI)

The employment State Insurance Act provides benefits to employees in case of

sickness, maternity or any injury. An employee drawing salary less than Rs 10000
per month will come under this act. It is applicable to both accidents and Sickness.
The employee will get free treatment and compensation. The employee can take 90
days leave for sickness and accidents. For accidents leave, he or she will get 75%
of their basic wages and dearness allowance. In case of sickness leave, the
employee can draw 50%of their wages and dearness allowance.

Employee Provident Fund Scheme.

The employee contribution towards provident fund is 10%of monthly contribution
by the company. It is the amount received by the employee at the time of retirement
in lump sum. From the companies contribution Rs541 will be paid to every
employee’s pension fund each month.

Maternity Benefit

The maternity benefit is also provided as per the provisions of ESI act 1948. 84
days leave will be granted as Maternity benefit. If delivery is done at hospitals
referred from ESI hospital then the full amount of treatment will be reimbursed.

Gratuity

If the employees complete a five years of continuous service, they are eligible to
get gratuity. In case of death or disablement the qualifying period of 5 years is not
necessary..

Canteen

Genuine Fashion located in Tirupur provide a well established canteen. Both the
management and workers can use the canteen facility. Canteen extends its service
for round the clock.

Shelters and rest room

There is sufficient number of shelters and rest rooms are arranged separately for the
men and women workers. They can utilize the rest room at the leisure time or for
taking meals.

Travelling allowances

The employees of Genuine Fashiontextiles get a travelling allowance of Rs 26 per

month for 26 working days.

Pension

Workers – 1000 to 1500

Staff - 7000 to 8000

Supervisors- 7000

Junior manager – 8000

Assistant manager- 9000 above

 Deputy manager- 10000

Manager- 12000

General Manager – 14000

Managing director- 20000

Selection of employees

The staffs of the organisation are appointed through the

PSC (Public Service Commission) and the lower workers are recruited through
agreement between trade unions & workers.

Shift of workers

There are three shifts in the company. They are

FROM TO

7.00 AM 3.30
PM

3.30 PM 12.00
AM

12.00AM 7.00
AM

3.3 PURCHASE DEPARTMENT:

Yarn is the main raw material of the company .it purchases its raw material
from the local areas and other districts. Liketirupure, erode, and Coimbatore etc. the
purchased raw yarn are brought into the company by Lorries, trucks and heavy
containers. The securing person to be cross checked by stored inward register.
 The yarn is weighted & stored in raw material go down. The total weight is
entered in “Weighted list register” which is maintained store keeper Material
purchased through purchase order.

The Yarn has been classified into 5 types. They are:

 Fiber
 2’s Count
 6’s Count
 10’s Count
 20’s Count

Using fiber we can produce yellow cloth, and 2’s count we produce Handloom
products,6’s count to produce Power loom products and then used in weeping and
warping, 10’s count we produce Kitchen clothes i.e., Checked cloth, Glass cloth
using only power loom. 20’s count is used only for warping.

3.4 MARKETING DEPARTMENT

The target market of GENUINE FASHIONis the India market from there these products are
purchased by business concentrated on textile sectors. In order to avoid the ware housing and
storage in Mumbai these products are transferred to agents present in India that is GENUINE
FASHIONproducts are marketed through “Depot marketing”.

Depot marketing means the agents act as intermediaries. GENUINE FASHIONprovides 1.5%
of commission to these agents .they sell the yarn o0n the basis of the present market value.
The agent purchases yarn from the mill and provides this yarn to the concerned parties. The
payment is made only after the selling procedure is complete

The cotton purchased from various state of India such as Punjab, Maharashtra etc. it is mainly
done by inviting quotation through online. The main products of GENUINE FASHIONare
carded yarn, combed yarn and hank yarn .among the combed yarn possesses the highest
demand in the market.
MARKETING INFORMATION SYSTEM

Agents placed outside our state are the main source of marketing information for IKON.
Since no marginal retail price can be fixed on the fiber yarn produced in IKON, the changes
in the market price and the condition are known in advance to the firm by the agents. Other
than these marketing opportunities for the products in IKON.

PRICING STRATEGY

One of the most important factors relating to fiber yarn is that no fixed marginal retail
price(MRP ) can be printed on the fiber yarn. Thus the firm is forced to sell the product at the
market price of the fiber yarn. Having known the changes that can happen in the market well
in advance, the firm is able to stock raw materials to be used in favorable conditions and thus
maintains the profit.

ROLE OF THE MARKETING MANAGER:

For the small business, there are several different organizational approaches to
marketing. The duty may lie with a single member of the team, or it could be a group
responsibility. The great thing about a small team is the ability to quickly instill a marketing
led ethos which can become the operational soul of your business.

Depending on budget availability and the skills of the team, you may chose to outsource
certain elements of the marketing process (such as market research) or decide to do these jobs
in house. Key responsibilities of the marketing manager / director vary according to the
business but can include:

 Instilling a marketing led ethos throughout the business

 Researching and reporting on external opportunities
 Understanding current and potential customers
 Managing the customer journey (customer relationship management)
 Developing the marketing strategy and plan
 Management of the marketing mix
 Managing agencies
 Measuring success
 Managing budgets
  Ensuring timely delivery
 Writing copy
 Approving images
 Developing guidelines
 Making customer focused decisions

The goods produced in the firm have been marketed through different ways:

Friends circle, Gathering Address, Existing customers Samples have been given only
10% of their own samples and through customers they receive 90% of samples. The
firm has also fixing the rate for their goods by quotation basis after consulting that
they fixing the rate.

3.5 FINANCE DEPARTMENT:

Finance & Accounts departments are the heart of the company. This department has
overall responsibility for financial management. All purchase & sales activities are concerned
with the accounts department.

Finance & Accounts department deal with recording calcifying summarizing,

preparing & interpreting financial information computers are made vast use off here. They
are keeping contact with more than three banks.

The accounts department is computerized. All the books of accounts are maintained in
computers. The company has its own website. In this website, all information about company
and its product is available.

Accounts department is to maintain the company’s accounts and to finance the

respective departments in order to meet out their official expense like purchase of materials,
salaries, wages, etc.,

Accounts department keeps track of the transactions of the company and also the
assets and liabilities and produces the balance sheet financial year. Then they are audited by a
reputed charted accountant.
ROLE OF FINANCE MANAGER

The role of finance manager in the company is an important one. The function of the finance
manager is not confined to the management and making of the accounts but it also plays a
major role in dividend decisions, capital budgeting decisions, capital structure outlay of the
firm, decision related to the merger and acquisitions, and all the investment decisions of the
firm. Thus the finance manager plays an important role in any business enterprise.

THE DIFFERENT DECISIONS CAN BE CLASSIFIED INTO:

1. The routine working capital and cash management decisions.

2. Dividend decisions
3. Investment decisions
4. Financial forecasting
5. International financial decisions
6. Portfolio management
7. Risk management
8. Cash management

RESPONSIBILITIES OF FINANCIAL MANAGER

The Financial Manager is responsible for entire finance department. Each and every
transaction related to cash or bank is responsible for Financial Manager. These are the head
of the Finance Department. Preparation of Financial Statements like Profit and loss accounts
and Balance sheets.

The finance manager has to deal with the mainly or generally with thaw 4 A's, these are

1) Anticipation of fund (i.e. capitalization)

2) Acquisition of fund (i.e. raising of funds)
3) Allocation of fund (i.e. investment decision)
4) Assessment of fund (i.e. evaluation of financial activities)

Responsibility of accounts department:

 It is responsible for preparation of cash flow& monitoring the inflow &

outflow of cash.
 It also prepares financial budgets in line with the annual business plan.
  It is adopting management plan to reduce interest cost by proper source
of finance.
 Facilities & compliances of procedures are prescribed by lenders.
Functions of Finance Department:

 It takes care of the day-to-day accounts.

 Preparing monthly, quarterly, half yearly, annual performance details.
 Review of monthly sales purchase inventory control & overhead
expenses.
Transactional Excellence:

 On – time completion of all transactions (include payment and receipt

of cheques, fixed deposits)
 Timely verification of interests calculations made by the bank.
The books maintained are as follows

 Minutes books of general meetings

 Register of directors attendance
 Register of investments
 Register of contracts

Records Maintained:

 Cash book &petty cash book

 Bill record book
 Purchase book & purchase returns book
 Sales book & Sales return book
 Bills inwards book & bill payment book
 Pass book & General book.

3.6 OPERATION DEPARTMENT:

Operational department is the most important department of GENUINE FASHIONEXPORT

ENTERPRISES. This department carries out the manufacturing of all the products. The
company carries out continuous production system; hence this department plays a very
crucial role in GENUINE FASHIONEXPORT ENTERPRISES.
 

DUTIES AND RESPONSIBILITIES OF OPERATIONS MANAGER:

 Operation manager is the head of the operation department

 Operation manager have fixed the monthly target according to the market operations
 An operation manager responsible for the modification of the production process and
is responsible for efficient discharges.
 Operation manager is the designated emergency controller during any hazardous
incidents.
 Operation manager has the administrative control over the operations department.

OBJECTIVES OF OPERATIONS DEPARTMENT:

 Reduce non confirming products.

 Maximize the availability of electrolyze operation.
 Optimizing the specific consumption of electricity, raw materials and resources.

3.7 QUALITY CONTROL DEPARTMENT:

Textile Testing and Quality Control (TTQC) lab is responsible to ensure the quality of
the products. In response to textile product evaluation TTQC lab plays an important role.
Now days, man wants to get qualitative product from the producer. For this reason it is the
duty of a producer to produce qualitative product.

In textile industry; quality is assured in different stage of production. From the raw
materials to the finished goods, quality is assured by the quality control department. Quality
is assured in fiber selection, yarn production, fabric manufacturing, wet processing and
apparel manufacturing. Also, quality is checked for dyestuff and chemicals which is used in
dyeing, printing and finishing. Most of the times, quality control department gives a quality
pass certificate before export.

TTQC lab is also set up in educational institute, research institute for teach the quality
evaluation system and research. It is also set in port to test the quality of the textile products.
Some TTQC lab is set up for commercial purpose. Some quality standardizing group also set
up TTQC lab for test the quality. In dyestuff market, TTQC lab is set up for ensure the
quality of the dyes and chemicals.
QUALITY ASSURANCE SYSTEM:

Quality is an important aspect of our production process. Our products are

checked as per ISO requirements. We have a separate quality control department, where our
quality control experts check the products at each stage of production, starting from raw
materials to the final delivery. We follow stringent measures to ensure the quality of the final
output. We offer a wide range of products as per the desired requirements of our esteemed
clients and that too without compromising on the quality.

3.8 WAREHOUSING & PACKAGING DEPARTMENT:

In the present age, a good warehouse is indispensable specially, in case of a

manufacturing and export company, like ours. We are proud to have a large warehousing
facility spread over 2000 sq feet.

We keep all our products in different parts divided for different products separately.
All these are kept ensuring complete safety of each piece thereby minimizing the risk of
damage. We also provide custom packaging of clients’ orders as per their needs and
specifications.

We offer individual and bulk packaging to our clients. We believe in providing our
clients with designer home furnishing items with combination of traditional and futuristic
design and with export quality packaging.
 CHAPTER IV

4.1 SWOT ANALYSIS

STRENGTHS:

 Indian Textile Industry is an Independent & Self-Reliant industry.

 Abundant Raw Material availability that helps industry to control costs and
reduces the lead-time across the operation.
 Availability of Low Cost and Skilled Manpower provides competitive
advantage to industry.
 Availability of large varieties of cotton fiber and has a fast growing synthetic
fiber industry.
 India has great advantage in Spinning Sector and has a presence in all process
of operation and value chain

WEAKNESSES:

 Indian Textile Industry is highly Fragmented Industry.

 Industry is highly dependent on Cotton.
 Lower Productivity in various segments.
 There is Declining in Mill Segment.
 Lack of Technological Development that affect the productivity and other
activities in whole value chain.
 Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports
and transportation Time.
 Unfavourable labor Laws.
 Lack of Trade Membership, which restrict to tap other potential market.
OPPORTUNITIES:

 Growth rate of Domestic Textile Industry is 6-8% perannum.

 Large, Potential Domestic and International Market.
 Product development and Diversification to cater global needs.
 Elimination of Quota Restriction leads to greater Market Development.
 Market is gradually shifting towards Branded Readymade Garment.
 Increased Disposable Income and Purchasing Power of Indian Customer open
New Market Development.
  Emerging Retail Industry and Malls provide huge opportunities for the
Apparel, Handicraft and other segments of the industry.
 Greater Investment and FDI opportunities are available.

THREATS:

 Competition in post-2005 is not just in exports, but is also likely within the
country due to cheaper imports of goods of higher quality at lower costs.
 Standards such as SA-8000 or WARP have resulted in increased pressure on
companies for improvement of their working practices.
 Alternative competitive advantages would continue to be a barrier.

CHAPTER V

FINDINGS AND SUGGESTIONS

5.1 FINDINGS:

 Customer is fully satisfied with the product quality

 Product distribution is going very fastly and there is no delay in supply of products to
the markets
 Cost of production is high
 Rate of interest of loan is very high as compared to agricultural industry
 The company is environment friendly
 Better industrial relationship
 Qualified and skilled workers
 No suggestion boxes for employees
 There are only few competitors in India
 Most of the employees are appointed on the basis of contract, therefore no job
security among them
 Low availability of raw materials
 Good refreshment facility in the organization
 During harvest season huge amount have to be paid for cotton

SUGGESTIONS:

 Provide more job security by appointing workers on permanent basis

 Provide suggestion boxes
 GENUINE FASHIONshould be computerized and linked with all departments
 Provide uniforms for the employees that may help to create feeling of uniformity
 Effort should be taken to maintain a sound balance between tradition and
modernization
 Provide mask and head cover
 Since office not fully furnished the space requirement of each department is not met
 To increase the availability of cotton in various sources.

5.2 CONCLUSION:
 In this organization study at GENUINE FASHIONgave a lot to study and understand the
mannerism of putting theoretical frame work in to practice. The objectives of this study
were acquiring knowledge about the functional as well as managerial aspects and the
origin and history of the company. Through this organization study a practical experience
in the different organizational activities was made.

The organization study has helped to understand more about textile industry and the
major threat faced by the industry. It also helped me to understand the fact that textile and
clothing industry is the single most earners around 30% of gross export earnings for India
holds the second position in the world market in the field of yarn. This organization is
absolutely suitable for the climate of Ikon.

But the number of textile industry in south India declining day to day. It mainly due to the
non-availability of credit and lack of modernization in the field of production. The
uncertain risk behind the raw material that is cotton is one of the main threads of this
industry. In GENUINE FASHIONthe raw materials being brought from Andra Pradesh,
Maharashtra Tamil nadu, Punjab etc at the same time the finished goods are also
transported outside the state which lead to the high production cost.

If the industry is able to overcome these threats then it this sector would provide more
job opportunities in the industrial as well as agricultural sector.

BIBLIOGRAPHY:

 SHARMA.P.K.SHASHI K. GUPTA, “ Financial management”, kalyani publisher,

new delhi-1999
 KOTHARI C.R , “research methodology methods”, wishwaprakasam, new delhi, 2nd
edition,1990
 HORNGREN, DAPAP & FOSTER, “cost accounting a managerial emphasis” ,2003
by pears on education institutions.
WEBSITE

 www.google.com
 www.wikipedia.com
 www.cotton.com