St

rat
egi
cfor
mul
ati
on
Def
ini
ti
onofs
trat
egi
cfor
mul
ati
on
St
rat
egyf
ormul
ati
oni
sthepr
oces
sofus
ingavai
labl
eknowl
edget
odoc
umentt
he
i
ntendeddi
rec
tionofabus
ines
sandt
heac
tionabl
est
epst
oreac
hit
sgoal
s.Thi
spr
oces
s
i
sus
edf
orr
esour
ceal
loc
ati
on,
pri
ori
ti
zat
ion,
organi
zat
ion-
wideal
ignment
,and
val
idat
ionofbus
ines
sgoal
s.

St
rat
egyf
ormul
ati
oni
sthepr
oces
sofes
tabl
ishi
nggoal
sanddet
ermi
ningt
hepr
oper
pl
anofac
tiont
oac
hievet
hos
egoal
s.Anor
gani
zat
ionus
ess
trat
egyf
ormul
ati
ont
opl
an
f
ors
ucc
essandmakei
mpr
ovement
stowor
kpl
aces
trat
egi
esasneeded.

Themi
ssi
ons
tat
ment

Whati
sthemi
ssi
onandvi
sions
tat
ment

AMi
ssi
onSt
atementdef
inest
hec
ompany’
sbus
ines
s,i
tsobj
ect
ivesandi
tsappr
oac
hto
r
eac
hthos
eobj
ect
ives
.AVi
sionSt
atementdes
cri
best
hedes
iredf
utur
epos
iti
onoft
he
c
ompany.
Element
sofMi
ssi
onandVi
si
onSt
atement
sar
eof
tenc
ombi
nedt
opr
ovi
dea
s
tat
ementoft
hec
ompany’
spur
pos
es,
goal
sandval
ues
.However
,somet
imest
het
wo
t
ermsar
eus
edi
nter
changeabl
y.

Val
ues

Aval
uess
tat
ementl
ist
sthec
orepr
inc
ipl
est
hatgui
deanddi
rec
ttheor
gani
zat
ionand
i
tsc
ult
ure.
Inaval
ues
-ledor
gani
zat
ion,
theval
uesc
reat
eamor
alc
ompas
sfort
he
or
gani
zat
ionandi
tsempl
oyees
.Itgui
desdec
isi
on-
maki
ngandes
tabl
ishesas
tandar
d
agai
nstwhi
chac
tionsc
anbeas
ses
sed.
WhoNeedsaVal
uesSt
atement
?

I
tdoes
n’tmat
tert
hes
izeofyouror
gani
zat
ion;al
lbus
ines
sesbi
gands
mal
lcanbenef
it
f
romaval
uess
tat
ement
.

Forl
argec
ompani
es,
ithel
pses
tabl
ishaper
sonal
it
yandenabl
esempl
oyeest
ouni
te
ar
oundc
ommont
hemesbyes
tabl
ishi
ngabas
eli
nef
orac
ompany’
scul
tur
e.Smal
ler
c
ompani
es’
val
uesmayc
ent
erar
oundt
hef
ounder
sandt
hei
rreas
onsf
ors
tar
tingt
he
bus
ines
s.Thei
rst
atement
smi
ghtbemor
edi
rec
tandt
arget
edt
owar
das
mal
ler
c
ust
omerbas
e.

Nomat
terwhatt
hes
izeofyouror
gani
zat
ion,
aval
uess
tat
ementhel
psgi
vepeopl
ea
s
ens
eofwhoyouar
eandwhat
’si
mpor
tantt
oyou.

or
gani
zat
ionalc
ult
ure

Or
gani
zat
ionalc
ult
urei
sthec
oll
ect
ionofval
ues
,expec
tat
ions
,andpr
act
icest
hatgui
de
andi
nfor
mtheac
tionsofal
lteammember
s.Thi
nkofi
tast
hec
oll
ect
ionoft
rai
tst
hat
makeyourc
ompanywhati
tis
.

Or
gani
zat
ionalc
ult
urei
sdef
inedast
heunder
lyi
ngbel
ief
s,as
sumpt
ions
,val
uesand
waysofi
nter
act
ingt
hatc
ont
ribut
etot
heuni
ques
oci
alandps
ychol
ogi
calenvi
ronment
ofanor
gani
zat
ion.

Fourt
ypesofor
gani
zat
ionalc
ult
ure

 Adhoc
rac
ycul
tur
e–t
hedynami
c,ent
repr
eneur
ialCr
eat
eCul
tur
e.

 Cl
anc
ult
ure–t
hepeopl
e-or
ient
ed,
fri
endl
yCol
labor
ateCul
tur
e.

 Hi
erar
chyc
ult
ure–t
hepr
oces
s-or
ient
ed,
str
uct
uredCont
rolCul
tur
e.

 Mar
ketc
ult
ure–t
her
esul
ts-
ori
ent
ed,
compet
iti
veCompet
eCul
tur
e.
Goal
s

Or
gani
zat
ionalgoal
sar
est
rat
egi
cobj
ect
ivest
hatac
ompany'
smanagementes
tabl
ishes
t
oout
li
neexpec
tedout
comesandgui
deempl
oyees
'ef
for
ts.

I
mpor
tanc
eofor
gani
zat
ionalgoal
s

Goal
shel
pdef
ineac
ompany'
spur
pos
e,as
sis
tit
sbus
ines
sgr
owt
handac
hievei
ts
f
inanc
ialobj
ect
ives
.Set
tings
pec
ifi
cor
gani
zat
ionalgoal
scanal
sohel
pac
ompany
meas
uret
hei
ror
gani
zat
ion'
spr
ogr
essanddet
ermi
net
het
askst
hatmus
tbei
mpr
oved
t
omeett
hos
ebus
ines
sgoal
s.

Goal
sneedt
obes
pec
ifi
c,meas
urabl
e,ac
hievabl
eandt
imel
y.Bys
ett
ingc
lear
,real
ist
ic
goal
s,or
gani
zat
ionshaveac
lear
erpat
htoac
hieves
ucc
essandr
eal
izei
tsvi
si
on.
Goal
s
ett
ing,
andat
tai
ningt
hem,
canal
sohel
panor
gani
zat
ionac
hievei
ncr
eas
edef
fi
ci
enc
y,
pr
oduc
tivi
tyandpr
ofi
tabi
li
ty.

Typesofor
gani
zat
ionalgoal
s

Ther
ear
etwomai
ntypesofor
gani
zat
ionalgoal
s:

 Of
fi
cial
:Goal
sthatanor
gani
zat
ionai
mst
oac
hieve.

 Oper
ati
ve:Goal
sthatar
erequi
redt
oac
hieveades
iredout
come

Howt
oSetaGoal

Fi
rstc
ons
iderwhatyouwantt
oac
hieve,
andt
henc
ommi
ttoi
t.SetSMART(
spec
ifi
c,
meas
ureabl
e,at
tai
nabl
e,r
elevantandt
ime-
bound)goal
sthatmot
ivat
eyouandwr
ite

t
hemdownt
omaket
hemf
eelt
angi
ble.
Thenpl
ant
hes
tepsyoumus
ttaket
oreal
ize
yourgoal
,andc
ros
sof
feac
honeasyouwor
kthr
ought
hem.
St
rat
egyi
mpl
ement
ati
on

St
rat
egyi
mpl
ement
ati
oni
stheac
tivi
ti
eswi
thi
nawor
kpl
aceoror
gani
sat
ion
des
ignedt
omanaget
heac
tivi
ti
esas
soc
iat
edwi
tht
hedel
iver
yofas
trat
egi
cpl
an.

Pr
oces
sofSt
rat
egyi
mpl
ement
ati
on

St
rat
egyi
mpl
ement
ati
onr
equi
rest
hef
oll
owi
ngac
tivi
ti
est
obeunder
taken:

 St
rat
egyar
tic
ulat
ion-Bui
ldi
ngc
ons
ens
uswi
thi
nthet
eamr
espons
ibl
efor
del
iver
yoft
hes
trat
egyaboutt
heout
comest
obeac
hieved

 St
rat
egyval
idat
ion-Engagi
ngwi
ths
takehol
der
sandot
her
stoc
onf
irms
trat
egi
c
out
comesbei
ngpur
suedar
eac
cept
abl
e

 St
rat
egyc
ommuni
cat
ion-Conver
tst
rat
egi
cobj
ect
ivesi
ntoc
lears
hor
t-t
erm
oper
ati
ngobj
ect
ivest
hatc
anbeas
signedt
ogr
oupsf
ordel
iver
y

 St
rat
egymoni
tor
ing-Moni
tort
hepr
ogr
essoft
heor
gani
sat
ioni
ndel
iver
ingt
he
s
trat
egi
cobj
ect
ives

 St
rat
egyengagement-Manager
iali
nter
vent
ionsdes
ignedt
oens
ure
or
gani
sat
ions
ucc
ess
ful
lyac
hievesc
hos
ens
trat
egi
cout
comes

I
mpr
ovi
ngc
orpor
ateper
for
mac
e

1.Al
lowf
orEmpl
oyeeAut
onomy

2.MakeUs
eofEmpl
oyeeFeedbac
k

3.As
sis
tYourTeamMember
sinReac
hingGoal
s

4.Enc
our
ageRel
ati
ons
hipsAmongCowor
ker
s

5.Or
gani
zeTeamBui
ldi
ngExer
cis
es