Table of Contents

SOM-NUNA TOY BUSINESS CENTER................................................................................................1

Business Description........................................................................................................................3
Mission Statement...........................................................................................................................3
Principal Members...........................................................................................................................3
Legal Structure.................................................................................................................................3
Detailed Description of Customers..................................................................................................3
Market Research..............................................................................................................................3
Detailed Description of Customers..................................................................................................3
Pricing Structure..............................................................................................................................4
Product and profit Lifecycle.............................................................................................................5
SOM-NUNA TOY BUSINESS CENTER ADVANTAGES.........................................................................6
Intellectual Property Rights.............................................................................................................6
Research and Development.............................................................................................................6
Growth Strategy...............................................................................................................................7
Communicate with the Customer...................................................................................................7
How I will Sell...................................................................................................................................7
The profit I wish...............................................................................................................................7

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 Course:-
entrepreneurship

SOM-NUNA TOY BUSINESS

CENTER

Business Plan

KHALID ABDIWASIC (Owner)

Created on September 16 2021

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Product
SOM-NUNA TOY BUSINESS CENTER have high-quality toys for children aged 3-10.
All toys are made from solid hardwoods including maple, beech, birch, cherry, and oak.
The toys are built to be long lasting with sufficient moving parts to engage each child’s interest,
but not limit his or her imagination.

Customers
The target audience for SOM-NUNA TOY BUSINESS CENTER is adults, specifically parents
and grandparents who wish to give their children or grandchildren the opportunity to
play with a toy that is not only durable and aesthetically pleasing, but also foster the
child’s creativity

Future of the Company

Although the toy selling business is highly competitive, we believe that there is a place
for high-quality, attractive, durable, and affordable toys.
Our goal is to build and market toys that will entertain children and stand the test of
time. Insha allah

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 Business Description
Mission Statement
Selling high-quality toys that will be cherished and handed down from generation to generation.

Principal Members
Khalid abdiwasic Mohamed — owner, designer and primary builder
Khalid abdiwasic — business manager/bookkeeper
Khalid abdiwasic — web master and handles shipping for web, mail, and special orders

Legal Structure
Wooden Grain Toys is a sole proprietorship.

Detailed Description of Customers

The two groups that the company plans to market are parents (age 18-30) of young children
and grandparents (age 60-75) of young children with an income range of $15,000 - $10,000 a
year.

Our target customers are interested in giving durable, well-made toys to their children and
grandchildren to help foster creativity.

They value quality and they research the products they buy. Our target customers are willing to
spend more money on products that are of higher quality and last longer.

Market Research
Detailed Description of Customers
The two groups that the business plans to market to are parents (age 18-30) of young children
and grandparents (age 60-75) of young children with an income range of $15,000 - $10,000 a
year.

Our target customers are interested in giving durable, well-made toys to their children and
grandchildren to help foster creativity.

They value quality and they research the products they buy. Our target customers are willing to
spend more money on products that are of higher quality and last longer.
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 SOM-NUNA
TOY BUSINESS
CENTER will
offer its
products for
the following
prices
No Items Selling Price Cost
price
1.  All-Purpose Pick-Up – 10,000 birr 8800 birr
Truck w/movable doors
and tailgate
2.  Dump Truck w/functioning 14,000 birr 9500 birr
dumping mechanism and
box –
3.  Biplane (two-seater) 9,800 birr 8000 birr
w/movable propeller –
4.  Tow Truck - 1,800 birr 9500 birr
5.  Flat-Bed Truck w/logs 11,000 birr 1600 birr
6.  City Bus – 2,400 birr 1400 birr

7.  Additional train cars (single 1,400 birr 1200 birr

car) –
8.  Sports Car – 8,800 birr 9500 birr

9.  Additional train cars (three 2,400 birr 7500 birr
cars) –
10.  Sedan - 2,400 birr 1900 birr

Pricing Structure

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Product and profit Lifecycle
All current SOM-NUNA TOY BUSINESS CENTER products is in production and inventory is
being accumulated.

350000

300000 298000

250000
234000
223000
200000
profit
168000 Column1
150000 Column2

100000

50000

0
2018 2019 2020 2021

Profit

201 168000
8

201 234000
9

202 223000
0

202 298000
1

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SOM-NUNA TOY BUSINESS CENTER ADVANTAGES
SOM-NUNA TOY BUSINESS CENTER has the following advantages compared to competitors:
 Basic, practical designs.
 Safe, non-toxic paints, parts, and accessories.
 Easy-to-assemble parts.
 All business will be manufacture in somali region and made with high quality steel, and
rubber.
 Quick, 48-hour delivery since our goal is to keep at least 50 units of each toy in stock.
 High-quality, interactive website.
 Face-to-face interaction with customers at craft shows over a three state area.

 The three-state area will be GODEY, KEBRI-DAHAR, AND DHAGAH-BUR

City Service

Jijiga All service children need

Kebri dahar All service children need

Godey All service children need

Intellectual Property Rights

SOM-NUNA TOY BUSINESS CENTER is a trademarked name in the State of somali regional
state .

Research and Development

The business is planning to conduct the following research and development:
 Include a feedback mechanism on the website for ideas, suggestions, and
improvements
 Provide comment cards for distribution at craft fairs
 Review available market research to identify top children’s toys and reason(s) for their
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 popularity

Growth Strategy
To grow the business , SOM-NUNA TOY BUSINESS CENTER will do the following:
 Sell products at craft fairs in godey, kbri-dahar, and jigjiga.
 As business grows, advertise in target markets, especially in advance of the holiday
season.

Communicate with the Customer

SOM-NUNA TOY BUSINESS CENTER will communicate with its customers by:
 Providing an email newsletter with company news, product information, and craft fair
schedule.
 Using targeted Google and Facebook advertisements.
 Utilizing social media such as Twitter, YouTube, Facebook, LinkedIn, Pintrest and
Tumblr.
 Providing contact information on the company website.
 Adding labels on toys that include company name, contact info, and web address.

How I will Sell

Currently, the only person in charge of sales SOM-NUNA TOY BUSINESS CENTER is the
owner, khalid abdiwasic . As profits increase, SOM-NUNA TOY BUSINESS CENTER will look to
add an employee to assist with social media and online marketing.

The target demographic for the business will be parents of children aged 3-10. The business
will increase awareness to our targeted customers through online advertising and attending craft
fairs.

The profit I wish

The profit I wish is between 140,000 - 250,000

No Input income Reason

1 80,000 birr Constraction and mainting the
restore of the company
2 40,0000 birr Decoration of the center
3 350,000 birr Material and raw items
4 35000 Others.like electricity,
handlifter,e.t.c

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