1) Dealers Profile:-

(a) Dealer’s Name:

…………………………………………………………………………………..
(b) Age: (i) 20-30 (ii) 30-40
(iii) 40-50 (iv) Above 50
(c) Educational Background
(i) Illiterate (ii) Up to Primary (iii) Secondary

(iv) Higher Secondary (v) Graduate (vi) Post Graduate

(d) Village ……………………….
(e) District ……………………….
(f) How old is your shop? ……………..
(g) Do you have a license?
(i) Yes
(ii) No
(h) Your annual income ₹………………..
2) What products do you sell?
a) Urea
b) DAP
c) WSF
d) Bio-Fertilizers
e) Others …………
3) Which brand products do you sell?
a) HFCL
b) IFFCO
c) KRIBHCO
d) Others …………
4) Which product is in demand?
a) Urea
b) DAP
c) WSF
d) Bio-Fertilizers
e) Others …………
5) Which brand do customers prefer mostly?
a) HFCL
b) IFFCO
c) KRIBHCO
d) Others …………
6) Do you sell IFFCO products?
a) Yes
b) NO
7) How long are you selling IFFCO products?
a) 1 year
b) 2 years
c) 4 years
d) 7 years
e) 10 years
8) Do you know about Nano Urea?
a) Yes
b) No
9) Are you aware of the benefits of Nano Urea?
a) Yes
b) No
c) Somewhat
10) Do you sell it?
a) Yes
b) No
11) What’s the demand for Nano Urea? Rate 1 to 5, where 5 means high demand and 1 means
low demand.
12) What do you feel about the pricing of Nano Urea?
a) Very High
b) High
c) Average
d) Low
e) Very Low
13) Are you satisfied with the quality of nano urea?
a) Strongly Satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Strongly Dissatisfied

14) What do you think of Nano Urea's advertising promotion and sales promotion?
a) Excellent
b) Very Good
c) Good
d) Average
e) Bad
15) What is the response of customers about Nano Urea?
a) Excellent
b) Very Good
c) Good
d) Average
e) Bad
16) Are customers aware of Nano Urea?
a) Yes
b) No
c) Somewhat
17) Do you convince customers for buying Nano Urea?
a) Yes
b) No
c) Sometimes
18) Any campaigns held about product awareness?
a) Yes
b) No
c) Some
19) Any alternatives of Nano Urea in the market? ……………………….
20) Any competitors of other products of IFFCO in the market? ……………..……….
21) Reviews or Suggestions?
…………………………………………………………………………………………………