Nicol Maria Estepan Cuello 20-01-0123

Advertising: “WHY BUSINESS WITH A GREAT ACEPTACE HAVE

AN AGRESSIVE CAMPAING OF ADVERTISIG AND SOME OTHERS
DO NOT KEEP THE SAME TREND”.
Advertising is one of the most important aspects of every business model. From
small scale industries like local online shopping sites to large-scale businesses like
international shipping companies, its marketing holds a significant chunk of the
reasons behind its progress and profit.
True enough, it is not that easy to capture the attention of the public as well as to
cater its demands. However, there are a bunch of effective advertising techniques
that the vast business industry uses today. Anyone can also follow and apply these
techniques to their own to achieve their business’s desired growth and development.
The primary goals of effective advertising are to be able to assure its audience with a
high quality of available products and reliable quality of support and services offered.
With this, it becomes simple enough to achieve the central purpose of advertising
which is to get the attention of the public, more particularly its potential customers.
Different companies and businesses implement different advertising methods and
styles which they believe to help them reach their target audience and prospects.
However, there are some businesses which are intense in giving their all in
generating their ads.
Believe it or not, some commit mistakes of making the complete opposite of its
advertising goals. Instead of attracting attention, these ads get pushed away by its
audience due to its dynamic characteristics.
What is Aggressive Advertising?
Often referred to as bold advertising, these ads seem to scare the public most of the
time. These ads use tactics that are too pushy to take. With its excessive
characteristic of driving the customers to check out their product, these ads contain
very bright colors and huge bold letters that are trying to get the attention of the
people. But most of the time, they only end up being unpleasant to the viewer’s eyes.
There are also some of the ads that seem to threaten the customers if they don’t
avail any of their services or buy their products.
Almost every one of us has experienced sudden pop-ups with brightly colored
graphics and large images of an individual product whenever we surf online and
decide to click on a particular page.
Most of the time, we tend to ignore it and move on with whatever we are currently
doing. It is just one of the many examples of aggressive ads today. Below is a list of
more examples of these advertising which you surely recognize.
So, gone are the days where marketers use traditional approach and print business
cards, flyers and brochures to promote their products.
Why Is Advertising Important in Marketing?
Product Advertising
Creating product advertisements is an important first step in a product lifecycle. It
acts as an introduction to a product and can be a great way to get your brand name
out into the world.
Creating demand
Before a product is produced, sales projections are calculated in order to rationalize
the cost of production. Once a product is created sales need to become reality and
effective advertisements are the way that businesses can introduce the product to
the world.
Control and Track
Digital advertising has become a science today. Companies can be highly targeted
and can track every conversion from an ad with the click of a button. This control and
traceability make advertising super important in marketing for the likes of attribution
modeling and conversion rate optimization (CRO).
Competition
Advertising allows you to pit your business against your competitor on a public stage.
How you and your competitor react is hugely important as it shapes the market. As
part of an aggressive marketing campaign, promotional advertising alongside your
competition can equal big wins quickly.
Finally, companies need advertising to inform their customers about a new product.
In my opinion, companies promote a product, a brand or a service, which is made
known by the public to use advertising. Companies constantly campaign for the
brand to remain in the minds of consumers. The more your company appears in the
media, the easier it will be for consumers to choose your brand when it comes to
meeting their needs.
Referencies
https://rockcontent.com/es/blog/publicidad/
https://www.google.com/amp/s/www.certus.edu.pe/blog/beneficios-publicidad-
empresas/amp/
https://www.sistemaimpulsa.com/blog/que-es-una-campana-de-marketing-y-por-que-
es-importante/