Ayala Corporation has a broad market base, including local and foreign individual and institutional clients. Although the company does not have a customer that will account for twenty percent (20%) of its revenues, the bargaining power of buyers is high due to high competition from key players, low product differentiation, and easy access to information. Because of the industry’s high bargaining power of buyers, Ayala Corporation cannot quickly increase or lower its price. b. Threat of substitute products or services (Low) Ayala Corporation is a highly diversified holding company that mainly consists of various companies offering different products and services necessary to an individual. These services include electricity, telecommunication, water utilities, and such. All of which are not easily substituted. Most buyers within the industry prefer to invest and choose the advantages facilitated by the management company. Furthermore, the products are considered to be beneficial to the buyers. c. Bargaining power of suppliers (High) Suppliers pose a significant threat to the Philippine Holding Business. Numerous factors influence suppliers' bargaining power. According to the sample business plan website, "While there are many available suppliers to choose from and reduce their effective threat to operations, numerous inputs are required for the holding industry to operate." Each input is critical to establishing and maintaining profitability in this industry. Banks and other private equity firms influence this industry. It is about whether or not it will finance the venture and how much money it will lend. d. Rivalry among competing firms (Low) Ayala Corporation has strong brand awareness and is established as a long-running holding company in the Philippines. Thus, the company has already established trust and loyalty with its clients and customers. With its diversified portfolio and companies, it is believed that Ayala Corporation possesses a significant presence in all sectors of the holding industry. Although Ayala Corporation has different competitors in each of its main business lines. e. Relative power of unions, governments, special interest groups, etc. (High) Employees are reminded of their responsibilities to refrain from aggressive, threatening, or abusive behavior, and managers are trained on how to combat such behavior while also recognizing and dealing with cases of harassment. All allegations of workplace harassment must be investigated per our Speak Up policy, and all necessary preventive and disciplinary measures, including reporting criminal behavior to the appropriate authorities, must be implemented.