PRODUCT PRESENTATION RUBRIC

Poor Fair Good Excellent

 CRITERIA
1 pts 2 pts 3 pts 4 pts

Product's Poor Fair Good Excellent

Appeal
20 % Marketing, product and Marketing, product and Marketing, product and Marketing, product, and
presentation do not appeal to presentation have some appeal to presentation generally appeal to presentation appeal to the
target audience target audience but lacks some target audience, but may not be target audience and the
Persuasive area of connection to target strong in one or more areas of audience is completely "bought
techniques geared appeal. over."
to audience

Product's Poor Fair Good Excellent

Quality
20 % Products with unreasonable
price, do not satisfy
customer's taste and
Price / Customer's preferences, not beneficial to
Satisfaction / the customers, similar
Product's Originality products are already existing.
Products with reasonable price
but do not satisfy customer's taste
and preferences, not beneficial to
the customers, and newly
introduced product to the
customers.
Products with reasonable price,
satisfy customer's taste and
preferences, not beneficial to the
customers, and newly introduced
product to the customers.
Products with reasonable price,
satisfy customer's taste and
preferences, beneficial to the
customers, and newly
introduced product to the
customers.

Organization Poor Fair Good Excellent

15 %
Audience cannot understand Audience has difficulty following Presents information in logical Presents information in logical,
presentation because there is presentation because student sequence which audience can interesting sequence which
Presentation order / no sequence of information. jumps around. follow. audience can follow.
flow
Knowledge Poor Fair Good Excellent
15 %
Student does not have grasp Student is uncomfortable with Student is at ease with expected Student demonstrates full
of information; student information and is able to answer answers to all questions, but fails knowledge (more than required)
Of chosen Product / cannot answer questions only rudimentary questions. to elaborate. by answering all class questions
brand / and about subject. with explanations and
audience elaboration.

Presentation Poor Fair Good Excellent

Skills
15 % Student mumbles, incorrectly
pronounce terms, and speak
too quietly for students in the
Language / locution / back of class to hear. Student
Eye contact rarely looks at audience.
Student voice is low. Students
incorrectly pronounces terms.
Audience members have difficulty
hearing presentation. Student
occasionally<BR>
makes eye contact.
Student voice is clear. Student
pronounces most words
correctly. Most audience
members can hear presentation.
Student generally makes eye
contact, though one or two
lapses may occur.
Student uses clear voices and
correct, precise pronunciation of
terms so that all audience
members can hear presentation.
Student maintains strong eye
contact with audience.

Presentation Poor Fair Good Excellent

tools
15 % Illustration (Graphic, art, or
text) quality is superfluous or
not present at all.
Use of graphics, Presentation has four or
Quality of more spelling errors and/or
presentation grammatical errors.
Illustration (Graphic, art, or text)
quality minimally supports
presentation.
Presentation has three
misspellings and/or grammatical
errors.
Illustration (Graphic, art, or text)
relate to text and presentation
and appeal to the audience and
match the task.
Presentation has no more than
two misspellings and/or
grammatical errors.
Illustration (Graphic, art, or text)
explain and enhance sales
appeal.
Presentation has no misspellings
or grammatical errors.