INSTAGRAM

11 Ways to Increase
Instagram
Engagement in 2022

By Jessica Worb
Published December 1, 2021
10 minute read

Your fast-pass ticket to more likes,

comments, and shares on Instagram.

Want to increase your Instagram

engagement in 2022?

From creating memes to hosting

giveaways — there are tons of tactics
to engage with your community and
see your metrics skyrocket.

Ready to get started? Here are 11

tried-and-tested ways to increase
your Instagram engagement in 2022:

How to Increase
Instagram Engagement
in 2022

K. Engage With Your Audience

Through Instagram Stories
Stickers

P. Create and Share Relatable

Memes

S. Create Saveable Graphics

U. Share Valuable Information in

Carousel Posts

W. Include Call to Actions In Your

Captions

X. Let Your Personality Shine

Through on Instagram Stories

Z. Host an Enticing Giveaway

[. Collab on Instagram Reels

\. Think About What Will Inspire

Your Community With the Add
Yours Sticker

K]. Post When Your Audience Is

Most Engaged

KK. Use Relevant Hashtags

#1: Engage With Your Audience

Through Instagram Stories
Stickers

Instagram Stories stickers are a great

way to encourage your followers to
engage with you, which, in turn,
helps create a loyal following that
feels connected to your brand.

On stories, there are a number of

quick and easy stickers to use like
polls, questions, countdowns,
quizzes, and emoji sliders to name a
few.

One of the most engaging uses of

Instagram Stories stickers is the
question sticker.

The Instagram Stories questions

sticker allows you to have direct
conversations with your followers.
You can prompt your followers to ask
you questions on a certain topic or
you can open the coor entirely.

One way you can use the sticker is by

hosting an AMA (ask me anything).

The trend made popular on Reddit in

the early 2000s has heavily made its
way onto the Instagram Stories
scene.

You’ll be surprised at how much

engagement you’ll get from this
simple little questions box. Instagram
users like to feel like they’re part of
something bigger. And opening up
the coor to answering their questions
is a great way to do that.

Once you’ve collected all of the

questions, don’t forget to hop on
your stories to answer them.

Each time one of your followers

interacts with a sticker, it counts as
engagement! So, why not tap on a
sticker on your next Instagram
story?

#2: Create and Share Relatable

Memes

Memes are the way to every user's

heart.

They're funny, creative, and relatable.

And in 2022, relatability is where it's
at.

Simply put: Instagram users want to

feel seen and heard.

And with the right meme, your

audience will be liking, commenting,
and sharing your post with their
friends.

Regardless of your niche or industry,

the opportunity to create a meme is
there.

You can use branded text and a

trending photo that ties into your
content pillars, like Melanie Laurene:

melaniela… View profile

10.3K followers

View more on Instagram

779 likes

Add a comment...

Or source on-brand user-generated

content (UGC) and credit the original
creator like Later:

latermedia View profile

395K followers

View more on Instagram

5,368 likes

Add a comment...

Whether it's someone reposting the

meme on their Instagram Story or
sending it to a friend, the more
people who share your post, the
more engagement you'll see.

Start scheduling your Instagram

memes with Later today!

Spend less time

managing social
media and more
time growing your
business

Get Started

#3: Create Saveable Graphics

Quotes, graphics, and repurposed

tweets are everywhere on Instagram
– and they're perfect for driving
engagement.

You’ll lnd that Instagram users love

to share quotes on their stories —
especially if they’re both moving and
aesthetically pleasing.

A recent trend is repurposing tweets

into Instagram feed posts. This type
of content is really engaging and
popular on Instagram. Ironic, we
know.

Similar to meme creation, these sorts

of graphics don’t require many
resources.

Even if you don’t have Twitter, there

are many templates you can use to
make it look like a tweet.

Designer or not, you’ve got this!

#4: Share Valuable Information

in Carousel Posts

Carousel posts are an engagement

gold mine.

Instagram carousels allow you to

share up to 10 pictures, videos, and
text graphics with your audience in
one post.

Whether it's sharing educational

content or supporting a social cause,
carousel posts that omer some sort of
value can help drive saves and
shares.

Think about it: each slide in your

carousel post is an opportunity to
drive engagement – it's a 10-in-1 kind
of deal.

#5: Include Call to Actions In

Your Captions

Call to actions (CTAs) continue to

stand the test of time.

Including a CTA, more specilcally, a

direct question, in your caption is a
sure way to get more Instagram
engagement:

But remember to ask a genuine

question.

You don't want your audience to

think it's simply an engagement
tactic. That's a big no-no.

For example, if you share a selle

asking your followers what their
favorite food is, it can look like you’re
on the hunt for comments and
comments alone.

Whereas if you share a genuine

anecdote and follow it up with a
relevant question, your community is
more likely to respond in your
comments.

You can be creative with your

questions. You can ask for advice,
recommendations (restaurants,
vacation spots, books), or what type
of content they want to see from
you.

Another way to drive engagement

with CTAs is by encouraging your
audience to click the link in your
Instagram bio.

Since you can’t include direct links in

your Instagram feed post captions,
using a link in bio tool, like Later’s
Linkin.bio, is a great way to combat
Linkin.bio
this.

With Linkin.bio by Later, you can build

a clickable version of your Instagram
feed, along with the option to add
customizable button links:

When your followers click the link in

your bio, they’ll be able to tap on any
image or button and be directed
straight to the links you’ve added.

This can be a landing page for a

product launch, a blog post, your
YouTube channel, and so much more.

Ready to drive more traOc from

Instagram? Join Later today to turn
your Instagram feed into a clickable
landing page!

Spend less time

managing social
media and more
time growing your
business

Get Started

#6: Let Your Personality Shine

Through on Instagram Stories

If you want to drive engagement with

your community, bringing your
personality to Instagram is a great
place to start.

Stories are the perfect format for

chatty, informal interactions – share
a personal anecdote, ask questions,
and show your face!

The popular podcaster and incuencer

@lexniko frequently jumps on her
Instagram Stories to talk with her
community directly:

Likewise, as a brand account, Later’s

social team shows up on stories with
tips or behind-the-scenes content:

As a brand, it’s important to show

your face every once in a while. Your
followers want to see that you’re
more than a logo.

People tend to be more engaged

when they see a face pop up on a
brand account’s stories.

If you want to take your Instagram

Stories strategy to the next level, try
planning them out in advance.

With Later’s Instagram Stories

scheduler,
scheduler you can prep a whole
week’s worth of stories in one go.

Set aside time in your day to batch

llm stories content — maybe that’s
you talking to the camera about an
upcoming sale or an upcoming
project.

Next, upload your stories into Later’s

Media Library.
Library You can quickly drag
and drop your videos into the right
order, resize them, add links, and set
a time for posting.

It really is as simple as it sounds.

Storyboard, plan, and schedule your

Instagram Stories with Later today
— available on all paid plans.

Spend less time

managing social
media and more
time growing your
business

Get Started

#7: Host an Enticing Giveaway

Everyone loves free stum. We don’t

make the rules.

And with this knowledge, it only

makes sense to include giveaways in
your Instagram strategy.

But, not just any giveaway.

In 2022, giveaways need to be

intentional, enticing to both your
existing and target audience, and
authentic to your brand.

Whether it’s a product, service, or

experience, with the right prize up for
grabs, you’ll be racking up the
engagement.

wearproclaim View profile

Los Angeles, California