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  • Laboremus Product Launch Plan

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    Masaka Cultural Resort
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    The document outlines the product launch plan and budget for a phone number verification feature. Key tasks and dates are provided in a Gantt chart showing planning, marketing, launch events, and post-launch product marketing scheduled from October 31st to December 2nd. A budget of USh 4 million is allocated with largest expenses going to venue rental, press activities, and marketing materials like banners and tear drops.

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    The document outlines the product launch plan and budget for a phone number verification feature. Key tasks and dates are provided in a Gantt chart showing planning, marketing, launch events, and post-launch product marketing scheduled from October 31st to December 2nd. A budget of USh 4 million is allocated with largest expenses going to venue rental, press activities, and marketing materials like banners and tear drops.

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    37 views5 pages

    Laboremus Product Launch Plan

    Uploaded by

    Masaka Cultural Resort
    The document outlines the product launch plan and budget for a phone number verification feature. Key tasks and dates are provided in a Gantt chart showing planning, marketing, launch events, and post-launch product marketing scheduled from October 31st to December 2nd. A budget of USh 4 million is allocated with largest expenses going to venue rental, press activities, and marketing materials like banners and tear drops.

    Copyright:

    © All Rights Reserved
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    of 5

    PRODUCT LAUNCH PLAN START DATE LAUNCH DATE

    PHONE NUMBER VERIFICATION FEATURE Tuesday, November 1, 2022 Thursday, 17 Nov


    Wk 1
    TASK NAME STATUS PRIORITY TASK OWNER START DATE END DATE # of Days 10/31 11/1
    PLANNING PHASE In Progress HIGH Andrew M 10/31/22 11/11/22 10 T T
    Printing and Preparing of Marketing Materials In Progress MED Labo staff 10/31/22 11/04/22 5 T T
    Venue Booking Complete LOW Labo staff 11/09/22 11/09/22 1
    Contacting and Inviting Jounalists In Progress HIGH Labo staff 11/02/22 11/07/22 4
    Invitations to key stake holders( Banks/Fintechs/BOU) Overdue HIGH Labo staff 11/02/22 11/11/22 8
    Preparing Press release Needs Review HIGH Andrew M 11/10/22 11/11/22 2
    Social Media posts hyping the launch In Progress HIGH Labo staff 11/01/22 11/17/22 13 T
    LAUNCH EVENT In Progress MED Andrew M 11/17/22 11/25/22 7
    Official Launch day Complete HIGH Andrew M 11/17/22 11/17/22 1
    Demo In Progress HIGH Labo staff 11/17/22 11/17/22 1
    Press release Complete HIGH Andrew M 11/17/22 11/17/22 1
    Response to Questions from invited guests, journalists and the soc In Progress MED Labo staff 11/17/22 11/25/22 7
    PRODUCT MARKETING In Progress MED Andrew M 11/17/22 12/02/22 12
    Attending B2B events In Progress MED Labo staff 11/21/22 11/30/22 8
    Define social media strategy(SOME) Needs Review HIGH Andrew M 11/18/22 11/18/22 1
    – Schedule Social Media Posts In Progress MED Labo staff 11/17/22 12/02/22 12
    – Hosting of twitter spaces inpartnership with BOU In Progress LOW Labo staff 11/22/22 11/24/22 3
    Request & Schedule one on one meetings with current/prospective
    In Progress MED Labo staff 11/18/22 11/30/22 9
    customers
    NCH DATE
    sday, 17 November 2022
    Wk 2 Wk 3 Wk 4 Wk 5
    11/2 11/3 11/4 11/7 11/8 11/9 11/10 11/11 11/14 11/15 11/16 11/17 11/18 11/21 11/22 11/23 11/24 11/25 11/28 11/29 11/30 12/1 12/2
    T T T T T T T T
    T T T
    T
    T T T T
    T T T T T T T T
    T T
    T T T T T T T T T T T T
    T T T T T T T
    T
    T
    T
    T T T T T T T
    T T T T T T T T T T T T
    T T T T T T T T
    T
    T T T T T T T T T T T T
    T T T

    T T T T T T T T T
    PRODUCT LAUNCH BUDGET
    Venue Hotel Africana
    Guests 60
    Available Funds USh 4,000,000.00
    Balance USh 84,000.00
    Area/Category Cost
    LAUNCH DAY
    Venue/ Conference Hall USh 800,000.00
    Drinks( water and soda) USh 2,000.00
    Breakfast( coffee/Black tea/African tea and Samosa) USh 6,000.00
    Stationery USh 200.00
    Tags USh 1,000.00
    Transport for staff USh 20,000.00

    PRESS
    Press Release ( To appear in 2 TVs Business News Bulletin) USh 300,000.00
    Transport Re-imbursement for journalists USh 30,000.00
    Ad in Newspapers about the Phone Verification feature( NV and Daily
    USh 350,000.00
    Monitor)

    PRODUCT MARKETING
    Social Media Ads( Twitter and LinkedIn) USh 100,000.00
    Pullup banners USh 200,000.00
    Tear drops USh 300,000.00

    Other
    Miscellenious USh 150,000.00

    TOTAL
    Quantity Forecast Total
    Forecast Total Actual Total USh 1,466,000.00
    1 USh 800,000.00
    50 USh 100,000.00
    50 USh 300,000.00
    70 USh 14,000.00
    12 USh 12,000.00
    12 USh 240,000.00

    USh 1,600,000.00
    2 USh 600,000.00
    10 USh 300,000.00
    2 USh 700,000.00

    USh 700,000.00
    2 USh 200,000.00
    1 USh 200,000.00
    1 USh 300,000.00

    USh 150,000.00
    1 USh 150,000.00

    USh 3,916,000.00
    Actual Total COMMENTS
    USh -

    USh -

    USh -

    USh -

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