GUILHERME CONTENT

SOUZA SPECIALIST

C O P Y W R I T I N G | C O N T E N T P L A N N I N G | C A M P A I G N S | D I G I TA L M A R K E T I N G
I am a digital content strategist
focused on digital culture and social
media.

I have 6+ years of experience in creating

the perfect digital presence for brands
to engage their audiences and generate
brand lovers and a community that will
trully convert in new consumers.

As a planner, I define relatable brand

personas and tone of voice for
companies, while also defining the
right channels and content to engage
your audience, all based on customer
research.

I am always open to new and exciting

projects, where I’ll be able to be creative
and bring results to your brand. Don’t
hesitate to email me! :)
 JCB, A WORLD CLASS COMPANY

For this brand, my objective, as content strategist, was to define what kind of content would show
what our brazilian branch trully values: our relationship with those who uses a JCB daily.

Our strategy was based on interactive and funny content for our audience, showing that we care about them as brand lovers.

BRAND PERSONA ATTRIBUTES RESULTS

The Regular Guy WARM +15M people reached during the

& The Optimistic first semester of 2022.
SIMPLE
I am a glass-half-full kinda guy, always +85K interactions during the first
working with a smile on my face and a lot of
will to go through the day.
FOCUSED semester of 2022.

Need a helping hand? You can count on me. TALKATIVE +5K organic followers during the
Happy hour? You can bet I’m there. first semester of 2022.
Family? They’re my everything.
 #FORÇAHYSTER AT YOUR SERVICE

For this brand, my objective, as content strategist and copywriter, was to define and write content focused on
lead generation and CTR, using our power positions at our favour.

Our strategy was based on simple and direct content for our audience, showing our core values, machines and dealers across our country.

BRAND PERSONA ATTRIBUTES RESULTS

The Leader & STRONG +1M people reached

The Specialist during Q2 of 2022.
SIMPLE
I am always giving my best. My strength, my +5K interactions
robustness, my blood.
DIRECT during Q2 of 2022.
If you look by your side, you’ll find me.
Everywhere. Everytime. FRIENDLY +3K clicks
during Q2 of 2022.
For the success of your operations, you can
always count on me.
 WE ARE #ELITEYALE

For this brand, my objective, as content strategist and copywriter, was to define and write content focused on
lead generation and CTR, using our power positions at our favour.

Our strategy was based on simple and direct content for our audience, showing our core values, machines and dealers across our country.

BRAND PERSONA ATTRIBUTES RESULTS

The Entusiast & ENTUSIAST +1M people reached

The Specialist during Q2 of 2022.
SIMPLE
I am always ahead. +5K interactions
I started to use electric machines when
DIRECT during Q2 of 2022.
nobody even knew about it.
FRIENDLY +4K clicks
Technology moves me, helping me enhance during Q2 of 2022.
my performance.

Because it’s always about getting better.

 #VAIDEVULCANO

For this brand, my objective, as content strategist, was to define what kind of content
and brand persona would connect with our target, elevating our brand awareness.

Our strategy was based on provocative and young content for our audience,
using all the things that are on top of trending topics at the moment.

BRAND PERSONA ATTRIBUTES CONTENT

The Explorer & ENTUSIAST Union of Sports, Gaming and Music.

The Protagonist
YOUNG Use of hot trends to create engaging
I’m one of those who can’t stop won’t stop. posts.
Always looking for a new place to hang out. For
DIRECT
a good vibe. Photo sessions.
INFORMAL
And believe me, when I find it, I’m like The Rock
at the gym.

NO. ONE. CAN. STOP. ME.

 BISNACK, O SEU MOMENTO MAIS CROCANTE

For this campaign focused on brand awareness, my job was to unfold the base concept on social media,
Google Ads, programmatic media and influence marketing.

I planned all our interactions with content creators and wrote the content seen on every digital piece.

BASE CONCEPT COPYWRITING CREATORS

Bisnack is the perfect snack for any Adopted a funny and meme focused Special kit developed for 3 creators
moment. language. focused on tv and movies.

It’s the necessary crunchness to get Use of the pop culture and alignment Special LIVE on Youtube with
pumped with your squad. with tv and cinema. product placement.

It’s Bisnack, your crunchiest Content shared on their social

moment. medias.
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