MAKERERE UNIVERSITY

College of veterinary medicine animal resources and biosecurity

Africa institute for strategic resources and services
Course assessment for Set 1
Entrepreneurship and Social Skills

 
Date:            20th May 2022
Duration:     9:00 am – 11:00 pm
 
Instructions:
1.     The assignment consists of 4 questions
2.     All questions carry equal marks
3.     Attempt only 3 questions

1. A marketing plan is a key part of a farm business plan.

a) List the 7 key of a marketing plan.
b) When making a market feasibility study you interact with potential buyers analyze your
competition, potential risks and key success factors. Using a given product of your
choice, show how effectively you can make a market feasibility study, and penetrate the
given market to sell your product.

2. Write short notes on each of the following

I. Business Licenses and licensing requirements.
II. Sole Proprietorship
III. Limited Liability Company (L.L.C).
IV. Corporation.
V. Business partnerships.

3. Briefly explain each of the following;

 Marketing plan
 Production plan
 Management plan
 Financial plan

4. A business canvas model a standard format adopted by a business to clearly show how a
business makes money from the products it sells to specific customers. In line with the
above, briefly explain what you understand by each of the following;

1
a. Key Partners
b. Key Activities
c. Value Propositions
d. Customer Relationships
e. Customer Segments
f. Key Resources
g. Distribution Channels
h. Revenue Streams
i. Cost Structure

END