Welcome to the

Qualitative Research
Workshop

Research Shiksha
Website: www.researchshiksha.com
Email: researchshiksha@gmail.com
Mob:9811216905
Qualitative Research Methods

Dr A K Chauhan

Research Shiksha
Website: www.researchshiksha.com
Email: researchshiksha@gmail.com
Mob:9811216905
Qualitative vs Quantitative research Quantitative Data
10%

Qualitative Data
90%
 In Qualitative Research
→ Unstructured data – Interview transcripts, Pictures, songs,
audio tweets, social media etc.

→ Data is collected from interviews, observations, and content analysis of

newspapers, books, videos, case records, and other already developed documents.

→ Do not test hypothesis or previous theories.

→ We may try to develop new theories based on what happens in specific situations
(Grounded theory).

→ We do not try to generalize our findings.

→ Answer research questions rather than test a hypothesis.

→ Seldom look at the effectiveness of an intervention.

→ Examine the perceptions, actions, and feelings of participants.

→ Obtained detailed information from interviews, content analysis, or

observations.

→ Coding, themes, nodes, transcripts, word trees, mind maps, text mining
etc.
 Qualitative Research

→ Grounded theory → Thematic Analysis

→ Ethnography → Content analysis

→ Phenomenology → Sentiment analysis

→Field research → Text mining

→ Image analytics
→Narratives
Grounded Theory
→Creates a theory on the basis of
people experience and not from the
text book.
→ Helps in defining the new observed
phenomenon
Ethnography
Phenomenology
Narratives
Deductive Reasoning

• Logical process of deriving

a conclusion from a known
premise or something
known to be true.

• Testing a known theory

 Inductive Reasoning

• Logical process
of establishing
a general
proposition on
the basis of
observation of
particular facts.
Nvivo Visualisations

Word
Clouds
Mind
Maps
•Sentiment Analysis
Word
Summary
Comparison
Diagram
Introduction to NVivo
Import the files
from here
Commands

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 Research Shiksha
Website: www.researchshiksha.com
Email: researchshiksha@gmail.com
Mob:9811216905