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Assignment on

THE 4P’s OF Marketing

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MKT1201

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Submitted by-
Muksada Jahan Mithila - 173011040

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Sanjeda Sultana
Aklima Akter
Fatmina Bhuiyan
- 173011057
- 173011162
- 173011078

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Submitted to-
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Mahmudul Mannan Toy

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assistant professor at SMUCT

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 THE 4Ps OF Marketing
Introduction: A marketing mix is typically made up of "the
four Ps": price, product, promotion, and place.

Product: Our product is “Handloom Clothes of

Tangail”
 Historically handloom has got its heritages in Bangladesh. The
tradition of weaving cloth by hand constitutes one of the richest
aspects of Bangladesh culture and heritage.
 Hand loom or tant products are produced in some specific districts
in Bangladesh and they are going from a long before. Actually
people of these zones have achieved this quality by inherence.
 Tangail is one of the most famous areas for handloom products. It
is specially known for sarees.
 Tangail Saree – those couple of words can sketch a greater view of
culture, heritage and an exposure on Bangladeshi fashion. Saree is
the basic dress of Bangladeshi women as well as most of the
women in Indian subcontinent.

What is Tangail Saree ?

 Tangail Saree is a special type of Saree which is made exclusively
by the weavers in Tangail. In Tangail skilled workers have been
making different varieties of handloom fabrics as their family
traditions from ancient times.
Various Types of Tangail handloom sarees:
 Cotton Saree

 Half Silk Saree

 Soft Silk Saree

 Cotton Jamdani Saree

 Gas-mercerised Saree

 Twisted Cotton Saree

 Dangoo Saree

 Balucherri Saree

Quality: Tangail sarees are made in cotton or by using silk

materials with glamorous borders and style.
 These sarees are also available in Jamdani, Half Silk Saree, Mirpur
Katan sarees, and other varieties of fabric.
 These sarees have been women’s first choice in Bangladesh.

 So, there is a great scope of popularizing these sarees by

addressing it with smart and fascinating fabric.
 Bengali cotton sarees are very popular for their ‘resham’
embroidery works.
 Compound embroidery works and skilled craftsmanship in Bengali
sarees make them valuable in their quality.
Different and exclusive design: Totally hand made design and
exclusive design, which sometimes
 takes even a year to be complete.

Color: the color of Tangail Saree seems to rainbow in diversity.

Besides, there are extensive colors and experimental
 designs are made up by the Tontubay.

Price:
 The price of Tangail saree is not so high. Its price depends upon its
pattern and design variations.
From the middle class to high class, everyone can afford this saree
according to their budget.
 The price range of Tangail saree is around 500 tk to 15000 tk each
based on the specialty and waver and other
investors policies. This is really money saving that offers medium
price range.
  A survey of 2014 by a privet NGO report showed that tangail
saree have got its sales marketing about 44%
among the saree loving women. And so ‘Saree’ producers are
going for fusion designs and developing many cost
effective fashion oriented trendy ‘Saree’.

Price list of tangail saree:

Based on color, design and hand work, its price range from 200 to
50000 Taka. Jamdani or soft silk is the most expensive among
them.

Soft Silk Saree Price Range: BDT 900-5000

Soft Cotton Saree Price Range: BDT 650-3500
Baluchori Saree Price range: BDT 1400-2900
Tosor Silk Saree price range: BDT 1900-4500
Sombolpuri Saree price range: BDT 750-3000
Tonchu Katan Saree price range: BDT 1500-8000
Silk Katan Saree price range: BDT 2500-10000
Others designs of Tangail Saree price range: BDT 600-5000

Place
Tangail saree is our only hope of a potential heritage and cultural
factor.34678 looms around 76 thousand weavers are currently involved
in the production of tangail saree.
In about 65 thousand hand-looms more than 4 lakh weavers are
assigned in the production of tangail saree in various regions of
tangail. pathrail, chondi, nolua, dewjan, nolshodha, bishnupur,
gopalpur of delduar upazila, dhulotia, bajitpur, suruj, bamonkushia,
gharinda, tartia, enayetpur, gorasin, belta, sontosh, kagmari of
tangail sadar upazila and bola, kobdora of kalihati upazila are
famous for the production of tangail saree.
Tangail Saree – Local & International: Currently, for the
popularity of Tangail Saree, the reputation of saree weavers of
Tangail has exceeded the national boundary and have reached
worldwide.
Once it was the fame and glory of Jamdani and Muslin. There is a
wide variety of fabric and color in the design of Tangail Saree. It
has gained popularity across the border in South Asian countries,
even in Europe, America and Japan. Soft silk and cotton weaving
have revolutionized Tangail Saree. Every year a large amount of
Tangail Saree are being exported to Europe and India. This saree is
very much popular in Calcutta, India.
Tangail Saree Buy Online Market Place in Bangladesh:
In the context of Bangladesh, women have got huge fascination for
Tangail sharees.
Basically, you can find Tangail sarees all across the Bangladesh
but the problem is you need to move a lot to find your favorite
Tangail saree. Sometimes, you may not find your favorite Tangail
sarees after a lot of pursuit. In some cases, it has been seen that,
during a marriage ceremony or any kind of occasions, you need to
travel a long way to ensure the best quality of Tangail sharee. You
 can buy from daraz.com, Bagdoom.com, Ajkerdeal.com and more
other online shops.

Promotion
 The way Tangail saree is promoted for sell :

1) have to understand pattern of work

2) have to make latest design according to the pattern.
3) with efficient labor new design has to be applied on the Saree
4) exhibition is the best way to promote anything
5) the whole sale and retail price must be kept under the buyer’s

limit .

Following marketing communication in advertising

mediums are also includes :
 Billboards
 Banners
 Magazines
 Newspaper
 Internet
CONCLUSION:
 However the demand for traditional ‘Tangail Saree’ though has
been challenged, still could maintain its strong trend. The
traditional ‘Tangail Taant Saree’, ‘Jamdani Saree’, ‘Cotton Saree’
are demandable in the market in the country. Bangladeshi ‘Tangail
Saree’ has strong demand in India and other Middle Eastern
countries where Bangladeshis and Indians are living.
 The traditional ‘Tangail saree’ is a worldwide demandable product.
Necessary initiative requires to be taken as if ‘Tangail saree’
remain a Bangladeshi brand in the whole world, then the
industrialist, garments industry and government should come
forward to give them better technological support so that they can
produce quality saree and make the Tangail saree an international
brand.