5 forces Acecook

1. Potential competition (aka. Threat of new entrants)

- Create entry pressure on businesses.

- Entry reduces the firm's market share profits

- After successfully joining they will become competitors.

2. Current competition (aka. Industry rivalry)

 Masan Food Joint Stock Company (Masan Food)

It can be seen that Masan is currently the biggest competitor of Acecook company,
when it has an extremely high quality product chain from taste to food hygiene and safety,
in which Masan Food brand has 8 products. Typical certified food hygiene and safety: Chin-
su premium soy sauce, Chin-su salmon-flavored high-quality fish sauce, Tam Thai Tu Nhat Ca
soya sauce, Tam Thai Tu Nhi Ca soy sauce , Nam Ngu fish sauce, Omachi instant noodles
stewed with five fruits, Tien Vua instant noodles cooked with black tiger shrimp, and Tien
Vua instant noodles with minced cabbage.
Setting the criterion "As an enterprise operating in the field of food processing, we
always attach great importance to the factors of food safety and hygiene and ensure the
health of users. With advanced production technology, applying strict standards of food
safety, Masan Food is proud to be the manufacturer of consumer food products with the
best health assurance today, such as: fish sauce. without urea and harmful bacteria, soy
sauce without 3-MCPD toxins, instant noodles without using fried oil over and over again
(Tien Vua brand).”

 Vietnam Food Industry Company (referred to as VIFON)

VIFON's famous slogan: "Delicious taste, reaching out to the world".

With the criterion of always putting food hygiene and safety first, VIFON's products
are committed to not using synthetic dyes, not only fully meeting domestic food quality
regulations but also receiving approval from many countries with strict quality management
standards such as: USA, Australia, Japan and European countries.

In the event that Acecook was reported by the Food Safety Authority of Ireland
(FSAI) to recall a number of products belonging to the Hao Hao noodle line, spicy and sour
shrimp, and Good vermicelli with pork rib flavor due to the presence of Ethylene Oxide,
Vifon immediately expressed it. I am very good at seizing opportunities when I post on Vifon
Vietnam fanpage an article affirming: "Vifon is always for the health of consumers" and said
that in the past 5 years, Vifon has exported more than 1 billion products bearing VIFON -
Made in Vietnam brand to more than 100 countries and territories. There are strict markets
such as Europe, America, Japan, and Korea.

Currently, Vifon has a distribution and consumption network throughout the

provinces and cities nationwide with 6 regional general agents and about 500 other agents.
In addition to common noodles, Vifon also produces noodles and pho with other brands
such as "Hoang Gia", "Phu Gia", "Pho Viet".
  Asia Food Joint Stock Company (Asian Food)
In the instant food market, Asian Food is also a formidable competitor when it owns
a series of famous brands, typically the main product set of Asian food is instant noodles,
instant porridge and instant noodle soup. prestigious brands named Bear Do, Hello, Vifood,
Hao Hang and Osami. Currently, Asian food is continuing to expand its scale to promptly
serve the consumption needs of domestic and foreign customers. Asian instant noodle
products are very diverse and rich.
Particularly, red bear brand includes 9 types of products, hello brand includes 5
types of products, Osami and Golden Egg are the latest instant noodle products with 3 types
of products. Domestically, Asian Food's products are available all over the country and more
than 80% of consumers trust products from the company, on a world scale, the products are
available in Europe, America, and Australia. and South Africa, and countries in the region,
especially Cambodia, where Asian Foods products account for more than 50% of the market
share of instant noodles in this country.

3. Threat of substitute products

Currently, Acecook has launched a series of strategies to develop the diversity of products
such as Pho De Nhat, Pho Xua & Present, dry noodle soup with male wine flavor, Nhip Sinh noodle
soup, Hang Nga vermicelli, Phu Huong vermicelli. The above product lines are extremely popular
with consumers today, in terms of convenience as well as price, there will be very little pressure
from other substitute products, if any, one type can be mentioned. products not yet produced by
Acecook are instant porridge, instant rice.

4. The power of suppliers

It can be said that Acecook company is one of the big enterprises in Vietnam, so it can be
said that the pressure from suppliers is not much, whereas Acecook's "bargaining" power to
suppliers is very high.

5. The power of buyers

Like other businesses, Vina Acecook always has to face pressure from customers. Always
have regular customer care programs and make customers happy.

The larger the size of the customer, the more pressure, the business will have difficulty in
customer care programs as well as finding out information about their customers.

Distributors as well as retail customers, they also put great pressure on Vina Acecook, now
Acecook has a very large distribution system including Ho Chi Minh City, Vinh Long, Can Tho, Hanoi,
Binh Duong, Da Nang, ...