Facebook is the most widely used social networking site on the planet.

It was
founded in 2004, but it was just made public in 2006. It has since evolved into an
unparalleled social networking tool. As of 2021, Facebook has over 2.7 billion
active account users worldwide, which explains why its monthly revenue is
increasing. It has continued to improve the website's functionality by introducing
more and more user-friendly features that are tailored to the needs of its
visitors.

As of the end of the 2020 fiscal year, Facebook had over $86 billion in revenue,
largely from advertising revenues, and employed approximately 58000 people. It is
projected that as it adds numerous technologies to improve its performance and
utility, its user base will continue to grow, and it will continue to be the social
network platform to beat in the world.

FIrst let's undersatnd how does facebook makes money.

Advertising is how Facebook generates money. Facebook is a social media network

that allows people to connect for a variety of reasons, including engagement,
conversations, and community. Facebook receives money from advertising businesses
and agencies by serving adverts to these people.

Facebook also makes money by boosting posts and advertising your page. For example,
the Marketing91 Facebook page has 32000 followers, yet when we share a post on our
page, only 300-400 people see it. We need to promote the post to get more people to
see it.
Another way for the company to make money is through the services it provides and
the hardware focus it has set. Facebook has dabbled in augmented reality and
virtual reality, as well as e-commerce and ecommerce. However, revenue from non-
advertising activities is far lower than revenue from advertising.

Another way for the company to make money is through the services it provides and
the hardware focus it has set. Facebook has dabbled in augmented reality and
virtual reality, as well as e-commerce and ecommerce. However, revenue from non-
advertising activities is far lower than revenue from advertising.

Google is a multinational internet firm established in the United States that

specializes in digital products and services such as advertising, online search,
software, and cloud computing. It is, without a doubt, the most popular
multiplatform with the most visits. It is simple for consumers to use it for
various searching reasons because it has a variety of characteristics.

Advertising on Web pages and Google Network sites accounts for a large portion of
company earnings.

Despite the fact that Facebook gets a higher proportion of its revenue from
advertising, Google remains the most significant advertising competition.

It presently employs around 123,000 full-time employees and 80000 contractors, and
as of 2021, it controls 91.45% of global search traffic.

Google is one of Facebook's main competitors due to the advertising and marketing
expenditure war. One of Facebook's most powerful opponents is Google's
advertisements. Facebook wisely launched the Social media boost package for its
pages, which generates a significant amount of income for the company. Despite the
fact that Google is a search engine, it accounts for a significant portion of
industrial and e-commerce spending.

It has also diversified its services and goods, allowing many people to find it to
be a great platform for a variety of internet and digital services and products.

It presently offers Android, the Chrome browser, Chromecast, and Nexus, among other
things.

2.TikTok
TikTok is a new challenger that appeared out of nowhere and swiftly overtook
Facebook and Instagram in terms of user base. TikTok was entertaining, and it gave
consumers control over their devices. People could make short movies of themselves
doing amusing or engaging things. The audience reacted enthusiastically to these. A
big number of TikTok videos began to be made on a daily basis as a result of the
increasing attention given to the user base. Thousands of TikTok videos are
published every day in countries with greater populations, proving TikTok's appeal.

However, TikTok's growth has been slowed by a lack of trust in the Chinese
government, which has resulted in the app being banned by various governments.

On the other hand, TikTok was undoubtedly one social media network that gave it a
close threat to Facebook

TikTok vs Facebook
In some ways, TikTok was beneficial to Facebook as well. Mark Zuckerberg, the
founder of Facebook, has been open about his business philosophy. In 2021, you
can't afford Ego. As a company, Facebook is constantly attempting to develop new
products. When it can't, it just replicates and destroys the products of its
competitors. This is exactly what Facebook has done with Instagram Reels, which
competes with TikTok. Although TikTok has the advantage of being the first to
market, it has been prohibited in some countries. This is why, in the end, it will
be Facebook that triumphs against TikTok.

3.twitter
Twitter is a social media platform that allows users to post brief messages called
tweets. With an estimated 330 million active members as of the first quarter of
2017, it is also considered one of the most popular social media networks. Katy
Perry had 107 million followers as of November 2017, making her the most active
celebrity. When it comes to social media, Twitter has long been seen as one of
Facebook's greatest powerful challengers.

Facebook vs Twitter
Twitter and Facebook are distinct in terms of the tone with which users communicate
on the network. In comparison to Facebook, Twitter is perceived to be significantly
more serious and media-oriented. Furthermore, Twitter's tweets have a considerably
wider reach than Facebook's, which is slowly becoming constrained, especially for
brands. The majority of Twitter users are discussing current events, whereas
Facebook users are more interested in discussing entertainment.

4.snapchat
Snapchat is a mobile app that allows users to send, receive and share photos and
multimedia content. When regular user’s video engagement is considered, Snapchat
might be the number 1 in Facebook competition.

5.linkedin
LinkedIn is also a social networking service majorly for professionals and
businesses. It currently has over 470 million active users from all over the world
making it one of the most popular sites in the world. Because it attracts most of
the professional crowd, it is considered as one of the top Facebook Competitors. If
we consider all the players in Facebook Competition analysis, LinkedIn will be the
most unfazed one because its value proposition is completely different.
6.Pinterest
Pinterest is a social networking platform that is arguably regarded as the fastest
growing site in history to ever reach 10 million new visitors in a month and attain
high user engagement metrics. This was such a big deal considering that it was an
invitation-based platform during its initial launch and growth. Global marketers
use Pinterest for different company marketing purposes making it a strong
competitor of Facebook.
7.Quora
Quora is a US-based interactive website that offers a platform for question-
answering mechanisms. It is growing strongly and is considered one of the toughest
Facebook Competitors in the future especially in most of the countries that are
developing and that have a young and vibrant crowd with a lot of questions which
need answers. More importantly, Quora questions and answers can easily be searched
via Google while Facebook is completely private.
8.Vkontakte
Commonly known as VK, Vkontakte is a Russian-based social networking platform and
is considered in Facebook Competition due to its Russian social media users.It is
available in various languages but more common with the Russians.Its headquarters
is in St.Petersburg, and as of December 2017, it has more than 460 million active
members.The figure shows that it is indeed a growing social media platform that is
growing immensely worth watching out for.
It was recently ranked as the 6th most popular social network.In consideration of
the fact that its awareness is increasingly expanding to other parts of the world,
it is projected that the membership of this particular platform will also increase
significantly.It generated more than $130 million in the 2016 financial year mostly
from advertisements.
9.YouTube
YouTube is a video sharing platform that allows users to view, upload, share and
download a variety of user-generated media and corporate content.It is the leading
website with unique visitors every month.It was founded in 2005 but has gradually
grown to become a force to reckon with in the social media industry.It rivals
Facebook particularly on video content sharing and viewing aspect with more than
167.4 million users in every month as of 2016.
Most of its revenue is generated through on-site advertising.As of the first
quarter of 2017, it was estimated that over 1 billion hours of content was consumed
on the YouTube platform every day, which shows its might in this particular
industry.Youtube is owned by Google.Facebook Videos & Youtube videos, are always in
competition.The day Facebook starts video monetization, that day Youtube will start
facing big problems because a lot of the traffic.Hence, Youtube is considered as
one of the top Facebook Competitors.
10.Microsoft
Microsoft Corporation is an American technology company that specializes in
offering a wide range of consumer and industrial software, hardware, and
services.It was established in 1975, and it is currently regarded as one of the
leading technology companies in the world.
In the aspect of competition with Facebook, Microsoft obtains its larger share of
revenue from searching advertising.It also acquired LinkedIn in 2016; this is after
it had purchased Skype in 2011, which also increases its potency as one of the
major Facebook competitors in this industry.Microsoft major revenue, however, comes
from the sale of the operating system, gaming consoles, hardware and hosting
services among others.Even when considering Gaming consoles, Microsoft’s Xbox will
be a major competitor to Oculus rift which is being launched soon.
11.Tencent
Tencent is a Chinese-based technology company that offers internet products and
services.One of its social media products is WeChat.Tencent was established in 1998
and has significantly grown to become a major technology company both in China,
Asia, and other countries.Tencent launched WeChat in 2011 which allows for social
networking, e-commerce, instant messaging and web portals among others making it a
considerable Facebook competitor primarily in Greater China and Asia in general.
Tencent has employed over 39000 employees to facilitate various products and
services that they offer in the market and effectively counter the potency of its
rivals in the industry.It generated a net income of $5980 million in the 2016
fiscal year.Tencent is a household name in the social networking industry and hence
cannot be ignored by any serious competitor.Because Facebook is not allowed in
China, Quite simply, Tencent’s WeChat becomes one of the Facebook competitors in
China.
Here are some Key facts about Facebook . Here are some Key facts about Facebook .
Facebook is expected to have $3.5 as revenue earned per user. Facebook has a daily
user base of 1.73 Billion . The monthly user base of Facebook is 2.60 Billion.
Facebook has a daily user base of 1.73 Billion . The monthly user base of Facebook
is 2.60 Billion. 5% of users of Facebook are expected to be fake at any given point
of time. India has the most Facebook users in 2021.