# #Sr.

No Title Heads Description Projections Comments

1 DASHBOARD
1 Customers number of customers acquired. Their sources (free, paid, Freemium, Etc) 5 Years
2 Revenue Revenue from all sources of customers (M-0-M). Revenue by Customers, Products, etc 5 Years
Customer Acquisition Cost.
3 CAC, LTV Expenses for all marketing Expenses (including Salaries, Campaigns, Subscriptions, etc) 5 Years
4 HeadCount Headcount of all employees (fulltime and Contractual) (By Departments) 5 Years
5 Expenses List of all Main Head expenes (COGS, Payroll, Marketing, Ops, etc) 5 Years % of Total for all subheads
6 Cash Balance Cash reserve as per Projections 5 Years
7 Financial Statements Revenue, Profit, Margins, EBITDA 5 Years
8 Use Of Funds Fund Allocation over the period of Runway / Department
2 OPERATING MODEL
9 P&L Total Income, Gross Profit, EBITDA, EBIT, EBT, Net income 5 Years
10 Balance Sheet Generic Bal Sheet 5 Years
11 Cash Flow Statement Generic Cash Flow Statement 5 Years
12 Corporate Taxes Find the Correct Correspondence for this 5 Years
3 SETTINGS
13 Revenue Subscription Tier, New User Disctribution, Upsell, Downsell, Churn 5 Years
14 Acquisition Strategy on customer acqusition for Sales(Inbound/Outbound), marketing (Paid/Free) 5 Years
15 Conversions Conversion Metrics for Sales, Marketing, Sign-ups, Qualified leads, Traffic 5 Years expressed in %
16 Hiring Plan Team wise payout schedule and Bonus payment Schedule 5 Years
17 Expenses Payment Processing, Customer Support, Hosting, Team Expennses, Other Expenses 5 Years
Balance Sheet: Starting Cash, Lossed Carry forward, D&A Lifetime Amortization
18 Other Findraising: Runway Details and New Round Raise Details 3 Years
4 REVENUE
19 Monthly Subsciptions Free, Paid, Freemium 5 Years
20 New Customer Free, Paid, Freemium 5 Years expressed in %
21 Upsell Free, Paid, Freemium 5 Years
22 Downsell Free, Paid, Freemium 5 Years
23 Churn Free, Paid, Freemium 5 Years
24 Total Consolidated for all above mentioned categories and Mention the MRR 5 Years
5 HIRING PLAN
25 Hiring Plan Role, Team, Salary, Joining, Taxes, Leaving, New Salary and Bonuses Schedule 5 Years
26 Indexation Role, Increase, Schedule 5 Years
27 Salary Post Indexation Role 5 Years
28 Bonuses Role, Team 5 Years
29 Summary Consolidated for all above mentioned categories and counted as Payroll 5 Years
6 CAPEX & D&A
30
7 EXPENSES
31