IMT ELECTIVES

SELECTION GUIDE

A document to help you choose the right

elective based on your needs
Table of Contents

Topic Page
Key Highlights 1
Leadership 2
Business Analytics 4
Market Research 6
Finance 8
HR Management 10
Operations and Supply Chain 12
 1

Key Highlights

You can select any 1 out of 6 electives:

Leadership
Business Analytics
Market Research
Finance
Human Resource Management
Operations and Supply Chain Management

Leadership and Business Analytics are skill-focused electives. They will

help you enhance your skills.

Market Research, Finance, HR Management, and Ops & SCM are

functional electives. They will help you develop fundamental
functional knowledge.

General elective selection recommendations:

If you already have several years of experience and knowledge in
your desired function, choose a skill-based elective. These skills can
be applied in all business roles. (If you have opted for LBS, you may
follow this up with a thesis that will further develop the skill.)
On the other hand, if you want to build solid foundational
knowledge, choose the relevant functional elective. (If you have
opted for LBS, you may subsequently choose a thesis topic that
enhances the functional knowledge even further.)

For LBS learners: Your choice of elective will not restrict your choice of
specialisation or thesis topic in the LBS phase. Please choose an IMT
elective solely based on your career needs.

The elective you choose will become a mandatory part of your program.
Additionally, you will receive optional access to the remaining 5
electives (excluding HBP material) at the end of the IMT phase.

The following pages contain details of each elective. Please read them
carefully to make an informed choice.
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LEADERSHIP

The Leadership elective is perfect for you if:

You want to introspect about your leadership style and to identify ways of
making the best use of your leadership style
You want to learn various forms of effective decision-making, both
individually and in groups
You want to test your group decision-making skills through a multiplayer
simulation involving your batchmates

This elective is NOT for you if:

You are looking for a prescriptive guide to leadership

You are unavailable during weekend live session slots. (The graded activity
for this elective will be conducted through an interactive live session. You
will need to attend any 1 out of 2 slots.)

Key Faculty

DR SHIBANI BELWALKAR
Organisational Development and Behaviour Specialist

Dr Shibani Belwalkar, Adjunct Faculty at NMIMS, is a leading

organisational culture and business transformation expert and
a behavioural coach. MNCs across America, Europe, and Asia-
Pacific have benefited from her impactful leadership programs
for over 15 years. She is a consultant in the field of ‘Purpose at
Work’ and a certified facilitator in Barrett’s Personal Values
Assessment.

DR SHALINI RAHUL TIWARI

Associate Professor, IMT Ghaziabad

Dr Shalini Tiwari is an Associate Professor in the field of

strategy, innovation and entrepreneurship at IMT
Ghaziabad. She is also the Chairperson for Fellow Program
in Management. She has done her PhD in Strategic
Management from MDI, Gurgaon, India. Dr Shalini has
gathered a rich professional experience of 22 years.
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Leadership
Content Overview

Module 1: Leadership and Decision-Making

Core competency: Make effective decisions by making

the best use of your leadership style
Topics covered:
Leadership styles and identification of one's own
leadership style
Role of leadership styles in professional decisions
Effective decision-making frameworks

Module 2: Group Decision-Making

Core competency: Make effective decisions while
working in groups
Topics covered:
Group decision-making frameworks
Common challenges faced while making group
decisions and ways to overcome them
The flow of communication in groups and its role in
group decision making

Module 3: Graded Simulation - Everest

(HBP)
Core competency: Make effective decisions in a
multiplayer simulation involving a high stakes scenario
Simulation activities:
Make key decisions while climbing Mount Everest in
small groups
Communicate effectively with your teammates over
a video call and extract the right information from
each individual in the team
Apply problem-solving and decision-making skills to
successfully reach the summit
 4

BUSINESS ANALYTICS

The Business Analytics elective is perfect for you if:

You aspire to work in functions where you will be required to make data-
driven decisions regularly. Marketing, finance, operations, and human
resources are all examples of the same
You wish to feel more comfortable while dealing with large data sets
You want to be introduced to data visualisation tools such as Tableau

This elective is NOT for you if:

You are an industry veteran in Business Analytics and have a thorough

understanding of the topics mentioned on the next page.

Key Faculty

HIMANSHU MANROA
Associate Vice President, Datamatics

Himanshu has 17+ years of experience across a range of

industries and business models with consumer insights and
marketing analytics as his key areas of interest. He has
pursued executive programs in International Business from
IIM Calcutta, Advanced Business Analytics from IIT Bombay
and Leading High-Performance Teams from Cornell U.

DR. SAPNA TYAGI

Professor, IMT Ghaziabad

Dr. Sapna Tyagi has more than 10 years of experience in

the business analytics domain. Over the years, she has
researched extensively on topics such as data analytics,
machine learning and deep learning. She has authored
several research papers on the Internet of Things and
electronic data management.
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Business Analytics
Content Overview
Module 1: Decision Support Systems
Core competency: Navigate data-backed decision-
making tools and techniques
Topics covered:
Decision-making processes
Role of business intelligence in decision making
Decision support systems (DSS) and tools in DSS
Calculation of the customer lifetime value (CLV)

Module 2: Business Intelligence Reports

Core competency: Generate actionable insights from
business dashboards
Topics covered:
Business intelligence dashboards
Creation and analysis of dashboards in Tableau

Module 3: Business Intelligence Tools

Core competency: Solve business problems concerning
RFM and NPS scores using Tableau
Topics covered:
Net Promoter Score (NPS)
Recency Frequency Monetary (RFM)
NPS and RFM dashboard creation

Module 4: Graded Simulation - Strategic

Decision Making (HBP)
Core competency: Formulate a data-backed marketing
plan for a product
Project activities:
Analyse multiple dashboards containing business
information
Make decisions through data-backed insights
 6

MARKET RESEARCH

The Market Research elective is perfect for you if:

You want to gain a thorough understanding of research processes

You enjoy highly structured processes for business problem-solving
You enjoy a qualitative approach, while also being open to calculations and
applying quantitative techniques whenever needed

This elective is NOT for you if:

You have several years of professional experience in the field of Market

Research
You want to focus primarily on quantitative techniques. (Consider the
Analytics elective instead)

Key Faculty

SANDEEP NAIR
Brand Builder and Marketing Expert

Sandeep is a marketing professional with over 9 years of

brand-building experience with P&G, Reckitt Benckiser and
Swiggy in e-commerce, haircare, hygiene and F&B. His
expertise lies in brand marketing, advertising and new product
development. He has worked with several market research
agencies for his brands.

DR. BIKRAMJIT RISHI

Professor, IMT Ghaziabad

Professor (Dr.) Bikramjit Rishi holds a Postdoctoral

(funded by European Union), PhD and MBA. He has a
professional experience of more than 18 years and
currently is an Associate Professor (Marketing) at the
Institute of Management Technology (IMT), Ghaziabad.
 7

Market Research
Content Overview
Module 1: Market Research
Core competency: Build a structured approach towards
market research
Topics covered:
Significance of market research in businesses
Key stakeholders of market research
Steps involved in the market research process;
including problem definition, research design, data
collection, data analysis and report preparation

Module 2: Market Research in Action

Core competency: Apply the structured approach to

market research in different industry scenarios
Topics covered:
Designing a product: Head & Shoulders case study on
introducing a shampoo for men.
Understanding the customer: Karvy Insights case
study on identifying the TG of an Edtech program.
End-to-end market research for a product launch:
Fruitzone Case Study designed by IIM Ahmedabad
on launching a new product line.

Module 3: Graded Project - TruEarth (HBP)

Core competency: Estimate the profitability of a new
product launch using findings from market research
Project activities:
Analyse a market research report to identify
customer needs and preferences.
Predict the profitability of a new product (Whole
Grain Pizza).
Make the product launch decision.
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FINANCE

The Finance elective is perfect for you if:

You are new to Finance and wish to explore the subject further
You want to learn how to value companies and how companies work
towards maximising their value
You are willing to go the extra mile to learn some technical concepts

This elective is NOT for you if:

You have several years of industry experience in Finance roles (Please

consider a skill-based elective instead)
You already have a good understanding of a majority of the topics
mentioned on the following page

Key Faculty

MARIE-LYS LESCHIERA
Trainer and Consultant

Marie-Lys has been teaching Finance and Management for

over 15 years in several European, US and Indian business
institutions. She is also the president of ML2 Formation &
Conseil, a company that develops and teaches programs for
Executives. She brings a practical and down-to-earth
approach to her courses.

ANUBHAV JAIN
DVP, Piramal Capital and Housing Finance

Anubhav has 13+ years of experience in the Finance

industry. His areas of expertise include risk identification,
credit analysis, financial analysis, industry research, etc.
Anubhav has an MBA from IIM, Bangalore. He is also a
Chartered Accountant and an alumnus of SRCC.
 9

Finance
Content Overview
Module 1: Valuation
Core competency: Estimate the value a company
Topics covered:
The concept of enterprise value and its link with
equity value and the company's future outlook
Calculation of free cash flows using financial
statements
Valuation using Discounted Free Cash Flows
method, Dividend Discount method and Relative
Valuation
Valuation of equity using price-to-earnings ratio,
price-to-book ratio and dividend discount model

Module 2: Corporate Finance

Core competency: Maximize the value of a company
Topics covered:
3 types of decisions for value maximization: investing
money, raising money, and paying dividends
Investment decisions using NPV, IRR, Payback
Period
Analysis of the optimal mix between debt and equity
Determination of profit % to be paid as dividends

Module 3: Graded Project - Patanjali (HBP)

Core competency: Perform the valuation of a company
based on specific assumptions and industry conditions
Project activities:
Estimate the value of Patanjali at a point of time
using specific assumptions provided
Appreciate that even the best valuation exercises are
only as good as your assumptions
 10

HR MANAGEMENT

The HR Management elective is perfect for you if:

You want to understand the various responsibilities and job tasks of

human resource managers
You want to understand how to build a competitive advantage and
differentiate your organisation through people
You want to make effective use of personnel, aimed at improving the
organisation’s performance

This elective is NOT for you if:

You are looking for a general people management course from the
perspective of non-HR managers and leaders.

Key Faculty

LEENA MANDAL
Head Of Human Resources at Apollo Home Healthcare Ltd

Leena is an HR professional with over 14 years of experience

in HR budgeting, talent management, employee engagement,
learning and development, performance management and
employee relations. She has proven experience in planning
and implementing strategic HR practices with a focus on
organisation development, profitability and optimal utilisation
of human resources in industries various industries.

PROFESSOR NIDHI YADAV

Professor, IMT Ghaziabad

Professor Nidhi Yadav is currently a faculty member of OB

and HR at IMT Ghaziabad. She pursued her PhD in
Psychology at IIT Kanpur and Masters in Psychology at
Indraprastha College for Women, Delhi University. She has
about five years of teaching and research experience. At
IMT, she teaches courses such as Personal Growth Lab,
Organizational Behavior, Human Resource Management,
Leading and Managing Change, and Emotional Intelligence.
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HR Management
Content Overview
Module 1: Workforce Planning and
Recruitment

Core competency: Formulate a recruitment strategy

Topics covered:
Job description creation based on organisation goals
and job tasks
Workforce building through effective recruitment

Module 2: Training and Development

Core competency: Train and develop employees
Topics covered:
Workforce training strategies
Measurement of effectiveness of workforce training
Performance appraisal processes

Module 3: Employee Engagement and

Retention
Core competency: Motivate existing employees to remain
in the organisation
Topics covered:
Components of employee satisfaction
Effective compensation structures
Employee retention strategies

Module 4: Graded Project - Swayam Inc.

(HBP)
Core competency: Analyse employee requirements of a
company as an HR Manager
Project activities:
Estimate the number of new hires and formulate KPIs
for them
Analyse the causes of attrition of new hires
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OPS & SUPPLY CHAIN

The Operations and Supply Chain elective is perfect for you if:

You are working in junior-level operations roles and want an accelerated

growth to managerial roles
You want to further your understanding of the nuances of operations and
supply chain from a managerial perspective

This elective is NOT for you if:

You have several years of industry experience in managerial roles related

to operations and supply chain. (The Business Analytics or Leadership
electives may be more useful to you in such a case)

Key Faculty

SHYAM RAMAMURTHY
Co-Founding Partner, Catalynk Business Solutions

Shyam has worked across a cross-section of manufacturing

industries, including tyres, automobiles, FMCG and building
materials (CEAT Tyres, Michelin Tyres, Procter & Gamble,
Bajaj Auto and Dalmia Cement), in the operational areas of
logistics and supply chain, purchasing, and project
management across geographies in India and Singapore.

DR. SANTANU ROY

Professor, IMT Ghaziabad

Dr Roy was an NST Scholar, holds a PhD in Industrial and

Systems Engineering from Indian Institute of Technology
(IIT) Kharagpur and is an Elected Chartered Member of the
Chartered Institute of Logistics and Transport (CILT), UK.
 13

Ops & Supply Chain

Content Overview
Module 1: Demand Planning and Fulfilment
Core competency: Analyse the demand fulfilment
process in a global organisation
Topics covered:
Demand fulfilment process and its impact
Components of demand fulfilment process, such as
product stocking and order promising.

Module 2: Advanced Sourcing Strategies

Core competency: Use advanced sourcing strategies
that are available at an organisation’s disposal
Topics covered:
Challenges in sourcing
Strategies of procurement and sourcing to overcome
challenges

Module 3: Logistics for Global Supply Chain

Core competency: Select the right Logistics Service
Providers and overcome logistics challenges
Topics covered:
Nuances of logistics and distribution challenges
Analytical methods for selection of freight
forwarders

Module 4: Graded Project – 7-Eleven (HBP)

Core competency: Analyse the overall operations and
supply chain of a large organisation
Project activities:
Analyse inventory management, transportation and
information infrastructure decisions of the company
Analyse the trade-offs between responsiveness and
cost efficiency in its supply chain.
Analyse digital transformation of supply chains
THANK YOU.
Happy learning!