CHETTINAD VIDYA

MANDIR

Economics project

Strategies of advertisement

-Veera Ranjith.D.S
XI-KADAMBA
 Index

S.no Topics Page

1 Introduction 1
2 Statement of purpose and 2
methodology
3 Objective of the study 3
4 Questionnaire 4
5 Responses 8
6 Sample survey 13
7 Analysis and interpretation 18
8 Conclusion 19
9 Bibliography 20
 Introduction
An advertising strategy can be defined as a step by step plan to
reach the customers and to convince them to buy the products. A
well-planned advertising strategy not only conveys the benefits of
the product but will also persuade the customers to choose the
product over the outcomes of the competitors.

Advertising is a method of promoting the product or service. The

purpose of advertising is to reach people who are willing to pay
to buy the product and service. And a strategy is a step by step
plan to persuade the customers to choose the product and service
over the product or services of the competitors.

An effective advertising strategy gives the maximum return on

investment. Therefore, it is necessary to choose the right
advertising strategy to promote the products and services.
 STATEMENT OF PURPOSE
AND METHODOLOGY
The purpose of this study is to know about how far people know
about the brand which brand they like and more. This study also
Helps marketing student to think and analysis.

RESEARCH METHODOLOGY:

The method used to collect is questionnaire. The tool used for

questionnaire is google forms. The target population is
smartphone users. The sample size was 10 members.
 OBJECTIVE OF THE STUDY
The objective of this project is to explain the concept and the
strategies of advertisement. This project provides information
about strategies of advertisement. The questionnaire is about
strategies used in advertisement.
Questionnaire on strategies of
advertisement(Responses)
Questionnaire on strategies of
advertisement(Sample survey)
 Analysis and Interpretation
On the basis of this study conducted , I conclude:

➢ Most of the people like Samsung as their favorite

phone.
➢ 40% of people are influenced to buy the phone
for price and the brand.
➢ Most of the people like to know about the RAM
before they buy the phone.
➢ Most of the people that is 70% of people will buy
the phone in offline stores.
➢ 60% of people will spend money less than 30,000
for buying a phone.
➢ Most of the people know more than 3 brands in
smartphone.
➢ Most of the people will recommend Apple and
Samsung brands for their friends.
➢ 90% of people will see more smartphone
advertisement in social media.
➢ Most of the people are buying the phone for work
purposes.
 Conclusion
Advertising is a method of promoting the
product or service. The purpose of
advertising is to reach people who are
willing to pay to buy the product and
service. And a strategy is a step by step plan
to persuade the customers to choose the
product and service over the product or
services of the competitors.
 Bibliography
➢ https://www.inc.com

➢ https://www.businessmanagementideas.com

➢ https://quickbooks.intuit.com

➢ https://www.investopedia.com