A summer internship report on

“Business Associations: Build Relations & Network with Industrial and

Corporate sector via Effective Marketing Tactics for Large Space Venti-
Cooling (LSV) of Symphony Ltd.”

Submitted to

By
Manan Raithatha
Roll No. 121077
MBA Full time
2021-2023
Under the guidance of
Dr. Mehal Pandya

In partial fulfilment of the requirement for the award of the degree of Master
of Business Administration (MBA)
Offered By:

Gujarat University
Ahmedabad
 Certificate by Guide

This is to certify that Manan Raithatha, student of Full-time MBA (Batch of 2021-2023) at BK
School of Professional and Management Studies, Gujarat University, Ahmedabad has
prepared a Summer Internship Report on “Business Associations: Build Relations & Network
with Industrial and Corporate sector via Effective Marketing Tactics for Large Space Venti-
Cooling (LSV) of Symphony Ltd.” in partial Fulfilment of his MBA program.

This work has been undertaken under the guidance of Dr. Mehal Pandya, Associate Professor,
BK School of Professional and Management Studies, and has been deemed satisfactory.

Date:

Place:

_______________

Dr. Mehal Pandya

 Declaration

I, Manan Raithatha, student of B.K. School of Professional and Management Studies,

Ahmedabad, hereby declare that this project titled “Business Associations: Build Relations &
Network with Industrial and Corporate sector via Effective Marketing Tactics for Large
Space Venti-Cooling (LSV) of Symphony Ltd.”, submitted in partial fulfilment of the
requirements for the award of the Degree of MBA at the B.K. School of Professional and
Management Studies, Gujarat University, Ahmedabad, is a result of my sincere efforts under
the guidance of my mentor Dr. Mehal Pandya.

The information and data given in the report is authentic to the best of my knowledge.

This report has not been submitted to any other University or Institution for the award of any
degree, diploma, and fellowship or published any time before.

I also declare that all the information collected from various primary and secondary sources
has been duly acknowledged along with this report.

Date:
Place:

_____________
Manan Raithatha
 Acknowledgment

It is with immense pleasure that I am presenting this report before you. First and
foremost, I would like to show my sincere gratitude to everyone who helped me
throughout my project.

I am thankful to Dr. Mehal Pandya, my Faculty Mentor and Project Guide at the B.K. School
of Professional and Management Studies for her useful insights and essential guidance
throughout my project.

Next, I would like to express my deepest gratitude to Mr. Chandradip Paitandi, (General
Manager, Marketing) and Mr. Shubhanshu Singh, (Manager, Marketing), at Symphony
Limited for their constant support and encouragement during the entire duration of my
internship with them.
 TABLE OF CONTENTS:
SR NO PARTICULARS PAGE.
NO.
Cover page
Certificate By Company
Certificate By Guide
Declaration
Acknowledgement
Chapter 1: Introduction
Consumer Durable Industry
About Company
Symphony At a Glance
Awards Received by the Company
Product Categories
LSV (Large Space Venti-Cooling)
Chapter 2: Research Methodology
Problem Statement
Scope of the Research
Objectives
Type Of Research
Chapter 3: Literature Review
Chapter 4: B2B Marketing and Lead Generation
Effective Marketing Tactics/Techniques
Difference Between B2B Marketing and B2C
Marketing
B2B Marketing
Purpose
B2B Marketing Strategies
B2B marketing Techniques used at Symphony
Limited
Email Marketing
Blogs
Video Ads
Customer Testimonials
Chapter 5: Data Collected
Association Of Different Industries
Chapter 6: Summary of Findings and Conclusion
References
 CHAPTER 1: INTRODUCTION

CONSUMER DURABLE INDUSTRY:

Consumer durables refer to goods which has utility of longer period of time. They consist of
electronic goods, kitchen appliances, air conditioners, refrigerators etc. They can be
categorised in three types namely white goods which include air cooler, refrigerators, washing
machines, speakers etc.; brown goods which include kitchen appliances; consumer
electronics which include DVD players, MP3 players, telephones etc.
Indian consumer durable market reached ₹2.05 trillion in 2017and is expected to grow at 9%
CAGR and will reach to ₹3.15 trillion in 2022. The production of electronics hardware in the
country has also been increased from ₹1.90 trillion in 2014 to ₹3.88 trillion in 2018. With the
increase in disposable income of the citizens, the demand for the electronics hardware is also
expected to reach to US$400 billion in 2024. Overall consumer electronics exports from India
are US$451.29 million in 2019.
Consumer durable industry is a growing industry however there is still a huge untapped rural
market which creates the opportunities for the sector. In fact the consumption of consumer
durable products is estimated to be doubled by the year 2030. With this potential, it also
attracts the investments. Under automatic route, 100% foreign direct investment is allowed
in electronics hardware-manufacturing sector. To increase the production, National
Electronic Policy is passed in February, 2019.
Another factor working behind increase in consumption is 83% increase in consumer durable
loan in 2017-18 which was ₹19.5 million. “Make in India” campaign attracted many Indian
and foreigner manufacturers to invest in manufacturing plants and produce more affordable
products.
In a consumer durable sector, the market for air cooler was estimated at around ₹3500 crores.
30% of the same is accounted by organised companies. The market is estimated to grow at
27% CAGR in the terms of value during period of 2017-2022. In India, 65% of the population
owned ceiling and table fans, around 6% of the population owned air conditioners, and
approximately 14% owned air coolers. (Symphony Limited Annual Report, 2018)Being low-
cost, eco-friendly and energy efficient option air cooler market has good scope to grow and
penetrate the market even more.
SYMPHONY LIMITED:

Symphony Limited is an Indian multi-national company having presence in over 60 countries

as the world’s largest manufacturer of the air coolers. Symphony was founded by Mr. Achal
Bakeri in 1988 in Gujarat when air cooler market was highly unorganized. The company got
listed in 1994 at Bombay, Ahmedabad and Delhi stock exchanges. Symphony acquired IMPCO
in USA. In 2015, it acquired a Chinese air cooler company named Munters Keruilai Air
Treatment Equipment. It also acquired a company named Climate Technologies which is a
manufacturer of cooling and heating appliances in Australia.
Symphony’s consolidated gross revenue increased by 5% to ₹852 crore inn 2017-18.
Company’s PAT ₹193 crore in 2017-18.
Symphony has commendably captured 50% value market of the air cooler segment driven by
its ‘one product, many markets strategy’ and a strong innovation. The domestic air cooler
market is largely captured by unorganised players accounting for about 70% of volume and
63% value share. The branded air cooler industry is highly concentrated only with the top 5
players having more than approximately 90% market share. Symphony is a leading player
having 50% share by value followed by Ken star (Videocon Industries). Bajaj Electricals,
Havells, Khaitan, Usha and Voltas are other organised players in air-cooler sector.

Others, 7%
Voltas, 7%
Orient Electric,
5%

Bajaj Electric, Symphony, 50%

15%

Kenstar, 16%

Figure 1Market Share of organized players of air cooler sector in India

Out of 246.4 million households in India, approximately 28 million own air coolers, which
imply very small penetration of 11%. However, it is supposed to be grow at 25% by 2026
because of warmer temperature and increase in middle class.
The company believes in continuous innovation and has a global R&D centre recognised by
the Government of India and has 108 trademarks, 49 registered designs, 7 copyrights and 8
patents which is the largest in the international air coolers industry. Due to its product pull
and brand, Symphony is able to have dealer advances well ahead of the summer season.
Earlier, the air coolers segment had very few branded players. But at least 10 new brands like
Havells, Voltas, Orient, Wox, Bluestar, and Maharaja White line have entered the fray
comprising established players among others in a past year.
However, Symphony will be undeterred by the new entrants as it has a credible track record
of outpacing competition. In 1990 when it launched air coolers, the market was dominated
by Crown, Salora, Usha and Videocon. But it grew over these established names by launching
models that had differentiated features which the competition failed to match.
 Symphony At a Glance
Cooling the world since 1939 | 80+ years of air cooling

Headquarters: Global Presence:

60 countries across Americas, Europe, Asia,
Ahmedabad, India
Africa & Australia
People strength: 500+

Subsidiaries: Manufacturing:
1. Impco, Mexico
2. Keruilai Air Coolers, China 10 OEMs
3. Climate Technologies Pty
Ltd, Australia
4. Bonaire, USA
5. Symphony
Climatizadores, Brazil
Network: Listing:
30,000+ retailers
NSE | BSE
1000+ distributors

Awards Received by the Company

2019 2020 2022

Mission & Vision of the Company

“Design, Quality and Service

- Always the foremost”

“Innovation and Improvement

- Always the endeavor”

“Customer Comfort
- Always the Inspiration”
 Product Categories

Household Range

Commercial Range

Industrial Range
 LSV (LARGE SPACE VENTI-COOLING)
(Previously known as Commercial and Industrial)

Symphony Large Space Venti-Cooling is a unique concept of

air-cooling plus ventilation. A combination not offered
by any other cooling technology.
• 1/10th The Cost of HVAC
• ₹1 Per Square Foot
• ROI in 7 Months
• Easy and quick installation within hours
• Lifetime cabinet corrosion warranty
• Leakproof design
 CHAPTER 2: RESEARCH METHODOLOGY

PROBLEM STATEMENT:
Being a market leader, Symphony aims to provide best design, quality, and innovation
in its products with superior customer satisfaction. Symphony has entered in the LSV
sector (Large Scale Venti-Cooling) previously known as Industrial and Commercial
segment. Problem is that our target customers are Industry and Corporate and they
ignore the print and digital marketing as it is only effective in household segment, but
difficult in industry and corporate. So, this research shows that how collaborating with
different industry association, we can connect with their members i.e., is Industry and
Corporate.

SCOPE OF THE RESEARCH:

LEAD GENERATION
BUILDING RELATIONSHIP
NETWORKING
CUSTOMER RELATIONSHIP

OBJECTIVE:
➢ COLLOBRATE WITH DIFFERENT INDUSTRY ASSOCIATION.
➢ HOW CAN WE BE THE PART OF THEIR ANNUAL ACTIVITY CALENDER?
➢ GENERATE POTENTIAL LEADS FROM ASSOCIATION.
➢ CREATE BRAND AWARNESS
TYPE OF RESEARCH:
There are different types of researches. They are explained below.

• Applied Research- It refers to scientific study that seeks for a solution of a practical
problem. The research finding will be applied then in real life problems.

• Basic Research- It refers to a research which is done out of curiosity or interest of a

researcher in a particular subject. It is done to increase the knowledge about any
particular subject or topic.

• Descriptive Research- It refers to research that determine the situation as it exists.

Researchers have no influence over variables.

• Exploratory Research- It refers to a research which is done to resolve any ambiguity.

When topic is new, this is done to explore more about the same.

• Experimental Research- It is an objective, systematic, controlled investigation for

purpose of predicting and controlling phenomena and examining probability and
causality among selected variables.

• Qualitative Research- It is a research dealing with phenomena that are difficult or

impossible to quantify mathematically, such as beliefs, meaning, attributes and
symbols.

• Quantitative Research- It refers to the systematic empirical investigation of any

phenomena via statistical, mathematical, or computational techniques. The objective
to develop mathematical models or theories.

• Applied Research- It refers to scientific study that seeks for a solution of a practical
problem. The research finding will be applied then in real life problems.

SOURCE OF DATA:
• SECONDARY SOURCE: The data is collected through intensive research through
various website and then classified it.

DATA COLLECTION METHOD:

✓ FIRST THE ASSOCIATION IS TARGETED
✓ THEN THE INDUSTRY AND CORPORATE IS TARGETD THROUGH IT.
 CHAPTER 3: LITERATURE REVIEW

1) Dr Maruthai Pitchaimani (2022), Customer relationship management (CRM): is a widely

nlemented strategy for managing a company's interactions with customer’s, clients sand sales
prospects. The overall goals are to find, attract, and win new clients, nurture and retain those
the company already has, entice former clients back into the fold, and reduce the costs of
marketing and client service.
2.) Alan D. Smith (2022), Customer relationship management (CRM): is a core business
strategy for most organizations. In today's global economy, it is essential for organizations to
find ways of increasing their productivity. This article discusses the operations management's
decision of customer relationships management. It is vital for a business to motivate its
employees and use the best strategies to facilitate customer relations.
3.) Leveraging email marketing: Using the subject line to anticipate the open rate (2022):
Despite being one of the most cost-effective methods, email marketing remains challenging
due to the low rate of opened emails and the high percentage of unsubscribed campaigns.
Since the sender and the subject line are the only information that the recipient sees at first
when receiving an email, the decision to open an email critically depends on these two
factors, which should stand out and catch the recipient’s attention.
4.) Business to Business Marketing (2021): This is the capstone class for all marketing majors,
and it allows students to apply their knowledge gained from previous courses within the
context of the business-to-business environment. Students will find an industrial product,
create a feasibility study, develop a business plan and marketing plan, and execute the
marketing plan.
5.) Internal marketing, employee customer‐oriented behaviours, and customer behavioural
responses (2018): This study seeks to investigate the effect of internal marketing—treating
employees as internal customers—on salesperson's engagement in customer‐oriented
behaviours and resultant customers’ responses. The results showed that internal marketing
is significantly associated with salesperson's performance of adaptive selling behaviour,
customer‐oriented selling behaviour, and relational selling behaviour, which result in
customer relationship continuity, purchase intention, and positive word‐of‐mouth.
6.) Steve Fairbanks, Aaron Buchko (2017): In their paper provides a method to estimate
market size in the absence of trade association information or confidence in existing market
intelligence. This provides a basis for conducting meaningful strategic market analyses.
7.) Boonyarat Phadermrod, Richard M. Crowder and Gary B. Wills (2017): performed
research where the application of the IPA based SWOT analysis was illustrated and evaluated
through a case study of Higher Education Institutions in Thailand. The evaluation results
showed that SWOT analysis of the case study accurately reflected the organization’s
situations thereby demonstrating the validity of this study.
8.) The article by ECOBICI MIHAELA LOREDANA (2017) is based on a theoretical approach of
the Ansoff matrix, which is one of the most important tools in strategic planning in order to
diversify risks. The strategic options on which the Ansoff matrix is based are: the sale of
existing products on existing markets, the development and renewal of existing products on
new markets, the development and renewal of new products on existing markets, the
development of new products on new markets.
9.) Leroy Robinson, Jr., Greg W. Marshall, William C. Moncrief and Felicia G. Lassk (2016): In
their study investigates the psychometric properties of the adaptive selling scale (ADAPTS)
developed by Spiro and Weitz (1990).
10.) Frank V. Cespedes & Nigel F. Piercy (2015): In their paper reviews the issue of
implementation in marketing strategy development, adopting a perspective emphasizing
issues of the decision-making process, and drawing on the broader literatures of strategic
management and organizational behavior for insight into the marketing implementation
problem.
11.) Network Value Creation Through Marketing (2014): The Article is devoted to critical
reflection on the commonly used value chain model taking the perspective of the
contemporary role of the client and technological advancement in multifaceted
organizational development and management. It attempts to outline and thoroughly describe
the new perspective of value creation and value management taking into account digital
technological and social media platforms.
12.) The Process of Customer Engagement: A Conceptual Framework (2014): Traditional
measures of customer satisfaction have been criticized for failing to capture the depth of
customer responses to service performance. This study seeks to redirect satisfaction research
toward an approach that encompasses an understanding of the role of commitment,
involvement, and trust in the creation of engaged and loyal customers.
13.) The effects of mailing design characteristics on direct mail campaign performance
(2013): Designing effective direct mail pieces is considered a key success factor in direct
marketing. However, related published empirical research is scarce while design
recommendations are manifold and often conflicting. Compared with prior work, our study
aims to provide more elaborate and empirically validated findings for the effects of direct mail
design characteristics by analysing 677 direct mail campaigns from non-profit organizations
and financial service providers.
14.) Do online brand communities help build and maintain relationships with consumers?
A network theory approach (2011): This study examines how structural aspects of online
brand communities can contribute to the brand building capacity of the community using
network theory. Predictions about the degree to which various structural factors are
associated with emotional attachment to the community and other outcome measures are
made. Results show that several structural characteristics play an important role in creating
emotional attachment and contributing to relationship maintenance.
15.) Building personalised relationships with customers via emails (2009): Personalised
services, which make customers feel that service employees are polite, friendly and exhibit
personal warmth, and that customers are unique and valued, are essential in building good
customer relationships.
16.) S. de Klerk and J. Kroon (2008): In his study explored the context of business relationships
in the networking practices of South African businesses. The objective of this study was to
investigate the networking practices of Gauteng businesses and specific perceptions and
experiences of business owners and managers on their business networking objectives.
Perceptions recorded amongst the participants indicated that business relationships are built
for referrals and strategic networking connections.
17.) Paul L. Dishman and Jonathan L. Calof (2007): In their paper seeks to explore competitive
intelligence as a complex business construct and as a precedent for marketing strategy
formulation.
18.) Matthyssens, P. and Johnston, W.J. (2006): The purpose of this paper is to establish the
importance of good coordination between marketing and sales. It aims to examine the
research conducted to date, the area of marketing and sales integration and provide guidance
to help integrate these functional areas better in industrial marketing firms. The paper seeks
to develop a research agenda to continue this research.
19.) In his paper Jim Laiderman (2005) provides a structured approach to organizing both
internal and external business information resources. The techniques proposed in this paper
will give the reader the ability to develop high-level strategic plans and tactical day-to-day
communications and targeting programs designed to maximize sales resources. The author
spells out, step by step, how to understand goals, define measures that play into those goals,
prepare data, create a modelling database, develop meaningful business to-business (B2B)
segments and apply the analysis throughout an organization.
20.) William F. Lewis, Irene J. Dicke (2005): An assessment of the practices of online
marketing tactics to achieve marketing objectives. This paper examines the perceived
importance of specific online marketing tactics as reported by marketing professionals as well
as their use of online marketing tactics, the anticipated future use of these tactics, and their
ability to accomplish marketing objectives. The findings will be useful for both researchers
and practitioners who seek to understand issues relevant to online marketing tactics and their
ability to accomplish marketing objectives.
21.) Competitor Identification and Competitor Analysis (2002): A Broad-Based Managerial
Approach. Managers who focus only on the product market arena in scanning their
competitive environment may fail to notice threats that are developing due to the resources
and latent capabilities of indirect or potential competitors. Mark Bergen and Margare Peteraf
in their paper brings together insights from the fields of strategic management and marketing
to develop a simple but powerful set of tools for helping managers overcome this common
problem.
 CHAPTER 4: B2B Marketing and Lead Generation:

“Business Associations: Build Relations & Network with Industrial and

Corporate sector via Effective Marketing Tactics for Large Space Venti-Cooling
(LSV) of Symphony Ltd.”

EFFECTIVE MARKETING TACTICS/TECHNIQUES:

• Effective marketing is difficult to get right. Between creative demands, budget limits,
and channel decisions, marketers have a lot to juggle when developing their marketing
strategy.

• The biggest determinant of effective marketing, however, is your audience.

• If you’re not properly targeting your buyer persona, your promotions and
advertisements will likely fall on deaf ears. You might as well not be marketing at all.

• Where target audiences vary the most, though, is between individual consumers and
businesses. Some companies serve individual shoppers, while others cater to
companies and organizations.

• So, we at Symphony Limited, we target our LSV (Large Scale Venti-Cooling) to

Companies and Organization.
DIFFERENCE BETWEEN B2B MARKETING AND B2C MARKETING:

FOR B2B MARKETING FOR B2C MARKETING

Goal Customers are focused on ROI, Customers are seeking deals
efficiency, and expertise. and entertainment (which
means marketing needs to
be more fun).

Purchase Motivation Customers are driven by logic and Customers are driven by
financial incentive. emotion.

Drivers Customers want to be educated Customers appreciate

(which is where B2B content education but don’t always
marketing comes in). need it to make a purchase
decision.

Purchase Process Customers like (if not prefer) to Customers like to make
work with account managers and purchases directly.
salespeople.

People Involved in Customers often have to confer Customers rarely need to

Purchase with decision makers and other confer with others before
members of their chain of making a purchase decision.
command before making a
purchase decision.

Purchase Purpose Customers make purchases for Customers aren’t necessarily

long-term solutions, resulting in a looking for long-term
longer sales cycle, longer solutions or long-term
contracts, and longer relationships.
relationships with companies.

CONCLUSION:
➢ Marketing to businesses is very different from marketing to
individual consumers.
➢ That’s why an entirely different marketing method — B2B
marketing — exists.
B2B Marketing:
• B2B (business-to-business) marketing refers to any marketing strategy or content that
is geared towards a business or organization. Companies that sell products or services
to other businesses or organizations (vs. consumers) typically use B2B marketing
strategies.

Purpose:
• The purpose of B2B marketing is to make other businesses familiar with your brand
name, the value of your product or service, and convert them into customers.

B2B marketing targets the needs, interests, and challenges of individuals who
are making purchases on behalf of, or for, their organization (rather than for
themselves), thus making the organization the customer.

1.) Goal:
Customers are focused on ROI, efficiency, and expertise.

2.) Purchase Motivation:

Customers are driven by logic and financial incentive.

3.) Drivers:
Customers want to be educated, which is where B2B content marketing comes in.

4.) People Involved in Purchase:

Customers often have to confer with decision makers and other members of their chain of
command before making a purchase decision.

5.) Purchase Purpose:

Customers make purchases for long-term solutions, resulting in a longer sales cycle, longer
contracts, and longer relationships with companies.
B2B Marketing Strategies:

1. Determine your brand positioning.

To create an effective strategy, you have to fully understand your brand positioning. This
statement is the who, when, why and how of your brand identity — or the way your brand is
perceived through the eyes of the customer.
Devise a brand positioning statement that your team and prospective customers can believe
in, and you’ll be ready for the next step.

2. Identify your target audience.

Find your target audience — or who’s really looking for your brand’s products or services.
That information will help you create buyer personas and understand how they make
purchase decisions, a tool that’s extremely useful for any type of marketing.

3. Run a competitive analysis.

Scope out the market and see what other businesses are marketing to your target audience
with a competitive analysis. Things to be on the lookout for when inspecting competitors are:
• Competitor product offerings
• Competitor sales tactics and results
• Competitor marketing content and social media presence
Getting a general overview of these items can help you recognize your competitors’ strengths,
weaknesses, opportunities, and threats — otherwise known as SWOT analysis.

4. Explore marketing channels to use.

In your competitive analysis, you’ll see the different types of marketing channels your
competitors use successfully, and the channels they haven’t taken advantage of.
With the previous steps completed to begin building your B2B marketing strategy, this is
where you’ll be able to diversify your own B2B marketing portfolio and reach the businesses
you need to. Depending on your customer segments and competitor analysis, explore
channels, strategies, and tools to optimize your leads and customer funnel. The following
categories are B2B marketing channels bound to connect you to your target audience.
 B2B Marketing Techniques Used at Symphony Limited:

1.) EMAIL MARKETING: 2.) BLOGS:

3.) VIDEO ADS: 4.) CUSTOMER TESTIMONIALS:

 1.) B2B EMAIL MARKETING:

• Email marketing is a tried-and-true method of reaching both individual consumers

and business customers.

• Did you know that 93% of B2B marketers use email?

• Emails lead to engagement which turns subscribers into leads … and then customers.

• Your email marketing must consistently resonate with your business customers and
focus on things that matter to them — like time, money, and resources.

• Email marketing is also a powerful vehicle for sharing your brand’s content

• With the constant barrage of emails flooding our inboxes today, it’s more important
than ever to create and send out effective marketing emails.

B2B Email Marketing Best Practices:

• Write enticing subject lines. Think about your email subject lines as a Netflix
trailer — if you can’t hook your audience with a two-minute clip (or, in this case, a
few dozen characters), don’t expect them to open and watch (or read) the whole
thing. We recommend spending almost as much time on your email subject lines as
you do on the emails themselves.

• Stick to one call-to-action (CTA) per email. If you think the number of emails,
you receive is a lot, take a look at the CTAs in those emails … some are packed with
two, three, and sometimes up to 10 different CTAs. Don’t make this mistake, which
can leave your recipients’ heads spinning, asking “What should I click on first?” and
ultimately clicking on nothing. With one CTA per email, you allow your audience to
focus on your email content and ultimately one action … a welcome reprieve from
today’s frequent decision-making and analysis paralysis.

• Segment your email to reach the most relevant audience. Not every email
you send will be appropriate for everyone on your list. Your subscribers may be at
different stages of the buyer’s journey or be seeking different solutions. That’s
where email list segmentation comes into play. Not only does this help you relate to
your audience better, but it gives your emails that personal feel that says “Hey, I’m
listening and I know what you’d like to see.” Consumers prefer email quality over
quantity anytime.
• Make sure your email designs are responsive. Over 80% of email users
access their inbox on their phones, and emails that don’t show up correctly on
mobile devices are often deleted in three seconds. Ouch. Don’t let your email be one
of those.

• Don’t be afraid of the cold email. As uncomfortable as it is, the right email can
convert new customers — like this cold sales email that won 16 new B2B customers.
 EMAIL DRAFT (GENERAL, PLASTIC, TEXTILE, AUTOMOTIVE, ENGINEERING)

Dear Sir/Madam,
Let me introduce Symphony Limited, a global pioneer in air-cooling, with over 80 years of
experience in the evaporative air-cooling space and having presence in 60+ countries.
We know that the Plastic industry involves intense labor work. The unbearable indoor heat
leads workers to feel uncomfortable which affects their productivity. As per a Heat Stress
study done by IIM Ahmedabad, a cooler ambience can enhance worker’s productivity up to
12%. In this context, Symphony Large Space Venti-Cooling (LSV) proves to be the perfect
solution.
LSV is a unique combination of air cooling and ventilation for open and semi-open spaces
having about 90% less operating cost than an AC system of similar capacity.
We’d like to explore the possibilities of associating with your organization in order to spread
awareness of this fantastic solution. Please let us know in what all ways we can be a part of
your annual activity calendar to build a win-win relationship.
We are looking forward to hearing your thought on this matter.
Please refer to the attached brochure and link of our website to know more.
 EMAIL DRAFT (HOTELS AND RESTURANTS)

Dear Sir/Madam,
Let me introduce Symphony Limited, a global pioneer in air-cooling, with over 80 years of
experience in the evaporative air-cooling space and having presence in 60+ countries.
We know that kitchen is the heart of Hotels and Restaurants, where a huge amount of heat
is generated, thereby leading worker to feel uncomfortable; affecting their productivity.
As per The Workplace (Health, Safety and Welfare) Regulations 1992, employers should
“provide effective and suitable ventilation in every enclosed workplace. This includes
kitchens, which need ventilation to create a safe and comfortable working environment.”
In this context, Symphony Large Space Venti-Cooling (LSV) proves to be the perfect solution.
LSV is a unique combination of air cooling and ventilation for open and semi-open spaces
having about 90% less operating cost than an AC system of similar capacity.
We’d like to explore the possibilities of associating with your organization in order to spread
awareness of this fantastic solution. Please let us know in what all ways we can be a part of
your annual activity calendar to build a win-win relationship.
We are looking forward to hearing your thought on this matter.
Please refer to the attached brochure and link of our website to know more.
 EMAIL DRAFT (CLOUD KITCHENS)

Dear Sir/Madam,
Let me introduce Symphony Limited, a global pioneer in air-cooling, with over 80 years of
experience in the evaporative air-cooling space and having presence in 60+ countries.
We know that a Cloud Kitchen's operation can be very heat intensive, which can lead to
discomfort of workers, thereby reducing their productivity.
As per a Heat Stress study done by IIM Ahmedabad, a cooler ambience can enhance worker’s
productivity up to 12%. In this context, Symphony Large Space Venti-Cooling (LSV), (formerly
known as Industrial and Commercial Segment) proves to be the perfect solution.
LSV is a unique combination of air cooling and ventilation for open and semi-open spaces
having about 90% less operating cost than an AC system of similar capacity.
We’d be happy, if you could spare some time where we could take you through how exactly
we can do this, and also provide a broad estimate of how much your organization can save in
the operating costs. 30 minutes of your time should suffice for this.
We are looking forward to hearing your thought on this matter.
Please refer to the attached brochure and link of our website to know more.
 2.) BLOGS:

Blogs are a great investment for any business. As a cost-effective marketing strategy, they
help you to create a long-lasting presence online that appeals to your audience.

With a B2B marketing blog, you can:

• Become a thought leader: Show your customers that you’re involved with your
industry. Share your expertise, and position yourself as a trusted resource. Blogs
provide a perfect platform for an interactive relationship with customers, where you
can show your expertise, answer questions, and develop connections. Sometimes,
B2B bloggers even receive requests for interviews from PR experts.

• Learn more about your audience: Analytics into your B2B marketing blog can
help you discover what your audience is most interested in. You can track crucial
metrics on posts, including site visits, time on page, shares, and click-throughs. Use
your Google Analytics and other tools to gain as much important data as you can.

• Boost conversion rates: Let’s face it, turning leads into customers is something
that every business wants to do. Blogs help you to provide customers with answers to
questions that could be stopping them from moving along the purchasing funnel. With
a blog, you can alleviate fears, show your expertise, and convince your reader that
you’re worth their money.

• Develop your skills: Staying ahead of the competition is crucial to keeping your
customers loyal. B2B marketing blogging is great for forcing you to stay ahead of the
curve in your industry by keeping you aware of the latest news and trends.
 ❖ How to start a blog for your B2B business:

Step 1: Identify your audience

An understanding of your audience is a crucial factor in almost any aspect of branding, or
brand development. Blogging begins with targeting the right people, and in your B2B
marketing strategy, that means knowing exactly which companies you want to reach.

Step 2: Satisfy that audience

Okay, so once you have your audience in mind, it’s time to satisfy their cravings. In other
words, figure out their pain points, their needs, and their questions, and give them an answer.
For instance, if you’re writing to sell to health-tech companies who need new software, you
might write a blog about common problems that healthcare industries have with outdated
technology.
Your B2B business blog will address the pain points of your audience, show them that you
understand their concerns, and then offer up a solution.

Step 3: Make each post memorable

If you want blogging to become a valuable part of your B2B marketing strategy, then you need
to make sure every post counts. There are plenty of ways that you can make your blogs more
memorable, from writing from a unique perspective, to presenting your information in a
different way
However, one of the easiest things you can do to boost your writing potential, is make sure
that your blogs flow. At the start of your blog, summarise your content into one sentence.
From there, make sure that every section links naturally from one, to the next, so that your
reader flows seamlessly down the page.

Step 4: Back up your thoughts and opinions

The great thing about sharing beliefs in thought-leadership B2B marketing blogs, is that your
opinions don’t need to be backed by statistics. However, if you’re going to make a point in a
blog post, then you need to back that point up. Explain why you feel a certain way, and show
your reasoning. If you want people to take something valuable away from your blogs, then
you can’t simply make random statements.
Step 5: Edit and proofread
Finally, your B2B marketing strategy should be a careful roadmap to success for your business.
That means that your B2B marketing blog needs to be a perfect representation of your
company, and your professional nature. A single mistake in grammar or spelling could lose
the respect of your audience. Even if your customers forgive you for an error, the mistake
could distract them from your writing, and ruin the overall effect.

BENEFITS:
Convert traffic into leads.
Establish authority.
Drive long-term results.
BLOGS
LINKEDLN POST
 3.) B2B VIDEO MARKETING:

• Video has taken the world of B2B marketing by storm. Viewers can easily
find out what they need by searching for video content.
• In the world of B2B video marketing, things can get a bit complicated.
Rather than targeting a single person, the focus can be on multiple
decision-makers. This juggling act can be tricky between who makes the
decisions and who uses the product.
• The decision-makers and the end-users aren't usually the same person,
meaning you'll have to convince more than one person along the way that
your product or service is a good fit for their business.
• Decision-makers or B2B buyers purchase products for internal company
use. In this case, it's essential to balance addressing pain points and
product quality. It is not uncommon for B2B videos to be a bit longer than
B2C, as products targeted at companies are usually more complex.

❖ Why one should invest in video marketing:

Here are some video marketing statistics showing the importance of video in
B2B marketing:
• 95% of video marketers say they intend to continually increase their video
budget every year.
• 88% of video marketers find a positive return on investment (ROI) from
using video.
• 72% of users say they choose video over text when it comes to learning
about a new product or service.
Benefits of B2B video marketing:
1.) Videos convert
Video marketing is a worthwhile investment. Using video in your marketing campaign
increases conversions, which results in higher revenue. HubSpot found that simply adding a
video to a landing page increased the conversion rate by 80%.

2.) Video boosts email marketing

By simply adding the word “video” in an email subject line, your email’s open rate is likely to
increase. Video increases an email click-through rate by 200-300%.

3.) Video adds credibility

Video marketing gives brands a chance to show their personality, which builds a sense of trust
with viewers. Consumers rated video the #1 most helpful form of content when shopping
online.

4.) Video increases social shares

The fact is, we live in the age of viral video. Records show that over 92% of mobile video
customers end up sharing videos with friends. When it comes to video marketing, using
humour or how-to videos can encourage sharing and build trust.

5.) Video enhances other B2B content

B2B video marketing also boosts conversion and engagement rates on other content. For
example, a landing page with video content will encourage viewers to check out other pieces.
Using video in your marketing strategy is a great hook to get viewers through the door.

6.) Video increases retention

Video content marketing helps brands increase awareness and engagement. Viewers will
quickly scan the text of a message, but the message is more likely to be remembered when it
comes in the form of video marketing.

7.) Video saves decision-makers time

One of the reasons video content marketing is so popular is that it's easy to digest. Viewers
can understand complicated products or services faster than blogs or written text ads. Those
decision-makers are looking to understand something and they want to do it easily and
quickly. B2B video marketing does just that by streamlining the whole process.

8.) Users love video content

Platforms like YouTube and Facebook have users worldwide spending billions of hours
watching video content. B2B video marketing is no different. Whether in finance or
ecommerce, video marketing is a great choice for everyone.
VIDEO ADVERTISEMENT
 4.) CUSTOMER TESTIMONIALS:

In the case of business-to-business (B2B) marketing, testimonials can carry a lot of weight in
highly competitive markets and must be carefully planned and executed. Before choosing
which company to purchase from, B2B buyers spend a long time considering their budgets,
product effectiveness, vendor professionalism—and the testimonials of peers.
B2B companies know how to talk up their products or services, emphasizing how efficient and
cost-effective they are. But customers don't want marketing spiel; they want balanced and
unbiased feedback from people they can relate to. They also want concrete figures and
results.
Testimonials build trust between the company and its users, and they help customers
overcome any scepticism they might have. They also allow for comparison among similar
products, which might help you get the edge over your competitors.
A good testimonial outlines key benefits, makes comparisons with other products, and backs
up the claims you've made about your product or service. That's why many businesses choose
to include a form of testimonial in their marketing. But some are more effective than others.

Research Says:
Research backs up the claim that customer testimonials are effective. Testimonials beat all
other types of content marketing for their effectiveness, Web DAM found:
Some 78% of people say they trust reviews as much as recommendations from acquaintances,
and it's interesting to note that the inclusion of both positive and negative reviews is
perceived as more trustworthy than just positive reviews.
Perhaps unsurprisingly, 30% of people suspected some form of censorship, so it's important
to make testimonials appear as genuine as possible.
Research also demonstrates that not overwhelming your users is best, so picking no more
than 3-5 examples is enough to provide an effective testimony.
CUSTOMER TESTIMONIALS
 CHAPTER 5: DATA COLLECTED

ASSOCIATION OF DIFFERENT INDUSTRIES:

1.) PLASTIC MOULDING INDUSTRY ASSOCIATION

2.) TEXTILE INDUSTRY ASSOCIATION
3.) ENGINEERING INDUSTRY ASSOCIATION
4.) HOTELS AND RESTURANT INDUSTRY ASSOCIATION
5.) AUTOMOTIVE INDUSTRY ASSOCIATION
6.) EDUCATION INSTITUTE ASSOCIATION
7.) WAREHOUSING ASSOCIATION
8.) SUSTAINABLE ENERGY ASSOCIATION
9.) CLOUD KITCHENS
 PLASTIC/ MOULDING
SR NO COMPANY NAME/ ASSOCIATION WEBSITE EMAIL ID EVENTS JOURNALS/MAGAZINES

1 All India Plastic Manufacturers Association https://www.aipma.net/ office@aipma.net YES http://plasticnews.aipma.net/

Ms. Uma Gupta (Secretary General) umagupta7@aipma.net

2 Organization of Plastics Processors of India https://www.oppindia.org/ secretarygeneral@oppindia.org YES

https://ipfindia.org/journal-
3 Indian Plastics Federation https://ipfindia.org/ office@ipfindia.org YES
publication.html
4 Gujarat State Plastic Manufacturer Association https://www.gspma.in/ gspma1970@gmail.com / info@gspma.in YES

Shri Bharat Patel - Hon. Secretary saiplastic2006@hotmail.com

Shri Vijay Patel - Hon.Joint Secretary vijayjavia678@gmail.com

5 Plastindia Foundation https://www.plastindia.org/ contact@plastindia.org YES YES

6 Plastic Manufacturers Association Rajasthan https://www.pmar.in/ pmarjaipur@gmail.com

Telangana and Andhra Plastics Manufacturers info@taapma.com /
7 https://www.taapma.com/ YES
Association taapmahyd@gmail.com
Mr. Arun Lahoti - Hon.Secretary: plasticvikas@gmail.com

Mr.B Ashok Bhargava - Jt.Secretary-I:

info@spma.org.in /
8 Saurashtra Plastic Manufacture's Association http://www.spma.org.in/ na
spmaindia@gmail.com
9 Rajkot Plastic Manufacturing Association https://rajkotplastic.com/ info@rajkotplastic.com Advertisement na
 TEXTILE
NAME WEBSITE EMAIL ID CONTACT NO EVENT JOURNALS/MAGAZINES

1 TAI The Textile Association (India) https://textileassociationindia.org/ taicnt@gmail.com 9819801922 YES YES

Mr .R.K Vij (PRESIDENT) ranbirvij@gmail.com 9999910119

Mr. Mahendrabhai Patel mahendrabhai4@gmail.co
8000440618
Secratory m
Mr. T.L. Patel (VICE PRESIDENT) tlpatel48@gmail.com 9924852035
http://ittaindia.org/sites/default/files
The Indian Technical Textile 9769464616 / 022-
2 ITTA http://ittaindia.org/ contact@ittaindia.org YES /ITTA%20E-Bulletin%20January-
Association 49635711 February%202022....pdf

Confederation of Indian Textile https://citiindia.org/gtc2021/CITI%20

3 CITI https://citiindia.org/ mail@citiindia.org YES
Industry GTC%20Brochure.pdf

Mr. Manoj Sharma (Deputy

manoj@citiindia.org 9013386941
Secretary)
The Southern India Mills’
4 SIMA http://www.simamills.in/ info@simamills.org 4224225333 YES
Association
Mr. D. Suresh Ananda Kumar
suresh@simamills.org 9790466668
(Deputy Secretary General)
https://cmai.in/apparel/?doing_wp_c
The Clothing Manufacturers
5 CMAI https://cmai.in/ info@cmai.in 022-24390909 YES ron=1655184474.5392639636993408
Association Of India 203125

ASSOCIATION OF MAN-MADE
6 AMFII https://amfii.in/ 1126173127
FIBRE INDUSTRY OF INDIA
Mr. S . P. Katnauria (SECRETARY
amfiirayon@hotmail.com
GENERAL)

ENGINEERING
JOURNALS/MAGA
SR NO NAME WEBSITE EMAIL ID CONTACT NO EVENTS
ZINES
The Southern India Engineering Manufacturers'
1 SIEMA https://www.siema.org/ siema@siema.org 7373724014 YES sent
Association
Indian Machine Tool Manufacturers' 80 6624
2 IMTMA https://www.imtma.in/ imtma@imtma.in YES YES sent
Association 6600
0281-
3 RAE Rajkot Engineering Association http://www.reaindia.com/ info@reaindia.com YES sent
2362235/36
M. KARTHIKEYAN - Hon. Secretary vpf_sukshma@hotmail.com
Shri Dinesh Goyal din.dineshgoyal@gmail.com
Machine Tools Manufacturers Association, info@mtmarajkot.org /
4 MTMA http://www.mtmarajkot.org/ 9427 410851 sent
Rajkot mtmarajkot@gmail.com
subash.sapru@cii.in

INDUSTRY ASSOCIATION
JOURNALS
SR NO NAME WEBSITE EMAIL ID CONTACT NO EVENTS
/MAGAZINES
1 AIAI All India Associationof Industries https://aiaiindia.com/ info@aiaiindia.com 2222019265 YES YES sent
CODISS Coimbatore District Small Industries
2 https://www.codissia.com/ info@codissia.com 422 2221582 YES sent
IA Association
3 IIA Indian Industries Association http://www.iiaonline.in/ iia@iiaonline.in, mkb@iiaonline.in 5222720090 sent
 HOTEL AND RESTAURANT
JOURNALS/
SR NO ASSOCIATION NAME WEBSITE EMAIL ID EVENTS
MAGAZINES
National Resturant Association BIG IT
1 NRA https://nrai.org/ info@nrai.org YES NEWSLETTER
of India CONTAINS ALL
Ms. Neha Grover : Head –
neha.grover@nrai.org 9899069784
Marketing & Communications
Federation of Hotel &
BIG IT
2 FHRA Restaurant Associations of https://www.fhrai.com/ fhrai@fhrai.com YES YES
CONTAINS ALL
India
Mr. Gurbaxish Singh Kohli - Vice https://www.fhrai.com/
President- FHRAI vp@fhrai.com
Hotel and Restaurant
3 HRAWI https://www.hrawi.com/ asg@hrawi.com YES YES
Association (Western India)
Hotel & Restaurant Association
4 HRAEI https://www.hraei.co.in/ info@hraei.co.in YES YES
of Eastern India
Mr. Sudesh Poddar - President,
sudesh@hotelnatraj.net
HRAEI, & FHRAI EC Member
Hotel and Restaurant https://www.hrani.net.i hrani.1950@gmail.com /
5 HRANI YES YES
Association of Northern India n/ feedback@hrani.net.in
Mr. Surendra Kumar Jaiswal -
president@hrani.net.in
President
South India Hotels and admin@sihra.in /
6 SIHRA https://www.sihra.in/ YES NEWSLETTER
Restaurants Association sundar@sihra.in
Association Hotel and aharmumbai@gmail.co
7 AHAR http://www.ahar.in/ YES MUMBAI BASED
Resturant India m
Shri Shivanand D. Shetty
shiva5oct@yahoo.co.in
(President)
ANDHRA PRADESH HOTELS
8 APHA https://apha.in/ contact@apha.in
ASSOCIATION
hai@hotelassociationofi
https://hotelassociation ndia.com /
9 HAI Hotel Association of India YES YES
ofindia.com/ info@hotelassociationof
india.com
 AUTOMOTIVE
JOURNALS/
SR NO NAME WEBSITE EMAIL ID EVENTS
MAGAZINES

Automotive Component Manufacturers

1.) ACMA https://www.acma.in/ mail-to:acma@acma.in sent YES YES
Association

MR. DINESH VEPATHAK mail-to:dinesh.vedpathak@acma.in

CEO, SKILLING & TRAINING, ACMA
2.) FADA Federation of Automobile Dealers Associations https://fada.in/ fada@fada.in YES YES
Mr. C S Vigneshwar (Secretary) secretary@fada.in sent

3.) SIAM Society of Indian Automobile Manufacturers https://www.siam.in/ siam@siam.in sent YES YES

aauindia@del3.vsnl.net.in,
4.) AAUI Automobile Association of Upper India http://www.aaui.org/ sent
aaprsect@vsnl.com
5.) TMA Tractor Manufacturers Association https://www.tmaindia.in/tma.php divya.ravichandran@tmaindia.in

EDUCATION INSTITUTE ASSOCIATION

SR NO NAME WEBSITE EMAIL ID CONTACT

NATIONAL INDEPENDENT SCHOOLS

1 NISA https://nisaindia.org/ info@nisaindia.org 7669078760
ALLIANCE

ALL INDIA PRIVATE EDUCATIONAL (044)-

2 AIPEIA https://aipeia.org/ admin@aipeia.org
INSTITUTIONS ASSOCIATION 42822384

ALL INDIA PRIVATE SCHOOL https://www.allindiapriv info@allindiaprivateschools 7012403800/9

3 AIPSA
ASSOCIATION ateschools.org/ .org 074272006

ALL INDIA PRIVATE COLLEGES

4 AIPCEU https://aipceu.in/ joinaipceu@gmail.com 9942324048
EMPLOYEES UNION

INDIAN ASSOCIATION FOR EDUCATIO

5 IAEL http://www.iael.org.in/
N & LITERACY
 WAREHOUSE ASSOCIATION
SR NO NAME WEBSITE EMAIL ID CONTACT NOTE
https://cewac
Central
https://cewacor.nic.in or.nic.in/Mast
1 CWC Warehousing
/ erStatic/Cont
Corporation
actUs

https://www.linkedin.
Warehousing com/company/wareh
info@warehousingi
2 WAOI Association of ousing-association-of- 9971033977
ndia.org
India india/?originalSubdom
ain=in

Warehousing
GOVERN
Development and support- https://wdra.gov.in/
3 MENT https://wdra.gov.in/ 1149536496
Regulatory wdra@nic.in web/wdra/who-s-
BODY
Authority who

Association of
4 AWD-UP warehouse https://awd-up.org/ info@awd-up.org 9891771109
developers

SUSTAINABLE ENERGY ASSOCIATION

SR NO NAME WEBSITE EMAIL ID CONTACT
IFGE – Indian Federation of Green
1 IFGE INDIAN FEDERATION OF GREEN ENERGY info.ifge@gmail.com 1204106343
Energy

2 TERI THE ENERGY AND RESOURCE INSTITUTE https://www.teriin.org/ mailbox@teri.res.in https://www.teriin.org/contact

https://www.facebook.com/AGIS
3 AOGIS Association Of Green Industries & Services agisbod@gmail.com 9980346202
GreeningTheEconomy/

4 ISC INSTITUTE FOR SUSTAINABLE COMMUNITIES https://sustain.org/country/india/

VIVEK ADHIA (India Country Director) vadhia@sustain.org

:: Indian Machine Tool

5 ITMA ITMA Green Manufacturing Cell Manufacturers' Association | imtma@imtma.in 8066246661
IMTMA ::

6 CAA CLEAN AIR ASIA https://cleanairasia.org/ india@cleanairasia.org

ray@insedaengineers.c
Integrated Sustainable Energy and Ecological
7 INSEDA www.inseda.org om / 9899094905
Development Association
raymyles06@gmail.com

Welcome to KRESMA | Karnataka

Karnataka Renewable Energy System
8 Renewable Energy Systems info@kresma.org 8023188480
Manufacturers Association
Manufacturers Association
 CLOUD KITCHENS:
COMPANY
SR NO WEBSITE EMAIL ID CONTACT NUMBER
NAME
1 JAYBHAVANI https://www.jbvfoods.com/ enquiry.jbvfoods@gmail.com 7575805500
2 HOCO EATERY http://www.hocco.in/ letstalk@hocco.in 079 2688 6000
https://www.rebelfoods.co
3 REBEL FOODS info@rebelfoods.com
m/reach-out
4 PUFFIZA https://www.puffizza.com/ info@puffizza.com 9427535355
5 BOX 8 https://box8.in/contact talk@box8.in
Ghost Kitchen https://ghostkitchensindia.c
6 info@ghostkitchensindia.com 9321699520
India om/

7 MOJO PIZZA https://mojopizza.in/contact hello@mojopizza.in

https://biryanibykilo.com/co
8 BIRIYANI BY KILO marketing@biryanibykilo.com 9555212212
ntact-us
https://www.freshmenu.co
9 FRESH MENUE order@freshmenu.com 8040424242
m/
10 Sankalp Group https://sankalp-group.org info@sankalponline.com
11 Kin Thai Gurgaon https://www.kinthai.in/ gauravb@mangochilli.in 9311514477
Mopp Foods
12 gg@moppfoods.com 9871679997
Private Limited
Food Peddler
13 www.foodpeddler.in contact@foodpeddler.in / peddlerfood@gmail.com 7003554647
Sandwiches
Meal ful Rolls /
14 https://mealfulwraps.in/ support@mealfulwraps.in 2233252833
Mealfulwraps
https://l.facebook.com/l.ph
p?u=http%3A%2F%2Fwww.p
artyfoodbyruby.com%2F&h=
AT1ZvmubDDmEFV-
Ruby's Cloud 6bOsFtkKL3MmXv8VsVCuEsa
15 rubysdelightfoods@gmail.com 98882 82418
Kitchen WUvgaOwTIE82pEZVYl0yUZ
EJUWiWEFitStA7TlDGW7yuz
nhYtdd86uXMT5YgJ9taTJ6jQ
C1XN4Q7jKE85UvKZvUFP7XL
uxFTUvgtoQIHDsI1wrZA
16 Makhani And Me makhniandme@gmail.com 99059 00940
17 The Brewing Leaf thebrewingleaf@gmail.com 93308 20750
Stellarcraft
18 stellarcraftgourmet.marol@gmail.com 80976 68637
Gourmet
Stomach Divine
19 talktous@stomachdivinefoods.com 93217 46412
Foods
20 The Serial Griller www.theserialgriller.in info@theserialgriller.in 82910 75654
http://truffles.co.in/contact-
21 Truffles Truffles.official@gmail.com 80 41121160
us.html
Wok to
22 unounohospitality281117@gmail.com 63900 17801
Remember
23 Vanillabeans vanillabeanscakes.com sales@vanillabeanscakes.com 97731 55903
24 Vision Foods http://visionfoods.co/ kckhospitalities@gmail.com 91635 44244

25 The Sassy Spoon dining@thesassyspoon.in Powai- 9819544195

26 Burma Burma /www.burmaburma.in info@burmaburma.in

Currynama by https://www.currynama.co
27 currycurrynama@sevenseashotel.com 88009 94060
Seven Seas m/
28 Chickeera https://chickeera.com/ Info@chickeera.com 84343 43431
29 Nibbana https://nibbanadelhi.com/ nibbanadelhi@gmail.com 99992 05644
India Fish https://indiafishcompany.co
30 customercare@indiafishcompany.com
Company m/
31 Baking Bad bakingbadtpl@gmail.com 011 4905 2050
A Sirius https://asiriushospitality.in/c
32 anurodhsamal662@gmail.com tel:8826002578
Hospitality ontact.html
33 Nomad Pizza https://nomadpizza.in/ ankit@nomadpizza.in 9310324202
34 Burgrill https://burgrill.in/ hello@burgrill.in 1145000103
35 Top Dog https://topdogindia.com/ hello@topdogindia.com
 CHAPTER 6: SUMMARY OF FINDINGS AND CONCLUSION

All I have collected all the information of the different industry association and
then we have drafted the different email for the different industry pitching them
that we want to be part of their association and also their annual activity
calendar and then we want to connect with their members and make them
aware about the LSV (LARGE SPACE VENTI-COOLING) segment and how the
venti-cool help them to:

• INCREASE PRODUCTIVITY
• INCREASE EMPLOYEE COMFORT
• DECREASE ABSENTEEISM
• HIGH EMPLOYEE MORAL
• CUSTOMIZABLE COOLING SOLUTIONS
• LOW ELECTRICITY BILL
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