Design Selection:

Product have same intent but have different designs

Like tooth brush, simple tooth brush and electric tooth brush they both have same intent or usage

Colours

Multi components products like cutler set etc

First page make sure all the sellers who are on top (if one design is dominant the it’s over) if many
design then you can pick up and analyse the design)

1) To Identify the most selling design out of all available options

A) Stark Sheet- Revenue/Captured Search Volume

B) LQS- listing quality Score – check manually, images, content( highlight keywords), EBC content

C) Design and Selling Price (Sourcing)

D) Amazon auto search

E) Download simply Cerebro of top 10 competitors and check design of your most repeated by
apply filter in keywords column

F) Reviews Insight – Negativity of some specific design

G) Sourcing Price

H) Reverse ASIN of top 10 and capture search volume of particular design/Brand Analytics

How to add value to your product or design:

Answerthepublic.com

a) To add a feature in a product

b) Tight packaging

C) Colour change

D) Attachment with concept ( eco –Friendly)

F) Pack

G) packaging of different competitors

Tiers sides
Packaging of a product

Important: * For standard-size products that weigh 0.75 lb or less, and for special oversize
products, use the unit weight. For all other products, use the larger of either the single unit weight
or the dimensional weight

The dimensional weight is equal to the unit volume (length x width x height)
divided by 139

Mostly freight forwarder uses (lxwxH)/ 4000 to 6000.

Also Add 4 oz of amazon box in weight of product = final weight

Must convey this to supplier:

Supplier and freight forwarder dimension must match

1688 VS Ali Baba:

Check the 1688 and try to take the same that price on ali baba negotiate with them.