Professional Documents
Culture Documents
Dobe Trading PLC
Dobe Trading PLC
1. EXCUTIVE SUMMARY
Yimtu Mekone cultural restaurant project proposal is established with the objective of giving
services in Tilte kebele, Hawassa town, and Sidama region. The firm established by Ms.
The initial investment cost of the project is estimated to be ETB 20,000,000.00 ( Twenty
million ). The feasibility analysis made for the project revealed that it has net present value
(NPV) of ETB 6,077,883, and internal rate of return (IRR) 52% which is by far greater than
The project will recover its investment cost at the 3rd year of the estimated project life (10
Years). Thus, the payback period for the project is found to be 3 years. The project will
The restaurant business proposal was reduce the high demand in the Hawassa town Sidama
region.
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YIMTU MEKONEN CULTURAL RESTAURANT
1.2 Promoter: Yimtu mekonen
1.3 Location of Project:- Hawassa town, Sidama region
1.4 Beneficiaries:
Permanent:
National economy through increased of taxation.
Full time employees taken from the local communities and regional areas including
building manager, finance manager, secretary, accountant, cashier, purchaser, store
keeper and others.
Temporary
Construction workers during construction of mixed use building
1.5 Vision
Yimtu Mekonen cultural restaurant vision is to be a renowned brand name in the hearts of
mixed use building users in Hawassa town. Being renowned means providing unparalleled
quality, cleanliness, service and value which satisfies each customer.
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environment to woo customers. It strives to create and maintain a café that is comprehensive
and exceptional in its attention to every detail of operation. The planned project believes in
sustainability of the café business and adopts fair trade policy as a key to drive its business
forward.
1.7 Goals:
To produce, supply and distribute special quality service products for local and neighbor, and
giving quality classes for business man in the town.
To establish a self-sustaining and profitable business for the mutual benefit of all stakeholders
whilst ensuring minimal negative impact on the environment and local society.
2. INTRODUCTION
2.1 General Background
The current fast and dynamic economic growth of Ethiopia especially in urban area
necessitates equivalent growth of building and construction sector. The sector should expand
rapidly to support the overall economic development sustainable.
In the building sector of the economically, the multi- purpose in the one becoming rapidly
expanding in urban areas of the nation since dynamic economic development of urban
economy requires the construction of these buildings in towns to support the growing of
business service sectors like supermarkets, Beauty salon, shops, offices, cinemas, computer
center, restaurants, restaurant, assembly hall, guest house, and other activities. In this regard,
restaurant expands in the all parts of the country.
Investment and property development play an important role in any emerging markets or
economies. Property generally comprises residential houses and commercial real estate
property (mainly mixed use building) developed for rental business and sale. The property
investment market in Ethiopia remained under developed for several years. As a
consequence, the supply of residence, office space, shopping malls, and catering services in the
urban centers of the country is disproportionately low to cope with the growing demand in
the country spinning from the average growth in GDP of 5.5 percent over the last ten years
and population increase. The relatively good performance of the macro-economy (real growth
in GDP, low inflation rate and growth in investment and export sector) has stimulated
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YIMTU MEKONEN CULTURAL RESTAURANT
unprecedented investment growth in the property sector over the last five years in consistent
with the global experience suggesting that investment in the residential and commercial
property (real estate) is greatly influenced by the performance of the macroeconomic
conditions. In general, a stable macroeconomic condition leads to economic and business
growth and develops investors` confidence. This certainly spurs large demand in the property
market for office space, shopping malls, catering services, apartment and residential houses.
Following growing demand trends, and with the expectation of high return on their
investment capital, large number of land developers pooled their financial resources and
invested in the property market.
To this effect, the owner of the envisioned restaurant Yimtu Mekonen ware cultural
restaurant has been living for long time in this town, was constructed in Hawassa town,
and undertaken this project study to check the market, technical and financial feasibility of this
project. The promoter is very ambitious and committed to realize the project. Hence, Yimtu
mekonen ware cultural restaurant was got the necessary support from the town
administration to make the project to be operational.
Looking at the past trends and permits issues by the Government to the construction of real
estate properties including the restaurant in the major urban areas of the country especially in
Hawassa town can easily conclude that the momentum is more likely to continue.
Besides, the government policies and incentives for the private sector investment are very
promising that motivates the promoter to engaged in mixed building business.
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Create employment opportunities for the population in the town and
Contribute towards the beautification of the town through the construction of modern
building infrastructure and facilities.
Generate profit and income tax for Government
It was generated the profit for the company also
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location and infrastructure access, escalating trend of urbanization and business activities, thus
it is with such reason that this project is identified and proposed and assumed to be more
profitable.
In general, the country`s decentralized state based economy, privatized and free market
economy; good governance creates a favorable environment for the development of
investment for private investors.
A. Source of Revenue
As public policy of any nation, the government collects different forms of taxes from different
business organizations and individuals. Among the different forms of taxes, business income
taxes, payroll income taxes, and VAT or TOT are collected from undertaking business
activities, therefore, the building will serve as sources of revenue for the town as well as for the
region.
B. Employment Opportunity
One of the problems that our country faced is unemployment. Therefore, the current objective
of the government is working on tackling the problem if unemployment and fostering the
development process either through creating self employment or employment in other
organization. Hence, this project was hired around 41 individuals permanently working in
the company.
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YIMTU MEKONEN CULTURAL RESTAURANT
Since, the center encompasses different recreational area; it was divert the attention of
the users from different evil deeds,
It deemed to minimize the demand for shops and other bundles of
services in the area.
Furthermore, it serves as the pilot experience and ground for other investor to enter in to such
kinds of urban development. It also contributes on the efforts made on as a character given
building for physical development pattern of the townscape.
2.8 Professionals
Maximizing cash flow and return on investment in this unique business investment are best
accomplished by a team of experienced professionals with outstanding experience and
training combined with impeccable credentials. Through our refined technical resources and
thorough operational systems, Yimtu Mekonen cultural restaurant has a proven ability to
deliver service and value.
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2.9 Services
Yimtu Mekonen cultural restaurant provides bar and restaurant, DSTV services, and
technical and pre-opening services in all areas of the hospitality industry.
2.10 Experience
Ato Yimtu Mekonen cultural restaurant over 10-year veteran of the different business
industry founded Restaurant. Our staff has the depth of experience to manage our hotels
professionally, regardless of their scope and number of rooms. In addition, we are skilled in
the design and implementation of viable plans to increase a hotel's profile and profitability.
2.11 Management
Restaurant management is a significant career. Larger cafes may operate with an extensive
management structure consisting of a General Manager who serves as the head executive,
department heads who oversee various departments, idle managers, administrative staff,
and line-level supervisors. Degree programs such as hospitality management studies, a
business degree, and/or certification programs prepare hotel managers for industry practice.
3. BACKGROUND INFORMATION
Despite persistent and increasing growth in the demand for cafe supply by the existing
company is not adequate. In view of the current trends in economic growth and governments
plan to invest millions of dollars in infrastructure, hydro power projects, mining, road facilities
construction and other sectors, the current gaps between demand and supply is wide. Also it
is rear to find multipurpose hotel having all the services and products one might need
together in one place which saves customers time, energy and suffer.
Besides, the investment location selected is a major trade route towards Addis Ababa to
Shashemene road and Yirga Alem . In which a number of different vehicles travel through
daily. Mining, many coffee industries, University, Colleges, horticulture and different
mechanized agricultural works are currently amount of hotel along with the high demand of
the large needs.
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Yimtu Mekonen Cafe, soon to be located in Hawassa a town, will offer customers a
unique and innovative environment for enjoying great coffee, tea, soft drinks, fast foods, and
bed and bakery items. It also provides the visitors and the community a quality service with
reasonable price at an appropriate location
In this route more than one hundred vehicles are expected to travel daily in and out of the
town. Therefore, there expected high demand for hotel, restaurant and other related services
in addition to the requirement of the location investment activities. There will also be the
construction of the region`s new trade center around, in the future and this will create a high
potential demand for both the station and the hotel services.
4.1 Location
Hawassa town is one of the known town and becoming the major from Eastern Arsi Zonal
Administration area by its production of cereal .
The site is in the Hawassa town and around 275 km from Addis Ababa.
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of economic activist and partly due to an increase in the flow of international and local traders
in to the town. Since Hawassa town is an important commercial center in addition there is a
significant increase in business activates and hence increasing the number of traders to the
town. Even though there is a lack of quantitative estimates that depict the actual demand and
also the annual growth rate mixed use building facilities and urban commercial facilities are
scarce in the town. So far in the town there is not enough development of such kind standard
building and it was feasible and will promote other investors from the town and the
surrounding areas. As a result there is a large gap between the developed and that of the
supply for modern offices; bank and restaurant accommodation hence this project would not
face any problem of demand in the town for its business centre and it would provide good
service to customers.
Restaurant sector has shown a dynamic change in the past few years. The reason for this
could be rapid economic growth and a supporting public infrastructure development. Other
factors relevant in the specific case of hotels are the large increases in national and international
businesses, particularly firms in the services sector.
The business of Restaurant in Hawassa town in booming highly due to the recent rapid
growth experienced in Ethiopia. As a result, a good number of local and international
organizations are coming in place. Government offices which used to operate in limited
spaces all over the town are also concentrating on leasing new and modern buildings.
Increasing numbers of international organization and NGO’s which in the past had typically
converted residences into office space are now moving towards renting whole floors or even
multiple floors in modern city-center commercial buildings.
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3. The government bureau
4. Small accounts (SOHO) SME
5. Nongovernment organizations
5.6 Competition
There are different forms of competition that may face the envisaged restaurant. These are
price and non price based competition. Moreover, there are different competitors that will
compete with the project either directly or indirectly. But the mixed use building under
discussion has diversified marketing strategies that could enable it come up with different
competitors in the market. Moreover it will frequently conduct competitors research which
focuses on, the strength and the weaknesses, the different competitors` strategies, the
techniques they use in rendering the service, their customer handling methods, and others.
Generally the project has many other projects all over Ethiopia which compete with it.
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6 Technical Study
6.1 Description of the Project Service / Product Mix
The envisioned mixed use purpose house was providing restaurant services to the different
customer groups. The building was having only ground. The purpose of the building
explained as follows;
The ground floor designed for restaurant business and other business services
Besides, the building was having enough parking facility for its customers and green area in
its compound.
6.2 Utilities
A number of utilities world be put in place in order to insure smooth function of the project.
These utility include:
Water supply,
Telephone line internet broad band,
Fuel, oil and lubricants,
Drainage facility
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The number and quality of staff members to be recruited will depend on the volume of
work for production and marketing. Under the overall guidance of the board of directors,
the general manager will have full authority to run the business and recruit relevant staff as
per the required standard, demand of production and marketing strategies of the firm.
Though the market assessment made shows that the demand for the product is showing an
increasing trend, it is wise also to promote and create contract farming arrangements so as to
make the market more sustainable. For this end, the farm will introduce quality
management systems to continually improve, production outputs, strange and the
marketing process.
Building Marketing
Technical and
Administration
Maintenance Manager
Cashier
Purchaser 14
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7 Financial Requirement and Analysis
The financial resource is a prime resource for undertaking any activity. Hence for
implementing this activity this restaurant a total of 20,000,000 ETB is required. From this 30 %
(6,000,000 Birr) will be covered by the promoter of the project while the rest 70% of ETB
14,000,000 will be covered through loan from bank at prevailing interest rate. Therefore, the
said amount of finance is needed for undertaking the following.
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4 Plumber tool kit Set 5,000
5 Fire extinguisher (security equipment) Unit 9,000
Total 111,400
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8.1.4 Computers and accessories
Table 6:- Computer and accessories
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8.3 Depreciation
Table 9:- Manpower requirement
9. Financial Analysis
The promoter has planned to cover about 70% of the investment capital for the envisaged
project. It is assumed to get loan from local bank. The loan would be used for the partial
expansion of restaurant working capital requirement.
9.1 Profitability
The financial statement, which is prepared based on the projected financial statements reveals
that the project would generate a net profit from first year .
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shows that the project will recover its initial investment at the end of the 3rd year. (See table
below for detail information).
As you can see from the table, the cumulative net benefits of the project started to be positive
from the third year. This means the project can cover its investment cost at the end of the 3rd
year. The project is very much feasible in view of restaurant industry which normally took
longer time to recover the invested capital.
Benefits
Operating Costs
- 4,819,204 5,060,164 5,313,172 5,578,831 5,857,773 6,150,661
Profit tax - 81,855 171,299 272,870 387,961 518,114 665,034
Total Costs
5,052,726 5,403,210 5,758,793 6,140,597 6,550,799 6,991,770
1,300,000
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194,274 368,490 590,077 843,160 1,131,334 1,860,177
Net Benefit After tax -1,300,000
276,129 539,789 862,947 1,231,121 1,649,448 2,525,211
Net Benefit Before tax -1,300,000
FIRR After tax 38%
FIRR Before tax 52%
The feasibility analysis made for the project revealed that it has net present value (NPV) of
ETB 6,077,883 and internal rate of return (IRR) before tax is 52% and internal rate of return
(IRR) after tax is 38% which is by far greater than the borrowing rate currently prevailed in the
market (9.5%).
The successful implementation of the project lies on the proper monitoring and evaluation
mechanisms. Record Keeping is the most important part of the process. Records must be
kept for all aspects of the project. The records will be important sources of data
/information for performance appraisal and adjustments based on monitoring results and
evaluation will be made quarterly. To this end the project will allocate enough budgets.
11.Recommendation
The projected income statement indicates that the project is profitable throughout its life. The
projected financial performance of the project also shows excellent financial capacity and
positive cash balance. Besides, the discounted cash flow shows cash surplus throughout the
project life and the financial internal rate of the project is higher than the cost of capital .
The initial investment cost of the project was ETB 20,000,000 of which 30% (6,000,000) were
covered from owner’s contribution and the remaining balance 70% (14,000,000) was covered
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The project will recover its investment cost at the 3rd year of the estimated project life (7 Years).
Thus, the payback period for the project is found to be 7 years. To make the project
environmental friendly, 3,000 square meter of land is allocated for protection of the
addition to its extension role to demonstrate modern production and management practices.
The project gauged against various parameters was assessed by varying the most significant
parameters and the result shows that the project can accommodate any price or cost variations
without significant implication on the profitability of the project.
Therefore based on the forecasted overall financial analysis, we can deduce that the Yimtu
mekonen restaurant project shall results improvement of the development sector is
supported and viable and worthwhile for implementation.
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