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Jul 14, 2018, 09:21am EDT

Pepsi Beats Coke

Panos Mourdoukoutas
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PepsiCo, Inc. is beating The Coca-Cola Company on

Wall Street. PepsiCo’s shares have gained 2.95% for the
last two years and 30.64% for the last five years,
compared to -1.45% and 9.25% for Coca-Cola.

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R$ 135.000 R$ 165.000

Meanwhile, both companies have underperformed the

overall market—see table 1.

Table 1

PepsiCo, Inc. Shares Beat The Coca-Cola Company’s

Company 2-years 5-years

PepsiCo (PEP) 2.95%* 30.64%*

Coca-Cola (KO) -1.45 9.25

SPDR S&P 500 (SPY) 29.24 65.11

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*Doesn’t include dividends.

Source: Finance.Yahoo.com 7/10/18

These figures may come as a surprise to some. Coca-

Cola has a stronger brand than PepsiCo. It ranks
number 6 on Forbes World’s Most Valuable brands
compared to a ranking of 29 for Pepsi—see Table 2

It also has a higher market capitalization on Wall

Street, $190.10 billion versus $159.46B—see Table 2

PepsiCo And Coca-Cola Ranking In The World’s Most

Valuable Brands

Company Rank Market Cap

PepsiCo 29 $159.46B

Coca-Cola 6 $190.10

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Source: Forbes.com and Finance.yahoo.com 7/13/18

How did Pepsi do it?

To begin with, PepsiCo is a larger company than Coca-

Cola. In the most recent quarter, the company had $64
billion of revenues, almost twice those of Coca-Cola—
see Table 3. And that is reflected in PepsiCo’s Return on
Assets ratio and operating margins, which are both
much higher than those of Coca-Cola—see first tables 3
and 4.

Table 3

Company Revenues Profit Margin

PepsiCo 64.04 7.82%

Coca-Cola 33.92$B 4.23

Source: Finance.Yahoo.com 7/10/18

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Table 4

Company PEG Ratio Return on Debt to Equity

Assets

PepsiCo 2.62 8.39% 396.20

Coca-Cola 2.94 6.58% 226.64

Source: Finance.Yahoo.com 7/10/18

Then there’s PepsiCo’s diversification beyond

carbonated drinks to snacks, which have been seen
strong growth in recent years. In the most recent
quarter, for instance, the company’s Frito-Lay line
North America snack division reported a 5% jump in
operating profits. That helped offset a 16% decline in
operating profits in its North America Beverages
division.

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The bottom line: A stronger brand doesn’t always

translate to superior equity performance.

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Mar 28, 2022, 08:46pm EDT | 22,490 views

More Than Half Of Ukraine’s

Children Displaced By War
Sarah Ferguson
Brand Contributor
UNICEF USA
BRANDVOICE | Paid Program
Leadership

One month into a brutal war, Ukraine's

children are traumatized and in desperate
need of assistance. UNICEF is on the ground
in Ukraine and neighboring countries,
working to provide lifesaving humanitarian
aid to children and families.

A child refugee from Ukraine stands in line with her mother at the
border crossing between Ukraine and Moldova at Palanca on
March 24, 2022. © UNICEF/UN0613966/VINCENT TREMEAU

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Since the start of the war in Ukraine one month ago,

4.3 million children have been forced out of their
homes. That's over half the country's estimated 7.5
million total child population.

More than 3.8 million people — including 1.8

million children — have crossed the border into Poland,
Romania, Moldova and other neighboring countries to
escape the ongoing violence since Feb. 24,
according to UNHCR.

The rest of Ukraine's children remain inside the

country, trapped in a national nightmare.

“The war has caused one of

the fastest large-scale
displacements of children
since World War II.”

UNICEF Executive Director Catherine

Russell

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"The war has caused one of the fastest large-scale

displacements of children since World War II," said
UNICEF Executive Director Catherine Russell. "This is
a grim milestone that could have lasting consequences
for generations to come. Children's safety, well-being
and access to essential services are all under threat from
nonstop horrific violence."

Refugees stand in line at the border crossing between Ukraine and

Moldova at Palanca on March 24. © UNICEF/UN0613967/VINCENT
TREMEAU

93 children have been killed and 120 injured

since the war began
Heavily populated civilian areas are increasingly being
targeted, with children's homes, hospitals, schools and
orphanages coming under assault. The World Health
Organization has confirmed 52 attacks impacting health
care facilities across the country in the past four weeks,
while Ukraine's Ministry of Education and Science has
reported damage to more than 500 education facilities.

According to the United Nations human rights office,

OHCHR, 93 children have been killed and 120 injured
since the war began. These figures represent only those
reports that the United Nations has been able to
confirm: the actual toll is likely far higher.

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At the Kyiv Regional Perinatal Center in Ukraine, Nellia Izmailovna,

Chief of the Children's Intensive Care Unit, cares for a child on
March 7. The center's basement has been turned into a makeshift
maternity ward. © UNICEF/UN0604221/RATUSHNIAK

UNICEF is rushing medical supplies to

children's hospitals and maternity wards
UNICEF has 140 staff members on the ground in
Ukraine, working around the clock from five regional
offices on both sides of the contact line to provide
urgent assistance to children and families in need. In
close collaboration with the Government of Ukraine,
UN agencies and key humanitarian partners, UNICEF
is scaling up emergency operations, including the
delivery of medical supplies and equipment to dozens of
hospitals across the country, where pediatricians and
obstetricians are caring for injured children and
delivering babies in basement hallways.

Blue Dot psychologist Ana Palii helps refugees fleeing the war in
Ukraine at the Palanca border crossing, Republic of Moldova on
March 19. © UNICEF/UN0610013/VLADIMIR

Blue Dot refugee support centers provide

one-stop access to vital information and
services
To aid mothers and children who have fled the
country in search of safety, UNICEF has set up a
network of Blue Dot refugee support centers
where they can access emergency services.

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UNICEF Blue Dot centers, like this one in Sighetu Marmatiei,

Romania near the border with Ukraine, provide a safe space for
children to play and an array of services for newly arrived refugee
families. © UNICEF / ADRIAN CÂTU

Urgent assistance for families forced to

leave everything behind
Strategically located along key transit routes, the Blue
Dot support hubs provide health screenings,
information on available accommodations and
transportation, a safe place for children to play,
registration for psychosocial support, counseling and
protection services, and other vital forms of assistance.

On March 20 in Chisinau, Moldova, a social worker plays with

Sofia, 4, and Arina, 2, in a Child-Friendly Space set up for
Ukrainian refugee children at a UNICEF-supported Blue Dot site at
the Moldexpo Refugee Accommodation Center. ©
UNICEF/UN0610999/MODOLA

Child-Friendly Spaces where kids can just

be kids for a while
Staffed by social workers and psychologists and stocked
with toys and games, the Blue Dot centers provide a
sense of normalcy for children whose lives have been
turned upside-down. “Mostly we do game therapy, but
it will depend on the child, how ready he or she will be
to play with us,” says psychologist Tatiana Andriesh,
who works with children at a Blue Dot site in Palanca,
Moldova.

ADVERTISEMENT

“Somehow, the emotional state of the parents is passed

on to the children. If a parent is hugging them very
tightly, the child gets afraid. There are situations where
the mothers are so emotionally affected that we have to
work with the parents somehow, and after than we can
give attention to the children.”

A child waits for her mother in the passport line at border control
in Isaccea, Romania on March 4. © UNICEF/UN0603289/CÂTU

The threat of child trafficking is real and

growing
More than 500 unaccompanied children were identified
crossing from Ukraine into Romania between Feb. 24
and March 17. "The war in Ukraine is leading to mass
displacement and refugee flows — conditions that could
lead to a significant spike in human trafficking and an
acute child protection crisis," Afshan Khan, UNICEF
Regional Director for Europe and Central Asia, warned
on March 19. "Displaced children are extremely
vulnerable to being separated from their families,
exploited and trafficked."

To protect the vulnerable, staff at Blue Dot centers are

trained to identify unaccompanied and separated
children and implement family tracing services so
children can be reunited with their caregivers.

ADVERTISEMENT

“Displaced children are

extremely vulnerable to
being separated from their
families, exploited and
trafficked.”

Afshan Khan, UNICEF Regional Director for

Europe and Central Asia

UNICEF is urging the governments of neighboring

countries and other countries of destination to
strengthen child protection screenings at border
crossings, especially those with Ukraine, to better
identify at-risk children.

"In just a few weeks, the war has wrought such

devastation for Ukraine's children," said Russell.
"Children urgently need peace and protection. They
need their rights. UNICEF continues to appeal for an
immediate ceasefire and for the protection of children
from harm."

Help UNICEF scale up relief operations in Ukraine and

neighboring countries. Your contribution can make a
difference. Donate today.

ADVERTISEMENT

Sarah Ferguson

Sarah Ferguson is the Editorial Director for Content and

Social Media at UNICEF USA. Her writing... Read More

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