Market share of first 3 movers (in Million units) 6
Cost of being second entrant in the market
Share of 2nd minus share of 1st 20% Multiplying the above with market share of first 3 movers Total cost considering per product price (in $mn) $ 3,600 Estimated cost per day (in $mn) $ 9.86 Static data Share of top 3 in percentage 1st 50% 2nd 30% 3rd 20% Cost of the product per unit Enter on right $ 3,000