Toasty Avenue

MEMBERS:
Azares, Geoffrey Matthew
Fuentes, Jude
Jara, Charlton Kyle
Decinal, Rommelyn
Jaleco, Jezreel South

I. EXECUTIVE SUMMARY
Toasty avenue is a business owned by five (5) I.N.H.S – Senior High School Students who has similar
interests on baking. The business "Toasty avenue" products are cakes. The proponent aims to produce
quality cakes that satisfies one's cravings and demand and very accessible to the nearby community.
Having these said, the entrepreneurs decide to start their business with two branches to confirm which
location can have more profit and receive more reviews.

II. THE COMPANY

MISSION

Our mission is to make the cheapest and delicious cakes around. Today, most people are looking for
sweet exotic foods due to being coped up in their home, we came up in an idea and decided to make
things more comfortable for them in these times and make our products more accessible and satiate
their sweet food cravings and put a smile on their faces.
Toasty avenue's products are Chocolate cake, Mocha cake, Red velvet cake, Ube cake, Mango cake. To
give a wider choice for the customer and to ensure that the customers get the best and high-quality
cakes. In addition, the toasty avenue lets you customize your cakes with various toppings.
Moreover, Toasty avenue will go over continuous improvements and discover new cake recipes to
produce products that may reach the customers satisfaction rate. Also, the toasty avenue will be using
different promotional techniques and marketing strategies such as social media, giving out of flyers, and
other forms of advertisement to attract attention of its potential customers.

CORPORATE CULTURE (GUIDING PRINCIPLES)

HISTORY DATA AND RESULTS

Toasty Avenue is founded in this year 2021 by the ff; Geoffrey Matthew A. Azares, Jude G. Fuentes,
Charlton Kyle S. Jara, Jezreel South Jaleco and Rommelyn O. Decinal.

III. SITUATIONAL (SWOT) ANALYSIS

STRENGTH
1.LOW PRICES
2.EASILY ACCESIBLE
3.SPECIALIZATIONS IN CAKES AND PASTRIES

WEAKNESS
1.WORKFORCE
2.BUDGET
3.NEW TO THE MARKET

OPPORTUNITIES
1.NEARBY COMMUNITIES
2.MORE JOB OPPORTUNITIES
3.LOCATION OF THE BUSINESS

THREATS
1.CONNECTIONS TO SUPPLIERS
2.QUALITY OF GOODS
3.QUANTITY OF GOODS

IV. MARKET RESEARCH

COMPETITIONS
- Café Aradelle
- Red Ribbon
- Goldilocks
- JD Bakery Café

CLIENTS
- People of all ages that likes cake.

V. MARKETING GOALS

CONSUMER AWARENESS

VI. SERVICE PRODUCT DEVELOPMENT

VII. Financial Plan

REVENUE SOURCES
- Sales
- Fees Earned
- Service Revenues
- Interest Income
- Interest Revenue

FINANCIAL ASSUMPTIONS

CONCLUSION

SERVICE (PRODUCT) DEVELOPMENT