Master in

Digital Marketing
and e-Commerce

The Master in Digital Marketing and e-Commerce will give you the ability to execute and
evaluate marketing strategies for goods and services provided by companies, organizations, and public or
private institutions, using the media and taking into account the context. At the same time, it will give you
the tools required to launch a competitive e-business.

What skills and knowledge will I develop?

Expertise in the strategic management of online
marketing.
The ability to favorably position a company in the digital
environment.
Define effective strategies for success through different
online sales channels.
Analyze the marketing condition of a company and
identify strategies for its growth.
Develop communication and content creation plans for
social and digital media.
Manage revenue optimization strategies in the online
area of an organization.
Use IT to collect, support, and analyze information to
support decision-making.
Manage digital marketing and e-commerce campaigns
with precise and objective planning and structure.
Implement the marketing plan to reach potential
customers, increase sales, and generate revenue.
Place a brand in the digital market to increase its value,
expand the target audience, build customer loyalty, and
reduce costs.
Increase revenue as well as improve business efficiency
and profitability by way of e-commerce.
Where will I be able to work?
Course graduates will have developed a global approach to marketing in order to lead project creation, manage teams, and
propose changes based on the digital environment that will improve the company’s management and direction. These skills will
allow them to work as:

Online marketing executive e-Commerce manager

Digital marketing manager Market research manager
Product or brand manager Marketing auditor
Digital advertising manager Online marketing consultant

Core Courses
Business management Administrative accounting
Strategic management Business strategy and organization
e-Commerce marketing SEO and analytics
Marketing strategies Digital marketing research seminar
Human capital development Business forecasting
Global digital marketing trends Total Credits: 78.71
Marketing and digital sales
Organizational behavior and ethics
Management skills
Information technologies for decision making
E-commerce marketing
Corporate finance

The regular international duration of the Master's program is one (1) year and six (6) months.

Built into the curriculum, and as part of the strategy to better the quality of education, postgraduate
students must take the Research Seminar with the objective of developing a scientific research product
that contributes to universal knowledge.

This academic equivalent to this master's program in the United States of America is a “Master of Science in Digital Marketing and e-Commerce earned
through distance education" from an agency affiliated with NACES.

This curriculum is part of the National Education System of Mexico, dated July 8, 2016, with the Agreement No. 20191775, issued by the Directorate of
Private Institutions of Higher Education, General Directorate of University Higher Education, of the Mexican Secretariat of Public Education.