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DEVELOPMENT GUIDE

V 2.2 | DECEMBER 2019

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An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
It’s one thing to separate
ourselves from the competition.

It is another to challenge
the status quo and

change the game


altogether…

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the
offer and sale of franchises. An offering will only be made in compliance with those regulations and laws, which may
require providing you with a disclosure document.
2
Tru by Hilton is a
game-changing
midscale brand
improving travel as we know it.
Say hello to a brand-new hotel experience from Hilton that’s
vibrant, affordable and young-at-heart. It’s energetic, yet
relaxing and comfortable. It’s familiar, and it’s also unexpected.
It’s completely unprecedented, it’s uniquely Tru.

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offer and sale of franchises. An offering will only be made in compliance with those regulations and laws, which may
require providing you with a disclosure document.
3
We stand up for the love of simplicity for
Simplified the guest, owner and operator. Intuitive
and effortless. Nimble and efficient.
All beautifully balanced.

Tru by Hilton was


designed to disrupt the
midscale category. We embrace the human spirit. We cultivate
connections with a vibe that is playful,
It’s simplified, spirited, and grounded in value. Spirited energetic, and engaging. A sense of
place unlike anything in our space.
These are the pillars of our brand.

We champion value for the traveler and


hotelier. We understand what matters
Grounded most—better basics served up in a fresh,
in Value consistent and surprisingly affordable
way. Minimal yet meaningful.

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4
provinces regulate the offer and sale of franchises. An offering will only be made in compliance
with those regulations and laws, which may require providing you with a disclosure document.
Who will
Tru by Hilton
appeal to?
Tru by Hilton is designed for a broad range of travelers
that share a youthful mindset that

transcends generations.
• They have a youthful energy and an open-minded optimism.
• They value experiences instead of things.
• They want a unique, lively environment where they can choose
to recharge, connect with others or simply watch the world go by.
• They value the best technology.
• They live for freedom of choice.
• And, they’re looking for the basics served up in a fresh,
consistent and surprisingly affordable way.

No brand is meeting their needs, in their price point, today.

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5
of franchises. An offering will only be made in compliance with those regulations and laws, which may require providing you with
a disclosure document.
We’ve Changed the
Game in Everything
About The Space

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6
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Our Design
Just like our brand pillars, our product is designed to be spirited—bold We have limited built-in case goods to make it easy to maintain the
and imaginative—yet simplified and grounded in value. We call it overall condition of the hotel. Our power outlet placements make it
minimal yet meaningful. This sets our product apart from the easy for guests to power up and connect. And...we ensure the right
hum drum reality of the category, connecting with guests in light in the right places with the right solutions.
never-before-seen ways.
Our design intent can be summed up in three words:
We have used clever graphics and unexpected winks to spark
a conversation with our guests, along with vibrant colors and
playful patterns. Our FF&E is selected to be highly functional,
fun, comfortable, and unconventional in a head-turning way.
Fun, fresh and
And…we ensure operational efficiency and simplicity in everything
we do. We use neutral palettes in areas that need a shelf-life,
functional!
and pops of colors where things can be cost-effectively
changed from time to time.

This advertisement is not an offering. Federal regulations and


the laws of some states and provinces regulate the offer and
7
sale of franchises. An offering will only be made in compliance
with those regulations and laws, which may require providing
you with a disclosure document.
The Lobby
A Place To Go To, Not Just Through
This is a game changing public space—a 2,793 square foot space that is so
much more than just a lobby. There are four areas for eating, working, playing,
or lounging; it’s designed for engagement—to foster connections with fellow
travelers, chill and watch the world go by, or quietly work alone. A central front
desk with a built-in marketplace sits in the heart of the space. 

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8
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
work.

play.
eat.
lounge.

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9
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Lobby Plan
2,793 SF (net) 1 Brand Walk-off Mat

2 Front Desk
PATIO 24 3 Eat. & Sip. Market

4 TV's Mounted to Ceiling (above)

5 Lounge Area with Comfortable Seating


and Dining or Work surface options
6 24-Hour Coffee Station with Louver Wall
13 10
11 7 Local Mural Wall
EAT / DRINK
12 7
GAME AREA
8 Game Area with Game Table
14 9 Communal Gaming Seating
9 8 ELEVATOR 10 Media Wall
23 LOBBY
3 4 11 Trash & Recycling Station with
15 BREAKFAST Board Game Storage
12 Powered Community Table with
Bar-Height Seating

3
MARKET LOBBY CORRIDOR 13 Dining Area with Traditional Dining Tables
FRONT 6
COFFEE STATION and Banquette Seating
DESK

2 HYDRATION 14 Breakfast Island with Stools


STATION 21
RESTROOM
20 15 Breakfast Bar with Storage (below)
5
1 16 Semi-private Work Pods
1
17 Private Work Area with Printer Functionality
16 22
FITNESS
18 Louver Wall for Additional Privacy
TEAM MEMBER
18 1 BREAKROOM
WORK AREA
19 Glass Storefront
LOUNGE
20 Porcelain Tile with Integrated Carpet Tiles
17
21 Hydration Station with Ice Machine
1 and Wall-mounted Water Dispenser
dining seats: 46
19 19 lounge seats: 32 22 Fitness Room with Equipment
total: 78 and Accessories

23 Tru-ly Local Wall with Digital Signage

24 Outdoor Patio with Tables and Lounge


Seating (Optional)

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An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Work Area

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11
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Game Area
With Game Table and Board Game Options

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12
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Game Area
With Game Table and Board Game Options

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An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Game Area
Game Table Options: Pool, Foosball and Shufflepuck

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An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Lounge

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15
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Eat / Drink Area

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16
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Breakfast

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17
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Coffee Station and Eat. & Sip. Market

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18
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Fitness Center

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19
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Fitness Center

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
20
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
A Place To Go To,
Not Just Through
The Lobby – Our Big Lobby Statement The Central Front Desk and Market
Unlike any other midscale hotel lobby, we have re-invented our public space A central, circular front desk re-invents the traditional version, and creates
to drive easy-going engagements. This starts with a glass storefront system a hallmark for the brand and a focal point for guests. Here guests can
both in the front and back of the building, allowing lots of natural light into check-in / check-out, buy drinks and snacks at our 24/7 market – all
the lobby space. in one place.
The Lobby has four areas that serve as signature brand features – areas to F&B
work, play, lounge and eat. They are distinct yet fluid with inventive and flexible We’ve got all of our guests’ F&B bases covered. The prototype has a
seating. The space is designed for social activation and revenue generation… dedicated breakfast counter with plenty of storage and a closure system
with a seamless flow between social, semi-private and private spaces so to close off after breakfast hours. Our complimentary “Top It” hot breakfast
guests can be alone, socially alone, or engaged with others. includes a variety of bases including eggs, sausage and waffle boats, as
well as a toppings bar with sweet, savory and healthy items so guests can
Work Area Private spaces and built-in alcoves, including work pods, provide be their own tastemakers.
a dedicated place with ample surfaces to focus on getting work done. We
understand guests travel with their tablets, laptops and smart phones, so And for those anytime cravings, a 24/7 market allows guests to purchase
we provide a place for self-service, wireless printing and plenty of power traditional and unique local snacks, light meals, drinks, and single-serve
outlets to help them stay connected. wine and beer.
Game Area This is the most spirited area, with games designed for social Technology Integration
interaction. Owners can choose from a set of game options that include table This is important to guests so it’s important to us. Baked into our brand
games and a variety of board games – all surrounded by upholstered seating are digital check-in and straight-to-room capabilities; convenient power
that is easy-to-clean and maintain. outlet placements throughout the hotel to charge devices; super-fast
and complimentary wireless internet access; and multiple screens for
Lounge Area Flexible seating arrangements including comfortable lounge entertainment and information.
chairs, ottomans, sofas with high backs, side tables, and unique “hammock-
style seats” are located by full glass storefront walls to enjoy the outdoors Porcelain Tile Flooring And Integrated Carpet Tiles
while indoors. This is a perfect place for reading, listening to music or The predominant flooring material in the lobby space is porcelain tile.
connecting with new and old friends while watching the world go by. Carpet is integrated in quieter lobby areas. Porcelain tile flooring combines
pattern and style with a strong “clean” message and can accommodate
Eat/Drink Area Flexible seating allows guests to enjoy our complimentary various activity levels. It also has a long shelf-life and is easy to maintain
hot breakfast, coffee/tea, or purchase snacks, drinks, and light meals from over time.
the 24/7 market. Bar height chairs at the community table provide
alternative dining seating. Fitness Center
Our fitness center is located just off the lobby and adjacent to the
hydration water and ice station. The fitness center facilitates guests’
changing workout needs. With ample space for guest workout customization,
our fitness center has both traditional and non-traditional equipment and
accessories that leverage modern wellness trends, plus guests can get
workout ideas from our fitness center tablet.

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
21
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Lobby - Work & Lounge Areas FF&E
Furniture, Materials and Finishes

wallcovering @ work area sofa & fabric

barstools
& finishes

hanging chair
ottomans
@ work zone
hanging chair fabric

throw pillows pendant


lighting

throw pillows @ sofa


lounge chair
& fabric
work pod seating fabrics

throw pillows
dining table finish
cafe table

counter ledge
& print station

dining chair
work pod seating & fabrics fabric @ high back sofa high back sofa

PLEASE NOTE: One Lobby FF&E package is currently available.


This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
22
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Lobby - Eat / Drink and Game Area FF&E
Furniture, Materials and Finishes

banquette & fabrics

coffee table &


community dining table &
table finishes drink ledge finishes
lounge chair
& fabrics

throw pillows

barstool finishes

barstool finishes

ottomans @
game area throw pillows

dining chair pendant barstool @


light @ community table pool table sectional sofa & fabrics
windows & game area
PLEASE NOTE: One Lobby FF&E package is currently available.
This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
23
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Guestrooms
Thoughtfully designed to maximize the use of space and operational
efficiency, the smaller guestrooms feature an all-white bedding
program, expansive window for plenty of natural light, clear visual
access to lighting and power, a mobile desk & chair and inventive
features like sound absorption solutions that become style elements
in the space. The overall number of case goods are purposefully
minimal with cleverly designed, highly usable surfaces. We’ve
packed a lot into these 231sf and 280sf guestrooms – all of the
right stuff, in all of the right ways!

The spacious bathrooms have been designed with a laser-focus on


those things that matter most to guests – all with operational ease
in mind. Bathrooms are 100% shower – a really great glass-door
shower, ample storage space, bulk premium amenities and
pops of whimsy.

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
24
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
snooze.

chill.

work.

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
25
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
clean.

light.

space.

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
26
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Single King Guestroom
231 SF
21'-0"

8'-6"

27 23

29 31 20 19 18
20
22
30
28 14

23
6'-11 1/4"

32
25 17

21
16

11'-0"
26 3
4
7
31 5

15
24 24
1
12

11
3 9 13
2 14
23 10
8

1 Landing Zone 9 TV with Premium Channel Line-up 18 Floor Lamp 26 Illuminated Mirror

2 Full Length Mirror and Light 10Laminate Wall Panels 19 Accent Nightstand 27 Vinyl Wallcovering Accent Wall

3 Decorative Wall Hooks 11 Storage Bench with Cushion (below) 20 Task Lighting 28 Hair Dryer in Bag (Hanging on Hook)

4 Hanging Clothes Storage (above) 12Mobile Desk and Task/Lounge Chair 21 King Bed & Headboard 29 Shower with Glass Swing Door
and Exterior Towel Bar
5 Luggage Bench 13Dual-Directional Task/Ambient Lighting 22 Nightstand with Alarm Clock/Power, Phone
30 Panelized, Groutless Shower Surround
6 Refrigerator (below) 14Trash 23 Overall Knock-down Finish with Accent
Color at Headboard Wall 31 Bulk Dispensers
7 Iron and Ironing Board 15PTAC Unit
24 Luxury Vinyl Tile (LVT) 32 12’ x 24’ Porcelain Tile Flooring
8 Wall-Mounted TV Unit with Integrated 16Printed Solar Sheer & Blackout with Narrow Grout Line
Power on both sides 25 Expansive Vanity with Towel
17 Double Window Storage (below), Storage Shelf (above)
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27
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Double Queen Guestroom
280 SF
25'-5"

8'-6"

27 23

29 31 20 20
20
22 18
30
28 14
23
6'-11 1/4"

32
25 17

21 21
16

11'-0"
26 3
4
7
31 5

24 24 15

12
11
9 13 14
2 3
23 10
8

1 Landing Zone 9 TV with Premium Channel Line-up 18 Floor Lamp 26 Illuminated Mirror

2 Full Length Mirror and Light 10 Laminate Wall Panels 19 Not Used 27 Vinyl Wallcovering Accent Wall

3 Decorative Wall Hooks 11 Storage Bench with Cushion (below) 20 Task Lighting 28 Hair Dryer in Bag (Hanging on Hook)

4 Hanging Clothes Storage (above) 12 Mobile Desk and Task/Lounge Chair 21 Queen Bed & Headboard 29 Shower with Glass Swing Door
and Exterior Towel Bar
5 Luggage Bench 13 Dual-Directional Task/Ambient Lighting 22 Nightstand with Alarm Clock/Power, Phone
30 Panelized, Groutless Shower Surround
6 Refrigerator (below) 14 Trash 23 Overall Knock-down Finish with Accent
Color at Headboard Wall 31 Bulk Dispensers
7 Iron and Ironing Board 15 PTAC Unit
24 Luxury Vinyl Tile (LVT) 32 12’ x 24’ Porcelain Tile Flooring
8 Wall-Mounted TV Unit with Integrated 16 Printed Solar Sheer & Blackout with Narrow Grout Line
Power on both sides 25 Expansive Vanity with Towel
17 Double Window Storage (below), Storage Shelf (above)
This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
28
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Guestroom Architectural Finishes

overall knockdown light laminate shower surround


wall sconce @ full
finish length mirror @ casegoods

dark laminate wallcovering @ guest bath


@ casegoods

plumbing fixtures
metal finish

metal finish @
vinyl base casegoods

countertop
@ bath vanity

towel hook

mid-tone luxury vinyl tile floor tile @ guest bath

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
29
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Glimmer Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
30
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Glimmer Double Queen Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
31
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Glimmer Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer
32
and sale of franchises. An offering will only be made in compliance with those regulations and laws, which may require
providing you with a disclosure document.
Glimmer Guest Bathroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
33
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Glimmer Guestroom FF&E
Guestroom Materials, Furniture and Finishes

accent knockdown finish


@ headboard wall metal frame finish @ headboard
accent wallcovering
laminate @ headboard @ guest bath

vinyl fabric
@ upholstered headboard

illuminated mirror

mobile desk
printed solar sheer
accent headboard box spring
nightstand sconce wrap
storage bench wall sconce
& finishes @ desk

laminate @
landing zone

art bar
finishes task chair @ desk fabrics @ task chair
full length floor
mirror lamp

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
34
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Spark Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
35
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Spark Double Queen Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
36
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Spark Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer
37
and sale of franchises. An offering will only be made in compliance with those regulations and laws, which may require
providing you with a disclosure document.
Spark Guest Bathroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
38
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Spark Guestroom FF&E
Guestroom Materials, Furniture and Finishes

accent knockdown finish


@ headboard wall metal frame finish @ headboard accent wallcovering
@ guest bath
laminate @ headboard

vinyl fabric
@ upholstered headboard

illuminated mirror

mobile desk
printed solar sheer
accent headboard box spring
nightstand sconce wrap
wall sconce
storage bench @ desk
& finishes

laminate @
landing zone

art bar
finishes task chair @ desk fabrics @ task chair
full length floor
mirror lamp
This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
39
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Burst - Yellow Guestroom

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40
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Burst - Yellow Double Queen Guestroom

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41
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Burst - Blue Guestroom

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42
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Burst - Blue Double Queen Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
43
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Burst Guestroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
44
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and sale of franchises.
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Burst Guest Bathroom

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
45
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Burst Guestroom FF&E
Guestroom Materials, Furniture and Finishes

accent knockdown finish metal frame finish @ headboard accent wallcovering


@ headboard wall @ guest bath
(options 1 & 2) laminate @ headboard

vinyl fabric
@ upholstered headboard

illuminated mirror

mobile desk
printed solar sheer
accent headboard box spring
nightstand sconce wrap
storage bench wall sconce
& finishes @ desk

laminate @
landing zone

art bar
finishes task chair @ desk fabrics @ task chair
full length floor
mirror lamp

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
46
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Minimal Yet Meaningful
Guestrooms

“Landing Zone” Mobile Desk & Chair


This is a place to pause, unload and organize stuff. It’s designed with Technology has changed the way guests work and play – so instead of a
mudroom functionality: hanging storage in an open closet and a luggage stationary desk & chair, we provide comfortable and mobile furniture. The
bench. This area makes a design statement through an accentuated ceiling chair can move throughout the room to provide more seating options. The
color, wall transition and down lighting, signifying arrival. The decorative desk is completely mobile as well, allowing the guest to define how and
wall hooks are a common sense amenity – a place to hang your bag and where in the room they will use this surface. If guests need more work
jacket – with a brand twist and pop of color. The wall notch at the Landing surface, the work area in the Lobby has them covered.
Zone and open closet allows for greater visual entry into the guestroom.
Focused In-room Amenities and Services
Bed Area We say “yes” to an iron & ironing board, a mini refrigerator, a simple alarm
The bed serves as the hero element in the room – with an upholstered clock, and a slim-line phone. Add a large TV with a premium channel
headboard, durable and cleanable surface, and an all-white triple-sheeted lineup, and super-fast complimentary high-speed internet access to
bed program. All of our guestrooms have either single king or double queen download and watch streaming content on guests’ devices. Plentiful
beds. Guests will have direct access to power and lighting from the bed. outlets are located in all the right places to charge devices. We say
“no” to in-room coffee and tea, a microwave and tons of printed in-room
Ample Storage collateral. More of what guests want and none of the items they don’t.
This compact room has been smartly designed for ample storage space.
In addition to the Landing Zone’s luggage bench and hanging storage, LVT Flooring
the bench located below the wall-mounted TV serves as another place The guestroom (exclusive of the bathroom) takes advantage of the many
for guests to place their suitcase or to use this as additional seating benefits of LVT flooring – this material combines sound absorption
within the guestroom. functionality, pattern and style with a strong “clean” message .
Lighting Strategy
Versatile task and ambient lighting, plus ample natural lighting make the
room feel larger than it is. Natural light is maximized in this smaller space
with double windows, visually opening up the compact room. A printed
solar sheer and blackout shade allow guests to customize the amount
of privacy and natural light entering the space.

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
47
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Spacious
Bathrooms
Ample Storage
An extra-long vanity countertop with a shelf above and a shelf below,
maximizes storage space for towels and personal items. Towel bars
and hooks round out the hanging storage space.
A Really Great Shower
This is a 100% shower brand. Spacious, well-lit, glass swing door showers
are complemented with a foot shelf and bulk dispensers. Panelized,
groutless surrounds are designed for ease of installation, operational
simplicity and a super-clean guest impression.
Porcelain Tile Floor
Large 12” by 24” porcelain tiles with narrow grout lines increase the
perception of guest cleanliness and are designed to stand the test
of water durability.
Lighting
Recessed lighting throughout the bathroom, including the shower
space, provides an abundance of light right where guests need it.
Amenities
A large internally illuminated mirror, hairdryer, high-quality towels, an
integrated night light, and bulk premium bath products, from Not Soap
Radio round out the bathroom amenity package.

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
48
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Our Exterior

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49
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
A Distinctly Different Design

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50
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
A Distinctly Different Design

*Note: exterior building materiality may be dictated by local jurisdiction

51
Outdoor Patio (Optional)

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52
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Bringing the Spirited
Personality of the
Brand Outside
Keeping true to our simplified and spirited brand pillars, we created some visual
interest on the exterior of a streamlined building. Using a sleek, rectangular
building as our canvas, we developed signature architectural elements to
bring the spirited personality of the brand to life outside.

Grounded in value with a 95% EIFS building skin and a primarily neutral exterior
color palette, the spirited elements on the exterior include:
1 • An angular pylon showcasing our brand logo and marking the hotel’s
main entrance
2 • A 10ft Entry Canopy acting as a streamlined porte cochere
3 • Architectural articulation at the double queen guestrooms with vertical
accents of colors/shapes – materials used in these recessed areas are
easy to install and maintain

4 Glass storefront windows bring natural light into the Lobby during the day
and shows the buzz of activity at night upon guests’ arrival
5 • Founded on a sustainable, low-maintenance approach to landscape
design, this modern design uses large bands of regional rock, trees and
a simple understory planting palette to create a unique and modern look
that extends the building geometries into the surrounding landscape

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
53
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Exterior Materials and Finishes
*NOTE: Refer to Prototype Drawings, Architectural Finish
& Fixture Specifications for more details

Dryvit Sandblast Dryvit TerraNeo

Dryvit Sandblast

Storefront
Glazing Frame

Trespa Meteon Panel


Trespa Meteon Panel

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
54
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Appendix

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
55
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Site Plan
4-story; 1.58 acres; 43,089 SF (gross of total building), 98 keys, 98 parking spaces (1:1 ratio)

355'-0"

4 WP

WP
9" 9" 9" 9"
WP WP WP

18" 18"
USB USB 80" 80" 80"

99 89 311
403
J

48"
383 80
73" 195 129
J J 73"
J J
73"

J 61 WP
79
46"

USB
WP

187 423
80"80" 80"

44" 44"

80" 80" 164

194'-0"
J 75
87 58 58

164 J
T
36"
18" 46" 46"
2799 J
20A
J
51" 51"
446 42"
51"
90
J
42"

20A 327

72"
72"
USB

72" 20A 46" 46"


18" 18" T
18"

USB
USB
18"

110

WP

1
2

1 Entrance Vestibule 3 Property Landscape 5 Dumpster Enclosure

2 Parking 4 Optional Patio 6 Monument Sign Location

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56
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Ground Floor Plan
Overall Building Footprint 10,934 SF (gross)
49'-4"

49'-4"

58'-6"
62'-5"

74'-2"

47'-8" GUESTROOMS BUILDING DATA


Single King 51 Total Building Gross Area 43,089 SF
Double Queen 40 NET BUILDING AREA
Single ADA King 4 Ground Floor Public Space 4,064 SF
key numbers Double ADA Queen 3 Lobby 2,793 SF
Total 98 Other Public Space 521 SF
Fitness/Water & Ice
Ground Floor Back of House 1984 SF
Ground Floor Circulation 469 SF
Upper Floors Back of House 937 SF
Typical Upper Floors Circulation 1,545 SF
(Stair, Elevator Lobby, Corridor)
All Upper Floors Circulation 4,635 SF
(Stair, Elevator Lobby, Corridor)
Guestrooms 25,654 SF

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
57
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Typical Guestroom Floor Plan
10,719 SF (gross), 29 rooms per floor

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58
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Ground Floor Reflected Ceiling Plan (RCP)

9’-0” AFF
9'-0" A

10'-6" C

9’-5” AFF
9'-5" A
8’-4” AFF 10’-6” AFF
10'-6" C
9'-5" A
9’-6” AFF 9'-6" D

10’-6” AFF
8’-2” AFF
8'-2" A

7’-10” AFF
8'-4" A
10’-0” AFF
8’-7” AFF 9’-6” AFF
8’-7” AFF
8’-3”
8'-1" A

8'-3" D
8'-7" A
8’-7” AFF 8’-7” AFF
8'-7" A

9'-6" D

10'-0" A
8'-7" A
8’-7” AFF

9'-0" A 8’-7” AFF 7’-0” AFF 8'-0" B 8'-0" B


8'-7" A 7'-0" A 7’-6” AFF
8’-7” AFF
8'-7" A

8’-0” AFF
8'-2" A
9’-0” AFF 8’-7” AFF
8’-2” AFF
7'-10" A 9'-0" A 7'-6" A 8’-0” AFF 8’-0” AFF
8'-7" A
9’-5” AFF 9'-6" D

6’-6” AFF 10'-6" C


9'-5" A
9’-6” AFF
10’-6” AFF
6'-6" A 7’-6” AFF
7'-6" A 9’-0” AFF
9'-0" D 8’-0” AFF
8'-0" D

9'-0" A
9'-0" A

9’-0” AFF
9'-0" A

9’-0” AFF

This advertisement is not an offering. Federal regulations and the laws of some states and provinces regulate the offer and sale of franchises.
59
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.
Catch the
Spirit!

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60
An offering will only be made in compliance with those regulations and laws, which may require providing you with a disclosure document.

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