Many organizations don’t realize they have a big data problem or they simply don’t think

of it in terms of big data. In general, an organization is likely to benefit from big data
technologies when existing databases and applications can no longer scale to support
sudden increases in volume, variety, and velocity of data.
Failure to correctly address big data challenges can result in escalating costs, as well as
reduced productivity and competitiveness. On the other hand, a sound big data strategy
can help organizations reduce costs and gain operational efficiencies by migrating heavy
existing workloads to big data technologies; as well as deploying new applications to
capitalize on new opportunities.
This case mainly deals about the important role of Big Data in an organization and the
wat in which it has been applied as a medium of growth in a company.
1) Big Data empowers web-based business organizations to further develop navigation,
gain an upper hand, improve their presentation, items, and functional cycles. It
additionally permits the client conduct examination and prompts the revelation of
significant experiences. Albeit Big Data assets are turning out to be more open, it's
simple for internet business organizations to get overpowered with Big Data.
Enormous information empowered devices can as of now assist organizations with
making coupons, oversee blog names, and distinguish false practices continuously.
While numerous business viewpoints from functional cycles and planning to
advertising can be enhanced with the assistance of the big data innovation, numerous
online business leaders are as yet battling to involve information science for upsetting
their organizations.
Organizations can utilize information examination to distinguish and
anticipate which contributions will better suit client needs later on. A superior
comprehension of client needs and assumptions will likewise build consumer loyalty
and maintenance, and subsequently, will help more internet business organizations
develop.

Big Data permits you to illuminate your promoting technique by investigating

indexed lists patterns. You can see which results are moving and make your SEO and
advertising endeavors in like manner. Also, this will assist you with better
understanding client conduct as you can break down which list items are well known
among your clients. Amazon is a great example of how big data can transform
operational processes. The company uses big data to monitor customer behavior,
shipping details, and personal information. Then, Amazon uses big data and IoT to
link with manufacturers and track inventory to make sure all orders are shipped
quickly. Special algorithms select an Amazon’s fulfillment center (warehouse) closest
to the customer and figure out the fastest route to deliver goods. This process allows
operational processes optimization and cost cutting by 10-40%.

The way to safeguarding the security of your Big Data while as yet improving
its worth is progressing survey of four basic information the board exercises:
  Information assortment
 Maintenance and chronicling
 Information use, remembering use for testing, DevOps, and different
information concealing situations
 Making and refreshing exposure arrangements and practices

Organizations with a solid, adaptable information administration program will

enjoy a benefit while surveying these errands they will actually want to precisely
evaluate information related dangers and advantages significantly quicker and as soon
as possible make a more unequivocal move in light of confided in information.

Customary information security is organization and framework driven,

however the present multi-cloud designs spread information across more stage
freethinker areas and fuse more information types than any other time. Big Data
protection can't be a bit of hindsight. It should be an indispensable piece of your cloud
joining and information the board system:

 should characterize and oversee information administration

arrangements to explain what information is basic and why, who
claims the basic information, and how it tends to be utilized mindfully.

 should find, group, and comprehend a wide scope of touchy

information across generally Big Data stages at huge scope by utilizing
man-made brainpower and AI apparatuses to computerize controls;
then, at that point, you can utilize that data to create and carry out
insightful Big Data the executives strategies.

 should record, stock, and connection information subjects and

characters to help information access privileges and notices.

 should have the option to perform ceaseless danger examination for

touchy information to comprehend your danger openness, focus on
accessible information insurance assets and speculations, and foster
security and remediation plans as your enormous information
develops.

 robotized, incorporated enormous information security apparatuses that

coordinate with local Big Data instruments like Cloudera Sentry,
Amazon Macie, and Hortonworks Ranger to smooth out and work with
 the most common way of overseeing information access, like review,
changing, and adding access strategies.

 quick and proficient information insurance abilities at scale, including

dynamic concealing for enormous information as it's placed into
utilization underway and information lakes, encryption for Big Data
very still in information lakes and information distribution centers, and
tireless covering for Big Data utilized in non-creation conditions like
turn of events and examination.

 should quantify and impart the situation with enormous information

security hazard markers as a basic piece of following accomplishment
in safeguarding touchy data while supporting review preparation.

2) Denormalization is the process of adding precomputed redundant data to an otherwise

normalized relational database to improve read performance of the database.
Normalizing a database involves removing redundancy so only a single copy exists of
each piece of information. Denormalizing a database requires data has first been
normalized. Data integration is the practice of consolidating data from disparate
sources into a single dataset with the ultimate goal of providing users with consistent
access and delivery of data across the spectrum of subjects and structure types, and to
meet the information needs of all applications and business processes. The data
integration process is one of the main components in the overall data management
process, employed with increasing frequency as big data integration and the need to
share existing data continues to grow. Data integration architects develop data
integration software programs and data integration platforms that facilitate an
automated data integration process for connecting and routing data from source
systems to target systems.

3) There are mainly three risk factors faced by Amazon:

lack of security
utilization of unauthentic networks
misconfiguration of servers

Utilizing big data technology, controlling and managing data privacy is another
challenge faced by amazon. Controlling and managing the malware activities and
signals from the IT systems used by Amazon is another challenge that helps the
criminals enter into the main server and collect data of amazon without taking any
permission. Moreover, there are several other challenges associated with the big data
faced by the Amazon industry, for example, unauthentic access of networks, data
integration, data protection issue, the confidentiality of data, monitoring fake data
from the system, and so on.
 Overcame by application of Big Data:

Big data also implies that your information isn’t at rest: The point is using that data
for insights that lead to better business outcomes. That data is continuously generated
processed, and analyzed by multiple users and systems. Combine that with day-to-day
security needs like safeguarding against insider and outsider attacks, and assuring the
security and privacy of thousands of customers’ data, and the scope of the challenge
becomes clearer. Even big data security challenges can be addressed in the cloud by
choosing a provider that has robust controls in place for data privacy and security. In
fact, it’s not unusual for the cloud to be more secure than the corporate data center.
Since cloud service providers are in the business of offering robust compute
infrastructure, it’sin their best interest to maintain a secure environment. To
that end, many cloud providers have accumulated best practices and experience
from multiple organizations with some of the most stringent security requirements.
Data integration-related issues was solved by providing proper training and education
to the employees and evaluating the effective data integration techniques while using
big data analysis approaches.

4) Inorder to improve the ecommerce in coming ages the following factors should be
taken care of:

1. Focus on your existing customers

Quite possibly the main factors that different fruitful stores from bombing store is
your capacity to hold your clients. The truth is, as a web based business
entrepreneur, your biggest cost will be client obtaining. Your ultimate objective is
to get a portion of those guests to attempt your administration. That is
unbelievably troublesome. Clients need to accept that your items are top notch,
will endure, and have esteem before they whip out their card and make a buy.
2. Optimize your on-site experience
There's a decent opportunity that the vast majority of your clients come to you
through your site. It's critical to furnish your clients with the best client experience
while getting the most cash from every client as could be expected. There are two
sections to this situation.

Start by zeroing in on the client experience.

Utilize accessible apparatuses to audit how individuals are utilizing your site. An
examination instrument like Google Analytics furnishes you with data like how
long individuals spend on your site, what pages they visit, and where they leave
your site.
3. Use data analysis to target your audience
You can involve the experiences of information investigation in an assortment of
ways. For a beginning, information investigation, and information accumulated
from following pixels, can be utilized to make an interest group for online media.
 With adequate client information, you can make copy crowds for Facebook,
Google Ads, and other publicizing stages.
Clone information is strong in light of the fact that you are basically making a
rundown of individuals who share similar segment qualities as existing clients.
Basically, a decent publicizing effort ought to produce a positive Return On
Investment (ROI).

You can likewise utilize segment information and the experiences you've acquired
from information investigation for promoting efforts across different channels.

4. Invest in disruptive technologies

Every now and then, another thing will go along that will disturb the manner in
which you draw in with your crowd and create deals. Problematic advancements
arise constantly, and it's the early adopters that typically see the greatest additions.

Think about Instagram, for instance. Many organizations that joined the stage
early and procured a huge after benefitted from their followers.