KAREN JOY GARIL
BSE III-B
SWOT ANALYSIS WORKSHEET  
Use the SWOT Analysis Worksheet to identify your project’s weaknesses and potential threats, as well as its strengths and the potential
opportunities you plan to exploit.
Product/ Service Offering
Brand/ Marketing
Strengths Weaknesses Opportunities Threats  
- Production and - Lack of Financial - Availability of infrastructure - Global economic downturn
Packaging of high that can impact negatively
- New in the business - Business climate support
quality Cassava flour. on household spending.
- High yield potential with
- Affordable price - bad weather cum natural
adequate use of fertilizer.
disasters (draughts,
- Cultivating non-
epidemics), unfavorable  
organic and organic
government policies and the
cassava.
arrival of a competitor (a
- High yields and low commercial farm that
production cost cultivates same crop –
cassava) within same
location.
- Our Business is - Lack of advertisement  - Growing market with a   Changes of customer tastes  
Patented With our and public relations, significant percentage of the
proposed quality and erratic supply for target market here in
method of production, processing, unsatisfactory Matnog.
we are sure of marketing channels.
maintaining our
- poor market
proposed quality in the
communication and
long run.
information.
- Our Business has a
strong brand One of our
major marketing
 strategies is to brand
our products.

Staff/HR -Responsible for  lack of experience and   hiring more employee  Employee's would engaged
preparing farm land for training. in other company or
cassava cultivation business.

- Weeding, fertilizer and

pest control application

- Handles farm  
implements and
machines as instructed
by the section
manager/supervisor

- Assists in handling the

harvest of cassava.

Finance  Own Capital (No loans  Lack of financial  Have a big savings  
 
or credit in the bank)

Operations/Management  Convenient to manage  Always have an overtime  Produced more Cassava  Some flour got wasteful
because we have production flour
complete technology,  
and easy to produce
Cassava flour.

Market  - Cultivate organic and - Cassava Processing  Sari- Sari Stores, Bakeries,  Not able to reached the
non organic cassava. Enterprise is lack of and Households of Matnog. quota of sales
product modernization
- Nutritious Cassava
and standardization (in
flour
terms of taste,  
- Affordable price conditioning, weight,
lengths and expiry date),
weak pricing mechanisms.
Can any of your strengths help with improving your weaknesses or combating your threats? If so, please describe how below.

 Yes, I know that my strength will help to overcome the weaknesses and threats of my company, because I know this venture is indeed a profitable
business and the bottom line is that, we owned a Cassava farm. And we will ensure that we hire people that are qualified, hardworking, dedicated,
customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders

Based on the information above, what are your immediate goals/next steps?

 My goals is to have a wide farm of cassava, so that we will produce more Cassava flour and have more technologies and machinery to have a better
production of Cassava flour.

Based on the information above, what are your long-term goals/next steps?

 My long term goal is to supply Cassava flour all the bakeries and restaurant around Sorsogon, or around Philippines if possible.
Competitor Data Collection Plan
Use the Competitor Data Collection Plan to brainstorm ways you can collect information about competitors in each category

 Price  Cassava flour - 50 php per  

kilo
 
  

    Cassava flour is a great of  

choice among different
Benefits/Features
floura because it has a low
  fat content, it can saved
    your diet. It has a high
water content and a lower
  calorie density than flours
like corn, plantain, rice,
coconut, sorghum, and
wheat. It is a great choice
 for gluten-free baking, ideal
for people who have gluten
sensitivities or disorders.
Improved digestive and
colon health and improved
insulin sensitivity.
 The possible income is  
288,000 pesos annually.
Size/profitability The Cassava flour and
  would be 50 pesos per kilo
and the quota per day is to
  purchased 20 kl of flour.
  1,000 per day, would be
24,000 a month and annual
would be 288,000.
   Tarpaulin, Social Media,  
Flyers, Business cards and
 Market strategy
Free sample products
   
 
 

COMPETITIVE ADVANTAGE (COMPARE & CONTRAST)

For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or W) for your business and for your competitors. Then rank
how important each factor is to your target customer on a scale of 1 to 5 (1 = very important; 5 = not very important). Use this information to explain your
competitive advantages and disadvantages.
 FACTOR Me Competitor A Competitor B Competitor C Importance to Customer

Products S  S  S  S  1

Price  S  S  S  S  1

Quality  S  S  S  S  1

Selection  S  S  S  S  1

Service  S  S  S  S  1

Reliability  S  S  S  S  1

Stability  S  S  S  S  1

Expertise  S  S  S S  1

Company
 S  S  S  S  1
Reputation

Location  S  S  S  S  1

Appearance  S  S  S  S  1

Sales Method  S  S  S  S  1

Credit Policies  S  S  S  S  1

Advertising  S  S  S  S 1

Image  S  S  S  S  1

Marketing Expenses Strategy Chart

Use the Marketing Expenses Strategy Chart to help figure out the cost of reaching different target markets.
  Target Market 1 Target Market 2 Target Market 3
  10,000  12,000  15,000

One-Time
Expenses

 15,000  15,000  17,000

Monthly or Annual
Expenses

 20,000  20,000  30,000

Labor Costs

Pricing
Use the Pricing Strategy Worksheet to help with your pricing.  
EDP Name
  CASSAVA PROCESSING ENTERPRISE
Which of the following pricing strategies will you employ? Circle one.
     
Cost Plus Value Based Other:
   
The costs of Based on your competitive
making/obtaining your advantage and brand
product or providing your (perceived value)
service, plus enough to
make a profit
Provide an explanation of your pricing model selection.
Include strategy info on your major product lines/service offerings. List industry/market
practices and any considerations to be discussed with your mentor.

The pricing strategy that I've used is value based because it helps to my company to develop
higher-quality of my products customers are willing to pay for my offerings can help to determine
what I need to adjust to make my product or service better than ever for example adding a new
feature for my branding or to my logo, and to the ingredients to my products.

Distribution channels
Use the Distribution Channel Assessment Worksheet to assess the pros and cons of each distribution channel you are
considering.
Distribution Channel 1 Distribution Channel 2 Distribution Channel 3

 PARAMETERS

 RETAILER  WHOLESALE  DIRECT SALES

Ease of Entry

 DIRECT SALES  RETAILER  WHOLESALE

Geographic Proximity

 WHOLESALE  RETAILER  DIRECT SALE

Costs

 WHOLESALE  DIRECT SALE  RETAILER

Competitors’ Positions

 DIRECT SALES  RETAILER  WHOLESALE

Management Experience

 RETAILER  WHOLESALE  DIRECT SALE

Staffing Capabilities

 RETAILER  WHOLESALE  DIRECT SALE

Marketing Needs