HASIL DATA PENELITIAN

1. ANALISIS DESKRIPTIF

Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
Store Atmosphere 100 45 59 51.44 3.251
Kualitas Pelayanan 100 33 49 39.64 3.323
Keputusan Pembelian 100 18 29 23.88 2.350
Valid N (listwise) 100

2. UJI ASUMSI KLASIK

a. UJI NORMALITAS

One-Sample Kolmogorov-Smirnov Test

Unstandardized
Residual
N 100
Normal Parametersa,b Mean .0000000
Std. Deviation 2.01008650
Most Extreme Differences Absolute .060
Positive .048
Negative -.060
Test Statistic .060
Asymp. Sig. (2-tailed) .200c,d
a. Test distribution is Normal.
b. Calculated from data.
c. Lilliefors Significance Correction.
d. This is a lower bound of the true significance.

Data terdistribusi normal

Nilai Asymp. Sig. (2-tailed) > 0,05

 b. UJI MULTIKOLINEARITAS

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) 4.436 3.328 1.333 .186
Store Atmosphere .237 .075 .329 3.153 .002 .695 1.439
Kualitas Pelayanan .182 .074 .258 2.476 .015 .695 1.439
a. Dependent Variable: Keputusan Pembelian

Data tidak terjadi multikolinearitas

Nilai Tolerance > 0,1
Nilai VIF < 10

c. UJI AUTOKORELASI

Model Summaryb
Adjusted R Std. Error of the
Model R R Square Square Estimate Durbin-Watson
1 .518 a
.268 .253 2.031 2.238
a. Predictors: (Constant), Kualitas Pelayanan , Store Atmosphere
b. Dependent Variable: Keputusan Pembelian

Tidak terjadi autokorelasi

dw = 2,238
du = 1,7152
4 – du = 2,2848
Nilai du < dw < 4 – du

d. UJI HETEROSKEDASTISITAS

Tidak ada gejala heteroskedastisitastidak = ada pola yang jelas, seperti titik-titik menyebar di atas
dan di bawah angka 0 pada sumbu Y.
3. REGRESI LINEAR BERGANDA

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 4.436 3.328 1.333 .186
Store Atmosphere .237 .075 .329 3.153 .002
Kualitas Pelayanan .182 .074 .258 2.476 .015
a. Dependent Variable: Keputusan Pembelian

4. UJI KELAYAKAN MODEL (UJI F)

ANOVAa
Model Sum of Squares df Mean Square F Sig.
1 Regression 146.556 2 73.278 17.770 .000b
Residual 400.004 97 4.124
Total 546.560 99
a. Dependent Variable: Keputusan Pembelian
b. Predictors: (Constant), Kualitas Pelayanan , Store Atmosphere

Data layak
Nilai F table 3,939

5. UJI KOEFISIEN DETRMINASI

Coefficientsa
Correlations
Model Zero-order Partial Part
1 Store Atmosphere .471 .305 .274
Kualitas Pelayanan .439 .244 .215
a. Dependent Variable: Keputusan Pembelian

4, UJI HIPOTESIS

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) 4.436 3.328 1.333 .186
Store Atmosphere .237 .075 .329 3.153 .002
Kualitas Pelayanan .182 .074 .258 2.476 .015
a. Dependent Variable: Keputusan Pembelian