www.getwsodo.

com
www.getwsodo.com

COURSE WORKBOOK
with Gretta Van Riel, Rob Ward, Chase Dimond
Richard Li, Nick Shackelford
 www.getwsodo.com
www.getwsodo.com
ACTION ITEMS
MODULE: In this lesson, I’ll show you how to create invaluable
customer surveys. The data you gather here will be
PRODUCT the lifeblood of your brand’s success. So it’s important
to tailor your marketing and product/s to the biggest

SUCCESS FORMULA
❏❏ Draft a list of questions in the space provided in
majority of your customers. the workbook.

(CREATING NEW SKUS) Self-Assessment Questions for Creating a Survey ❏❏ Send out your survey using Typeform, Survey
Monkey or Google Forms.
• What is it that we don’t know about our customers?
• What assumptions have we been making until now?
LESSON: • What’s an unbiased way we can ask our customers
questions?
CUSTOMER SURVEYS: • How can we get usable information that will
improve our marketing?
INTERPRETING CUSTOMER Survey Tips
DATA • Don’t offer a reward or prize
• Set time expectations for completion
• Aim for good, clean data
“The closer you can get to telling your customer what
they want to hear, the cheaper you can acquire that • Send the survey at most once a year
customer.”

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
Brand Survey
Title:

Description:

Question 1: Question 8: Question 15:

Question 2: Question 9: Question 16:

Question 3: Question 10: Question 17:

Question 4: Question 11: Question 18:

Question 5: Question 12: Question 19:

Question 6: Question 13: Question 20:

Question 7: Question 14:

COURSE WORKBOOK
 www.getwsodo.com
www.getwsodo.com
Notes:

TOOLS & RESOURCES

• Survey Monkey (Online Surveys)
• Typeform (Online Forms and Surveys)
• Google Forms (Online Forms and
Surveys)

COURSE WORKBOOK