Advancing Cell- Based Protein &

Fermentation Solutions
22 FEB 2022

tM

FISHEROO
AARON CHUA
 who are we?
a 21st century tech-centric company focusing on revolutionizing the
term "food production".

founded AUG supported by BIG IDEA

3 founders
2021 VENTURES
the team
each year

150,000,000 TONS
OF SEAFOOD IS CONSUMED GLOBALLY
 METHYLMERCURY
90% of exposure to methylmercury
comes from seafood consumption

Yet... fishes are

slowly becoming a MICROPLASTICS
Over 100s of commercially important

safety hazard, seafood species were found to contain

micro plastics

plagued with...
PARASITES
Prevalence of sushi parasites have
increased by 283-fold
 90% of global marine
ALONGISDE REDUCING
fish stocks in critical
SUPPLIES
levels
and in the most recent news...

70% 90%
REDUCTION IN CATCH RATES REDUCTION IN LARGE FISH STOCK
 10

7.5

and this is stacked upon a...

GROWING POPULATION 5

POISED TO REACH 10B by 2.5

2050

0
2022 2050
 and how...

1 in 3
NEVER MAKES IT TO THE TABLE
 and although there is an argument on "AQUACULTURE"
being the way forward...

its important to understand that the industry is dependent on wild

caught fishes as feed to a certain extent which creates a bottle neck in
the future with reducing number of fishes in the oceans
 AND SO WHAT WE NEED NOW IS...

a new way to produce fish, one that doesnt come at the

expense of our environment nor health
 FISHEROO' APPROACH
development of cell-baSed fish with a niche focus in surimi
which is essentially a concoction of fish, water & additives

fish water additives

 and we have chosen surimi based on its

scalability VERSATILITY
with respect to scalability, the absence of structural
requirements

removes the need for sophisticated Removes the need for several levels of
scaffolds, allowing for cost of production downstream bioprocesses which allows for
to be reduced by folds long term reduction in operational cost
 With respect to versatility...

the Global surimi industry is poised to reach 9B by 2027

10B

but we think that has yet to bake in the

7.5B
potential of surimi in new use
5B
applications such as the usage of dry
surimi powder for biscuit production in
2.5B the nearly 300B confectionery industry
moving forward
0B
2021 2027
 FAVOURABLE COST TRAJECTORY
Incremental cost reduction of cell-based fish
with technological progression while cost of

What's more, cell- conventional fish increases with decreasing fish

supply

based technology UNPARRALLED SPEED

enhances surimi Internal projections estimates a speed of
production of only 11 days which is speed
unseen & unmatched.
production on 3
SUPPLY STABILITY
levels Removal of unexpected situations like oil spills
& disease outbreaks through usage of highly-
precise & controllable bioreactor systems.
 and thus far...

we have been able to develop a novel non-GMO myogenic cell line

and we are still actively improving the cell line to new heights
 Cultivated meat production
DOWNSTREAM
SCAFFOLDING
PROCESSES

SERUM REPLACEMENT BIOREACTOR

Yet, cells are only part of the equation in cultivated meat production and the different value
chains are as important. At Fisheroo, we took on a hyper collaborative approach by creating an
ecosystem of collaborators to accelerate our R&D while also allowing us to identify holes to
plug from a big picture standpoint.
 Our Potential Customers
and in the grand scheme of things, our plan is to create surimi at scale and sell it as an ingredient via
a b2B model to both classic surimi product manufacturers and innovative plant based companies

classic innovative
FOR PLANT-BASED COMPANIES...

we are looking to develop hybrid products that is driven by

the demand from 42% of global consumers that identify
themselves as "flexitarians"
 "EDUTAINMENT"
and as we work towards commercialisation, we are also doubling down on marketing.

while market researches has

shown great enthusiasm
amongst consumers for novel
proteins, there are still hurdles
to cross .
 addressing key concerns like

which is where we see

"Understanding & SAFETY
Knowledge" being the
bridge to mass COST
market adoption...
TASTE
 however...

8S IS THE AVERAGE ATTENTION

SPAN ON SOCIAL MEDIA
Thus...
The idea of "Edutainment",
where through an entertaining
hook like comics, we integrate
facts, principles, theories and
debunked myths to educate
consumers about the truth of
cellular agriculture.
at the same time...

We are also creating value for our

primary customers, the manufactuers
where they can leverage not only our
product but also our brand through
the idea of co-branding where
consumers can easily identify
products made with Fisheroo's surimi
that are healthy & sustainable.
PIPELINE

12-months to a
surimi prototype
 tM

FISHEROO
AaronCHUA@FISHEROO.CO