Emplifi Export

Facebook Engagement
th
15
th
July 2022 — 13 August 2022

Guardian Health & Beauty

/ guardianvn
 Guardian Health & Beauty
Emplifi Export
/ guardianvn

Average Interactions per Post

1 Aggregated by Day

600

500

400

300

200

100

Jul 15 Jul 18 Jul 21 Jul 24 Jul 27 Jul 30 Aug 02 Aug 05 Aug 08 Aug 11

Interactions per
Summary o f Average  nt eract io ns per Po st Max Min
Post

571,17 6,86
Guardian Health & Beauty 127,20
Jul 30, 2022 Aug 12, 2022

Number of Interactions per 1000 Fans

2 Aggregated by Day

Co nnect Facebo o k ns ights to see the Facebook Fan Count for regional pages. Learn mo re

Summary o f  nt eract io ns per 1 Fans Avg per Post Max Min Sum per Period

Engagement 2/7
 Guardian Health & Beauty
Emplifi Export
/ guardianvn

Moving Averages of Number of Interactions per 1000 Fans

3

Co nnect Facebo o k ns ights to see the Facebook Fan Count for regional pages. Learn mo re

Engagement 3/7
 Guardian Health & Beauty
Emplifi Export
/ guardianvn

Most Engaging Post Types

4

600

500

400

300

200

100

0
Video Photo Status Activity Album Others
Summary of Most Engaging Post Types per Post Type

Post Type Distribution Reactions Comments Shares

815 11 270 307

1. Video 84,76 %
6,58 % 90,95 % 2,48 %

12 859 330 176

2. Photo 11,88 %
96,21 % 2,47 % 1,32 %

59 2 3
3. Status 3,36 %
92,19 % 3,13 % 4,69 %

0 0 0
4. Activity 0 %
0 % 0 % 0 %

0 0 0
5. Album 0 %
0 % 0 % 0 %

0 0 0
6. Carousel 0 %
0 % 0 % 0 %

0 0 0
7. Event 0 %
0 % 0 % 0 %

0 0 0
8. Link 0 %
0 % 0 % 0 %

0 0 0
9. Music 0 %
0 % 0 % 0 %

0 0 0
10. Note 0 %
0 % 0 % 0 %

Engagement 4/7
 Guardian Health & Beauty
Emplifi Export
/ guardianvn

0 0 0
11. Offer 0 %
0 % 0 % 0 %

0 0 0
12. Poll 0 %
0 % 0 % 0 %

0 0 0
13. Unknown 0 %
0 % 0 % 0 %

Number of Interactions
5 Aggregated by Day

4 k

3 k

2 k

1 k

Jul 15 Jul 18 Jul 21 Jul 24 Jul 27 Jul 30 Aug 02 Aug 05 Aug 08 Aug 11

Reactions Comments Shares

Summary o f Number o f  nt eract io ns Reactions Comments Shares Max Min Avg per Day

13 733 11 602 486 3 427 36

Guardian Health & Beauty 860,70
53,19 % 44,93 % 1,88 % Jul 30, 2022 Aug 05, 2022

Engagement 5/7
 Guardian Health & Beauty
Emplifi Export
/ guardianvn

Number of Reactions
6 Aggregated by Day

2,0 k

1,5 k

1,0 k

0,5 k

Jul 15 Jul 18 Jul 21 Jul 24 Jul 27 Jul 30 Aug 02 Aug 05 Aug 08 Aug 11

Like Love Wow Haha Sad

Summary o f Number o f React io ns Max Min Avg per Day

1 846 32
Guardian Health & Beauty 457,77
Jul 25, 2022 Aug 05, 2022

User Activity
7
User Activities are sum of User Posts and User Comments

The time range for this graph below was automatically adjusted to Jul 18, 2022 - Aug 07, 2022 to aggregate the data for the entire week/7days range for both the

beginning and the end of the selected range.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

12
AM 1
AM AM
2 3
AM AM
4 5
AM 6
AM 7
AM 8
AM 9
AM AM
10 11
AM 12
PM 1
PM 2
PM 3
PM 4
PM 5
PM 6
PM 7
PM 8
PM 9
PM 10
PM PM
11

< 2,3k < 1,8k < 1,4k < 904,8 < 452,4

Engagement 6/7
 Guardian Health & Beauty
Emplifi Export
/ guardianvn

Metrics Overview

1 Average Interactions per Post

The sum of interactions (Reactions, Comments, and Shares) divided by the number of posts published on the same page during a

speci c time range.

2 Number of Interactions per 1000 Fans

Every post has the metric Number of interactions per 1000 fans that identi es how engaging the post is. It is the sum of interactions

(reactions, comments, and shares) divided by the number of fans a page has on the day of the post and multiplied by 1000. The daily,

weekly and monthly values for this metric are then calculated as the sum of this metric for all posts made on a particular day, during a

particular week or month.

3 Moving Averages of Number of Interactions per 1000 Fans

Calculated from the sum of all daily values of Number of Interactions per 1000 Fans. For example, if in the last 7 days there are 4 days

with Number of Interactions per 1000 Fans equal to 2, 3, 4, and 5, then the 7-Day Moving Average would equal ((2+3+4 +5) / 7) = 2.

4 Most Engaging Post Types

This shows the distribution of the Post Types by the average Interactions per 1000 fans metric or by the average Interactions per post

metric during the selected time range.

5 Number of Interactions

The number of interactions (reactions, comments, shares) during a selected time range. The interactions are shown on the day the post

they relate to was published.

6 Number of Reactions

This metric shows the evolution of reactions during the selected time range, aggregated by day/week/month. The metric takes into

account all reactions on the post in question. The reactions are counted on the day the post was made and they do not include shared

content reactions.

7 User Activity

This graph shows the total number of all user posts (user posts, questions and comments) by day of the week and by hour of the day

during a selected time range.

Engagement 7/7