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The CAmagazine 2008 CRM Survey

Question

ACT! by Sage Premium 2009 (11.0)

Aplicor CRM

AppShore Premium Edition

Commence CRM

Epicor CRM 7.3.6

Product Vendor

ACT! by Sage Premium 2009 (11.0) Sage Software

Aplicor CRM Aplicor

AppShore Premium Edition AppShore Inc.

Commence CRM Commence Corporation

Epicor CRM 7.3.6 Epicor Software

Version Contact Name Telephone Email Website Cost (Canadian dollars) Licence based Average cost per user Average no. of users Average cost Ratio - average implementation cost/licence cost Average implementation cost Total licence based

11

5.2

V2.1

RM 3.5.2

7.3.6

Sage Software 866-903-0006

Pete Koltis 305 502-8765

Kregg Ray 916-817-4548

David Valentino 732-380-9100

Epicor Product Specialist 800-999-6995

corporatelicensing.act @sage.com pkoltis@aplicor.com www.act.com www.aplicor.com

kray@appshore.com d.valentino@commence.com info@epicor.com www.appshore.com www.commence.com


www.epicor.com

(based on ACT! Premium Solutions) $400 12 $4,800 $495 $1,500 20 $30,000 0.50 $0 $4,800 $15,000 $45,000

ASP (Application service provider) based Average setup or fixed fees

$35 per user per month U.S. plus the up front onetime cost per user for ACT! Premium for Web software $399 U.S. per user $100

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question

ACT! by Sage Premium 2009 (11.0)

Aplicor CRM

AppShore Premium Edition

Commence CRM

Epicor CRM 7.3.6

Average annual fee / user Average monthly fee / user Average no. of users Average fees - year one Average implementation costs / average fees - year one Average implementation costs NPV over 5 years (discount rate of 5%) Applications (Yes/No/Partly/Third party/By next year/Customization) Contact management Sales force automation Marketing automation Services management Billing Call centre Knowledge management Analytics Business intelligence Profile World head office location Canadian head office location

420 12 $5,040

$1,068 $89 50 $53,400 0.75

$250 $21 5 $1,350 0.25 $338 $6,261

$360 $30

$0 $21,821

$40,050 $269,337

Yes Yes Yes Third Party Partly Third Party Third Party Third Party Third Party

Yes Yes Yes Partly Yes Yes Yes Yes Yes

Yes Yes Yes No No Partly No No Partly

Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes

Newcastle-Upon-Thyme, UK Mississauga, ON Sage Group plc supports over 5.7 million customers worldwide

Boca Raton, Florida Toronto, Ontario

Folsom, CA None

New Jersey USA

Irvine, CA Mississauga,ON

No. of customers - worldwide - all products

450

20,000

21,000

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question

ACT! by Sage Premium 2009 (11.0) More than 2.8M registered users plus over 43,000 additional corporate accounts

Aplicor CRM

AppShore Premium Edition

Commence CRM

Epicor CRM 7.3.6

No. of customers - worldwide - this product No. of customers - Canada - all products No. of customers - Canada - this product Revenue 2007 - CAD - all products - in millions Revenue 2007 - CAD - this product - in millions Revenue 2006 - CAD - all products - in millions Revenue 2006 - CAD - this product - in millions Target market Average revenue/customer (CAD) Average no. of employees/customer

300 50 20

6,100 400 250 $530M $20M $420M $20M

$50M-$200M 100-499

$200,000 150

$0 - $10,000,000 1 - 100

$20,000,000 100

Industry classification based on the North American Industry Classification System (NAICS) - See http://www.naics.com/info.htm#Structure for more about NAICS (Approximate % of implementations) 11 Agriculture, forestry, fishing and hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale trade 44-45 Retail trade 48-49 Transportation and warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing 10% 3% 30% 10% 2% 10% 14% 10% 19% 2% 35% 15% 15% 20% 1% 2% 2% 1% 25% 5% 25% 5% 25% 5% 2%

54 Professional, scientific, and technical services 55 Management of companies and enterprises

40%

13% 5%

5%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question 56 Administrative and support and waste management and remediation services 61 Education services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services (except public administration) 92 Public administration Total Technology Database (approximate % of implementations) Microsoft SQL Server Oracle Pervasive SQL IBM DB2 Sybase Informix Access Btrieve Proprietary FoxPro mySQL Progress Other Total Networks supported (approximate % of implementations) Microsoft Linux Unix AIX Novell Netware

ACT! by Sage Premium 2009 (11.0) 10% 3% 9% 6%

Aplicor CRM

AppShore Premium Edition

Commence CRM

Epicor CRM 7.3.6

1% 5%

5% 5% 100% 100% 100% 100%

100%

100%

yes

100%

100% 100% 100% 100%

yes yes 100%

100%

100%

95% 5%

yes

100%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question IBM AS/400 (OS/400) IBM S/390

ACT! by Sage Premium 2009 (11.0)

Aplicor CRM

AppShore Premium Edition

Commence CRM

Epicor CRM 7.3.6

Other Total 100% 100% 100% 100%

Development tools used to build application Open source

built with Visual Studio .NET, using C# No

.net Yes

java/c++

C++ No

Integration to ERP or accounting systems - which? % of application available from browser, not including use of Citrix or Terminal Services

accounting links to Peachtree, Simply Accounting, BusinessWorks, MAS 90 Aplicor ERP, others through and Quickbooks available open integration 95% via Web-based ACT! Premium client in market, 11.0 upgrade version 8/12/08 100% yes

Epicor Enterprise & Manufacturing 100% - version 8.5

Expected date for Web-based version Features Business intelligence Analyse performance related to CRM KPIs Forecasts of customer behaviour Contact management Multiple criteria used to create list for mail merge Mass update noting all clients that were updated Multiple addresses per contact Identify potential duplicates for new contact Duplicate merge process

Current

currently available

available now

already exists

Third Party Yes Yes Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Partly No Yes Yes Yes Partly Partly Partly

Yes Yes Partly Yes Yes Yes Yes Partly Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question Audit trail Date and person making change Full audit trail with what was changed Unlimited follow-ups with contact Unlimited notes per contact with date/time stamp Search for embedded text in notes Two steps to delete contact Contact hierarchy 2 levels - organization and employees (e.g., might want to view all lawyers in a specific legal firm) Default address information from organization but can override 3 levels - organization / location / employee French version Screens Reports Documentation Integration XML enabled Import processor API (application programming interface) Marketing automation Record temporary contact information and later convert to prospect Permission based Scripts for direct marketing Use Microsoft Exchange Server for e-mail blasts Use a SMTP Server for e-mail blasts E-mail history stored in CRM database Campaign management Auto responders - scan lead and forward to appropriate recipient Mass emails - no restrictions on number sent

ACT! by Sage Premium 2009 (11.0) Yes Yes Yes Yes Yes Yes Yes Yes

Aplicor CRM Yes Yes Yes Yes Yes Yes Yes

AppShore Premium Edition Yes Yes No Yes Yes Yes Yes

Commence CRM Yes Yes Yes Yes Yes Yes Yes Partly

Epicor CRM 7.3.6 Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Partly Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Partly

Yes Yes Yes Yes Customization By Next Year Yes Yes Yes Yes Yes No By Next Year Yes No Yes Yes

Yes Yes Yes Yes Yes Yes No No Yes No Yes Yes No No No Yes Yes Yes No

Yes Yes Yes No No No No Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Partly Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes

Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question Multiple relationships for each contact Primary relationship Four secondary relationships Ten secondary relationships Each relationship is a contact (set up once) Online E-commerce - orders, check status Self-serve - access product support information Prospects respond online Register for seminars Order processing Quotes Orders Invoices Sales force automation Track status of opportunity Proposal generation Security By employee By role Services management Maintain contract Can forward/re-assign support calls Reason codes - for analysis of problems Link emails to ticket/call Escalations based on rules Close out multiple incidents at the same time if they all relate to the same problem Ability to set priorities and severities Dispatching Synchronization Palm Pilot Windows CE BlackBerry

ACT! by Sage Premium 2009 (11.0) Yes Yes Yes Yes Yes No Partly No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Third Party Yes Yes Yes Yes Yes Yes Yes Third Party

Aplicor CRM Yes Yes Yes Yes Third Party Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Customization Yes Yes Yes Yes Yes Yes Customization Yes Yes Yes

AppShore Premium Edition Yes Yes Yes Yes No No Yes Yes Yes No By Next Year By Next Year By Next Year Yes Yes By Next Year Yes Yes Yes Partly No Yes Yes Yes Yes Yes Yes No No No No

Commence CRM Yes Yes Yes Yes Yes Partly Customization No Customization Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Yes Yes Yes

Epicor CRM 7.3.6 Yes Yes Third Party Third Party Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question Microsoft Outlook Lotus Notes Only business (not personal) contacts Call centre automation Computer telephony integration Predictive dialers Pop up name on incoming call with authorization from contact Statistics including call duration Technology Multi-user XML enabled Three-tier architecture Customizable Different view of screens by employee or role Without changing source code Add user-defined fields Unlimited Defaults Validation Move fields around screen Change tab order of fields Change fields to required, optional or invisible Change field captions and headings Add new sub-form and push buttons Apply to all or selected users Work flow Alerts - e.g., if date for follow-up is missed Electronic routings if approval required Audit trail on all approvals Escalation if late Name 1 to 3 unique or very important features of your product

ACT! by Sage Premium 2009 (11.0) Yes Yes Yes Yes Third Party No Third Party Third Party Yes Partly No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Aplicor CRM Yes Yes Yes Yes No Yes Partly Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization No Yes Yes Yes Yes

AppShore Premium Edition No No No No No No No No Yes No Yes Yes No Yes Yes No Yes No Yes Yes Yes Yes Yes No No

Commence CRM Yes Customization Yes Yes Customization Customization Customization Customization Yes Yes Yes Yes Yes Yes Yes Yes Partly Partly Partly No Customization Customization Customization Yes Partly Customization Customization

Epicor CRM 7.3.6 Yes Yes Yes Third Party Third Party Third Party Third Party Third Party Yes No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

Question

ACT! by Sage Premium 2009 (11.0)

Aplicor CRM

AppShore Premium Edition

Commence CRM

Epicor CRM 7.3.6

Unique/important feature no. 1

Advanced contact management with notes, history, reports, groups, companies and opportunity tracking

Complete Suite of Sales, Customer Support and Marketing

Ease of Use

Operatyes on premise or hosted On-Demand

Integrated with Epicor ERP solutions

Unique/important feature no. 2

Online/offline capabilities with Windows and Web clients; synch with BlackBerry, Pocket PC and Palm. Integrated with Aplicor ERP

Great Customer Service

email marketing and advanced surveys .NET architecture with opt-in and opt-out, click tracking.

Unique/important feature no. 3

Tight integration with common apps incl Outlook, Lotus Notes, Peachtree, SaaS Solution accessible Quickbooks from anywhere in the world

Best Price

Full disconnected client

Epicor Information Worker ability to use Epicor CRM throgh MS Outlook, Excel or Word applications.

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

10

Question

Epicor CRM 8.5

eSalesTrack

Exact Synergy

GoldMine Enterprise Edition (GMEE)

GoldMine Premium Edition (GMPE)

Product Vendor

Epicor CRM 8.5 Epicor Software

eSalesTrack Soleran

Exact Synergy Exact Software

GoldMine Enterprise Edition GoldMine Premium Edition (GMEE) (GMPE) FrontRange Solutions FrontRange Solutions

Version Contact Name Telephone Email Website Cost (Canadian dollars) Licence based Average cost per user Average no. of users Average cost Ratio - average implementation cost/licence cost Average implementation cost Total licence based

8.5

4.1

Batch 383

v6.0.5

v8.0

Epicor Product Specialist 800-999-6995 info@epicor.com www.epicor.com

Sales 877-765-4CRM

Sales 1-888-210-5717

Jeff Moloughney 719 278 7149

Jeff Moloughney 719 278 7149

sales@esalestrack.co info@exactsoftware.c jeff.moloughney@front jeff.moloughney@front m a range.com range.com www.esalestrack.com www.exactsoftware.ca www.goldmine.com www.goldmine.com

$1,500 50 $75,000 0.50 $37,500 $112,500

$1,000 18 $18,000 1.00 $18,000 $36,000

$1,395 50 $69,750 1.00 $69,750 $139,500

$695 10 $6,950 0.75 $5,213 $12,163

ASP (Application service provider) based Average setup or fixed fees $1,500 $1,000

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

11

Question

Epicor CRM 8.5

eSalesTrack

Exact Synergy

GoldMine Enterprise Edition (GMEE)

GoldMine Premium Edition (GMPE)

Average annual fee / user Average monthly fee / user Average no. of users Average fees - year one Average implementation costs / average fees - year one Average implementation costs NPV over 5 years (discount rate of 5%) Applications (Yes/No/Partly/Third party/By next year/Customization) Contact management Sales force automation Marketing automation Services management Billing Call centre Knowledge management Analytics Business intelligence Profile World head office location Canadian head office location

$200 $17 10 $3,500 0.25 $875 $17,415

$480 $40 20 $10,600 0.25 $2,650 $49,369

Yes Yes Yes Third Party Yes Yes Yes Yes Yes

Yes Yes Yes Yes By Next Year By Next Year Yes Yes Yes

Yes Yes Yes Yes Partly Partly Yes Yes Yes

Yes Yes Yes Yes Third Party Yes By Next Year Yes Yes

Yes Yes Yes Yes Third Party Yes Yes Yes Yes

Irvine, CA Mississauga,ON

Kansas City

Delft, Netherlands Cambridge, ON

Pleasanton, CA Toronto, ON

Pleasanton, CA Toronto, ON

No. of customers - worldwide - all products

21,000

3,500

130,000

130,000

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

12

Question

Epicor CRM 8.5

eSalesTrack

Exact Synergy

GoldMine Enterprise Edition (GMEE)

GoldMine Premium Edition (GMPE)

No. of customers - worldwide - this product No. of customers - Canada - all products No. of customers - Canada - this product Revenue 2007 - CAD - all products - in millions Revenue 2007 - CAD - this product - in millions Revenue 2006 - CAD - all products - in millions Revenue 2006 - CAD - this product - in millions Target market Average revenue/customer (CAD) Average no. of employees/customer

700 400 40 $530M $30M $420M $20M

3,000 50 50 $1 $1 $0 $0 242 252

50

3,000

$50,000,000 200

$600 50

$5MM-$250MM 100

$100M - $1B 50

$0 - $500M 5 - 500

Industry classification based on the North American Industry Classification System (NAICS) - See http://www.naics.com/info.htm#Structure for more about NAICS (Approximate % of implementations) 11 Agriculture, forestry, fishing and hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale trade 44-45 Retail trade 48-49 Transportation and warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing 25% 5% 25% 5% 25% 5% 5% 20% 70% 15% 5% 30% 5% 5% 5% 1% 1% 2% 3% 22% 4% 9% 6% 2% 11% 10%

54 Professional, scientific, and technical services 55 Management of companies and enterprises

5%

5%

5% 20%

1% 5%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

13

Question 56 Administrative and support and waste management and remediation services 61 Education services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services (except public administration) 92 Public administration Total Technology Database (approximate % of implementations) Microsoft SQL Server Oracle Pervasive SQL IBM DB2 Sybase Informix Access Btrieve Proprietary FoxPro mySQL Progress Other Total Networks supported (approximate % of implementations) Microsoft Linux Unix AIX Novell Netware

Epicor CRM 8.5

eSalesTrack

Exact Synergy

GoldMine Enterprise Edition (GMEE)

GoldMine Premium Edition (GMPE) 1% 3%

5%

3% 2% 12%

5% 5% 100% 100% 100% 2% 100%

100%

100%

70% 30%

90%

100% 100% 100% 100% 0% 100% 10% 100%

100%

100%

100% 0% 0% 0% 0%

70% 30%

100%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

14

Question IBM AS/400 (OS/400) IBM S/390

Epicor CRM 8.5

eSalesTrack

Exact Synergy 0% 0%

GoldMine Enterprise Edition (GMEE)

GoldMine Premium Edition (GMPE)

Other Total 100% 100%

0% 100% 100% 100%

Development tools used to build application Open source

VS .NET No

.Net C# No

Visual Basic, .asp. VB.net No

.NET No No

Integration to ERP or accounting systems - which? % of application available from browser, not including use of Citrix or Terminal Services

Epicor 100%

Exact Globe, Exact Macola open api to connect to any ES, Exact JobBOSS, Exact BPML / web services based db driven application MAX, Other integration platform 100% 100% 100%

QuickBooks and other 100%

Expected date for Web-based version Features Business intelligence Analyse performance related to CRM KPIs Forecasts of customer behaviour Contact management Multiple criteria used to create list for mail merge Mass update noting all clients that were updated Multiple addresses per contact Identify potential duplicates for new contact Duplicate merge process

current

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Third Party Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

15

Question Audit trail Date and person making change Full audit trail with what was changed Unlimited follow-ups with contact Unlimited notes per contact with date/time stamp Search for embedded text in notes Two steps to delete contact Contact hierarchy 2 levels - organization and employees (e.g., might want to view all lawyers in a specific legal firm) Default address information from organization but can override 3 levels - organization / location / employee French version Screens Reports Documentation Integration XML enabled Import processor API (application programming interface) Marketing automation Record temporary contact information and later convert to prospect Permission based Scripts for direct marketing Use Microsoft Exchange Server for e-mail blasts Use a SMTP Server for e-mail blasts E-mail history stored in CRM database Campaign management Auto responders - scan lead and forward to appropriate recipient Mass emails - no restrictions on number sent

Epicor CRM 8.5 Yes Yes Yes Yes Yes Yes Yes Yes

eSalesTrack Yes Yes Yes Yes Yes Yes Partly Yes

Exact Synergy Yes Yes Yes Yes Yes Yes Partly Yes

GoldMine Enterprise Edition (GMEE) Yes Yes Yes Yes Yes Yes Yes Yes

GoldMine Premium Edition (GMPE) Yes Yes Yes Yes Yes By Next Year Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes

Yes Yes Yes Customization Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Partly Yes Yes Yes Yes Yes Yes Partly Yes Yes Yes Yes Yes Yes

Yes Yes Yes No No No No Yes Yes Yes Yes Yes Yes Customization Yes Yes Yes Yes Yes Third Party

Yes Yes Yes No No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Third Party Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

16

Question Multiple relationships for each contact Primary relationship Four secondary relationships Ten secondary relationships Each relationship is a contact (set up once) Online E-commerce - orders, check status Self-serve - access product support information Prospects respond online Register for seminars Order processing Quotes Orders Invoices Sales force automation Track status of opportunity Proposal generation Security By employee By role Services management Maintain contract Can forward/re-assign support calls Reason codes - for analysis of problems Link emails to ticket/call Escalations based on rules Close out multiple incidents at the same time if they all relate to the same problem Ability to set priorities and severities Dispatching Synchronization Palm Pilot Windows CE BlackBerry

Epicor CRM 8.5 Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes No

eSalesTrack Yes Yes Yes Yes Yes Third Party Yes Yes Yes Yes Yes Yes By Next Year Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Customization Yes Partly Partly Partly Partly

Exact Synergy Partly Yes Partly Partly Yes Yes Yes Yes Yes Third Party Third Party Third Party Third Party Yes Yes Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Partly Partly Yes Yes

GoldMine Enterprise Edition (GMEE) Yes Yes Yes Yes No Third Party By Next Year By Next Year By Next Year Third Party Yes Third Party Third Party Yes Yes No Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes No No By Next Year By Next Year

GoldMine Premium Edition (GMPE) Yes Yes No No Yes No No Yes Yes No Third Party No Third Party Yes Yes No Yes Yes Yes Yes No Yes Yes Yes No No Yes No Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

17

Question Microsoft Outlook Lotus Notes Only business (not personal) contacts Call centre automation Computer telephony integration Predictive dialers Pop up name on incoming call with authorization from contact Statistics including call duration Technology Multi-user XML enabled Three-tier architecture Customizable Different view of screens by employee or role Without changing source code Add user-defined fields Unlimited Defaults Validation Move fields around screen Change tab order of fields Change fields to required, optional or invisible Change field captions and headings Add new sub-form and push buttons Apply to all or selected users Work flow Alerts - e.g., if date for follow-up is missed Electronic routings if approval required Audit trail on all approvals Escalation if late Name 1 to 3 unique or very important features of your product

Epicor CRM 8.5 Yes Yes Yes Yes Yes Third Party Yes Third Party Yes No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

eSalesTrack Yes No Customization By Next Year By Next Year By Next Year By Next Year By Next Year Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Yes Yes Customization Yes Yes Yes Yes Yes Customization

Exact Synergy Yes No Yes Partly Third Party Third Party Third Party Third Party Yes Yes No Yes Yes Yes Yes Customization Yes Yes Partly Partly Yes Yes Customization Yes Yes Yes Yes Yes Yes

GoldMine Enterprise Edition (GMEE) Yes Partly Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

GoldMine Premium Edition (GMPE) Yes No Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

18

Question

Epicor CRM 8.5

eSalesTrack

Exact Synergy

GoldMine Enterprise Edition (GMEE)

GoldMine Premium Edition (GMPE)

Unique/important feature no. 1

CRM embedded with Epicor Information Worker Workflow, Projects ability to use Epicor CRM Management and document throgh MS Outlook, Excel or Customizable, Web-Based Management, in ONE Configurable, wizard driven Word applications. SQL Reporting Engine system based platform

GMPE + FrontRange Solutions Voice Suite is a packaged solution

Unique/important feature no. 2

email marketing and advanced surveys .NET architecture with opt-in and opt-out, click tracking.

Unique Funnel Management Tool

100% Browser Based, zero workstation foot print

Real-Time Dashboard analysis and reporting

Integrates into third party systems for 360 degree view

Unique/important feature no. 3

Highly configurable workflow, most applicable to SOA and BPML / web Compliance affected services based integration 5-way Video Conferencing companies (ISO9001, etc) platform

Automated Process for CRM workflow

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

19

Question

Infusionsoft

InterAction

Landslide

Legrand CRM

Maximizer CRM 10

Product Vendor

Infusionsoft Infusionsoft

InterAction LexisNexis

Landslide Landslide

Legrand CRM Legrand Software Inc.

Maximizer CRM 10 MAXIMIZER SOFTWARE

Version Contact Name Telephone Email Website Cost (Canadian dollars) Licence based Average cost per user Average no. of users Average cost Ratio - average implementation cost/licence cost Average implementation cost Total licence based

5.6

Summer 2008

v5.0

10

Clate Mask, CEO 866-800-0004

Mindy Phelps 973-865-6856

Saman Haqqi 412.489.1717

Sales Department 1-888-361-0611

Jennifer MacLeid Qotb 513-281-2772

clate.m@infusionsoft.c melinda.phelps@lexis samanh@landslide.co om nexis.com m info@legrandcrm.com jennifermq@yapr.com www.infusionsoft.com www.interaction.com www.landslide.com www.legrandcrm.com www.maximizer.com
Prices are in USD

$600 10 $6,000 0.50 $3,000 $9,000

$499 15 $7,485 1.00 $7,485 $14,970

ASP (Application service provider) based Average setup or fixed fees

US$ $4,997 $502

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

20

Question

Infusionsoft

InterAction

Landslide

Legrand CRM

Maximizer CRM 10

Average annual fee / user Average monthly fee / user Average no. of users Average fees - year one Average implementation costs / average fees - year one Average implementation costs NPV over 5 years (discount rate of 5%) Applications (Yes/No/Partly/Third party/By next year/Customization) Contact management Sales force automation Marketing automation Services management Billing Call centre Knowledge management Analytics Business intelligence Profile World head office location Canadian head office location

$708 $59 5 $8,537

$1,652 $138 15 $25,288

$0 $41,720

$0 $109,962

Yes Yes Yes Yes Yes Partly No Partly No

Yes No Yes

Yes Yes Third Party No

Yes Yes Yes Yes No Partly Partly Third Party Third Party

Yes Yes Yes Yes Yes Yes Yes Yes Yes

No No Yes By Next Year By Next Year

No No Yes Yes Yes

Gilbert, AZ, USA -

Oak Brook, IL

Pittsburgh PA not yet established

Sydney, Australia San Francisco

Vancouver, BC, Canada Vancouver, BC, Canada

No. of customers - worldwide - all products

5000+

500+

5,000

120,000

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

21

Question

Infusionsoft

InterAction

Landslide

Legrand CRM

Maximizer CRM 10

No. of customers - worldwide - this product No. of customers - Canada - all products No. of customers - Canada - this product Revenue 2007 - CAD - all products - in millions Revenue 2007 - CAD - this product - in millions Revenue 2006 - CAD - all products - in millions Revenue 2006 - CAD - this product - in millions Target market Average revenue/customer (CAD) Average no. of employees/customer

5000+ 250+ 250+

500+

5,000

120,000 1,475 48,500 $17,898,000 $17,898,000 $16,519,000 $16,519,000

$1MM 5

varies widely 10 to 100 50

Industry classification based on the North American Industry Classification System (NAICS) - See http://www.naics.com/info.htm#Structure for more about NAICS (Approximate % of implementations) 11 Agriculture, forestry, fishing and hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale trade 44-45 Retail trade 48-49 Transportation and warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing 10% Legal, Accounting, Financial Services, Management Consulting, Engineering 40% 8% 3% 5% 1% 7% 3% 14% 8% 4% 1% 16% 14% 4% 1% 1%

54 Professional, scientific, and technical services 55 Management of companies and enterprises

10% 20%

61%

14%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

22

Question 56 Administrative and support and waste management and remediation services 61 Education services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services (except public administration) 92 Public administration Total Technology Database (approximate % of implementations) Microsoft SQL Server Oracle Pervasive SQL IBM DB2 Sybase Informix Access Btrieve Proprietary FoxPro mySQL Progress Other Total Networks supported (approximate % of implementations) Microsoft Linux Unix AIX Novell Netware

Infusionsoft

InterAction

Landslide 6%

Legrand CRM

Maximizer CRM 10

15%

4% 11%

2% 1% 1% 2%

1% 100% 100% 87%

0% 100% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 100% SaaS solution, browser based -

30%

100%

70%

100%

100%

100%

100%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

23

Question IBM AS/400 (OS/400) IBM S/390

Infusionsoft SaaS/Web-Based - Best viewed with Firefox browser (IE as well)

InterAction

Landslide

Legrand CRM

Maximizer CRM 10

Other Total

100% Ajax, HTML, JSP, Java, Hibernate, Oracle, Flex, Actionscript, Mxml No

100%

Development tools used to build application Open source

Java/Ajax No

Visual FoxPro and .Net2

Visual C++, ASP.NET No

Integration to ERP or accounting systems - which? % of application available from browser, not including use of Citrix or Terminal Services

Quickbooks, Peachtree, etc.

Yes 100%

Via our open set of APIs 100%

QuickBooks, MYOB 0%

Yes - Intuit QuickBooks, Microsoft Dynamics GP 100%

Expected date for Web-based version Features Business intelligence Analyse performance related to CRM KPIs Forecasts of customer behaviour Contact management Multiple criteria used to create list for mail merge Mass update noting all clients that were updated Multiple addresses per contact Identify potential duplicates for new contact Duplicate merge process

Started as Web-based in 2003

Already Delivered

SaaS application

Jul-05

Available Now

Partly No No Partly Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes By Next Year Yes

Yes Yes Yes Yes Yes Yes By Next Year By Next Year Yes By Next Year

No

Yes Yes Yes Yes

Yes Yes Yes Partly Third Party Third Party

Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

24

Question Audit trail Date and person making change Full audit trail with what was changed Unlimited follow-ups with contact Unlimited notes per contact with date/time stamp Search for embedded text in notes Two steps to delete contact Contact hierarchy 2 levels - organization and employees (e.g., might want to view all lawyers in a specific legal firm) Default address information from organization but can override 3 levels - organization / location / employee French version Screens Reports Documentation Integration XML enabled Import processor API (application programming interface) Marketing automation Record temporary contact information and later convert to prospect Permission based Scripts for direct marketing Use Microsoft Exchange Server for e-mail blasts Use a SMTP Server for e-mail blasts E-mail history stored in CRM database Campaign management Auto responders - scan lead and forward to appropriate recipient Mass emails - no restrictions on number sent

Infusionsoft No No No Yes Yes No Yes Yes

InterAction Yes Yes Yes Yes Yes Yes Yes

Landslide Yes Yes By Next Year Yes Yes By Next Year Yes Yes

Legrand CRM Partly Yes No Yes Yes Yes Yes Yes

Maximizer CRM 10 Partly Yes Partly Yes Yes Yes Yes

Yes Yes No No No No No Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes

Yes Yes

Yes Yes Yes No No

Yes Yes Partly No

Yes Yes Yes Yes Customization Customization Yes

Yes Yes

Customization Customization By Next Year

Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Third Party

Yes

Yes Yes Yes

Yes Yes No Yes Yes Yes Yes No

Yes Yes Yes Yes Yes Yes Yes Third Party Yes

Yes Yes Yes Yes Yes Yes

Third Party Third Party Yes Third Party Third Party Third Party

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

25

Question Multiple relationships for each contact Primary relationship Four secondary relationships Ten secondary relationships Each relationship is a contact (set up once) Online E-commerce - orders, check status Self-serve - access product support information Prospects respond online Register for seminars Order processing Quotes Orders Invoices Sales force automation Track status of opportunity Proposal generation Security By employee By role Services management Maintain contract Can forward/re-assign support calls Reason codes - for analysis of problems Link emails to ticket/call Escalations based on rules Close out multiple incidents at the same time if they all relate to the same problem Ability to set priorities and severities Dispatching Synchronization Palm Pilot Windows CE BlackBerry

Infusionsoft Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes No Yes Yes Yes Yes Yes Partly Yes Partly Partly No Partly Partly No No No

InterAction Yes Yes Yes Yes Yes No Yes Yes Yes No No No No No Yes No Yes Yes

Landslide Yes Yes Yes Yes Yes No No Yes No No No No No Yes Yes Yes Yes Yes Yes No

Legrand CRM No Yes

Maximizer CRM 10 Yes Yes Yes Yes Yes

No Yes Yes No

Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes No Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes No No No No No No No Yes Yes

No No No No No No No No Partly Partly Partly

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

26

Question Microsoft Outlook Lotus Notes Only business (not personal) contacts Call centre automation Computer telephony integration Predictive dialers Pop up name on incoming call with authorization from contact Statistics including call duration Technology Multi-user XML enabled Three-tier architecture Customizable Different view of screens by employee or role Without changing source code Add user-defined fields Unlimited Defaults Validation Move fields around screen Change tab order of fields Change fields to required, optional or invisible Change field captions and headings Add new sub-form and push buttons Apply to all or selected users Work flow Alerts - e.g., if date for follow-up is missed Electronic routings if approval required Audit trail on all approvals Escalation if late Name 1 to 3 unique or very important features of your product

Infusionsoft No No No No No No No No Yes Yes Yes Partly Partly Yes Yes Partly Yes Yes No Yes No Yes Partly Yes Yes Yes Yes Yes

InterAction Yes Yes Yes No No No No No Yes

Landslide Yes By Next Year Yes No No No No No Yes By Next Year Yes Yes

Legrand CRM Yes

Maximizer CRM 10 Yes No Yes Yes

Yes No

Yes No Yes

No Yes No

Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes No No Yes Yes Yes Yes No No No

Yes Yes Yes Yes Yes Partly Partly Customization Customization Customization Customization Customization Partly By Next Year By Next Year By Next Year

No No Partly

Yes Yes Yes Yes Yes Yes No No Yes

Yes

Yes No Yes Yes

Yes No No No

Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

27

Question

Infusionsoft

InterAction

Landslide

Legrand CRM

Maximizer CRM 10

Unique/important feature no. 1

Extremely strong marketing automation

Sales process management guide and track on a proven sales process with Return-on-Investment. integrated selling tools Quick to configure. Easy to when needed use

Continuing the 20-year product success with the SMB marketplace, Maximizer Software launched a new version of its CRM solution in late 2007

Unique/important feature no. 2

Built ground-up specifically for small businesses

IO Channel - customer dedicated web 2.0 site for exchanging deal content with tracking of customer activity Integration with QuickBooks

Multiple access options: Windows desktop, Web, Offline Remote Sync, Mobile Devices, Email Marketing included

Unique/important feature no. 3

AFT (Automated Follow-up Technology) built into all aspects of the software

VIP assistant, live person dedicated to off loading work such as adding contacts or updating accounts

Very pratcical and intuitive to use for businessof 10 to 30 staff

Maximizer CRM 10 has four editions: Entrepreneur, Group, Professional and Enterprise.

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

28

Question

Microsoft Dynamics CRM

On-Demand CRM Software-as-a-Service (SaaS)

Oprius Sales Contact Manager

Sage CRM / SageCRM.com

Sage SalesLogix

Product Vendor

Microsoft Dynamics CRM Microsoft

On-Demand CRM Softwareas-a-Service (SaaS) Salesboom.com

Oprius Sales Contact Manager Oprius Hosted App. Constantly updating.

Sage CRM / SageCRM.com Sage Software

Sage SalesLogix Sage Software

Version Contact Name Telephone Email Website Cost (Canadian dollars) Licence based Average cost per user Average no. of users Average cost Ratio - average implementation cost/licence cost Average implementation cost Total licence based

4.0

V9

v6.1

v7.2

Frank Falcone 905-363-8744

Rana Rahim 1-877-CRM-SALE (2767253)

Greg Strong (250) 412-8802 ext. 503

Sage Software 800-643-6400

Sage Software 800-643-6400

frank.falcone@micros sales@salesboom.co oft.com m www.microsoft.com/dy http://www.salesboom. namics/crm com

greg@oprius.com www.oprius.com

info.sagecrmsolutions saleslogixinfo@salesl @sage.com ogix.com www.sagecrmsolution www.sagecrmsolution s.com s.com

$595 20 $11,900

$795 35 $27,825

$0 $11,900

$0 $27,825

ASP (Application service provider) based Average setup or fixed fees

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

29

Question

Microsoft Dynamics CRM $39 per user / month for Professional edition is available through Dec 31, 2008. Regular price of $44 will apply for new subscriptions starting Jan 1, 2009 $44

On-Demand CRM Software-as-a-Service (SaaS)

Oprius Sales Contact Manager

Sage CRM / SageCRM.com

Sage SalesLogix

Average annual fee / user Average monthly fee / user Average no. of users Average fees - year one Average implementation costs / average fees - year one Average implementation costs NPV over 5 years (discount rate of 5%) Applications (Yes/No/Partly/Third party/By next year/Customization) Contact management Sales force automation Marketing automation Services management Billing Call centre Knowledge management Analytics Business intelligence Profile World head office location Canadian head office location

$457 $38 17 $7,769 0.25 $1,942 $35,485

$179 $15 1 $179

$828 11 $9,108 0.25

$0 $775

$2,277 $41,601

Yes Yes Yes Yes Customization Third Party Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Partly No Yes Partly No No

Yes Yes Yes Yes Yes with Sage Accpac ERP integration Yes Yes Yes Third Party

Yes Yes Yes Third Party Yes with Sage ERP integration Yes Yes Yes Yes

Redmond Mississauga, Ontario

Canada Halifax, Nova Scotia

Victoria, BC, Canada Victoria, BC, Canada

Newcastle-Upon-Thyme, UK Mississauga, ON Sage Group plc supports over 5.7 million customers worldwide

Newcastle-Upon-Thyme, UK Mississauga, ON Sage Group plc supports over 5.7 million customers worldwide

No. of customers - worldwide - all products

5,100

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

30

Question

Microsoft Dynamics CRM

On-Demand CRM Software-as-a-Service (SaaS)

Oprius Sales Contact Manager

Sage CRM / SageCRM.com

Sage SalesLogix more than 8,500 corporate accounts and over 300,000 users

No. of customers - worldwide - this product No. of customers - Canada - all products No. of customers - Canada - this product Revenue 2007 - CAD - all products - in millions Revenue 2007 - CAD - this product - in millions Revenue 2006 - CAD - all products - in millions Revenue 2006 - CAD - this product - in millions Target market Average revenue/customer (CAD) Average no. of employees/customer

11,000+

0 - $20 M 50-150

$50M-$200M 100-499

$50M-$200M >500

Industry classification based on the North American Industry Classification System (NAICS) - See http://www.naics.com/info.htm#Structure for more about NAICS (Approximate % of implementations) 11 Agriculture, forestry, fishing and hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale trade 44-45 Retail trade 48-49 Transportation and warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing 13% 4% 4% 42% 4% 4% 4% Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

profesional, scientific, and technical services No No Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

54 Professional, scientific, and technical services 55 Management of companies and enterprises

4%

Yes Yes

Yes Yes

Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

31

Question 56 Administrative and support and waste management and remediation services 61 Education services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services (except public administration) 92 Public administration Total Technology Database (approximate % of implementations) Microsoft SQL Server Oracle Pervasive SQL IBM DB2 Sybase Informix Access Btrieve Proprietary FoxPro mySQL Progress Other Total Networks supported (approximate % of implementations) Microsoft Linux Unix AIX Novell Netware

Microsoft Dynamics CRM

On-Demand CRM Software-as-a-Service (SaaS) Yes

Oprius Sales Contact Manager

Sage CRM / SageCRM.com No Yes Yes Yes Yes Yes Yes

Sage SalesLogix Yes Yes Yes Yes Yes Yes Yes

4% 4%

Yes Yes Yes Yes

4% 9% 100%

Yes Yes

100%

yes yes yes yes yes yes yes yes yes yes yes yes yes 100% 100%

90% 6% 3% 1%

90% 10%

100%

100%

100%

100%

yes yes yes yes yes

100%

100%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

32

Question IBM AS/400 (OS/400) IBM S/390

Microsoft Dynamics CRM

On-Demand CRM Software-as-a-Service (SaaS) yes yes

Oprius Sales Contact Manager

Sage CRM / SageCRM.com

Sage SalesLogix

Other Total 100%

yes 100% 100% .NET, Delphi, AJAX, CAB; codeless customization for Web and Mobile No

Development tools used to build application Open source

Visual Studio .NET No

TurboGears, DBMail, Python No

.asp No

Integration to ERP or accounting systems - which? % of application available from browser, not including use of Citrix or Terminal Services

Microsoft Dynamics; other ERP systems through 3rd party integrations 100%

SAP R3, Quickbooks, Oracle, MS Dynamics Accounting, BAAN ERP, others 100% our solution is 100% web based, since inception

No 100%

Sage MAS ERP, Sage Accpac Advantage Series, Sage Accpac Pro Series, Sage MAS 90/200, JD Sage MAS ERP, Sage Edwards, Oracle financials, Accpac ERP, Great Plains, Timerline 50 see Web site for full listing 100% 95% available; v7.5 available 9/08

Expected date for Web-based version Features Business intelligence Analyse performance related to CRM KPIs Forecasts of customer behaviour Contact management Multiple criteria used to create list for mail merge Mass update noting all clients that were updated Multiple addresses per contact Identify potential duplicates for new contact Duplicate merge process

Available today

Currently Available

available

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

No Yes Partly No Yes Yes Partly Yes Yes Yes

Third Party Yes Yes Third Party Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

33

Question Audit trail Date and person making change Full audit trail with what was changed Unlimited follow-ups with contact Unlimited notes per contact with date/time stamp Search for embedded text in notes Two steps to delete contact Contact hierarchy 2 levels - organization and employees (e.g., might want to view all lawyers in a specific legal firm) Default address information from organization but can override 3 levels - organization / location / employee French version Screens Reports Documentation Integration XML enabled Import processor API (application programming interface) Marketing automation Record temporary contact information and later convert to prospect Permission based Scripts for direct marketing Use Microsoft Exchange Server for e-mail blasts Use a SMTP Server for e-mail blasts E-mail history stored in CRM database Campaign management Auto responders - scan lead and forward to appropriate recipient Mass emails - no restrictions on number sent

Microsoft Dynamics CRM Third Party Third Party Third Party Yes Yes Yes Yes

On-Demand CRM Software-as-a-Service (SaaS) Yes Yes Yes Yes Yes Yes Yes Yes

Oprius Sales Contact Manager No No No Yes Yes No Yes No

Sage CRM / SageCRM.com Yes Yes Yes Yes Yes Yes Yes Yes

Sage SalesLogix Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Partly Yes No No No No No By Next Year Yes By Next Year Yes Yes Yes Yes No Yes Yes Yes No Yes

Yes Yes Customization Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Partly

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

34

Question Multiple relationships for each contact Primary relationship Four secondary relationships Ten secondary relationships Each relationship is a contact (set up once) Online E-commerce - orders, check status Self-serve - access product support information Prospects respond online Register for seminars Order processing Quotes Orders Invoices Sales force automation Track status of opportunity Proposal generation Security By employee By role Services management Maintain contract Can forward/re-assign support calls Reason codes - for analysis of problems Link emails to ticket/call Escalations based on rules Close out multiple incidents at the same time if they all relate to the same problem Ability to set priorities and severities Dispatching Synchronization Palm Pilot Windows CE BlackBerry

Microsoft Dynamics CRM Yes Yes Yes Yes Third Party Third Party Third Party Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Partly Yes Yes Partly Third Party Yes

On-Demand CRM Software-as-a-Service (SaaS) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Oprius Sales Contact Manager Partly Yes No No Yes No Yes Partly No No No No No Yes Yes No No No No No No No No No No No No No By Next Year By Next Year By Next Year

Sage CRM / SageCRM.com Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Yes Yes Yes Yes Yes No No Third Party Third Party Third Party

Sage SalesLogix Yes Yes Yes Yes Yes Third Party Yes Yes Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

35

Question Microsoft Outlook Lotus Notes Only business (not personal) contacts Call centre automation Computer telephony integration Predictive dialers Pop up name on incoming call with authorization from contact Statistics including call duration Technology Multi-user XML enabled Three-tier architecture Customizable Different view of screens by employee or role Without changing source code Add user-defined fields Unlimited Defaults Validation Move fields around screen Change tab order of fields Change fields to required, optional or invisible Change field captions and headings Add new sub-form and push buttons Apply to all or selected users Work flow Alerts - e.g., if date for follow-up is missed Electronic routings if approval required Audit trail on all approvals Escalation if late Name 1 to 3 unique or very important features of your product

Microsoft Dynamics CRM Yes Third Party Yes Third Party Third Party Third Party Third Party Third Party Yes Yes Yes

On-Demand CRM Software-as-a-Service (SaaS) Yes Yes Partly Yes Yes Third Party Yes Yes Yes Yes Yes Yes

Oprius Sales Contact Manager By Next Year No By Next Year Partly No No No No Partly No Yes Yes No Yes Yes Yes Yes Yes No Yes No No No Partly Yes Yes No No No

Sage CRM / SageCRM.com Yes Partly Yes Yes Yes No Yes Partly Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Yes Yes Yes Yes Yes Yes

Sage SalesLogix Yes Yes Yes Third Party Third Party Third Party Third Party Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Customization Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

36

Question

Microsoft Dynamics CRM

On-Demand CRM Software-as-a-Service (SaaS)

Oprius Sales Contact Manager

Sage CRM / SageCRM.com

Sage SalesLogix

Unique/important feature no. 1

Most natural way to add CRM capabilities to anyone Salesbooms CRM is who uses Office and Outlook; delivers great user equipped with AJAX driven drag and drop experience Event-driven workflow for consistent process execution, alerts & notifications; comprehensive reporting & analysis

Relationship Builder allows users to automate their sales process or email Integrated sales, marketing campaigns using emails and customer care; easy and other activities. customization

State-of-art Web client, support for mixture of mobile devices in same implementation.

Unique/important feature no. 2

Business users can customize the look and feel of their CRM platform\

Create dashboards with Build unlimited lead capture reports, charts, data pages, allowing prospects searches, customer to submit their contact info snapshots, lead lists, high directly into your account. priority support issues etc.

Highly customizable with a common codeless customization environment for Web and Mobile clients.

Unique/important feature no. 3

Simplified installation, smooth upgrade path, extensive configuration & customization capabilities, familiar toolset

Pre-integrated out of the The Phone Assistant gives Ability to migrate between box with many popular you all the info and features hosted and on premises Full suite CRM for mid-sized business software you need to call and follow implementations with all orgs and divisions of solutions. up with your leads. customization intact enterprise

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

37

Question

Salesforce CRM

SalesNOW

Salesplace

SAP CRM

StreetSmart Small Business CRM V2 application

Product Vendor

Salesforce CRM salesforce.com

SalesNOW Interchange Solutions Inc.

Salesplace Interchange Solutions Inc.

SAP CRM SAP

StreetSmart Small Business CRM V2 application InfoStreet StreetSmart is currently at v.7.0 (the CRM application is v.2.0)

Version Contact Name Telephone Email Website Cost (Canadian dollars) Licence based Average cost per user Average no. of users Average cost Ratio - average implementation cost/licence cost Average implementation cost Total licence based

Salesforce Summer '08

2008.6.31

2008.6

2007

Hana Mandapat (415) 345-4702

John Durst 905-475-4064 Ext 302

John Durst 905-475-4064 Ext 302

Joy Chan 416-250-3347

Jason Kirshner 949-579-9569 x801

hana@outcastpr.com www.salesforce.com

john.durst@salesnow. john.durst@salesplac com e.com www.salesnow.com www.salesplace.com

j.chan@sap.com www.sap.ca

jason@rms-biz.com www.infostreet.com/

$450 63 $28,350 0.25 $7,088 $35,438

ASP (Application service provider) based Average setup or fixed fees $50

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

38

Question

Salesforce CRM

SalesNOW

Salesplace

SAP CRM

StreetSmart Small Business CRM V2 application

Average annual fee / user Average monthly fee / user Average no. of users Average fees - year one Average implementation costs / average fees - year one Average implementation costs NPV over 5 years (discount rate of 5%) Applications (Yes/No/Partly/Third party/By next year/Customization) Contact management Sales force automation Marketing automation Services management Billing Call centre Knowledge management Analytics Business intelligence Profile World head office location Canadian head office location San Francisco, CA Toronto, ON Yes Yes Yes Yes Third Party Yes Yes Yes Yes $65

$300 $25 20 $6,000

$72 $6 25 $1,850 0.25

$0 $25,977

$463 $8,498

Yes Yes Yes No No No No Yes Yes

Yes Yes Yes Yes No Yes Yes Third Party Third Party

Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes No Yes Yes No Yes No No

Markham, Ontario Same

Markham, Ontario Same

Walldorf, Germany Toronto, Ontario

Tarzana, Calif, USA channel reps

No. of customers - worldwide - all products

43,600

75,000

150,000

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

39

Question

Salesforce CRM

SalesNOW

Salesplace

SAP CRM

StreetSmart Small Business CRM V2 application

No. of customers - worldwide - this product No. of customers - Canada - all products No. of customers - Canada - this product Revenue 2007 - CAD - all products - in millions Revenue 2007 - CAD - this product - in millions Revenue 2006 - CAD - all products - in millions Revenue 2006 - CAD - this product - in millions Target market Average revenue/customer (CAD) Average no. of employees/customer

n/a 1,170 n/a $766,294,424 n/a $508,879,222 n/a 304.7 million Euros 342.6 million Euros

150,000 25,000 25,000

$3,000,000 30

$10,000,000 100

500,000 to 5million 10 to 50

Industry classification based on the North American Industry Classification System (NAICS) - See http://www.naics.com/info.htm#Structure for more about NAICS (Approximate % of implementations) 11 Agriculture, forestry, fishing and hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale trade 44-45 Retail trade 48-49 Transportation and warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing 5% 15% 10% 5% 5% 5% 25% 15% 5% 5% 15% 10% 5% 10% 5% 20% 5% 15% 6% 12% 10%

54 Professional, scientific, and technical services 55 Management of companies and enterprises

5%

5%

29%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

40

Question 56 Administrative and support and waste management and remediation services 61 Education services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services (except public administration) 92 Public administration Total Technology Database (approximate % of implementations) Microsoft SQL Server Oracle Pervasive SQL IBM DB2 Sybase Informix Access Btrieve Proprietary FoxPro mySQL Progress Other Total Networks supported (approximate % of implementations) Microsoft Linux Unix AIX Novell Netware

Salesforce CRM

SalesNOW 5% 5%

Salesplace 5% 5% 5%

SAP CRM

StreetSmart Small Business CRM V2 application

28%

100%

100%

100%

100%

0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

SAP DB, Adabas

100%

100% 100%

100%

80% 5% 2% 2% 0%

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

41

Question IBM AS/400 (OS/400) IBM S/390

Salesforce CRM

SalesNOW

Salesplace 11% 0%

SAP CRM

StreetSmart Small Business CRM V2 application

Other Total 100%

0% 100%

HP UX, Sun Solaris

Development tools used to build application Open source No

Microsoft Visual Studio, BlackBerry JDE No

Lotusscript, java, visual basic and javascript. Yes

.Net, NetWeaver Development Environment (NWDI), ABAP-Workbench Yes

custome database tools, Python, Java, XML-RPC, AJAX Yes

Integration to ERP or accounting systems - which? % of application available from browser, not including use of Citrix or Terminal Services 100%

No 100%

Yes 0%

SAP ERP; SAP also has robust integration capabilities supporting integration with any 3rd party systems 100% SAP CRM 2007 is Webbased

All - via custom integration All

Expected date for Web-based version Features Business intelligence Analyse performance related to CRM KPIs Forecasts of customer behaviour Contact management Multiple criteria used to create list for mail merge Mass update noting all clients that were updated Multiple addresses per contact Identify potential duplicates for new contact Duplicate merge process

n/a

Now

Q2-2009

now - have been since 1994

Yes Yes Yes Partly Yes Yes Yes No Yes Yes

Yes Yes Yes Yes Yes Yes Yes No Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

No No No No Yes No Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

42

Question Audit trail Date and person making change Full audit trail with what was changed Unlimited follow-ups with contact Unlimited notes per contact with date/time stamp Search for embedded text in notes Two steps to delete contact Contact hierarchy 2 levels - organization and employees (e.g., might want to view all lawyers in a specific legal firm) Default address information from organization but can override 3 levels - organization / location / employee French version Screens Reports Documentation Integration XML enabled Import processor API (application programming interface) Marketing automation Record temporary contact information and later convert to prospect Permission based Scripts for direct marketing Use Microsoft Exchange Server for e-mail blasts Use a SMTP Server for e-mail blasts E-mail history stored in CRM database Campaign management Auto responders - scan lead and forward to appropriate recipient Mass emails - no restrictions on number sent

Salesforce CRM Partly Yes No Yes Partly Yes Yes No

SalesNOW Yes Yes No Yes Yes No Yes Yes

Salesplace Yes Partly Partly Yes Yes Yes Yes Yes

SAP CRM Yes Yes Yes Yes Yes Yes Yes Yes

StreetSmart Small Business CRM V2 application Yes Yes Yes Yes Yes Yes Yes Yes

Partly Yes Partly Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes Partly

Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes No Yes Yes Yes Yes

Yes Yes Yes No No No No Yes Yes No Yes Yes Yes No No Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes No No No No Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

43

Question Multiple relationships for each contact Primary relationship Four secondary relationships Ten secondary relationships Each relationship is a contact (set up once) Online E-commerce - orders, check status Self-serve - access product support information Prospects respond online Register for seminars Order processing Quotes Orders Invoices Sales force automation Track status of opportunity Proposal generation Security By employee By role Services management Maintain contract Can forward/re-assign support calls Reason codes - for analysis of problems Link emails to ticket/call Escalations based on rules Close out multiple incidents at the same time if they all relate to the same problem Ability to set priorities and severities Dispatching Synchronization Palm Pilot Windows CE BlackBerry

Salesforce CRM Yes Yes No No

SalesNOW Yes Yes Yes Yes Yes

Salesplace Yes Yes Yes Yes Yes No Yes Yes No Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No No Yes

SAP CRM Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

StreetSmart Small Business CRM V2 application Yes Yes Yes Yes Yes No Yes Yes No No Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes No No No No No Yes Yes No Yes Yes Yes No No No No No No No

Yes

No No

Yes Yes

No No Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

44

Question Microsoft Outlook Lotus Notes Only business (not personal) contacts Call centre automation Computer telephony integration Predictive dialers Pop up name on incoming call with authorization from contact Statistics including call duration Technology Multi-user XML enabled Three-tier architecture Customizable Different view of screens by employee or role Without changing source code Add user-defined fields Unlimited Defaults Validation Move fields around screen Change tab order of fields Change fields to required, optional or invisible Change field captions and headings Add new sub-form and push buttons Apply to all or selected users Work flow Alerts - e.g., if date for follow-up is missed Electronic routings if approval required Audit trail on all approvals Escalation if late Name 1 to 3 unique or very important features of your product

Salesforce CRM Yes Yes Yes Yes Yes Yes Partly Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes

SalesNOW Yes No Yes No No No No No Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes No No No No No No No

Salesplace No Yes Yes Third Party No No Partly Yes Yes Yes Yes Yes Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes

SAP CRM Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

StreetSmart Small Business CRM V2 application Yes Yes Customization No No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes No Yes Yes No No No

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

45

Question

Salesforce CRM

SalesNOW

Salesplace

SAP CRM

StreetSmart Small Business CRM V2 application

Unique/important feature no. 1

Salesforce is delivered as a All sales activity entered on service over the Internet, the BlackBerry are enabling companies to automatically synced and focus on innovation, not stored on a hosted infrastructure SalesNOW website

Lotus Notes Integration: Salesplace integrates directly into your Lotus Notes email and calendar system.

Integrated email - No third Front-office CRM party email server required, capabilities as well as endExchange, Lotus, to-end business processes GroupWise, etc

Unique/important feature no. 2

Easy to use - A simple, easy to use and familiar user interface encourages adoption

SalesNOW is directly integrated into the BlackBerry email, phone, calendar and activity components

Blackberry: the Salesplace Industry specific business Blackberry edition extends processes that address the your Salesplace data unique needs of all major directly to your Blackerry. industries

CRM integrates with personal tools, email, calendar, workflow, file sharing

Unique/important feature no. 3

All management Platform-as-a-Servcice - dashboards including sales Enables companies to funnels and forecasts and easily customize and build activities are accessible on any application on-demand the Blackberry

Miller Heiman: the StreetSmart Suite comes Salesplace Miller Heiman with intranet portal, blogs, module leverages Miller Flexible deployment models knowledge base, content Heiman's methodology including on-premise, onmgmt, libraries, employee within Salesplace. demand and hybrid directories

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

46

Question

Sugar 5.0

Product Vendor

Sugar 5.0 SugarCRM - Sugar 5.0

Version Contact Name Telephone Email Website Cost (Canadian dollars) Licence based Average cost per user Average no. of users Average cost Ratio - average implementation cost/licence cost Average implementation cost Total licence based

Martin Schneider 408-792-6926

mschneider@sugarcr m.com www.sugarcrm.com

$275 20 $5,500 1.50 $8,250 $13,750

ASP (Application service provider) based Average setup or fixed fees $0

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

47

Question

Sugar 5.0

Average annual fee / user Average monthly fee / user Average no. of users Average fees - year one Average implementation costs / average fees - year one Average implementation costs NPV over 5 years (discount rate of 5%) Applications (Yes/No/Partly/Third party/By next year/Customization) Contact management Sales force automation Marketing automation Services management Billing Call centre Knowledge management Analytics Business intelligence Profile World head office location Canadian head office location

$480 $40 10 $4,800 0.25 $1,200 $21,924

Yes Yes Yes Yes Yes Yes Yes Yes Partly

Cupertino, CA N/A

No. of customers - worldwide - all products

3,500

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

48

Question

Sugar 5.0

No. of customers - worldwide - this product No. of customers - Canada - all products No. of customers - Canada - this product Revenue 2007 - CAD - all products - in millions Revenue 2007 - CAD - this product - in millions Revenue 2006 - CAD - all products - in millions Revenue 2006 - CAD - this product - in millions Target market Average revenue/customer (CAD) Average no. of employees/customer

3,000

N/A 5-50,000

Industry classification based on the North American Industry Classification System (NAICS) - See http://www.naics.com/info.htm#Structure for more about NAICS (Approximate % of implementations) 11 Agriculture, forestry, fishing and hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale trade 44-45 Retail trade 48-49 Transportation and warehousing 51 Information 52 Finance and insurance 53 Real estate and rental and leasing

54 Professional, scientific, and technical services 55 Management of companies and enterprises

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

49

Question 56 Administrative and support and waste management and remediation services 61 Education services 62 Health care and social assistance 71 Arts, entertainment, and recreation 72 Accommodation and food services 81 Other services (except public administration) 92 Public administration Total Technology Database (approximate % of implementations) Microsoft SQL Server Oracle Pervasive SQL IBM DB2 Sybase Informix Access Btrieve Proprietary FoxPro mySQL Progress Other Total Networks supported (approximate % of implementations) Microsoft Linux Unix AIX Novell Netware

Sugar 5.0

<5% <5% N/A N/A N/A N/A N/A N/A N/A N/A >90% N/A N/A

39% 60% N/A N/A N/A

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

50

Question IBM AS/400 (OS/400) IBM S/390

Sugar 5.0 1% N/A

Other Total

N/A 100%

Development tools used to build application Open source

LAMP stack Yes

Integration to ERP or accounting systems - which? % of application available from browser, not including use of Citrix or Terminal Services

Any ERP via open web services API 100%

Expected date for Web-based version Features Business intelligence Analyse performance related to CRM KPIs Forecasts of customer behaviour Contact management Multiple criteria used to create list for mail merge Mass update noting all clients that were updated Multiple addresses per contact Identify potential duplicates for new contact Duplicate merge process

Readily available

Partly Yes Yes Partly Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

51

Question Audit trail Date and person making change Full audit trail with what was changed Unlimited follow-ups with contact Unlimited notes per contact with date/time stamp Search for embedded text in notes Two steps to delete contact Contact hierarchy 2 levels - organization and employees (e.g., might want to view all lawyers in a specific legal firm) Default address information from organization but can override 3 levels - organization / location / employee French version Screens Reports Documentation Integration XML enabled Import processor API (application programming interface) Marketing automation Record temporary contact information and later convert to prospect Permission based Scripts for direct marketing Use Microsoft Exchange Server for e-mail blasts Use a SMTP Server for e-mail blasts E-mail history stored in CRM database Campaign management Auto responders - scan lead and forward to appropriate recipient Mass emails - no restrictions on number sent

Sugar 5.0 Yes Yes Yes Yes Yes Yes Yes Yes

Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes Third Party Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

52

Question Multiple relationships for each contact Primary relationship Four secondary relationships Ten secondary relationships Each relationship is a contact (set up once) Online E-commerce - orders, check status Self-serve - access product support information Prospects respond online Register for seminars Order processing Quotes Orders Invoices Sales force automation Track status of opportunity Proposal generation Security By employee By role Services management Maintain contract Can forward/re-assign support calls Reason codes - for analysis of problems Link emails to ticket/call Escalations based on rules Close out multiple incidents at the same time if they all relate to the same problem Ability to set priorities and severities Dispatching Synchronization Palm Pilot Windows CE BlackBerry

Sugar 5.0 Yes Yes Yes Yes Yes Third Party Yes Yes Yes Partly Yes By Next Year By Next Year Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Customization No Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

53

Question Microsoft Outlook Lotus Notes Only business (not personal) contacts Call centre automation Computer telephony integration Predictive dialers Pop up name on incoming call with authorization from contact Statistics including call duration Technology Multi-user XML enabled Three-tier architecture Customizable Different view of screens by employee or role Without changing source code Add user-defined fields Unlimited Defaults Validation Move fields around screen Change tab order of fields Change fields to required, optional or invisible Change field captions and headings Add new sub-form and push buttons Apply to all or selected users Work flow Alerts - e.g., if date for follow-up is missed Electronic routings if approval required Audit trail on all approvals Escalation if late Name 1 to 3 unique or very important features of your product

Sugar 5.0 Yes Third Party Yes Yes Yes Third Party Customization Third Party Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Prepared by 180 Systems

The CAmagazine 2008 CRM Survey

54

Question

Sugar 5.0

Unique/important feature no. 1

Commercial open source model - greater customization and control for users

Unique/important feature no. 2

Offer multiple deployment options - SaaS or On-Site with ability to migrate between.

Unique/important feature no. 3

Robust funtionality with no vendor lock-in.

Prepared by 180 Systems

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