Micro-Learning Certifications &

Healthcare
Market Research Report
July 22, 2022

Table of Contents
Online Learning Platforms ............................................................................................................................................... 4
Revenue .................................................................................................................................................................................................. 4
Revenue Change ...................................................................................................................................................................................... 5
ARPU ....................................................................................................................................................................................................... 6
User penetration...................................................................................................................................................................................... 7
Micro-Learning ................................................................................................................................................................ 8
Global Market Size ................................................................................................................................................................................... 8
Trends & Demand Factors ........................................................................................................................................................................ 9
Healthcare Education .................................................................................................................................................... 10
Global Market Size ..................................................................................................................................................................................10
Trends & Growth Factors ........................................................................................................................................................................11
Micro-learning in Healthcare ......................................................................................................................................... 12
Expediting Learning and Investment Outcomes .......................................................................................................................................12
Making Looking and Learning A Reality ...................................................................................................................................................13
Encouraging Learning By Doing ...............................................................................................................................................................13
Enabling Practicing When/Where Convenient .........................................................................................................................................14
Target Market ............................................................................................................................................................... 14
Nurses ....................................................................................................................................................................................................14
Pharmacist..............................................................................................................................................................................................14
Health Informatics Professionals .............................................................................................................................................................15
Clinical Informatics Specialist ..................................................................................................................................................................15
Informatics Nurse ...................................................................................................................................................................................16
Top Demanded Topics ................................................................................................................................................... 16
Introduction to Statistics & Data Analysis in Public Health .......................................................................................................................16
Leading Healthcare Quality and Safety ....................................................................................................................................................16

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COVID-19 Micro-Credential Among First for Clinical Care .........................................................................................................................16

Telemedicine ..........................................................................................................................................................................................16
Health Care Support Worker Course ........................................................................................................................................................16
Laboratory Essentials ..............................................................................................................................................................................17
Healthcare Quality Management.............................................................................................................................................................17
Healthcare Financial Resource Management ...........................................................................................................................................17
Teamwork Skills in Healthcare.................................................................................................................................................................17
Health Information Technology ...............................................................................................................................................................17
Digital Health Strategy and Change .........................................................................................................................................................17
Basic Care Practices for Non-Clinical Healthcare Staff ..............................................................................................................................17
Swot Analysis ................................................................................................................................................................ 17
Strengths ................................................................................................................................................................................................17
Weaknesses ............................................................................................................................................................................................18
Opportunities .........................................................................................................................................................................................18
Threats ...................................................................................................................................................................................................18

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Online Learning Platforms

Market Definition:
The Online Learning Platform segment encompasses any third-party platform offering paid courses, including platform-sponsored certificates and badges.
Note: This industry only covers micro-certification, I will define healthcare education niche in separate market.

Revenue
Revenue in the Online Learning Platforms is projected to reach US$2.40bn in 2022. 1

1 Statista: https://www.statista.com/outlook/dmo/eservices/online-education/online-learning-platforms/united-states

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Revenue Change
Revenue is expected to show an annual growth rate (CAGR 2022-2027) of 12.06%, resulting in a projected market volume of US$4.23bn by
2027. 2

2 Statista: https://www.statista.com/outlook/dmo/eservices/online-education/online-learning-platforms/united-states

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ARPU
The average revenue per user (ARPU) is expected to amount to US$72.06. 3

3 Statista: https://www.statista.com/outlook/dmo/eservices/online-education/online-learning-platforms/united-states

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User penetration
User penetration will be 9.9% in 2022 and is expected to hit 16.6% by 2027. 4

4 Statista: https://www.statista.com/outlook/dmo/eservices/online-education/online-learning-platforms/united-states

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Micro-Learning
Global Market Size
Micro-learning Market size was valued at USD 1.62 Billion in 2021 and is projected to reach USD 4.04 Billion by 2028, growing at a CAGR of
12.34% from 2021 to 2028. 5

Global - Micro-Learning Market Size (2021-2028)

2021 2022 2023 2024 2025 2026 2027 2028

4.04

3.54

3.1

2.72
2.38
2.09
1.83
1.62

In Billion USD

5 Verified Market Research: https://www.verifiedmarketresearch.com/product/microlearning-market/

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Trends & Demand Factors

The need for training deskless and mobile workers worldwide in multiple industries is a significant factor contributing to the growth of the global
Microlearning Market. An increasing need for skill-based and result-oriented training that can provide measurable results for enterprises is
another important factor boosting market growth. Furthermore, high requirements for training the high volume of workers present in diverse
enterprises across a diversity of industries also boosting the market growth.

Healthcare is constantly innovating. Changes in technology, processes and procedures mean that to stay current, industry professionals must
retrain and upgrade to meet the strict regulations in these areas. In such a fast-paced environment with increasingly complex subject matter,
training can be a challenge. While classroom training is highly effective, it is not always a viable solution – many teams are dispersed or out in
the field. This is why other forms of training such as virtual classroom training, eLearning and microlearning are becoming increasingly popular.6

According to the American Nurses Association, by 2022 there will be a need for 3.44 million nurses, a 20.2% increase. 4 Combine that with the
fact that nurse turnover has increased this could cause a real issue in the already strained healthcare space.

One of the reasons cited for turnover is that new nurses report a lack of training and formal onboarding by the organizations in which they work.
A solid training strategy to combat this trend is microlearning.

By providing a series of short videos nurses can watch on their smartphones or tablets between their regular duties, they can quickly get the
information they need on specific subjects without spending hours in a classroom.

Mytonomy, a company that produces these short informational healthcare procedure videos, reports that at one hospital the use of
microlearning videos has reduced the no-show rate from 50% to only 7%, a big improvement.

Once a patient has been treated for an illness or condition, they need to be educated on lifestyle changes or a specific course of treatment.
Earlier this year, Telehealth and Healthwise announced they were teaming up to launch iCareNavigator, a platform combining microlearning
content with adaptive learning to create virtual health coaches for these patients.

6 Training Folks: https://www.trainingfolks.com/blog/a-healthy-dose-of-microlearning-in-the-pharmaceutical-industry-0

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Healthcare Education
Global Market Size
The global healthcare education market is projected to reach USD 140.2 billion by 2027 from USD 83.7 billion in 2022, at a CAGR of 9.8% during
the forecast period.7

Global - Healthcare Education Market Size (2022-2027)

2022 2023 2024 2025 2026 2027

140.2

126.4
114
102.8
92.8
83.7

in Billion USD

7 Market Data Forecast: https://www.marketdataforecast.com/market-reports/global-healthcare-education-market

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Trends & Growth Factors

Growth in this market is primarily driven by the technological advancements in the healthcare industry, rapid growth in the online education
and e-learning sector. Over the years, educational solutions have gained wider acceptance. Technical innovations in the field have helped
redefine the learning process. The main objective of online education solutions is to manage the learning process and create an engaging learning
environment to add more functionalities for enhancing learning capacities.

The traditional approach to medical training has several drawbacks. The cost of establishing and maintaining physical training centres is high,
and it is challenging to meet the changing demands due to the constantly changing trends in disease treatments, medical technologies, and
drugs. eLearning overcomes all these issues because doctors and other healthcare professionals can take courses and certifications at their own
pace. Another advantage of eLearning is that students get a chance to preview courses before paying, which enables them to complete a whole
class before submitting payment to receive certification. While these benefits apply to every kind of online education, they are especially relevant
for medical professionals seeking continuing education.

Continuing medical education (CME) solutions are widely accepted by physicians or non-physician professionals who want to keep up with the
fast-changing technology and stay updated. In countries like Canada, a minimum of 400 points are a mandate for the physician’s study course,
and therefore, a number of CME programs are being adopted to gain points.

Government bodies in several countries across the globe are running eLearning courses for healthcare professionals. For instance, the US
government is running the Healthy People eLearning website, an online educational resource designed to help students and health professionals
meet the country’s health goals. Similarly, the European Union has several e-health programs, such as Intervention Research on Health Literacy
among Ageing Populations (IROHLA). This program focuses on improving health literacy for older people in Europe. Similarly, ENS4Care aims at
enhancing e-skills for nurses and social care workers and providing evidence-based clinical guidelines for the deployment of eHealth services.

Adaptive learning is an educational system that modifies the content based on the performance of the user. The adaptive learning system makes
use of AI to modify the content. AI helps online education providers to provide more personalized certificates to their customers. Users opting
for online courses have different backgrounds, different levels of proficiency in the subject, and different levels of aptitude. To match the pace
of the course with each participant is difficult in the traditional system; however, with the help of adaptive learning, online course providers can
provide content that is more appropriate to students. Adaptive learning represents a significant opportunity for digital education providers in
the coming years.

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Micro-learning in Healthcare
If you’ve ever visited a healthcare providing facility, be it a hospital, laboratory, clinic or physician’s practice, you’ll appreciate how busy the
professionals working there are. Long shifts and extremely stressful assignments make it difficult, if not impossible, to do anything else other
than the “normal” routines of life – eat, sleep…and work!

So, in the interest of delivering the best healthcare possible to patients, how then can facility administrators, HR managers and training providers
ensure these professionals are continually trained and equipped with the latest knowledge?

The answer is Micro-learning!

At a very high-level, microlearning is a training approach that seeks to deliver highly focused learning, to a targeted audience, in as short a time
as possible. Unlike days-long training courses, or multi-hour virtual learning, microlearning takes place in a matter of minutes but happens
without compromising learning outcomes.

Given that healthcare professionals are often squeezed for time, here are some ways microlearning can make a difference in healthcare training:

Expediting Learning and Investment Outcomes

One of the biggest challenges to healthcare training is time. By helping to compress healthcare training time, without compromising learning
objectives, microlearning can deliver better learning outcomes.

The use of microlearning doesn’t just help healthcare practitioners become better providers – faster, but it also aids in delivering healthcare
providing institutions and practices better return on their training investment (ROI). The quicker that front-line providers can be trained, the
faster they become productive in the organization, and that leads to better patient outcomes for the institution.

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Making Looking and Learning A Reality

It’s great to be able to view lively PowerPoint presentations with striking transition effects. Healthcare professionals may even benefit from high-
def 3D images and charts. However, the power of using interactive learning tools, as part of a Microlearning module, can make the most of
limited-time learning. It’s so much easier to look and learn in small chunks than to have to sit through a lengthy live or online training
presentation.

At the end of a tiresome shift, many busy (and often overworked!) healthcare providers might not have the motivation to interact with their
learning content. Microlearning has a solution for that too. By integrating short segments of video learning aids, such as Grant’s Dissection
Videos, trainers can also accelerate information absorption while dramatically reducing the length of training time needed.

Encouraging Learning By Doing

Like many applied sciences, healthcare is something that’s best learned by applying theory to practice, and by repeatedly doing what was
learned. Unfortunately, the nature of medical practice is such that you can’t “do” what you’ve learned on live patients in the hope that you’ll
get it right!

Additionally, in a traditional learning environment, healthcare case studies are dissected over several days (modules) in order to deliver specific
real-life learning outcomes. While this approach might be ideal for interns or entry-level healthcare roles, it might not be the most optimal
strategy for busy in-practice professionals. Microlearning has a solution.

By using virtual scenarios, microlearning modules can be used to deliver short and targeted learning to healthcare providers in specific domains.
For instance, if a clinician must practice his/her health assessment skills, then focused microlearning modules can quickly help learners do just
that and deliver the necessary knowledge and skills needed, without the practitioner having to serially go through (unrequired) pre-requisites.

By integrating such tools and content, trainers can personalize the use cases to fit real-life situations most prevalent in an institution or
medical practice. Learners can then step into those roles and demonstrate how they might perform or react under similar sets of
circumstances.

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Enabling Practicing When/Where Convenient

Frequent refresher quizzes and practice drills are a proven method of knowledge retention. Microlearning can be made effective by providing
busy healthcare staff the tools to refresh their learning whenever convenient for them. One way that this is possible is through the use of
interactive Flash Cards and other tools that physicians and nurses can launch during shift or meal breaks.

Because of their small footprint (compressed formats, smaller byte counts), most microlearning content is optimized for mobile-first learning.
This means that healthcare professionals can easily download and consume learning at a time that’s optimal for them – for instance, while a
physician waits in the examination room for intake processing of his/her next patient to be completed.

Target Market
Nurses
• There are over 2,906,207 registered nurses currently employed in the United States.
• 87.7% of all registered nurses are women, while 12.3% are men.
• The average age of an employed registered nurse is 44 years old.
• The most common ethnicity of registered nurses is White (69.1%), followed by Black or African American (11.5%) and Hispanic or Latino
(8.6%).
• The majority of registered nurses are located in NY, New York and TX, Houston. 8

Pharmacist
• There are over 310,574 pharmacists currently employed in the United States.
• 56.8% of all pharmacists are women, while 43.2% are men.

8 Zippia: https://www.zippia.com/registered-nurse-jobs/demographics/

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• The average age of an employed pharmacist is 42 years old.

• The most common ethnicity of pharmacists is White (66.2%), followed by Asian (18.9%) and Black or African American (7.6%).
• The majority of pharmacists are located in NY, New York and TX, Houston. 9

Health Informatics Professionals

Among health informatics specialists, 59.4% of them are women compared to 40.6% which are men.

The most common ethnicity among health informatics specialists is White, which makes up 62.3% of all health informatics specialists.
Comparatively, there are 13.9% of the Asian ethnicity and 10.7% of the Black or African American ethnicity.

The average age of health informatics specialists is 40+ years old, which represents 57% of the population. 10

Clinical Informatics Specialist

Among clinical informatics specialists, 69.7% of them are women compared to 30.3% which are men.

The most common ethnicity among clinical informatics specialists is White, which makes up 65.2% of all clinical informatics specialists.
Comparatively, there are 11.5% of the Asian ethnicity and 10.4% of the Hispanic or Latino ethnicity.

The average age of clinical informatics specialists is 40+ years old, which represents 57% of the population. 11

9 Zippia: https://www.zippia.com/pharmacist-jobs/demographics/
10 Zippia: https://www.zippia.com/health-informatics-specialist-jobs/demographics/
11 Zippia: https://www.zippia.com/clinical-informatics-specialist-jobs/demographics/

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Informatics Nurse
Among informatics nurses, 71.2% of them are women compared to 28.8% which are men.

The most common ethnicity among informatics nurses is White, which makes up 64.0% of all informatics nurses. Comparatively, there are
12.5% of the Asian ethnicity and 10.5% of the Black or African American ethnicity.

The average age of informatics nurses is 40+ years old, which represents 57% of the population. 12

Top Demanded Topics

Introduction to Statistics & Data Analysis in Public Health

Leading Healthcare Quality and Safety

COVID-19 Micro-Credential Among First for Clinical Care

Telemedicine

Health Care Support Worker Course

12 Zippia: https://www.zippia.com/informatics-nurse-jobs/demographics/

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Laboratory Essentials

Healthcare Quality Management

Healthcare Financial Resource Management

Teamwork Skills in Healthcare

Health Information Technology

Digital Health Strategy and Change

Basic Care Practices for Non-Clinical Healthcare Staff

Swot Analysis
Strengths
Growing markets & demand due to rising people interest in Healthcare micro-certification

Micro-certification is more affordable and flexible than traditional higher education courses

Micro-certification allows entry-level and mid-career healthcare workers to gain new skills as they seek to advance their careers through
promotions, increased responsibilities and higher salaries

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Very low startup costs compared to other online businesses

Weaknesses
Microlearning is a limited training method with a few concepts

Nursing & medical staff would require more in-depth discussions to grasp more complex ideas, as well as supervised exercises to put their skills
and knowledge into practice in the real world

Micro-credentials are a relatively new phenomenon, which may be why some Nursing & medical staff remain sceptical of their value

Microcredentials have limited reach

Micro Certificates are not yet universally recognized by employers and may only result in a minimal pay increase or promotion

Opportunities
Micro-credentials create an opportunity for upselling. You’ll want to design your Micro-credentialing program with larger certifications in
mind. Ideally, learners will put their micro-courses towards a larger certification

Micro-credential providers can move quicker than traditional institutions to design and deliver courses that students need

Threats
Competition is growing

Because it’s fairly new, a lot of people are not familiar with the term

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