INTEGRATED MARKETING

COMMUNICATION

Interim report
TOPIC: DIGITAL DEVICES

Submitted To:
Dr. Radhakrishnan S
August 3rd, 2022

Submitted By: Group-2

Krishna Ganapathy- 21022

Tanvi Mundra- 21116
Arya K- 21128
Prathin B P- 21141
Sumukh Prasad- 21168
Tejashwini J – 21173
STAGE-3

Identifying an ideal (and idea) direction. Sharing and sharpening the same.
A tablet is a wireless, mobile computer that features a touchscreen. The tablet form size is often larger
than a smartphone but smaller than a notebook computer.
New Anticipated Ideas of Gorilla Devices are:
PORTABLE MODE: Gorilla Devices is a new concept of PC which integrates various types of PCs
into one single device once its folded, it consists of ultra-slim touchscreen linked together. It serves as
both gaming device and as a notebook and a workstation depending on user preference. Users can
define their usage of the device as tablet and laptop by just folding and turning it.
CAMERA EXPERIENCE: The best tablet camera experience you can get at the moment comes
from the Gorilla Devices. On the rear you get 12MP wide and 10MP ultra-wide rear cameras, along
with LiDAR scanner for depth. This setup offers video capture up to 4K at up to 60fps, and Full HD
(1080p) capture at up to 240fps. 

GRAPHENE BATTERY: Graphene batteries are a new technology that enable higher electrode
densities, quicker cycle times, and longer charge retention durations, all of which boost battery
lifespan. There are numerous varieties of established graphite batteries. The battery life of the Gorilla
Devices will be improved to this technology.
STAGE-4

Creative Strategy Statement:

GOALS & OBJECTIVES:

 Problem-solving, critical thinking, and creativity

 Collaboration and communication
 Fluency in information and research
 Digital citizenship and contemplative in action
 Operations and adaptability of technology
 Equity

KEY BENEFITS:
1. Description of the target market-
Gorilla devices aim at a wide scale of people worldwide which is different from the basic
days of usage plans to developed ordinary backgrounds, it splits the target markets by
establishing numerous methods that take account of demographic factors, the different
benefits found in the markets, geographical traits, with the management of the Gorilla
Devices. Apparently, the tablet is intended for the consumer ranging in ages of 18 to 50s or
even the older generation just as long as they can buy tablets and are able to use them. Based
on the demographic terms, Gorilla Devices targets a wide-ranging of the consumers by
focusing on the improvements of its location and sales. We know that the companies’ real
focuses is the younger generation; the group is focus on showcase in its features that boost
usability. The young generation consist of students, young professionals, and young women.

2. Product positioning statement-

 Influence of physical characteristics
RELATIVE
COMPOSITE
SL.NO IMPORTANC DISPLA EXTRA RESOLUTIO STORAG
DIMENSION PRICE
E Y FEATURES N E
Performanc Moderat
1 Low Strong Moderate Strong Slight
e e
Convenienc
2 High Slight Strong Slight Strong Strong
e
3 Economy Medium Slight Moderate Slight Strong Strong

SUPPORT:

 Software updates for 6 years

 1 year hardware repair coverage
 Additional Subscription for repair and replacement every 2 years

CLAIMS & PROMISES:

Claims:

 LED Screen
 HD Camera
 Foldable screen

Brand Promise: “Better Technology and Better Experience at every step”

TONE: Strong, Confident, Aggressive